Business, That girl in the red coat

First Impressions

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Yours truly has been in the customer service/sales biz for over 30 years. I have sold everything from luxury cars to hairspray, shoes to gourmet food items. Training, product knowledge, product testing, having the right person for the job, having a strong sales team and a firm yet fair management team are vital to any business’s success. All of the above factor into the image you want your business to convey, be it a car dealership, a shoe store or a Salon. Dress codes are put into place, policies and procedures are followed to convey knowledge and professionalism to the customers and clients. The proper lighting, shelving and product placement are mulled over until they are just right. Phone scripts are followed for consistency. The list is endless.

A few weeks ago I was contacted asking for my opinion on an Infographic. It was an Infographic on “curb appeal”. When we hear the term curb appeal we automatically think of selling houses. Graphic House Inc. , http://www.graphichouse.com gave yours truly a light bulb moment. Curb appeal has a huge impact on businesses as well. Business owners spend thousands of dollars on their image, their social media presence, their products and their store layout yet many times their outside image falls to the way side. Think of it this way, if your business looks disheveled from the outside, more often than not, the customer will assume the inside of your business is the same, if not worse and will not come in.

To give you a how to if you will, here is the link from Graphic House Inc. I was telling you about;

https://www.graphichouseinc.com/blog/how-to-improve-your-businesss-curb-appeal/

I have personally washed windows in 4 inch heels while managing a Salon. I have swept more front stoops than I care to remember. I have picked up trash that was not mine because it was in front of the shop. I have spoken with landlords about painting parking spaces for wheelchair accessibility. I have watered plants and planted greenery to make shops more welcoming. It takes a few moments of everyday to keep it clean and appealing. A fresh coat of paint may cost you a few hundred dollars. Trust me, invest a little and your sales will follow. A little bit of effort goes a long way. The more appealing your business looks from the outside, curiosity will spark and more people will want to see what’s going on inside.

 

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, writing

No, it won’t run itself

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You hear the chatter, you hear the laughter, you hear the hum of the blow dryer, you smell the aroma of fresh coffee brewing mixed with the scent of hairspray, you are at the Salon. The place where we come to renew ourselves, treat ourselves to some “me time”, to share our woes and our celebrations. Yes, the Salon is a wonderful place to be. Not only can it change a person’s hairstyle or color, it can change their perspective, even change their life.        It is a great business to be a part of. Yes, a business – from time to time, something that Salon managers/owners forget.

I deal with over ten reps. from different distributor’s and each time I see them we always end up having the same conversation…Salon manager/owners;

1)  not ordering retail product.

2) no rhyme or reason to staff attire/behaviour.

3) not having their orders prepared.

Always to be followed up with the same complaints from the Salon manager/owner’s – business is slow, they have “no idea” about how to make their staff behave, and have no idea what they need for the Salon.

Ladies and gents, I know beauty is fun and exciting and you always dreamed of owning a Salon and changing people’s lives. Guess what? It is also a business and it takes work, and effort, and time, and attention. When taken care of and done properly, it can  be awesome and not even feel like work. When not taken care of and everything put on the back burner, it’s gonna feel like you are on the chain gang. If your Salon is struggling and your staff isn’t performing up to par, as a Salon manager/owner, well, it’s your fault. Yeah, I said it. I am a manager of a Salon/shop and when something isn’t going right, I look at what I am doing first. (…not my favorite thing to do, admit a wrong…but this is what I signed up for). I lead by example,I am fair, but firm. I do not ask anything of my staff I would not do myself, from sweeping the floor to washing a baseboard = fair. If you show up late for a shift, you are getting a verbal warning = firm. Hey – as managers/owners this is what we signed up for. As managers/owners, we cannot be the “friend”. Yes, we can be friendly, yes a friendship may bloom after years of working together, but at the end of the day, we are the manager/owner, not the friend. If  you want to be the “friend”, you may want to rethink your position.

Salons, as all businesses, need structure, process, leadership. Your staff needs to know the ground rules, where the line in the sand is drawn,so that they aren’t always wondering what is going to happen next. They need to know that their manager/owner is taking care of the orders so they know if there will be enough color for their clients this weekend. When a Salon has structure it will blossom, because your staff only has one thing to think of, their client in their chair and the customer walking through the door.

– Staff meetings are a must, for salons with two or ten stylists. A meeting people – not a gossip fest about the newest juiciest news about your last client or a whine fest about someone not washing the towels enough.

– A staff manual is always an awesome idea. Oh calm down…It doesn’t have to be a novel. A few pages outlining the salon’s procedures for client care, the cash register, reception, pre-booking, retail sales & commissions, opening/closing procedures and dress code. Make two copies, one for the employee and one for their file. Have the employee sign both copies, for two reasons;

1) an understanding of what is expected of them and of the Salon

2) by chance, for example, the dress code is not being followed, you can show them that you know they know what is expected of the dress code…since they read and signed it. (if it happens again, now you know you have a problem). * As the manager/owner – we MUST follow dress code, at all times. Lead by example.

