This morning, did you find yourself looking at your reflection and your dry tresses, wondering where the shine and vibrancy of your color went? Did the thought “I wonder if I could pull off a pixie cut?” pass through your mind because you felt there isn’t anything to help your hair and return it to what it once was. Well Beauties, do I have news for you. There is a new kid on the block and it will become your new bff! The Beauties at Joico have created a real gem. Let me introduce you to Kpak Color Therapy Luster Lock!
INSTANT Shine and Repair Treatment!
Luster Lock offers a FAB! glow, shine and vibrancy to your color treated tresses. It is formulated for all hair types, from fine to thick. For blondes, brunettes, highlights, lowlight, ombres…you name it…Luster Lock rejuvenates any color, all the while boosting your hair’s strength to make it 9 times more resistant to breakage. *For this non-blonde blonde, let me tell you, it’s like the heavens opened up and the angels began to sing!
With it’s formulation of nourishing Manketti oil and Argan Oils Luster Lock repairs and seals the hair’s outer protective layer to lock in color vibrancy. Silk, soy and seaweed extract help to add some slip to prevent damage during styling. Luster Lock offers two application choices;
- apply to dry hair as a pre shampoo treatment for that extra boost of repair and protection.
- apply to clean, damp hair. Leave in for a minute or two, then rinse with cool water. Dry and style as usual.
Myself, I prefer the old fashioned application on clean, damp hair. Luster Lock brightened up my magenta, added luster to my blonde and did not weigh down my fine tresses in the least. I found my hair to feel softer and my flat iron glided with ease. (Those of us who like to play with our color know all to well the tug/skid feeling we can get from our flat iron).
So, before you pick up the pair of scissors closest to you or call your stylist to book an inaudible hair appointment, save yourself some grief and your stylist nightmares from hearing the sobs through the phone and go get yourself some Luster Lock. I promise you, you will not regret it.
Last week I had a woman come in looking for a silicone oil for her hair. I asked her why she was looking for a silicone oil for her hair and she told me “that’s what my stylist said to use to fix my extensions, to make the frizz go away and to help get the knots out.”. I asked her how long she had her extensions in for and she told me 1 week. (I swear, I would have guessed a month.). “Oh, I see” I said. “Yeah, I know they look horrible. My stylist told me I am not taking care of them properly. I guess I am just stupid or something.”. It was then that I asked her if her stylist had told her how to take care of her extensions to which she said “Yes. She told me to go to the drugstore and make sure the shampoo was moisturizing and then she said…” it was then that I stopped her. I actually put my hand up and said “Stop right there. Hold on one minute.”. I took a breath and said “this is not your fault. I am sorry that you spent so much money ($400.00 by the way) and were given the wrong instruction.”. I let her know that she should wrap her head each night, or at least put her hair in a low ponytail/braid before bed. That only professional Salon sulfate free shampoo should be used with extensions. That a flat iron spray should be used when using a flat iron – not a silicone oil like her stylist told her. The poor girl just looked at me. Her eyes began to well up, then stopped. Her look turned from despair to anger, and rightfully so. “My stylist didn’t tell me any of that. In fact, she made me feel like I was an idiot and disrespecting her when I told her I thought there was a problem with my extensions!”. We spent the next 20 minutes talking product and after I rang her through, she thanked me for my honesty. “You are the first person who told me the truth about my extensions”.
The point of today’s tale? Clients and customers come to our Salon’s because they trust us. They trust us with their family secrets, the latest neighbourhood gossip, their fears and their self doubt. Most importantly, they trust us with their hair. It is our responsibility as stylists, Salon managers and Salon owners to guard that trust and help our clients and customers to protect their investment in themselves. It is our responsibility to explain;
- the importance of the proper shampoo, especially for color clients. Explaining that professional Salon shampoo will protect the their color whereas drugstore shampoo will effect the vibrancy of their color = color fade.
- how to apply shampoo – to emulsify it in your hands, then apply mid shaft and work your way up.
