Beauty, Business, That girl in the red coat

Get on the floor

I know many small business owners. I know owners of corporations. Each time I speak to any of them, they all say the same thing “Business is slow. Profits are down. I don’t know why.”. I can tell you why. No one is on the floor selling the product. Plain and simple. I am well aware that the state of the economy, inflation, the weather, you name it can be seen as a cause for lack of revenue and profits to be down. In my experience all the mentioned factors go hand in hand with lack of selling. In the age of online shopping being the real only competitor, you need your people on the floor – it’s the one thing Amazon can’t deliver – a salesperson.

Last week, my hubby and I went out for dinner and decided to stop by a local dealership to see if my nephew was working that evening, just to say hello. As we waited for him, we started looking around. There were 4 people in my line of sight, they caught my eye, not one said “Hello”. Sure, maybe they knew I was waiting for someone, maybe they didn’t. I might have been waiting on a salesperson, I may have been there with the intent to buy, without speaking to me, they would never know. After we left, our curiosity was perked, my hubby was curious to see what other new cars and technologies were out there, I was curious to see what the customer service was like, so off we went. The first dealership felt like a ghost town, I was sure I saw a tumble weed blow by. We walked the lot, not a soul in sight. I could see salespeople looking out the window at us… but no one came out to greet us, shake our hand, even say “Hey!”. Off to another dealership. Sad to say, the exact same thing happened, only this time the salesperson looking out at us from inside the dealership was methodically drinking his coffee, looking like he forgot to do something. Psstt…that thing you forgot to do was your job. I know this sounds like a rant, it is not. I sold cars. When a customer is on the lot, you go out and introduce yourself. Every person coming onto your lot has the potential to spend up to $75000.00, they deserve, at the very least, some acknowledgment.

I used a car dealership as an example simply because it is one circumstance we all have in common, we have all had to buy a car, or helped someone to buy a car. There is no difference between purchasing a car or purchasing a can of hairspray. A person is about to part with their money and they want to be sure it is worth parting with. It may be that the customer needs help, has a question about the product they are looking at or they cannot reach the shelf the desired product is on and they need someone to get it down for them. Maybe you just renovated your shop and they no longer know where their favorite product is, or if you accept debit. People do not want to look stupid and most are worried that their inquiries or questions will seem dumb, so they will not start the conversation. A salesperson on the floor = more sales, plain and simple. Without salespeople on the floor to start said conversation, the majority of customers will leave and go somewhere else.

When most picture a sales person, they picture Herb Tarlek from WKRP in Cincinnati. It’s time to picture something else. A good salesperson does not need gimmicks. A well trained salesperson has product knowledge and fact to back up their claim of the product at hand. They are educated on the ins and outs of their products, they know to ask what the customer’s needs are, what their end game looks like, so they are able to give their customer the proper product, be it a flat iron or a home computer.

For those who don’t think a good salesperson or sales force on the floor makes a difference, I have proof it makes a difference. Personal proof. At least once a week, I am stopped at the grocery store, the library, hell even a public bathroom by a customer I helped in the past. “It’s you! You helped me buy those shoes! I went back to the shop you worked at but no one waited on me. What do you know about Merrells?”. …I sold them a pair of shoes 10 years ago. “Oh hello! Who should I talk to about buying a car? You were so helpful when you helped us buy our car.”. …I sold them a car 12 years ago. “Sara! I finally ran into you! Where do I find that Joico Revitaluxe you sold me? Every Salon I go to doesn’t know what I am talking about.”. …the Salon/retail shop I managed closed 6 years ago. Case and point, a poised, educated salesperson equals sales. If I am able to increased sales and profits for businesses that I don’t even work for, imagine how many more sales and customers they could have by simply making their salespeople get and stay on the floor.

No matter your industry, from owning a Hair Salon to a Dealership and everything in between, you need your people on the floor. Plain and simple.