As managers/owners, we MUST know our inventory. We need to know how much stock we need, from color to gloves to coffee for the clients to disinfectant for the tools. There are many awesome Salon management programs out there. At our shop we use SAM by Milano and it is awesome, especially for retail. All you need is your clients name and number ( and you already have that) and this gem tracks all their purchases. An AWESOME tool for retail – in case of package changes or you can’t remember the last hairspray they bought, it’s there in their file.

You have to do the work. You need to be present and professional. A Salon will not run itself but with the right procedures in place, respect for your staff and clientele, it will begin to feel like it.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women

Tip(s) ‘O the day

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I manage a Salon/Retail shop. I have had over 20 years of experience working with the public. Everyday, I mean EVERYDAY I see things that either make me do a double take or make me look for the nearest needle so I can stick it in my eyes. Don’t even get me started on what I smell …yeah I said smell. Or what I hear for that matter…those of you familiar with my Tales of Truth series know what I am talking about.

From time to time on Twitter I will give a “tip ‘o the day”. Well, me being me, I have decided to make you all a little list. A “Tip ‘o the day” list. Think of it as a how to/ self help visual aid. Feel free to print it off and give it to your friends, coworkers, family members…the mailman.

– When coming for an appointment at the Salon and you only want a spray cut, it is polite to have showered in the last 24 hours. *The same goes for your Brazilian wax appointment…wait for it…there you go.

– When you have ingrown hairs along your bikini line, you can just say so. Please refrain from unzipping your 501’s at the front desk.

– If you need to blow your nose, put the tissue in your pocket or your purse. Do not throw it on the front counter as you ask if I can “throw that out”.

– Do not clean out your wallet/purse of old receipts as you wait for the debit machine to process and tell me to “make myself useful and throw these out for me”.

– For the gents – when we can tell what religion you are – your pants are too tight.

– Pajama pants are for slumber parties and college co-eds and the occasional trip to Walmart. Going out for a night on the town? Leave the fleece ensemble at home.

– Do not open every shade of polish and try it on your nails to see if you like it. There are swatches for a reason.

– Unless you see the word “TESTER” on the package, it is not a tester. Do not open every pomade container and swoosh your finger around in it.

– When shopping with a small child, I know it can be trying. I am a mother. That being said…if Junior has been “freaking out in every store all day” take it as a sign to go home and try again another day. For the love of God…take the child home.

– Sales people are not babysitters, nor are hairdressers.

– The Dollar store sells deodorant, bars of soap and wash clothes and towels, toothpaste and toothbrushes…enough said.

– If you think you have a fungal infection on your feet, do not come in the shop and sit on the floor taking off your shoe. Give your M.D. a call or go to the Walk In down the street. Seriously, I can’t help you and honestly…it is icky.

– When you see a dish of complimentary candies, please help yourself to one or two. Digging through the dish to take 8 of your favorites is a little rude.

– If you are going to throw a fit and swear at the salesperson/cashier, could you at least try to be grammatically correct.

– Never, I mean never belittle your child in front of the stylist. “Can you fix this? Isn’t it disgusting?!” is a horrible description of your child who happens to have an oily scalp, and quite honestly, it makes you look like an asshole.

– Don’t lie about using a box dye. We know you did. Hell, the guys on the space station can tell.

– Louis Vuitton purses and Crocs are a no no.

– Last but certainly not least…Do not throw the flat iron.

Beauty, Business

Beauty and brains? Yes…it is possible

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So, it happened again. Some poor soul made the common mistake that because they saw that I was rockin’ a great hairstyle and had some lipstick and eyeliner on that I must not be very bright. SURPRISE! Yes, it’s true, a woman can be attractive and be intelligent at the same time.

I know many people think, “oh, it’s just hair products, how hard can it be?”. As in any profession, product knowledge is key. In my store/salon, we have over 30 different hair care lines, so approximately 1000 products. Let us not forget the nail care and foot care products which equal out to approximately 200 products. Quite a bit of product knowledge to retain, don’t you think? Now, because this is a business there is payroll, accounting, staff meetings, inventory, orders, meeting with Sales Reps, keeping up with the latest trends and newest products, advertising to take care of and all the while servicing our customer’s and clientele with the best customer service we can provide.(Yes, it’s true….hairstylists and beauty professionals alike actually run a business….we are not playing beauty shop all day).

I know, you are reading this thinking “Hey! I thought this was a blog about salon tales”. Well my friends, everyone has a tale to tell and this tale is for all the salon owners, stylists and for professional business women everywhere or the stay at home mom who enjoys beauty products. Getting excited over hair extensions or squealing with delight over the newest polish collection does not lower your I.Q.. Wanting to have your hair done before you go to the grocery store doesn’t make you a bad mother. Taking pride in your appearance doesn’t make you vain. Stop worrying about what others will say. Sorry to break it to you – they are probably already talking about you so why not (in the words of Bonnie Raitt) – give ’em something to talk about.

Think of all the fun you will have when you get to take them all by surprise. Trust me…..it is glorious.