Here we are Beauties! It’s Monday. It’s July. It’s 9 a.m. in my neck of the woods and it is HOT! Tropical temperatures have decided to set up shop. The humidex and our tresses are on the rise, by the second. Before you wrap your hair up in a top knot and to save you from the scavenger hunt through all your closets trying to find a hat, I have something for you! Picture yourself on a beach and as your cabana boy hands you your margarita, you catch your reflection in your glass. Your hair looks fabulous and you feel like a Hollywood starlet. Ladies, you can feel like this everyday. Let me introduce you to the newest addition to the Shake series by the beauties at Joico….meet Beach Shake!

For all the lovers of Sea Salt Sprays, this gem is for you! Beach Shake allows you to achieve a tousled, sun kissed, just left the seaside style to your hair. Formulated with Coconut and Sunflower Seed Oil plus a touch of bees wax, Beach Shake delivers a nourishing, hydrating shine with out any crutch or stiff strands. *the key is the aerosol…most sea salt sprays/texturizing sprays are in a pump bottle, which can be tricky to apply and control and tends to leave the hair too wet in places. Here are some more perks to Beach Shake;

• quick drying formula
• delivers a silky sheen without the “crunch”
• hydrates the hair
• delivers a touchable finish
• you can restyle with ease
• smells like the tropics
• can be applied to damp or dry hair
• formulated for medium to thick hair (any length)
• Color Safe

For optimum results; use on dry hair. Hold the can about 6 inches from your hair, spray lightly. Lift layers of hair and let the Beach Shake mist fall through each layer. *avoid your roots. Allow to air dry. If you are pressed for time, use a diffuser to speed up your drying time. If used on wet hair, you will achieve a softer look.

It’s Monday. You may live in the downtown core of your city, far from the beach. You may be sitting with your toddler in a plastic blow up pool. Maybe your at the laundromat because your only day off is a statutory holiday. No matter where you are on this fine Monday, thanks to Joico Beach Shake, every time you catch your reflection and each time a breeze passes through your hair, you can feel like you are on vacation.