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If you are a stylist…you are a sales person

Ladies and Gents, we are in the business of Beauty. Yes…the business, and as in every business, sales and selling are what keeps the business alive,competitive and profitable. “Oh…I’m not a sales person.”. “I am a hairstylist…not a sales person.”. Two of the most common phrases I hear from hair stylists and Salon owners. Today’s tale is to put this myth to rest. Yeah, I said myth. … convincing a woman to give you 3 hours out of her hectic schedule and pay you $175.00 for hair color – if that isn’t selling than I don’t know what is.

I manage an independently owned retail shop/salon, and I can tell you, in all honesty, that our retail sales make up for over 70% of the salon’s revenue. Yep…you read that correctly, 70%. Many of my customers are the clients of other Salons. Salons that don’t retail any product, or sell the products that they have on their shelves. I am on the front lines, so to speak, and am here to tell you that your clients and customers want their hair to look the same between appointments and are willing to spend that little extra if it means that their hair will look good and feel good. Your clients and customers need to be taught about their products, how much to use and how often. There is a need that is not being met…well, I am meeting it. You can too. You can. Think about it, you have your client in your chair for at least 45 minutes. That is 45 minutes that you can discuss the shampoo, the conditioner, the conditioning treatment, the styling products, the hair dryer and the flat iron you are using on them that day. You can have them smell the products, feel how the dryer’s handle fits their hand, and show them how to adjust the temperature on the flat iron. 45 minutes. There are moments that I have 6 retail customers at once and I have 5 minutes to explain products and how to use them. If I can sell $75.00 worth of product in 5 minutes, imagine what you can potentially sell in 45 minutes.

All professional hair care lines offer product knowledge classes. All professional hair care lines have their own websites that offer a break down of each product, their features and benefits to each hair type. Every bottle offers a description of what the product is used for, and how to use it. It is time to educate yourself and your Salon staff. It really is that simple. At least 3 -5 times a week I am on my lap top or my phone, with my customer right beside me, looking up a product, or showing them a tutorial on You tube. The information is out there. It’s time to find it and use it. Being me, I have compiled a little list for you, a retail aid if you will.

– First and foremost – stop fearing the sale. When you are telling your client about the product you are using in their hair, you are having a conversation. …if you are able to tell them about your nightmare of a date last week, you can tell them about the hairspray you are using.

– remind your client that their new hair color is an investment in themselves, and that is it a worthy investment, that using Salon professional shampoo and conditioner, like the one you use on them each visit, will prolong the vibrancy of their color and nourish their hair to keep it looking like they just left the Salon.

– while using your flat iron, explain to your client the difference between the quality of professional hair care tools and department store brands. In my experience, once my customer understands the difference, the question of what to buy and where to buy it is answered. The value of Salon  professional products has been explained.  Not sure where to begin? Check out my Salon Tale;

https://thatgirlintheredcoat.com/2012/05/25/to-go-where-no-flat-iron-has-gone-before/

– when your client tells you they love their hair, tell them that if they use the products you used that day that they can love their hair everyday. Offer them 5 more minutes of your time to show them how to use the product.

– offer a complimentary consultation on how to use products. Many times, in my experience, my customers have the proper products at home, they are usually using too much or too little, or the application of the product can be improved. Many of my new customers purchase their products from me because I offered this service to them.

– ask your clients/customers if they are happy with their hair. Their answer will give you all the information you need. You will find out that their hair goes limp by noon, or their frizz is getting out of control. Let them know that you have products that can help them, and offer to show them how to use them.

– explain the value of  Salon professional hair care products. I personally go around to check on prices at the drug store and department store. Many of the products are $1 – $3 less than Salon professional products. I explain this to my customers and remind my customers that Salon professional products are higher quality and more concentrated = less product used and more money saved. …and their hair will look and feel terrific.

