Beauty, Hair Care, That girl in the red coat, Women

Changing lives with every good hair day

Imagine each time you used your flat iron, you could be changing another woman’s life and the life of her children. The simple act of doing your hair for a day at the office, the soccer field or a night on the town could give another woman an income, food on the table, independence. Well Beauties, there is no need to imagine such a scenario. Thanks to AG Hair Care, making sure you have a good hair day enables another woman to have such things.

Let me introduce to you to AG Firewall, a thermal protecting (flat iron) spray. AG Firewall is one of the members of the AG Smooth line. This gem provides;

  • high shine
  • a smooth protective barrier between your hair and your flat iron
  • smooths, protects and prevents breakage
  • controls flyaways
  • controls unruly hair

AG Firewall is infused with Argon oil – sustainably sourced, fair trade organic Moroccan Argon oil, which is rich in Vitamin E and antioxidants which keep hair smooth, soft and protected. AG Firewall is cruelty free (no testing on the bunnies), Paba free, Paraben free and Gluten free. It is an aerosol spray that contains NO CFC’s = friendly to our ozone.  It is meant to be used on dry hair only, right before you use your flat iron. For best results it is best to section out your hair. The smell is heavenly, it leaves a soft, workable hold to your hair, it does not flake and is not sticky. Created for all hair types.

So, how are you changing a woman’s life by having great hair you ask? Using any of the AG Smooth line hair products helps women in the poorest regions of Morocco. The Argon oil used in their products is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. In turn, this give the women employment and an income which equals independence. It enables these women to support their families and provide education for their children.

Imagine looking at your reflection in the mirror with the thought that because of you, another woman can have pride in her reflection too. Now that is a thing of beauty.

Beauty, Business, Hair Care, That girl in the red coat, Women

Part of the package

As many of you now know, yours truly has spread her wings a little wider and has become an Independent Retail Consultant. Over the years in our beloved biz, I came to realize many Salons were missing out on the perks of retailing their products in their Salons. Not only does retail increase Salon revenue, it enhances your client’s experience and gives them the tools to have a good hair day everyday between their appointments. Retailing in the Salon helps your clients protect their investment, in themselves.

Over the years, and during some of my consultations, I have come across the same concern from every stylist I speak with. “I don’t want to seem pushy.”. With over 25 years of sales and customer service under my belt, let me tell you this…if you are coming from a place of honesty and integrity, you are not being pushy. If your client has just had her hair colored red and you tell her that you highly suggest a color shampoo and conditioner to purchase to use at home to protect her new loved color =not pushy. You are trying to keep her red as vibrant as it can be for as long as possible. Selling said client a clarifying shampoo that she does not need = pushy. A clarifying shampoo would ruin her red. Giving your clients the tools they need to protect their investment in themselves is all you are doing, plain and simple.

 

Another common question/statement is “I don’t see the value of it.”. I have one question in response to this one, would you skip adding developer to your color? Of course not, because without developer the color wouldn’t process properly and in turn, you would have an unhappy client sitting in your chair. The same goes for retailing product. Think about it. Your client is sitting in your chair touching their hair telling you “I love it!”. They leave your shop with a spring in their step, feeling as though they can take on the world. They wake the next day, begin to style their hair only to have it not work out or look as good as it did the day before, and begin to feel as though the world is caving in on them. They may not be in your chair, trust me, in this moment, you have an unhappy client. Everyone wants to have a good hair day, the ladies and the gents. Everyone. Selling your clients product to take home and taking a moment to teach them how to use them ensures your clients will not only be happy in your chair, they will be happy until they are back in your chair with their next appointment.

All Salons have packages, be it a wash, cut and style or cut included with each color service, we all have packages. So, why not add some retail to the package? You are using the products. Your clients smell the products. Your clients see the products on your station. Your clients asks “OOO! That smells great?! What is that?”. All the work has been done for you. All you have to do is answer their questions, have a conversation. That’s it. Plain and simple. In my experience, once the value of the product is explained, the cost is never an issue. The client wants that product. Take flat iron sprays – once I explain the value of a flat iron spray – it protects the hair from the contact heat of a flat iron, that it helps to protect the vibrancy of hair color and that it helps to combat frizz and fly aways, when they leave the Salon, they have a flat iron spray in their hand.