- that sulfate free shampoo’s do not make lots of bubbles or suds. To make more of a lather, add more water. Adding more shampoo just wastes the shampoo and leaves the hair greasy and lifeless.
- the difference between leave in conditioners and conditioning treatments. Yes, sadly many woman I have helped were using a conditioning treatment and leaving it in, which in turn messed up their hair, on many levels. * I ALWAYS stress the importance of rinsing out vs. leaving in. Trust me, your client may look at you like you have three heads, but they will thank you for it later.
- all mousses and root boosts are thermal activated. No blow drying? No volume. Plain and simple.
- the importance of thermal protection. Every client that uses a flat iron MUST have a flat iron spray at home and it MUST be used each time a flat iron is used. *the hair spray today will be cooked into the hair tomorrow without the use of a thermal spray.
- All oils and serums should be applied to damp hair BEFORE blow drying or to dry hair AFTER using a flat iron or curling iron. * oils and serums are not thermal protectants. I want you to think of a hot pan on the stove – what happens when you add oil to a hot pan? Exactly.
- how to take care of extensions. How to wash them. How to style them. Which products are best to use.
- how to take care of their hair after a perm
- how to maintain smooth tresses after a chemical straightening
- how to wash their hair when they have had vibrant colors applied.
In my experience, almost every customer thanks me for being honest with them, for taking the time to explain things to them, the how’s and the why’s of hair product and hair care. Take a moment to speak with your clients about their hair and hair care routine, explain the importance of protecting their investment in themselves. They will thank you for it. As for me…no thanks needed.
So here we are, at the 23rd. edition of That Girl in the Red Coat’s Tales of Truth. The past weeks have been, well, lets just say, interesting. The summer has arrived and with it the rising humidex and the lowering of common sense. So gather ’round ladies and gents, boys and girls for it is time for some Tales of Truth.
- a woman came into the shop, came up to the counter and said “So, you do hair huh?”. I let her know that I personally do not, and offered to introduce her to one of our stylists. “So, you work here and don’t do hair huh?”. “That’s correct.” I told her I manage the shop and asked if I could help her with anything. She looked at me for a minute and then said “Yeah…where is the mailbox around here?”.
- I was told my shop isn’t family friendly because I wouldn’t let a woman’s child try on the nail polishes that we have for sale. I was told that I should keep them out of children’s reach if I don’t want them touched.
- A woman asked “Do you have toe nail files?”. I showed her our selection of emery boards and nail files. She sighed and looked perplexed. “Oh no! No toe nail files?!?”. It took me 5 minutes to convince a woman that she could use a nail file on her toenails, that nail files and emery boards can be used on finger nails and toe nails. “You promise nothing bad will happen?” she questioned. I assured her it will be fine. …I refrained from calling the authorities.
- A woman asked me if the tweezers I sold were any good. I assured her that they were and that I actually own a pair. She asked me if I could get at those pesky hairs. I let her know that yes, even the shortest of eyebrow hair can be plucked with our tweezers. Then she asked “What about nipple hair?” …sweet baby Jesus, thankfully she didn’t feel the need to show me what she was talking about.
- A woman was looking at our travel size display and sighing. I walked over and asked her if I could help her find something or if she had any questions. “No. I don’t know why I am looking at these. All they do is make me sad knowing I don’t travel.” ….oh my.
- “Hey honey! You got any of those flat irons I could buy? Not for me. For my lady. A man like me don’t need these girly things” – Yep, said to yours truly as he adjusted himself, I shit you not.