It’s time to make retail a priority in your Salon, plain and simple. Retail in the Salon is a win/win. Your clients hair care needs are being taken care of, their personal investment in themselves is being nurtured and protected and your Salon has added revenue. Take the time to talk with your clients, educate your clients and not only will you have made a sale, you will have created a customer.

 

 

ThatGirlx3          ThatGirlx3

 

 

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Deal with it.

The last month has been a real eye opener, not only at the Salon, but everywhere I look, and with every conversation I have. Maybe the planets are aligned..or misaligned for that matter. Maybe it is due to getting the stupid cut out (hysterectomy). Maybe it is that I am on the cusp of my 42nd birthday…who knows. All I know is this, “If you don’t deal with your shit…your shit is gonna deal with you” (came across this a few months ago…and ain’t it the truth). From a woman who thought that becoming a blonde at home would be nice & easy and make her partner take notice, a woman thinking that a pixie cut was all she needed to make her boss see her worth for that promotion to V.P. of marketing and a woman thinking she had everything under control because she made a list everyday…I have seen it all. What did they all have in common? Masking the real issues…not dealing with their shit. No amount of box dye will fix the problems in the bedroom, or will take chocolate brown tresses to platinum blonde. A great hair cut may get you some attention, but a great head shot does not a great V.P. make. As for the list maker, sure, you may be organized, but as you check off “sew button on shirt”, your child may have hurt feelings that need mending. You checked off “pick up cupcakes” for the family celebration…but you weren’t present. “Pick up prescriptions” -checked off, listened to hubby’s response to how he was feeling – but didn’t really hear him. Ladies & Gents, I know of what I speak, for yours truly is the list maker. It took me almost 42 years, I finally realized, lists are great, for the grocery store, for daily chores. They are meant to keep your tasks organized – not your life. Big difference. HUGE.

Sorry to disappoint, I will not be sharing the personal tales of my own shit dealing with me – for not all the tales are mine to share and I respect the privacy of my beautiful girl and my lovely hubby. The purpose for today’s tale is to remind you, and myself to ease up, slow down, pay attention and be present. It is true Beauties – if you don’t deal with your shit…your shit is gonna deal with you – and your shit doesn’t care what time of day, where you are or who you are with…it’s gonna pop up and deal with you. So take it from me, it’s best to deal with it, what ever it may be. Shit ain’t always pretty – hence the fitting name – shit. It’s gotta be dealt with. It’s gotta be said. It’s gotta be hashed out, then it’s gotta be put down and left there. Not just for those you love, but for yourself.

– want to spice it up in the boudoir? Talk to your partner…sometimes renting a movie (nudge nudge, wink wink) is all you need to get new idea’s brought up…pun intended.

– if your partner thinks blondes are more fun, save yourself the cost of a color correction and buy a wig – trust me…they aren’t looking at your hair color… they’re not.

– want that new promotion? Get your credentials together. Put together a presentation about you and why they need you – not why you need them.

– when someone is speaking to you, listen to them. Really hear them. Put down your phone, look up from your laptop, mute the television and pay attention. If you aren’t listening, you can miss what is being said, and damage can be done, feelings can be hurt.

– when someone is ill or has a health issue – let them bring it up. They know what they are going through, they know how they are feeling. They do not need to be reminded of it, with every conversation.

– when your child wants to speak to you, stop and listen. It may be about the cute puppy they saw on YouTube or it may be about the funny thing their bff said. It may also be about how they are feeling about their reflection…pay attention.

 

As for lists, if you have to make a list, remember it is only a piece of paper with some things written on it. It will not explode in 10 minutes if all tasks are not crossed off by 2 p.m. …something I gotta remember.

 

 

 

 

 

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Auf Wiedersehen to bad hair

There are some new kids in town, and being me, I have to introduce you. Schwarzkopf Professional BC (Bonacure) has revamped their hair care line with new technology, great new packaging and have added some real gems to their line – those kids I will introduce to you in a minute. Being me, here is a little more information, for those of you that aren’t familiar with Schwarzkopf Professional BC.