Retail is already part of the package. Your clients love their hair and want to continue the love affair. They need you to help them keep their relationship with their hair “all moonlight and roses”. Adding retail to the package will do just that.

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Hair-surance

Last week I had a woman come in looking for a silicone oil for her hair. I asked her why she was looking for a silicone oil for her hair and she told me “that’s what my stylist said to use to fix my extensions, to make the frizz go away and to help get the knots out.”. I asked her how long she had her extensions in for and she told me 1 week. (I swear, I would have guessed a month.). “Oh, I see” I said. “Yeah, I know they look horrible. My stylist told me I am not taking care of them properly. I guess I am just stupid or something.”. It was then that I asked her if her stylist had told her how to take care of her extensions to which she said “Yes. She told me to go to the drugstore and make sure the shampoo was moisturizing and then she said…” it was then that I stopped her. I actually put my hand up and said “Stop right there. Hold on one minute.”. I took a breath and said “this is not your fault. I am sorry that you spent so much money ($400.00 by the way) and were given the wrong instruction.”. I let her know that she should wrap her head each night, or at least put her hair in a low ponytail/braid before bed. That only professional Salon sulfate free shampoo should be used with extensions. That a flat iron spray should be used when using a flat iron – not a silicone oil like her stylist told her. The poor girl just looked at me. Her eyes began to well up, then stopped. Her look turned from despair to anger, and rightfully so. “My stylist didn’t tell me any of that. In fact, she made me feel like I was an idiot and disrespecting her when I told her I thought there was a problem with my extensions!”. We spent the next 20 minutes talking product and after I rang her through, she thanked me for my honesty. “You are the first person who told me the truth about my extensions”.

The point of today’s tale? Clients and customers come to our Salon’s because they trust us. They trust us with their family secrets, the latest neighbourhood gossip, their fears and their self doubt. Most importantly, they trust us with their hair. It is our responsibility as stylists, Salon managers and Salon owners to guard that trust and help our clients and customers to protect their investment in themselves. It is our responsibility to explain;

  • the importance of the proper shampoo, especially for color clients. Explaining that professional Salon shampoo will protect the their color whereas drugstore shampoo will effect the vibrancy of their color = color fade.

 

  • how to apply shampoo – to emulsify it in your hands, then apply mid shaft and work your way up.

 

  • that sulfate free shampoo’s do not make lots of bubbles or suds. To make more of a lather, add more water. Adding more shampoo just wastes the shampoo and leaves the hair greasy and lifeless.

 

  • the difference between leave in conditioners and conditioning treatments. Yes, sadly many woman I have helped were using a conditioning treatment and leaving it in, which in turn messed up their hair, on many levels. * I ALWAYS stress the importance of rinsing out vs. leaving in. Trust me, your client may look at you like you have three heads, but they will thank you for it later.

 

  • all mousses and root boosts are thermal activated. No blow drying? No volume. Plain and simple.

 

  • the importance of thermal protection. Every client that uses a flat iron MUST have a flat iron spray at home and it MUST be used each time a flat iron is used. *the hair spray today will be cooked into the hair tomorrow without the use of a thermal spray.

 

  • All oils and serums should be applied to damp hair BEFORE blow drying or to dry hair AFTER using a flat iron or curling iron. * oils and serums are not thermal protectants. I want you to think of a hot pan on the stove – what happens when you add oil to a hot pan? Exactly.

 

  • how to take care of extensions. How to wash them. How to style them. Which products are best to use.

 

  • how to take care of their hair after a perm

 

  • how to maintain smooth tresses after a chemical straightening

 

  • how to wash their hair when they have had vibrant colors applied.

In my experience, almost every customer thanks me for being honest with them, for taking the time to explain things to them, the how’s and the why’s of hair product and hair care. Take a moment to speak with your clients about their hair and hair care routine, explain the importance of protecting their investment in themselves. They will thank you for it. As for me…no thanks needed.

