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…my stylist said…

“My stylist said I should use a volumizer.”. “My stylist said that my hair needs a treatment.”. “My stylist said I am using the wrong hairspray.”. These are a sampling of the phrases I hear on a daily basis, more then once, from women and men who have just left their stylist’s chair and have come to see me at our Salon/shop for their hair products. Many times they look confused and more often than not, they look and feel insulted. They have just been told there is a problem with their hair, or the products they are using and were not given a solution. After discussing what it is that their stylist said and more importantly, after I ask them what they think and what they want, I hear an even more common question… “Why didn’t my stylist tell me that?”.

Over the years I have realized one constant in our industry, a key component to any Salon visit is being neglected. Retail. Retailing the products that we use to help achieve our client’s new found love of their hair. Products that we use to keep the vibrancy of their color and the integrity of their hair. Letting your client leave without the proper products and tools to keep the love affair with their hair alive is, well, mean. Yes, mean. Think about it. Your client leaves your chair feeling prettier or more handsome (cannot forget our gents). They have a spring in their step. They are walking with more confidence. They like their reflection. Then the next day, as they are standing in their bathroom trying to get their hair to look as good as the day before, their self confidence begins to fade and they begin to feel stupid. Not giving your clients the proper products, tools and instruction is literally pulling the rug from under them. No one likes to feel like the butt of a joke.

  • First and Foremost! ALWAYS ask what products your client is using at home.
  • when washing your clients hair and you realize that they need to use a clarifying shampoo, explain to them what a clarifying shampoo is and why it should be used.
  • bright and vibrant colors are huge right now. For your clients with multi tone brights, explain the importance of how to wash their hair, that each color should be washed separately for the first few washes so that the colors do not start to bleed together.
  • when discussing the need for a conditioning treatment, explain what that is. Many times the women I have spoken to thought that they were supposed to leave the treatment in, which in turn made their hair look and feel worse than when before using it.
  • explain to your client that a volumizing shampoo and conditioner are a good start but if they want height and volume throughout their hair, styling products must be used. *Trust me, I know of what I speak. Many women I speak to thought that they were doing something wrong because the shampoo wasn’t making their hair look like it did at the Salon.
  • if your client has poker straight hair, let then know that a shampoo for curly hair will not make their hair curly.
  • when using mousse, explain the importance of shaking the can and dispensing it upside down. *That Girl in the Red Coat tip – explain it’s like using a can of whipped cream – if not shaken and dispensed upside down, nothing happens but a great big mess.
  • explain the difference between the hold factors of the hairspray you are using. If your client doesn’t want to fuss with her hair throughout the day, that soft hold factor spray she picked up at the drugstore is probably the culprit of her bad hair days.
  • for your clients that use their flat iron on a daily basis, explain the importance of thermal protectant sprays. They should be used every time the flat iron is used. Every time.
  • if you see you client is dealing with dandruff, instead of just pointing it out, explain different ways they can apply shampoo to their scalp and offer them a Salon professional dandruff shampoo to use at home. *Most brands offer a dandruff/scalp shampoo, you just have to ask.
  • when it comes to waxes and pomades, find out if your client likes a matte finish or prefers a little shine, what kind of hold they prefer and explain the difference.
  • always show your client how to use the products. How to dispense them, how to apply them and how much to use.
  • show your client that every bottle has directions on how to use the product on the back of the bottle, in case they forget.

Ask  your client how they want their hair to look. Ask them if they like to blow dry their hair or not. Ask them if they use a flat iron or curling iron. Ask if they have a water softener. Ask them if there is anything about their hair they would like to change. Asking these questions opens all the doors to understanding your clients needs and wants and in turn, the doors to selling them what they need for their hair are opened too.

Retailing products, tools and giving instruction on how to use said products is a key component to any consultation/appointment. Plain and simple. Your clients are your advertising, they make or break your business and your reputation. If your client only likes themselves, their hair and you while they are sitting in your chair, pretty soon they will looking for another chair to fill.

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Monday Motivators – Joico Flip Turn & Hair Shake

It’s Monday. Again. In my corner of the world, Spring has sprung, the sun is shining, the birds are chirping, tulips are in bloom and I am not outside. After a long, cold, dreary winter I am aching to be out in the warm sun. Alas, someone has to man the desk and pay the piper. Since I can’t get out and tip toe through the tulips, I thought I might as well have a great hair day, and now you can too. Let me introduce you to some gems from Joico…

Joico Flip Turn and Hair Shake

 

 

 

 

 

 

 

FlipTurn Hairspray and Hair Shake Liquid to Powder Texturizer!