First things first, the newest addition to this great hair care line is their patented Cell Perfector Technology – this technology fills the gaps in the hair surface and helps to rebuild the structure of the hair. *Brings back damaged hair surfaces as close as possible to a natural healthy state. Here is a little info. on a few of the Schwarzkopf Professional BC hair care products;

Repair Rescue – this line is for damaged hair, chemically or mechanically damaged. Using the Repair Rescue line can help your lovely locks have 95% less breakage. The line offers a shampoo, conditioner and styling treatments. * The Leave in Spray is phenomenal! Strong enough for the most damaged hair and lightweight enough for the finest of damaged locks.

Color Freeze – great for color treated hair, offers 100% more shine and up to 90% color retention. The line offers a shampoo, conditioner, a purple shampoo for Silver/Blondes, leave in treatments and styling products. * The newest addition is becoming one of my favorites – Color Freeze Gloss Serum. A clear, lightweight shine serum. It provided instant shine and no greasy feel and doesn’t weigh down my fine strands. (fine as in size of strands….although it does look pretty good if I do say so myself).

Moisture Kick – created for normal to dry hair & curly hair. Offers 100% nourishment and up to 85% improved combability = less tangles. The line offers a shampoo, conditioner and treatments. *The newest addition to Moisture kick line is their Beauty Balm – their answer to BB Cream. Yes, you read that right, BB cream for your hair. This gem balances the moisture content & ensures an even and supple hair surface. It adds a weightless protective shield to your lovely locks. Yours truly has been using it for the past few days and I can’t stop touching my hair. …my mailman thinks I am flirting with him.

These are the gems I was telling you about and that are making my mailman think I am flirting with him;

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Time Restore – perfect for mature/fragile hair. This line instantly rejuvenates hair strength. The line offers a shampoo, conditioner, treatment and styling spray. *The newest addition is the Rejuvenating Spray – a lightweight detangler & volumiser in one that adds shine.

Smooth Perfect – created for those with unmanageable hair. Offers up to 4 days of anti humidity and anti frizz protection, 100% shine and lasting control. The line offers a shampoo (that helps fight static), conditioner and treatment. *The newest addition is the Smoothing Cream – offers thermal protection and is humidity resistant.

Schwarzkopf Professional offers a shampoo for volume – Volume Boost, a shampoo for oily scalp – Deep cleansing Shampoo, and a shampoo for sensitive scalp – Sensitive Soothe Shampoo. The BC line also offers a Oil Miracle line that is suitable for all hair types, formulated with Argan and Marula Oiland a Keratin line – Fibre Force, for extremely damaged, breaking hair that is formulated with Micronized Keratins.

 

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Great Expectations

Spring is upon us. Yes, I know Mother Nature is taking her sweet time welcoming Spring across the threshold, I assure you, Spring is in the air. Every year, around this time is when it begins. Ladies and Gents are looking to brighten up their lives and change it up a bit after their Winter hibernation, and usually the change begins with their hair, usually with the holy trinity of hair – a new cut, a new style and a new color. Today’s tale is to help you and your stylist make the transition to the new and improved you a positive experience, where the only tears shed are tears of joy.

We’ve all been there. Flipping through our favorite fashion magazine or surfing the beauty pins on Pinterest and at long last, our lifetime search for the perfect hairstyle appears in front of our eyes. The clouds part, the sun’s rays illuminate the image before us and in the distance we hear the faint echo of the angel’s singing. We run to the nearest Salon, the picture that the heaven’s bestowed on us in hand and burst through the door exclaiming “I want my hair to look like this!”. First things first…unless you are Jennifer Lopez, you will not look like Jennifer Lopez. We can help you have hair that looks like her hair (with an investment of some hair extensions), we cannot make you an exact replica. For those familiar with my Salon Tales, you know I have told you that when you want to change your hair it is always best to bring a picture (a color picture) with you to your appointment. This being said, you have to remember that the picture is a guide line for the stylist, they may not be able to achieve the exact color or cut you desire – hence why honesty on your part and a proper consultation by your stylist is key. Being me, I have compiled a little  list for you all, a guide line of sorts;

– when looking to change your hair color, be prepared that the color you desire may not be able to be achieved in one appointment – if you have been using box dye to achieve your raven black locks and have now decided you can rock the golden tresses of Khaleesi, no amount of dragon fire will make that achievable in one appointment.