- I was asked if it was alright to use a travel size hair dryer at home…you know, because it is meant for travelling. …sigh
- Last but not least…I was asked if shampoo would help hair…down there. (her words, not mine). You see, because it gets dry and itchy – HEY! If I gotta go through it, so do you. I told her it would be best to talk to her doctor about her south of the border issues as I searched for my hand sanitizer
Today’s tale offers yet another glimpse behind the curtain of That Girl in the Red Coat. Those familiar with me and my Salon Tales are well aware of my sass and my firm believe that a little pixie dust goes a long way. That with hard work, kindness and belief in yourself, sooner or later, what you need or desire will most certainly come to pass. Over the past few days, I, as well as many others around the globe, found themselves saying good bye. The world lost a great athlete, humanitarian and human being. I can still remembering asking my father “who’s that?” when I saw Muhammad Ali being sassy with Howard Cosell during an interview on ABC sports. I remember wondering how he could get away with it…and wondering if I could too. Safe to say, Mr. Ali had a fan in me from the start. I loved his sassy quips like “If you even dream of beating me, you’d better wake up and apologize!”, “I’m so mean I make medicine sick” and of course when he went on about how pretty he was. He was pretty.
It wasn’t until I was much older that I learned about all Mr. Ali had won, then lost only to rise once again to the top. How he stayed true to himself and his beliefs, no matter what the cost. He spoke with an educated elegance that resonated in me, and continues to do so. He never gave up. Any time life knocked him down, he got back up. Something I try to do everyday.
Since I was about 12, I have been a collector of quotes. Some funny, some rude, some inspirational. Many of my favorite quotes have been Muhammad Ali’s. I remember when I was pondering starting my blog and later when I was pondering the idea of becoming an Independent Retail Consultant and my fears and doubts crept up… “what if no one reads it?”. “What if no one thinks I am qualified?”. “What if I fall flat on my face?”. Then Mr. Ali’s words popped into my head “It ain’t braggin’ if you can back it up!”. …and he was right. Slowly but surely my fears and doubts faded away because I could back it up. I had the knowledge, the experience and the know how. I also knew when to ask questions, to admit when I did not know something and then learn about it with a vengeance.
In the infamous words of Mr. Ali himself “I hated every minute of training, but I said, don’t quit. Suffer now and live the rest of your life as a champion”. So here’s the deal Beauties. If you want something, go for it. Believe in yourself and your abilities. Refuse to hear “you can’t do it” and listen for the whispers of “you can do it”. Be patient with yourself. Keep trying. Keep getting up. Always remember, Impossible is nothing.
“My stylist said I should use a volumizer.”. “My stylist said that my hair needs a treatment.”. “My stylist said I am using the wrong hairspray.”. These are a sampling of the phrases I hear on a daily basis, more then once, from women and men who have just left their stylist’s chair and have come to see me at our Salon/shop for their hair products. Many times they look confused and more often than not, they look and feel insulted. They have just been told there is a problem with their hair, or the products they are using and were not given a solution. After discussing what it is that their stylist said and more importantly, after I ask them what they think and what they want, I hear an even more common question… “Why didn’t my stylist tell me that?”.
Over the years I have realized one constant in our industry, a key component to any Salon visit is being neglected. Retail. Retailing the products that we use to help achieve our client’s new found love of their hair. Products that we use to keep the vibrancy of their color and the integrity of their hair. Letting your client leave without the proper products and tools to keep the love affair with their hair alive is, well, mean. Yes, mean. Think about it. Your client leaves your chair feeling prettier or more handsome (cannot forget our gents). They have a spring in their step. They are walking with more confidence. They like their reflection. Then the next day, as they are standing in their bathroom trying to get their hair to look as good as the day before, their self confidence begins to fade and they begin to feel stupid. Not giving your clients the proper products, tools and instruction is literally pulling the rug from under them. No one likes to feel like the butt of a joke.
- First and Foremost! ALWAYS ask what products your client is using at home.
- when washing your clients hair and you realize that they need to use a clarifying shampoo, explain to them what a clarifying shampoo is and why it should be used.
- bright and vibrant colors are huge right now. For your clients with multi tone brights, explain the importance of how to wash their hair, that each color should be washed separately for the first few washes so that the colors do not start to bleed together.
- when discussing the need for a conditioning treatment, explain what that is. Many times the women I have spoken to thought that they were supposed to leave the treatment in, which in turn made their hair look and feel worse than when before using it.
