Beauty, Business, communication, Hair Care, Women

Shelf Talk

“Retail doesn’t work.”. “People aren’t buying our products.”. “Everyone sells product, so why should we?”. “Our product just sits on the shelves.”. These common phrases are a sampling of what I have heard over the past 25 years and I am here today to tell you that although this mentality is the norm, it is far from the truth. I have been in sales and customer service for over 25 years and the truth is, nothing sells itself. Nothing.

Many Salon owners have the same concern, that the Salon revenue is down, or the Salon is not generating enough revenue. Ladies and gents, adding retail and selling retail has the potential to cover all expenses, your hydro bill, your lease payment, even your payroll. It can. I know this because I have seen it first hand. In a town of 125000 people, with over 100 salons to compete with, I ran a shop that in a slow month sold over $18000.00 of retail product.

First and foremost, you must stop worrying and focusing on what other Salons are doing and focus on your business. Secondly, you have to sell the product. The packaging may look pretty on the shelf, if your clients do not know why those products will help them manage their hair and have a great hair day in between visits, those bottles are going to continue to look pretty on the shelf. Explain to your customers and clients the benefits of the products you are selling. Teach them how to use them. Taking an extra 10 minutes can save your client hours of anguish in front of their mirror at home, keep your relationship with them in good standing and open the door to new clients for you and the Salon. When people hear of good customer service, word spreads fast. …I have been out of the shop for over 2 years, I still have women messaging me via Facebook, stopping me at the grocery store, at the bank, even at the local shop I was working for asking me “Are you that girl that helps everyone get the right product for their hair?”.

I can hear it now “…I don’t want to seem pushy.”. Giving your client the proper product to protect their hair and enable them to feel good about their hair and their reflection is not being pushy. Protecting their hair and your hard work is not being pushy. You are helping your client protect their investment in themselves, and in turn, protecting your reputation as a stylist. Remember this, your clients are your advertising. They leave the Salon feeling like they could walk the runway, without the proper products at home, within a few days they are feeling like they should runaway. Trust me, if a bad hair day is happening, sooner or later, the stylist is blamed. Selling your clients products to use at home ensures they love their hair and your relationship with them and your reputation remains intact.

Another common phrase “…they just spent $150.00 on their service. They can’t afford to spend more.”. First, don’t do that. You do not know what someone can or can’t afford, assuming anything of anyone is rude, plain and simple. …remember the scene in Pretty Woman?…you don’t want to be like those shop girls. It is up to your client to decide what they can or cannot afford. It is up to you to explain the value. If your client does not understand the value of the product and the importance of the product, they are not able to make an informed decision. Something to remember, you just spent 2-4 hours of your day working on their $150.00 service, selling them the proper products to use at home protects their investment and your hard work.

 

Sign on the shelves look great, unfortunately they are not always read. Shelf talkers beside the products are fun to look at, they do not speak. More often than not, people want help, they are afraid to ask because of a fear of looking or sounding stupid. There are so many products out there, and to the untrained eye, all the bottles look the same. It’s up to us to take a moment or two and ask the simple question “What can I help you with today?”.

Beauty, Hair Care, health and wellness, That girl in the red coat

…a FAB Monday Motivator

Here we are, it is once again Monday. On my part of the globe, the sun is shining and the humidex is on the rise, and we all are well aware that humidity and hair, they just don’t mix. With the summer temperatures on the rise and humidity in the air, our hair can tend to look stringy, fuzzy, dry or all three. …not the best news for our selfie generation. Well Beauties, do I have some motivation for you on this finest of Mondays. Let me introduce you to Design Me FAB ME, a leave in spray that can mend 18 of your hair woes. Yes, you read that correctly, 18 benefits in one bottle!

This little green bottle is quite honestly a magic potion for your hair. I have fine hair, lots of it, but fine. Many leave in sprays leave my hair greasy,lifeless and weighed down. Design Me FAB ME does not. After using this spray, my hair was soft, silky with volume to boot!

Now, back to these 18 benefits I told you of. Design Me FAB ME offers;

  • protection against color fading – perfect for vibrant colors
  • smooths split ends
  • gives your hair a silky feel
  • helps to prevent damage
  • offers thermal protection against the heat of your blow dryer
  • revitalizes your hair’s natural protective layer
  • offers protection against environmental damage
  • detangles
  • helps hair become more manageable
  • reduces blow drying time
  • helps reduce static
  • offers frizz control
  • offers porosity control
  • adds shine
  • offers light conditioning
  • hydrates your hair
  • strengthens your hair
  • enhances volume

This gem is created for all hair types. For best results, apply to damp, freshly washed hair. Spray throughout, comb through, then blow dry and style. I have applied to damp hair and let my hair air dry. The major difference was blow drying added more volume. As with all Design Me hair products, this gem is cruelty free (no harm to the bunnies), vegan, sulphate free, paraben free, gluten free and the scent is pure heaven.