 

Beauty, Hair Care, That girl in the red coat, Women

Monday Motivator – Goldwell Sleek Perfection

I know, I know. It’s Monday. I too did not want to face the morning. In my part of the world, the temperature was below zero and I knew the hardwood floor would be cold. Alas, there are mouths to feed and bills to pay, and hair to do. Thanks to a new found favorite from Goldwell, my Monday morning became a little less manic, and yours truly is having a good hair day. Yep…a good hair day, on a Monday. Let me introduce you to Goldwell Sleek Perfection

20150723_100721 …a Thermal Spray Serum to be used with your flat iron.

For those of you familiar with my Salon Tales, you know that yours truly has fine hair, is a blonde (bottled, but blonde none the less) and is a die hard fan of aerosol flat iron sprays…until now. Goldwell Sleek Perfection is a non-aerosol spray that dries in an instant – you would swear it was an aerosol. Fast drying = no sticky residue or wet spots that sizzle when your flat iron makes contact. Goldwell Sleek Perfection reduces hair breakage up to 50%, leaves your hair feeling soft, silky and frizz free for up to 24 hours. ….and it smells wonderful.

The secret to this FAB! product are styling polymers enriched with Bamboo proteins that form an elastic film which is enhanced by their exclusive elastomer. *the polymer film also contains an integrated protection complex that consists of UV-A & UV-B filters, Pathenol and the agents that trap free radicals = long lasting color protection and hair that has a smooth, glossy surface with a natural feel and flexible hold.

For best results, apply to dry hair before using your flat iron. *That Girl in the Red Coat tip – flat iron your hair, section by section. Use a clip to keep excess hair out of the way, spray the section of hair you are going to flat iron and continue. I find this technique ensures an even coverage of spray and protection and I achieve a smoother look.

 

Beauty, health and wellness, That girl in the red coat, Uncategorized, writing

Tales of Truth – 18th edition

Gather ’round ladies and gentlemen, boys and girls, it is once again time for that girl in the red coat’s Tales of Truth. A full moon is not set to arrive for a few weeks so I cannot blame the following antics on our lunar companion. The warm weather is upon us and the humidex is on the rise, so that may be a factor, or maybe people have simply gone bat shit crazy.

 

– I was helping a woman select her shampoo when another woman came into the shop. I said hello and let her know I would be with her shortly. She told me “I’m just looking”. After I finished with my customer, I walked over to her and asked if she was finding what she was looking for to which I was told “I said I was just looking!”, so I went back to unpacking my orders. As she passed the counter I heard a sigh and turned to ask her if there was something she needed to which she told me “well, yes, there is, but no one is helping me so I am leaving.”.

– a woman called to ask me why I didn’t answer the phone at 8:00 a.m. when she called. I let her know the shop opens at 9:30 a.m. to which she said “you still haven’t answered my question”.

– a woman complained that the flat iron spray I suggested was “Shit and was ruining her hair, not protecting it”. *Educational tip – flat iron spray is to be applied to dry hair – not applied to the flat iron itself.

– A woman came into the shop asking if I could help her find the Goldwell shampoo she uses because she left her glasses at home. As I came from behind the counter to help her she let me know “please don’t mind the smell, I just had some moles burned off.”. …trust me…I wish I was making this shit up.

– A woman asked me if she could buy  the travel size hair dryer even if she doesn’t travel.

– “Do you sell toe nail polish?” – I am asked this more than you want to know

– I had another gentleman ask me if it was possible to wax his own balls – actually, he called them his “little buddies”. …Gilligan’s Island will never be the same for yours truly.

– A product I usually carry was out of stock. My customer wanted to know where else she could buy it. I didn’t know, but offered to give her the phone number of the shops I thought may carry her product. I was told “my customer service was for shit” because I wouldn’t call all the other shop’s in town for her to see if they had what she wanted.

– A couple came in asking about our hair trimmers. I showed them our selection of clippers and trimmers and let them know that the Wahl Peanut is our best seller. It is great for cutting, trimming and outlining. The woman turned to her gent and said “Look! A peanut to use on your peanut!”. …I need a raise.

 

Dad's laugh