- explain to your client that a volumizing shampoo and conditioner are a good start but if they want height and volume throughout their hair, styling products must be used. *Trust me, I know of what I speak. Many women I speak to thought that they were doing something wrong because the shampoo wasn’t making their hair look like it did at the Salon.
- if your client has poker straight hair, let then know that a shampoo for curly hair will not make their hair curly.
- when using mousse, explain the importance of shaking the can and dispensing it upside down. *That Girl in the Red Coat tip – explain it’s like using a can of whipped cream – if not shaken and dispensed upside down, nothing happens but a great big mess.
- explain the difference between the hold factors of the hairspray you are using. If your client doesn’t want to fuss with her hair throughout the day, that soft hold factor spray she picked up at the drugstore is probably the culprit of her bad hair days.
- for your clients that use their flat iron on a daily basis, explain the importance of thermal protectant sprays. They should be used every time the flat iron is used. Every time.
- if you see you client is dealing with dandruff, instead of just pointing it out, explain different ways they can apply shampoo to their scalp and offer them a Salon professional dandruff shampoo to use at home. *Most brands offer a dandruff/scalp shampoo, you just have to ask.
- when it comes to waxes and pomades, find out if your client likes a matte finish or prefers a little shine, what kind of hold they prefer and explain the difference.
- always show your client how to use the products. How to dispense them, how to apply them and how much to use.
- show your client that every bottle has directions on how to use the product on the back of the bottle, in case they forget.
Ask your client how they want their hair to look. Ask them if they like to blow dry their hair or not. Ask them if they use a flat iron or curling iron. Ask if they have a water softener. Ask them if there is anything about their hair they would like to change. Asking these questions opens all the doors to understanding your clients needs and wants and in turn, the doors to selling them what they need for their hair are opened too.
Retailing products, tools and giving instruction on how to use said products is a key component to any consultation/appointment. Plain and simple. Your clients are your advertising, they make or break your business and your reputation. If your client only likes themselves, their hair and you while they are sitting in your chair, pretty soon they will looking for another chair to fill.
It’s Monday. Again. In my corner of the world, Spring has sprung, the sun is shining, the birds are chirping, tulips are in bloom and I am not outside. After a long, cold, dreary winter I am aching to be out in the warm sun. Alas, someone has to man the desk and pay the piper. Since I can’t get out and tip toe through the tulips, I thought I might as well have a great hair day, and now you can too. Let me introduce you to some gems from Joico…
FlipTurn Hairspray and Hair Shake Liquid to Powder Texturizer!
Joico FlipTurn – I have to say, is one of my favorite hairsprays to use. Created for all hair types, it offers;
- a very strong hold factor that is still workable – you can brush through it and keep your desired style or begin again
- fast drying = no crunchy tresses
- it is a volumizing hairspray that adds shine and volume for up to 72 hours
- offers thermal protection.
- is humidity resistant = locks out frizz
- the scent is wonderful
- A cool feature of this hairspray… it can be sprayed upside down, side ways or right side up without clogging the nozzle = any style can be achieved.
Joico Hair Shake – is a liquid to powder finishing texturizer. Yep! Liquid to powder! If you like the results of volumizing powders from OSIS Dust It or SexyHair Powder Play but not a fan of the powdery mess, Joico’s HairShake is for you. HairShake offers;
- texture and lift
- touchable and moldable layering styling grip = easy to create and recreate styles.
- lift and fullness at the root
- fast drying residue free and grit free finish = no powdery residue
- created for all hair types and lengths
- the BEST scent ever – it smells like the beach! You will be transported to white sands, blue water, buff life guards offering you a cool drink….
HairShake is to be applied to dry hair. To apply, give the bottle a good a shake then apply as desired. This has become one of my favorite styling products and every client we use it on in the Salon buys one for themselves. Many of my customers who love their volumizing powders are now fans of HairShake. It offers hold, texture and volume. The one feature that made me a fan – if I wanted to change my style, I could brush through my hair with ease and begin again. My hair was not weighed down and there wasn’t a sticky residue.