Design Me hair FAB ME can motivate you to have a FAB! Monday, or any day that ends in “y”.

Beauty, Hair Care, That girl in the red coat, Women

Changing lives with every good hair day

Imagine each time you used your flat iron, you could be changing another woman’s life and the life of her children. The simple act of doing your hair for a day at the office, the soccer field or a night on the town could give another woman an income, food on the table, independence. Well Beauties, there is no need to imagine such a scenario. Thanks to AG Hair Care, making sure you have a good hair day enables another woman to have such things.

Let me introduce to you to AG Firewall, a thermal protecting (flat iron) spray. AG Firewall is one of the members of the AG Smooth line. This gem provides;

  • high shine
  • a smooth protective barrier between your hair and your flat iron
  • smooths, protects and prevents breakage
  • controls flyaways
  • controls unruly hair

AG Firewall is infused with Argon oil – sustainably sourced, fair trade organic Moroccan Argon oil, which is rich in Vitamin E and antioxidants which keep hair smooth, soft and protected. AG Firewall is cruelty free (no testing on the bunnies), Paba free, Paraben free and Gluten free. It is an aerosol spray that contains NO CFC’s = friendly to our ozone.  It is meant to be used on dry hair only, right before you use your flat iron. For best results it is best to section out your hair. The smell is heavenly, it leaves a soft, workable hold to your hair, it does not flake and is not sticky. Created for all hair types.

So, how are you changing a woman’s life by having great hair you ask? Using any of the AG Smooth line hair products helps women in the poorest regions of Morocco. The Argon oil used in their products is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. In turn, this give the women employment and an income which equals independence. It enables these women to support their families and provide education for their children.

Imagine looking at your reflection in the mirror with the thought that because of you, another woman can have pride in her reflection too. Now that is a thing of beauty.

Beauty, Fashion, health and wellness, lifestyle, That girl in the red coat

The 10 minute mani

I received a message a few weeks ago from a lovely lady I met at a motivational seminar over 6 years ago. Thanks to social media, we have stayed in touch. (…the real reason for social media, in my not so humble opinion). She let me know she enjoyed my Instagram posts and my blog. She then asked me for my professional opinion about a new gel nail polish system. …professional opinion, a lovely compliment at a much needed time. Of course I said yes, you all know how I LOVE to try new products, how I love researching new things. Without further adieu, let me introduce you to GelMoment.

GelMoment is an at home gel nail polish system, and I gotta tell you, it is FABULOUS! In 10 minutes, yours truly had her nails done. 10 minutes, from start to finish! I love a good mani, I am not a fan of waiting for my nails to dry, and since I can be a little klutzy, I usually have to retouch or redo a nail or two. …but not with GelMoment! This system cures and dries your polish in 45 – 60 seconds. It does. Select your shade, apply a coat, place your nails under the light, wait – 45-60 seconds and that’s it! After the polish had cured under the LED light I pressed down as hard as I could on each nail – no smudge, no finger print indent, nothing but a smooth, shiny finish. I did dishes, I did laundry, I cleaned the house, I even worked in the garden – no chips, no peeling, nada, just a pretty mani.

GelMoment is a DIY one step gel polish application. GelMoment is;

  • non toxic
  • made in Europe
  • Lasts up to 14 days
  • Dilbutyl Phthalate free, Toluene free, Formaldehyde free, Formaldehyde Resin free and Camphor free
  • Cruelty free – not tested on animals
  • Solvent free
  • Gluten free
  • Latex free
  • Safe to use on children

The GelMoment removal process takes a little more time, 20 minutes instead of 10. It is just as easy as the application process. Gelmoment offers remover pads and clips. You simply place the remover pad over your nail, place the clip over the pad, wait 5-10 minutes and VOILA! The gel polish is removed, no damage to your natural nail or the skin around it has occurred. …those of us familiar with acetone know how dry our fingertips can get while removing any kind of polish. If you find that there is a tad bit of polish residue left on your nail, GelMoment provided a cuticle pusher that can also be used to gently remove any remaining polish.

With the GelMoment system, there is no need for a base coat or top coat. There is a hint of a scent, no overpowering polish scent like you may find in other systems. GelMoment offers over 45 colors, so there is a shade for every taste or fashion sense. GelMoment offers an array of accessories from files to nail art gems, hand lotions to buffers.

For those of us who feel short on time due to our own schedules, our kid’s schedules, our work schedules and life in general, GelMoment is the perfect system to have on hand at home for everyone who loves a fresh, professional looking mani.