Beauty, Business, Hair Care, That girl in the red coat

A Moroccan Monday Motivator

Here we are again Beauties. It’s Monday. All over the globe, coffee is brewing, children are whining, the dog is chasing the cat, spouses can’t find their keys, all the while we are trying to make sure we have a good hair day. I may not be able to produce a treasure map to find the lost keys or soothe a child’s Monday woes, I can introduce you to a FAB! new trio that keeps your hair color vibrant and your hair feeling soft and silky and smelling wonderful. Meet the latest addition to the Moroccanoil family – The Color Complete Collection

This little trio packs a big punch! Yours truly was fortunate to get her hands on this trial size pack. (#bloggerperks). Earlier this year, Moroccanoil introduced their own approach to color care that addresses all sources of color degradation = a line that helps to protect and retain hair color. The secret is the technology. Moroccanoil Color Complete Collection has two proprietary technologies that enhance hair health and color vitality. ARGAN10 – this technology uses the power of ionic attraction to deliver argan oil deep into the hairs cortex and lock in pigments for maximum color retention. COLORLINK – a blend of three main color actives that target hairs damage on both chemical and mechanical levels.

 

It is suggested for optimum results, to have a full Professional Chromatech Service preformed at the Salon – see http://www.moroccanoil.com for more information on this service. Although I did not receive the full Chromatech experience, I was quite please with my results. I used this trio for a full week, and I did see a difference in the color retention and vibrancy of my hair color – those who know my tales know of my signature magenta panels. My blonde did not get brassy and my magenta stayed bright. Here’s the lowdown;

Color Complete Shampoo – a gentle, sulfate free shampoo that repairs hair, chemically and physically so hair is able to retain color. A protective shield is formed that minimizes color wash out.

 

Color Complete Conditioner – formulated to restore hair health with each use. Features a nourishing, sulfate free formula that helps rebuild the keratin structure and lock in color.

 

Color Complete Protect & Prevent Spray – this little gem shields the hair from environmental factors including UV rays, pollution and thermal damage. It helps to reduce brassiness and fading at the source. A weightless leave in spray that contains Argan10 – technology that repairs and seals the hair cuticle.

Moroccanoil Color Complete Collection is created for all hair types. Strong enough to tame the thickest of manes, yet gentle enough for the finest of strands. I have fine hair and these products did not weigh down my hair.

So there you have it Beauties, another little tidbit from yours truly to help you get motivated to have a great hair day this Monday and everyday. No thanks needed, it’s my pleasure.

Beauty, Business, communication, Hair Care, Women

Shelf Talk

“Retail doesn’t work.”. “People aren’t buying our products.”. “Everyone sells product, so why should we?”. “Our product just sits on the shelves.”. These common phrases are a sampling of what I have heard over the past 25 years and I am here today to tell you that although this mentality is the norm, it is far from the truth. I have been in sales and customer service for over 25 years and the truth is, nothing sells itself. Nothing.

Many Salon owners have the same concern, that the Salon revenue is down, or the Salon is not generating enough revenue. Ladies and gents, adding retail and selling retail has the potential to cover all expenses, your hydro bill, your lease payment, even your payroll. It can. I know this because I have seen it first hand. In a town of 125000 people, with over 100 salons to compete with, I ran a shop that in a slow month sold over $18000.00 of retail product.

First and foremost, you must stop worrying and focusing on what other Salons are doing and focus on your business. Secondly, you have to sell the product. The packaging may look pretty on the shelf, if your clients do not know why those products will help them manage their hair and have a great hair day in between visits, those bottles are going to continue to look pretty on the shelf. Explain to your customers and clients the benefits of the products you are selling. Teach them how to use them. Taking an extra 10 minutes can save your client hours of anguish in front of their mirror at home, keep your relationship with them in good standing and open the door to new clients for you and the Salon. When people hear of good customer service, word spreads fast. …I have been out of the shop for over 2 years, I still have women messaging me via Facebook, stopping me at the grocery store, at the bank, even at the local shop I was working for asking me “Are you that girl that helps everyone get the right product for their hair?”.