So, for those of us with our noses pressed up against the window looking out on the beautiful day, may we find solace that although we may not be outside or at the beach, at least we are having a great hair day and are surrounded by the heavenly scents of the beach, thanks to Joico.
Today’s tale is meant for Sales Reps., Sales Managers and distributors alike. Our industry, I believe, is one of the best to be in. There is always something new around the corner. New coloring techniques. New cutting techniques. Our workplace always smells great. We change peoples lives. We improve their self image and in turn their self esteem. It’s exciting and it’s fun. …and it is a business. Something, I am sorry to say, as of late, many are tending to forget.
Over the past 5 months I have been on the receiving end of many an unreturned call, email and text. I have had to find out through my own investigative skills that products have been discontinued, that products are on back order and that certain companies no longer had a rep. for my area. I have even had to hear about a brand promotion from a Rep. that is a competitor of the brand that is running the promotion. I have not been too impressed, to say the least.
I am fortunate enough that our Salon/shop carries over 25 professional hair care lines, so I am able to suggest another product. I am also very fortunate that our shop has been around for over 15 years and our clients/customers trust me and my suggestions. I do not think other Salon’s are as lucky. In fact, I know they are not because I hear about it everyday. Trust me, when a woman isn’t getting the straight goods, she will let everyone from the mailman to the newspaper delivery boy know about it.
Stylists are in the service industry. We are in the business of serving the client and the customer – catch phrases I hear all the time. Yes, this is true, for Stylists, Salon Managers and Salon Owners. It is also true for Sales Reps., Sales Managers and distributors. To be clear, I have a few Sales Reps. that go above and beyond their call of duty. They keep their appointments, they call when anything changes from products to our appointment time. They offer retail bags and samples, free of charge so I can in turn give them to our clients and customers. They have become my friend and someone I hold in high esteem. I also deal with some distributors that are on top of their game and are in contact with me when it is needed. Unfortunately, they are the rarity when they should be the norm. So, being me, I have compiled a little how to or reminder list, think of it as a job aid.
- In the age of facebook, twitter, email and text, there is no reason, whatsoever that a Salon can’t be notified that there is not a rep. for their area. All Salons should be notified, not just the big accounts. PSSSTTT…the little accounts could have become big accounts if you had kept in contact and showed up more often.
- When an email is sent, respond to it. If you don’t have an answer, then politely admit it and let the person know you will be in touch as soon as you have an answer.
- If you can text a picture of a cat driving a toy car, you can text that you are running behind and may be late for your scheduled appointment. *Again, I cannot stress this enough – do this for all accounts, not just the big ones. I have personally had a $500.00 order waiting for a rep. who didn’t show up or return my texts (well, she did, 3 days later and made the mistake of telling me was “sorry” but she had landed a big account and was too busy to get to my shop – her exact words), so I gave it to her competitor – because she did return my text and showed up to see me, even when I didn’t have an order.
- Stylists, Salon Managers and Salon Owners are customers too. I can only speak for myself, I do not like when someone thinks for me. Never assume we do or do not want a product or product line in our Salon. Show it to us, leave a sample if possible, explain it’s value and let us decide. *That Girl in the Red Coat tip – explain the retail value of your products, not just the backbar/station use. …clients love the way they look in the chair, they also want to love the way they look at home and retailing products is the key to opening that door.
- When a product is discontinued, let us know. Write it on the invoice with the order shipment, it’s that simple. Hoping I will get the point and will stop ordering a product after 10 tries to order it is not the way to do business. Many times that product is a special customer order and now I have egg on my face, a disappointed customer, and a lost sale. *While they were waiting for that product, if I had known it was discontinued, I could have introduced them to something comparable.
- When an order is placed, please confirm you received it. I emailed an order because the sleuth in me discovered I no longer had a Rep.. It wasn’t until I sent another email forwarding my first email that I got a response that the order had been shipped and again, the product ordered was in demand and I had a list of women waiting for my call to let them know I once again had it in stock.
I didn’t like waiting for the phone to ring when I was 16, I really don’t like it now. …and in business, no one likes to be the last to know.