#thatgirlintheredcoatapproved

Beauty, Business, health and wellness, That girl in the red coat, Women

…don’t ask…don’t get

As of late, many of those that I hold dear are feeling inadequate, feeling like they are missing out on something, wondering “is this all there is?”. Between loss of their job, their business closing, their marriage ripping at the seams, their kids struggling to find answers to questions they don’t even know how to ask, you name it, the struggle is real.

For those of you who follow my tales, you are all familiar with my past and present struggles. For those of you checking yours truly out for the first time, let me shine some light for y’all. I have been the girl who felt like she didn’t fit in. I have been the new wife wondering what my role was to be. I have been (and still am) the Mom wondering if I am screwing up my kid. I have been the woman who couldn’t look at her own reflection. I have been the woman who hated her hair and her body. I have been the woman who lost her job because of a store closure. I have been the wife of a husband with health issues. I have been the daughter of parents with health issues. I have been the sister of a wonderful gal who’s life was turned upside down. I have been the woman who found herself thinking on more than one occasion “now what the hell am I gonna do?”. I am here to tell you that no matter how dark the day may seem or how overwhelming life can get, sooner or later, the light begins to shine and you will once again feel in control. You will. Seriously, you will. You want to know how? Ask. Plain and simple. Ask for help. Ask for advice. Ask your business contacts if they know of any opportunities. Ask for a glass of Chardonnay if you need, just ask.

I know. I know. You’ve heard this before. Tony Robbins makes you walk on hot coals. The Secret tells you to put it “out there.”. Vision boards are all the craze. Everywhere you turn someone is telling you or pushing a Pinterest post in your face or sending a kitten meme telling you “when you reach the end of your rope, tie a knot and hang on!”. I for one believe that the mind and your perspective have a HUGE impact on your life’s outcome – here’s the little nugget that seems to get lost in translation – you gotta ask and you gotta do the work. You gotta. Walking on hot coals may remove something from your bucket list, if you don’t follow through with the tools bestowed on you, you will just have sore feet. Putting your desires “out there” is a fantastic idea, if you don’t put your plan into action, the universe will deliver to the wrong address. Creating a vision board is fantastic, I have one of my own. If you just look at it all day without speaking to anyone or leaving the couch, it’s just going to be something you made and look at.

We cannot control everything. We may not be able to reverse a health issue for a loved one or stop a toddler from throwing a fit in the parking lot. One thing I know for certain is, although we cannot control our job status/career, we can damn well have a say in it. The point of today’s tale is to give you the proof you need that if you don’t ask, you don’t get. In the big scheme of things, my accomplishments may seem tiny, to me, they are huge. I have been blogging over 6 year now. The last year I did not write as much as I wanted to. I thought my blog should change – I was listening to fear…big mistake…huge. (Pretty Woman reference…love the movie). After the shop closed, instead of asking myself what I should do, I let people tell me what I should do. Not their fault, that’s on me. Long story short, shit happened and the universe, the powers that be, the smurfs…whatever you want to call it gave me a wake up call. Gave me the opportunity to realize that my blog is fine just how it is. That it grew and opportunities flooded in when I was doing what was true to me. It gave me the back up to ask. To take take chances. I asked and took a chance and ended up on http://www.salonmagazine.ca 7 times. I had my tales followed and retweeted by Hollywood and Grammy Award winning stars. I had companies agree to have me write for them, review their products. I made new business contacts that have now become friends. I have been referred by said contacts to give Salons retail consultations to help them build their business.

Over the past few weeks, yours truly has been an asking fool. I didn’t get all I asked for, but I did get a few things. I have an opportunity coming my way – not telling yet! You are going to have to stay tuned, all because I asked a question. I didn’t just put it out there, I put myself out there. I did the work, I followed up, and low and behold, it worked out in my favor.

Here’s the deal. Ask. The answers are there. The answer may not be the one you wanted, in my experience, it’s the one you needed. Don’t ask…Don’t get. Plain and Simple.

 

Beauty, Hair Care, health and wellness, That girl in the red coat, Women

Design Me a Monday Motivator

Good Morning Beauties! it’s Monday and you all know what that means! Gather ’round for That Girl in the Red Coat’s latest Monday Motivator! Grab your coffee, if you have little ones, tell your kids whoever stays quiet the longest wins a prize and get ready to meet a FAB! product that will make this Monday a little less mundane.

Have you ever gone to spray your hair with hairspray and realized it was either too much hold for your soft curls or not enough hold for your sleek updo, which in turn resulted in you having a meltdown with your toddler on the bathroom floor? Well Ladies, toddlers will still freak out over the kleenex being thrown out or having to wear clothes, this is one thing I have no remedy for. What I do have a remedy for is your hairspray woes! Let me introduce you to Design Me Hair Hold Me Three Ways!