I can hear it now “…I don’t want to seem pushy.”. Giving your client the proper product to protect their hair and enable them to feel good about their hair and their reflection is not being pushy. Protecting their hair and your hard work is not being pushy. You are helping your client protect their investment in themselves, and in turn, protecting your reputation as a stylist. Remember this, your clients are your advertising. They leave the Salon feeling like they could walk the runway, without the proper products at home, within a few days they are feeling like they should runaway. Trust me, if a bad hair day is happening, sooner or later, the stylist is blamed. Selling your clients products to use at home ensures they love their hair and your relationship with them and your reputation remains intact.

Another common phrase “…they just spent $150.00 on their service. They can’t afford to spend more.”. First, don’t do that. You do not know what someone can or can’t afford, assuming anything of anyone is rude, plain and simple. …remember the scene in Pretty Woman?…you don’t want to be like those shop girls. It is up to your client to decide what they can or cannot afford. It is up to you to explain the value. If your client does not understand the value of the product and the importance of the product, they are not able to make an informed decision. Something to remember, you just spent 2-4 hours of your day working on their $150.00 service, selling them the proper products to use at home protects their investment and your hard work.

 

Sign on the shelves look great, unfortunately they are not always read. Shelf talkers beside the products are fun to look at, they do not speak. More often than not, people want help, they are afraid to ask because of a fear of looking or sounding stupid. There are so many products out there, and to the untrained eye, all the bottles look the same. It’s up to us to take a moment or two and ask the simple question “What can I help you with today?”.

Beauty, Business, health and wellness, That girl in the red coat, Women

…don’t ask…don’t get

As of late, many of those that I hold dear are feeling inadequate, feeling like they are missing out on something, wondering “is this all there is?”. Between loss of their job, their business closing, their marriage ripping at the seams, their kids struggling to find answers to questions they don’t even know how to ask, you name it, the struggle is real.

For those of you who follow my tales, you are all familiar with my past and present struggles. For those of you checking yours truly out for the first time, let me shine some light for y’all. I have been the girl who felt like she didn’t fit in. I have been the new wife wondering what my role was to be. I have been (and still am) the Mom wondering if I am screwing up my kid. I have been the woman who couldn’t look at her own reflection. I have been the woman who hated her hair and her body. I have been the woman who lost her job because of a store closure. I have been the wife of a husband with health issues. I have been the daughter of parents with health issues. I have been the sister of a wonderful gal who’s life was turned upside down. I have been the woman who found herself thinking on more than one occasion “now what the hell am I gonna do?”. I am here to tell you that no matter how dark the day may seem or how overwhelming life can get, sooner or later, the light begins to shine and you will once again feel in control. You will. Seriously, you will. You want to know how? Ask. Plain and simple. Ask for help. Ask for advice. Ask your business contacts if they know of any opportunities. Ask for a glass of Chardonnay if you need, just ask.

I know. I know. You’ve heard this before. Tony Robbins makes you walk on hot coals. The Secret tells you to put it “out there.”. Vision boards are all the craze. Everywhere you turn someone is telling you or pushing a Pinterest post in your face or sending a kitten meme telling you “when you reach the end of your rope, tie a knot and hang on!”. I for one believe that the mind and your perspective have a HUGE impact on your life’s outcome – here’s the little nugget that seems to get lost in translation – you gotta ask and you gotta do the work. You gotta. Walking on hot coals may remove something from your bucket list, if you don’t follow through with the tools bestowed on you, you will just have sore feet. Putting your desires “out there” is a fantastic idea, if you don’t put your plan into action, the universe will deliver to the wrong address. Creating a vision board is fantastic, I have one of my own. If you just look at it all day without speaking to anyone or leaving the couch, it’s just going to be something you made and look at.