– many …not all, but many of the women you see on the pages of your favorite fashion magazine are wearing extensions, either for length or volume or both.

– ALL the hair styles you see have one thing in common – PRODUCT. To achieve volume, hold or texture, you must use styling products and styling tools. *Many styling products that are created to help you achieve volume are thermally activated – you need to use a hair dryer for the best results.

– always let your stylist know if you have been using a box dye at home. There is no judgement – the stylist needs to know that there is a possibility of the color going a little funky. When the stylist is aware of what they may have to deal with, they can mix the color accordingly to achieve the desired result, or as close to it as possible.

– when looking to change your hair style, ALWAYS ask the stylist how much daily effort it takes on your part to keep up the style. Find out if you need to have a flat iron to achieve the desired look, or if you need a pomade and a hairspray. * In my decade of experience in Salon Retail many times the cut and color given were spot on, at the Salon. Unfortunately the stylist at the Salon the customer went to never explained how to style the new ‘do, nor was any direction given on what tools, styling or otherwise were needed.

– REDS. One thing you must know if you are going to color your hair red. It will fade. No matter what you do, it will fade. The red molecule is too big to properly penetrate the hair, so it will fade the quickest. Reds have the most upkeep, so if you like to go to the Salon every 8 – 10 weeks, red may not be the color for you. * Sulfate free shampoo’s can help retain the vibrancy of your reds a little longer – Joico Color Endure is now sulfate free.

20150514_134714  *** NEW ADDITION to the Joico Family – Color Infuse Red – a color depositing Shampoo and Conditioner to bring the life back to your fabulous red tresses!

– many of the vibrant colors tend to fade quicker than the other shades. Healthy Sexy Hair has an awesome product to help keep your vibrant  locks bright – Reinvent Color Care Top Coat. This gem is suitable for all hair types. It is a clear coat for your hair – think of a top coat for your nails – this product is a top coat for your hair color. It also gives a boost to the color in between services by adding more gloss and sheen.

– you will have regrowth. The hair color penetrates the hair, not the scalp. Once your hair begins to grow, you will have a line of regrowth. If regrowth bugs you, or you don’t have the time for root touch ups every 3 weeks, there are many options open to you. One of the most popular is the Ombre or Reverse Ombre….or, like yours truly, have blonde on top and dark underneath so when my roots come in it looks like it’s on purpose….smoke & mirrors baby….smoke and mirrors.

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– pixie cuts are great, I have had every imaginable pixie cut known to man. A pixie cut, although short requires maintenance and product, something to think about if you are just a wash & go kind of girl.

– for my Gents – there are great hairstyle options for you today. Most require a little time and effort on your part, so if you are like your female counter parts and do not want to fuss with your hair, the New Side Part may not be for you.

– another for my lovely Gents – your beard and your moustache require a little attention and product as well. American Crew has a great product line for shaving and facial hair maintenance – American Crew Shave.

One last little bit of advice. If you are feeling the need to change your hair, or your hair color, be sure it is your need. Changing your hair or yourself for that matter, for any one other than yourself, will always end in tears and frustration. You will never be happy with your reflection because it is not the reflection you want. Hair color mishaps can be corrected, hair will grow, clothes can be returned or given to charities. A broken spirit or lack of love of your reflection is not as easily repaired.

Everyone has their own definition of beauty. Be your own kind of beautiful.