 

The gems at Design Me Hair have created a hairspray that has an adjustable nozzle that achieves adjustable hold! You can get back up on your chair, it’s real! Trust me. I was a little wary, I found it hard to believe it would work. I was proven wrong. It is, in a word, amazing. First of all, it smells heavenly. Second, no matter which hold factor you select, no flakes! None. This hairspray is cruelty free, paraben free, sulfate free, gluten free and vegan. Every hold factor offers long lasting hold, adds shine and UV protection.

Here’s the low down on the hold factors;

LIGHT = perfect for taming flyaways and for keeping your loose beach waves intact without creating stiffness to your waves

MEDIUM = can be used as a pre-curl setting spray. Also lovely to use to keep sleek, flat styles intact. I love it for along my part where my little hairs like to pop up. Also keeps my shaved sided down in between my hair appointments.

HIGH = your updo’s new bff. Lovely for braids, tight curls and for styles that need their volume high all day.

To use – always apply to dry hair. Select your desired hold factor. Give the can a good shake upside down (just as you do with canned whipped cream), then spray. I suggest holding the can at least 10 -12 inches from your hair. (30 cm or length of a ruler for my metric friends).

No more meltdowns over hairspray. A good hair day on a Monday and everyday. What more motivation to you need?

 

Beauty, health and wellness, lifestyle, parenting, That girl in the red coat, Women

…speaking of Beauty

In the age of Facebook, Instagram, Snapchat, you name it, it seems that beauty is all around us. Everyone has beautiful hair, beautiful clothes, beautiful vacation destinations, beautiful homes, hell, even beautiful pets. Being on the cusp of 46 years in this earthly realm, I know that everything you see and everything you hear may not always be true. Unfortunately , being bombarded by all these pictures, posts and hashtags on a daily basis, many women I know and hold dear to my heart are feeling less than beautiful. Feeling like they don’t measure up or feel like they are missing out or made the wrong life choices, be it marriage or their new hair style. All of this came to a head for yours truly a few days ago when I was chatting with my daughter. She is now 21 and going through what we all did at 21. Trying to figure out where our lives will lead. Wondering what path is the correct path to take. Feeling like the only person in the world going through this strife. Wondering why everyone else seems to have it all together. Wondering what’s wrong with me?

As we were chatting, the conversation came around to social media…being a parent of a millennial, this is a constant issue. I reminded her, as I have to remind myself, that people don’t post the ugly, only the pretty. I posed her the question I have posed to many others, “Wouldn’t it be lovely if more people posted and spoke of the ugly?”. One of the many reasons I am proud of my girl is she is honest with her posts, be it her achievements or her struggles. It’s a scary thing to put yourself out there, warts and all, and I for one believe people should be applauded for it. I also told her, much to her chagrin, that those feelings will pop up many times over the course of her life, that they are not only a factor of being 21. What she, and we all need to focus on is what matters most. Our inner beauty, for it doesn’t matter how coiffed our hair is or how we achieved the perfect smoky eye if our soul and our mind cannot see it, or feel the wonder that is us.

At some time in our lives, we have all felt fat. We have all felt ugly. We have all shrugged at our reflection under the horrible lighting in the change room. We have all felt our stomach drop when invited to a pool party knowing we have to put on a bathing suit. We have all burnt dinner. We have all yelled at our kids for something that was not their fault. We have all dismissed our spouses. We have all “forgotten” to call our parents. We have all lost our shit. Speaking from personal experience, all of the above happened when I was focusing outward, not inward. Think of it this way, you remodel your bathroom, it is Pinterest worthy. If the plumbing wasn’t put in correctly…it ain’t so pretty. I came across a great passage courtesy of Iain Thomas…

“…and every day. The world will drag you by the hand, yelling “This is important! And this is important! And this is important! You need to worry about this! And this! And this!”

And each day, it’s up to you to yank your hand back, put it to your heart and say “No. This is what is important.”.

Comparison is the thief of joy Beauties. There is no comfort in that. Where there is comfort is in our commonality, in our stories of short comings and how we overcame them, in speaking of the ugliness that came along with pulling ourselves out of the mud, how we brushed off the dirt to find we were fresh and clean underneath.

As for all the pictures and posts you will see today, see them for what they are. Moments. Be happy for others achievements. Celebrate their moment of happiness. Remember, we are all just trying to get through the day, and most of all, be your own beautiful. In the end, in the wee small hours of the morning, that is all that really matters, what you think of you and how you feel about yourself.

In the immortal words of  L.M. Montgomery’s character Anne Shirley “Tomorrow is always fresh, with no mistakes in it yet.”.