 

Joico FlipTurn –  I have to say, is one of my favorite hairsprays to use. Created for all hair types, it offers;

  • a very strong hold factor that is still workable – you can brush through it and keep your desired style or begin again
  • fast drying = no crunchy tresses
  • it is a volumizing hairspray that adds shine and volume for up to 72 hours
  • offers thermal protection.
  • is humidity resistant = locks out frizz
  • the scent is wonderful
  • A cool feature of this hairspray… it can be sprayed upside down, side ways or right side up without clogging the nozzle = any style can be achieved.

 

Joico Flip Turn and Hair Shake

 

Joico Hair Shake  – is a liquid to powder finishing texturizer. Yep! Liquid to powder! If you like the results of volumizing powders from OSIS Dust It or SexyHair Powder Play but not a fan of the powdery mess, Joico’s HairShake is for you. HairShake offers;

  • texture and lift
  • touchable and moldable layering styling grip = easy to create and recreate styles.
  • lift and fullness at the root
  • fast drying residue free and grit free finish = no powdery residue
  • created for all hair types and lengths
  • the BEST scent ever – it smells like the beach! You will be transported to white sands, blue water, buff life guards offering you a cool drink….

HairShake is to be applied to dry hair. To apply, give the bottle a good a shake then apply as desired. This has become one of my favorite styling products and every client we use it on in the Salon buys one for themselves. Many of my customers who love their volumizing powders are now fans of HairShake. It offers hold, texture and volume. The one feature that made me a fan – if I wanted to change my style, I could brush through my hair with ease and begin again. My hair was not weighed down and there wasn’t a sticky residue.

So, for those of us with our noses pressed up against the window looking out on the beautiful day, may we find solace that although we may not be outside or at the beach, at least we are having a great hair day and are surrounded by the heavenly scents of the beach, thanks to Joico.

 

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…the last to know

Today’s tale is meant for Sales Reps., Sales Managers and distributors alike. Our industry, I believe, is one of the best to be in. There is always something new around the corner. New coloring techniques. New cutting techniques. Our workplace always smells great. We change peoples lives. We improve their self image and in turn their self esteem. It’s exciting and it’s fun. …and it is a business. Something, I am sorry to say, as of late, many are tending to forget.

Over the past 5 months I have been on the receiving end of many an unreturned call, email and text. I have had to find out through my own investigative skills that products have been discontinued, that products are on back order and that certain companies no longer had a rep. for my area. I have even had to hear about a brand promotion from a Rep. that is a competitor of the brand that is running the promotion. I have not been too impressed, to say the least.

I am fortunate enough that our Salon/shop carries over 25 professional hair care lines, so I am able to suggest another product. I am also very fortunate that our shop has been around for over 15 years and our clients/customers trust me and my suggestions. I do not think other Salon’s are as lucky. In fact, I know they are not because I hear about it everyday. Trust me, when a woman isn’t getting the straight goods, she will let everyone from the mailman to the newspaper delivery boy know about it.

Stylists are in the service industry. We are in the business of serving the client and the customer –  catch phrases I hear all the time. Yes, this is true, for Stylists, Salon Managers and Salon Owners. It is also true for Sales Reps., Sales Managers and distributors. To be clear, I have a few Sales Reps. that go above and beyond their call of duty. They keep their appointments, they call when anything changes from products to our appointment time. They offer retail bags and samples, free of charge so I can in turn give them to our clients and customers. They have become my friend and someone I hold in high esteem. I also deal with some distributors that are on top of their game and are in contact with me when it is needed. Unfortunately, they are the rarity when they should be the norm. So, being me, I have compiled a little how to or reminder list, think of it as a job aid.