We cannot control everything. We may not be able to reverse a health issue for a loved one or stop a toddler from throwing a fit in the parking lot. One thing I know for certain is, although we cannot control our job status/career, we can damn well have a say in it. The point of today’s tale is to give you the proof you need that if you don’t ask, you don’t get. In the big scheme of things, my accomplishments may seem tiny, to me, they are huge. I have been blogging over 6 year now. The last year I did not write as much as I wanted to. I thought my blog should change – I was listening to fear…big mistake…huge. (Pretty Woman reference…love the movie). After the shop closed, instead of asking myself what I should do, I let people tell me what I should do. Not their fault, that’s on me. Long story short, shit happened and the universe, the powers that be, the smurfs…whatever you want to call it gave me a wake up call. Gave me the opportunity to realize that my blog is fine just how it is. That it grew and opportunities flooded in when I was doing what was true to me. It gave me the back up to ask. To take take chances. I asked and took a chance and ended up on http://www.salonmagazine.ca 7 times. I had my tales followed and retweeted by Hollywood and Grammy Award winning stars. I had companies agree to have me write for them, review their products. I made new business contacts that have now become friends. I have been referred by said contacts to give Salons retail consultations to help them build their business.

Over the past few weeks, yours truly has been an asking fool. I didn’t get all I asked for, but I did get a few things. I have an opportunity coming my way – not telling yet! You are going to have to stay tuned, all because I asked a question. I didn’t just put it out there, I put myself out there. I did the work, I followed up, and low and behold, it worked out in my favor.

Here’s the deal. Ask. The answers are there. The answer may not be the one you wanted, in my experience, it’s the one you needed. Don’t ask…Don’t get. Plain and Simple.

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

Monday Motivator

It’s Monday. The sun is shining on my part of the globe. The birds are chirping, the aroma of freshly brewed coffee is in the air and my bed head game is stronger than ever this morning. Some mornings I don’t need coffee, just catching my reflection and seeing the state of my hair jolts me awake.

As I was scrolling through my Instagram feed and checking on my notifications, one commonality I found was no one was happy that Monday had arrived. I may not be able to write you a doctor’s note to excuse you from school, nor am I able to mimic your child’s voice calling you at work telling you I am sick and you need to come home. What I can do is offer you a solution to make your Monday a little more enjoyable. Yours truly has decided to bring back the “Monday Motivator” segments. Every Monday I will give you tips and tricks of FAB! products to make every Monday a little less melancholy. As we all know, a good hair day equals a good day, plain and simple. …you know it, I know it.

This Monday Motivator is brought to you by yours truly and Joico! Meet one of my all time FAB! favorites….Joico JoiWhip!

You may remember this gem as IceWhip. …back in the day, before the name change….oh the 80’s early 90’s. This has been a go to of mine for over 20 years, whether I had a perm or a pixie, blonde or brunette. JoiWhip is a lightweight yet potent mousse. A little goes a long way Beauties. Joiwhip is a firm hold mousse (level 7 out of 10 on hold factor scale) but don’t let the “firm hold” scare you. It is not sticky, it will not flake or leave that residue feeling on your hair. Thanks to Kukui Nut and Evening Primrose Oil, essential fatty acids that provide moisture and protection, JoiWhip will not leave your hair looking or feeling dry. Created for all hair types, it truly is fine, limp hair’s bff.

Always give the can a good shake, upside down as you do with whipping cream. Keep the can upside down as you dispense the desired amount *TIP! a little goes a long way!. Apply to damp hair, then blow dry & style. *TIP! for my girls with curls – air dry or use a diffuser depending on desired curl effect and style.

My Monday wish for you…. May your coffee be strong, your Monday be short and your hair be FABULOUS!

Beauty, Business, health and wellness, lifestyle, That girl in the red coat, Women

Putting your best foot forward

It’s Sunday on my part of the globe. The sun is shining, the temperature is above zero, the laundry is thumping in the dryer and the dishes are drying in the rack, and I am home, alone. Yes. You read that correctly, yours truly has the house to herself. No one asking me if I have seen the remote. No one sighing “there is never anything to eat” as they stare into the full fridge and rummage through the full pantry. Not a “I’m bored” to be uttered nor heard. Feels like heaven…I swear I thought I saw J.C. himself through the sunbeam flowing through my living room blinds.