  • In the age of facebook, twitter, email and text, there is no reason, whatsoever that a Salon can’t be notified that there is not a rep. for their area. All Salons should be notified, not just the big accounts. PSSSTTT…the little accounts could have become big accounts if you had kept in contact and showed up more often.
  • When an email is sent, respond to it. If you don’t have an answer, then politely admit it and let the person know you will be in touch as soon as you have an answer.
  • If you can text a picture of a cat driving a toy car, you can text that you are running behind and may be late for your scheduled appointment. *Again, I cannot stress this enough – do this for all accounts, not just the big ones. I have personally had a $500.00 order waiting for a rep. who didn’t show up or return my texts (well, she did, 3 days later and made the mistake of telling me was “sorry” but she had landed a big account and was too busy to get to my shop – her exact words), so I gave it to her competitor – because she did return my text and showed up to see me, even when I didn’t have an order.
  • Stylists, Salon Managers and Salon Owners are customers too. I can only speak for myself, I do not like when someone thinks for me. Never assume we do or do not want a product or product line in our Salon. Show it to us, leave a sample if possible, explain it’s value and let us decide. *That Girl in the Red Coat tip – explain the retail value of your products, not just the backbar/station use. …clients love the way they look in the chair, they also want to love the way they look at home and retailing products is the key to opening that door.
  • When a product is discontinued, let us know. Write it on the invoice with the order shipment, it’s that simple. Hoping I will get the point and will stop ordering a product after 10 tries to order it is not the way to do business. Many times that product is a special customer order and now I have egg on my face, a disappointed customer, and a lost sale. *While they were waiting for that product, if I had known it was discontinued, I could have introduced them to something comparable.
  • When an order is placed, please confirm you received it. I emailed an order because the sleuth in me discovered I no longer had a Rep.. It wasn’t until I sent another email forwarding my first email that I got a response that the order had been shipped and again, the product ordered was in demand and I had a list of women waiting for my call to let them know I once again had it in stock.

I didn’t like waiting for the phone to ring when I was 16, I really don’t like it now. …and in business, no one likes to be the last to know.

 

ThatGirlx3

 

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Tales of Truth – the 22nd Edition

So here we are. It’s Monday and those familiar with my blog know that Monday’s are my usually meant for my Monday Motivator – a review of a FAB! product to help you have a good hair day every Monday and everyday. Well Beauties, this Monday is going to be different. I usually come in contact with the “Full Mooners” the week leading up to the full moon. This past month, the days leading up to the full moon were calm and collected and I thought that I had been given a reprieve…well doesn’t the universe have a sense of humor. It wasn’t until after the peak our lunar pal that all hell broke loose. So gather ’round Ladies and Gents, boys and girls, for it is time for That Girl in the Red Coat’s Tales of Truth…the 22nd Edition…sigh.

A woman comes in to the shop with a list looking for “that gel” she likes. I ask her if she remembers the name brand of the gel she likes, to which she says “No. I don’t remember. That’s your job.”. I take the high road and apologize that I don’t remember all of my customers (over 2000, by the way) favorites. She sighs so I ask her if she had it written down on the list she brought with her. She looked at me and told me “I was nosey and shouldn’t be looking at other peoples things”.

A woman came into the shop, put her list on the counter, shoved it in my direction and said “I need all these products. Get them for me and I am in kind of a hurry.”. Last time I checked the Golden Arches weren’t above my head.

A woman came in with a list, I guess April was list month, asking if I sold Joico Firm Gel. I showed her our display and got one of the shelf for her. She held it in her hand and looked at me and asked “Why did you get me this?”. “I thought that’s what you asked for when you came in” I answered. She scowled at me and said “Why would I ask for a gel that I don’t want? I only asked if you sold it so I would be sure not to buy it!”. ….I dared not ask if she had the gel she wanted written on her list…don’t want to be “nosey”.

As I was giving back a woman her change from her purchase, she looked back at our Salon, watching the girls applying color to their clients and said “hmmm, so you guys do color huh?”. “The girls in the Salon do, yes. Would you like to make an appointment?” to which she said “So, you don’t do color?”. I let her know I manage the shop and take care of the retail/customer service aspect of the Salon to which she said “So, how do you explain that your hair is colored?”. …there are no words people, no words.

A woman came in looking to color her hair at home. She had dark roots and wanted to match up her blonde and didn’t want to spend money at the Salon. I let her know that color is a science, especially blonde and it would be best to go to her Salon. “Listen, I took science in high school and made my husband watch you tube video’s on how to make your hair blonde so how hard could it be?”. …I wonder if there was a prenup.

“I need a hairspray that has a smell my husband would like.” The woman couldn’t understand how I couldn’t know what that was.

A woman came in looking for emery boards and as I was walking her over to our selection, she asked if there were any testers she could use, because she really didn’t need one, she just wanted to get rid of the snag in her nail.

A woman came into the shop and as I was saying “Good Morning!”, I was told “I’m just looking”. After a few minutes I made eye contact with her and smiled at her. “I told you I was just looking!” then she stormed out.

A woman came in looking for wax for at home hair removal. I asked her what she would be needing the wax for. “Ummm, to get rid of my hair”, to which I answered “Yes. I need to know what hair on which part of your body, because some waxes are better than others for lets say, Brazilians, if that is what you are going to do”. It was at this point she actually lifted her leg up and pointed to her vagina and said “you mean rip out the hair down there?”. Yes, rip out the hair down there, exactly…thank god she was wearing pants. I know way too much about other women’s vagina’s in my town.

 

That Girl in the Red Coat