We have one bathroom in our home. After you pick yourself up off the floor over the shock of this, take this a proof that a family can exist and survive on one bathroom alone. Since I am “sans famille” for a few hours, I decided to take advantage of having the bathroom to myself. Sadly this usually means cleaning the tub, but not today. I took full advantage of the fact I could close the door without the worry of a knock or the all too well known “whatcha doin’?”. Yours truly took a moment for herself and her hard working tootsies and treated them to Arbonnes Pampermint Foot Care.

As I sit here I have the fuzzy socks on and I swear I can hear my toes and heels sighing in relief. I have sensitive skin, so most scrubs and creams add blotchy, itchy red bumps which are not soothing nor are they nice to look at…walking with itchy feet makes me look like I am doing a drunk Irish Jig…not my best look. I took a chance with Arbonnes Pampermint since I had such great results with their hair care line – see my tale “What a pleasant surprise” and their deodorant – see my tale “Pit Crew”. Let me tell you, I am so happy I gave it a shot.

https://thatgirlintheredcoat.com/2017/06/07/what-a-pleasant-surprise/

https://thatgirlintheredcoat.com/2017/10/23/pit-crew/

 

Arbonne Pampermint is derived from natural botanicals and essential oils, it smells like a candy cane. The foot scrub gently exfoliates the soles of your feet and rinses off with ease, and doesn’t leave a residue on your tub so no fear of an at home accident. The foot cream is heavenly. It soaks into the skin with ease and again, no greasy residue = no battle with turning door knobs after you have applied the cream. Check out http://www.arbonne.com for all full ingredient listings.

If you need me, I’ll be in the living room with me feet up…for another hour at least.

 

Beauty, Business, health and wellness, lifestyle, That girl in the red coat, Women

Pit Crew

As you know, yours truly receives products to try, to give a test run if you will. The latest product bestowed upon yours truly was something I didn’t ever think about blogging about, although it is a key factor in every Lady’s and Gent’s daily beauty routine or regime. Deodorant. All these years I have been educating the masses on their tresses or lack there of, on self esteem and kindness and yet I had never delved into the pit …see what I did there? Body odour. It’s never spoken about until it literally fills the room. Do not fret Beauties. I have found something that can save you from those awkward side sniffs or those   stretches that have the people around you wondering why you are doing yoga at the breakfast table. Meet Pure Mint Deodorant from Arbonne.

This gem is a natural, yes, I said natural product. Free of parabens and aluminum. It is vegan and gluten free. Now, I can feel the eye rolls and know what you are thinking “Natural deodorant? They don’t work.”. Well I am here to tell you they do. I personally used Arbonne’s Pure Mint Deodorant for 3 days straight. One of those days consisted of yard work in the hot sun, another one of those days was working over a hot stove and grill for the majority of the day…and  my hubby still wanted my hugs. The neighbourhood children nor my customers shooed me away or turned up their noses. I have to say, I smelled pretty good.

There are a few key components to Arbonne’s Pure Mint Deodorant that make it work so well.

  • It is infused with spearmint, mint and antioxidants from White Tea, lemongrass, sage and tea tree extracts (these gems help to condition the delicate skin under our arms = less chafing).
  • Aloe Vera leaf juice and Witch Hazel Water soften and smooth the skin for a more comfortable application
  • Zinc = absorbs moisture
  • Vegetable enzymes = neutralizes the effects of odour causing bacteria to deliver a gentle, effective protection
  • Baking Soda in combination with the above vegetable extracts = a unique odour fighting formula.
  • It is created for Women and Men. Yep. This baby is Unisex.

One of my favorite things about Arbonne’s Pure Mint Deodorant? NO WHITE MARKS on my clothes! None! Not a one! For a gal who likes her black ensembles, let me tell ya…it’s a whole new world.

A little side note – since I began changing the direction of my blog, many opportunities have been arriving in my inbox, if you will. One of the them was from the Beauties at reviews.com. They enjoyed my tales thus far and inquired if I had ever tried natural deodorants. Since I am telling you about Arbonne’s natural deodorant, the Beauties at reviews.com have graciously sent me a link to others that may interest you, or that may be available in your part of the world.

https://www.reviews.com/natural-deodorant/

…another little side note… shout out to Jericka from reviews.com !