Beauty, Hair Care, health and wellness

A Cloud Nine of a Monday Motivator

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Monday is here and with it all the lovely to-do’s. Get to work. Get the kids to school. Get the kids to stop putting their coat on the dog. Phones buzzing. Doorbells ringing. Trying to look somewhat presentable at work. Well, I may not be able to help you with all of the above but I can certainly help you with the latter! Have I got a treat for you today! Let me introduce you to my new found favorite from AG hair. Meet Cloud.

AG hair created a lovely new line, a natural line. AG hair’s natural line is 98% plant based and naturally-derived. It is a cruelty free line (they do not harm the bunnies), it is vegan friendly, biodegradable, and the packaging is recyclable.  Cloud is their mousse. A lightweight, non aerosol mousse that packs a punch! This gem delivers the full volume effect to your tresses without the worry of weighing down your hair. It is not sticky, and your fingers and/or brush glides through your hair with ease after applying it.

The secret is in the sauce so to speak. Cloud contains natural cornstarch, tilia tomentosa bud extract and sugar cane extract = volume and texture. Sweet almond, linseed, olive leaf and arnica extracts protect against heat, help to prevent frizz, detangle and enhance shine. AG hair’s exclusive blend of natural orange and tangerine essential oils add a light aromatherapy effect.  *** with the low PH factor, this line is lovely for color treated hair. Low PH = seals the cuticle and locks in color. 

For best results, apply to clean damp hair prior to blow drying or air drying. *Want more volume? Blow dry for full effect. AG Hair’s Cloud is for all hair types but is ideal for fine to medium hair.

So there you have it Beauties. No matter what this Monday brings, no matter if there are clouds in the sky, with a good hair day, you will be floating on cloud nine.

Beauty, Business, Hair Care, That girl in the red coat

VIP Treatment 2018

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Usually once Monday rolls around, it is met with sighs or groans, cozy in our beds not wanting to face another Monday. Thanks to the Beauties at Venus Beauty Supplies this Girl in the Red Coat jumped out of bed before her alarm. This past Monday, October 15th., I knew there was a ticket waiting at the door at the Sheraton On The Falls that would allow me to experience another fantastic VIP event put together by none other than Venus Beauty Supplies.

       

 

 

This hair show is not your run of the mill hair show. It is filled with education, one on one consultations, brand ambassadors, complimentary products and more. It is a 2 day event, with the option to attend the gala on the Sunday evening and the show on Monday, or to attend the show on the Monday to accommodate any schedule. Venus takes it upon themselves to book hotels rooms at a special price ahead of time for those who decide to make it a weekend in Niagara Falls. Everything is taken care of, event info., accommodations and directions, all you need to do is show up. Quite a lovely aspect, and certainly not the norm. Upon arrival, you are given a “passport”. This enables you to visit all the brand booths, find out about their products, get your passport stamped and on your way out, with your passport fully stamped you receive a FABULOUS swag bag valued over $150.00 with goodies from all the brands you just visited.

The brands in attendance this year were;

  • AG Hair
  • Alterna HairCare
  • Schwarzkopf Professional
  • FRAMAR
  • Elchim
  • UNITE
  • Revlon Professional
  • REUZEL
  • Moroccanoil
  • Y.S./PARK
  • WAHL
  • Peter Coppola
  • KASHO
  • COLOR WOW
  • Uans
  • DannyCo

…and let me tell you, I was quite impressed. Any question I had was answered on the spot. It was so refreshing to meet people that knew their stuff, that had an understanding of their product and were able to explain any question or misinterpretation of their products.

Did you know? Unite’s Doggy’Poo pet shampoo gives all their proceeds to local charities, for people and pets alike.

Y.S./PARK Combs are stain resistant AND heat resistant! Every comb is created with little holes along the ridge – these are meant as measuring tools for the stylist and for the client. You are able to show your client exactly how much hair will be trimmed or cut. PSSST…their parting comb is amazing!

Peter Coppola has revamped their line and their packaging. A clean, crisp scent accompanied by clean, crisp packaging. This line is a beauty, their products for smoothing are outstanding!

You all know that yours truly is a fan of The Wet Brush. The beauties at FRAMAR have created their own detangling brush. The colors are bright and cheery, the brush is very light to hold, the handle is a little slimmer and longer and the head of the brush is a little wider which means more bristles to detangle. It works.

RUEZEL offered all day cutting techniques and product how to’s. This brand is a MUST for any barber, or Salon that offers barbering. Created for the gents, from packaging to scent.

The Beauties at Revlon Professional offered an interactive booth that allowed you to swipe a screen to educate yourself on all or any of the products they offer – which product was best for your hair type or hair woe. The Beauties at the booth offered their own swag bag and I was fortunate to be given one. Filled with samples of styling products, treatments and color. DID YOU KNOW? – Revlon Professional owns and creates their own color. They are not under the umbrella of any other beauty company, one of the reasons their color stands out and stands on it’s own two feet.

Venus Beauty Supplies has their VIP event every year, in different cities throughout the year. This is an event that you want added to your calendar. Visit Venus Beauty Supplies on their website for details on all their upcoming events and promotions and for a list of their sales team to find out who is in your city.

http://www.venusbeauty.com

I have been a client of Venus Beauty Supplies, and have worked with their reps for over 12 years, and when you are a client of theirs, you receive the VIP treatment everyday.

 

 

 

 

 

 

Beauty, health and wellness, lifestyle, Sunday Confessions, That girl in the red coat

Sunday Confessions

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Those of you familiar with my blog know all too well that I am a firm believer in being yourself, believing in yourself and when wanting something, to go for it. While sitting at my favorite window sipping my morning coffee and watching the birds frolicking on the lawn under the bird feeder I realized I had something to confess.

Last week I told you about the Joico Fall Trend Show that I was fortunate to attend. What I didn’t tell you about was the evening before. Around 8 p.m. the evening before the show I wasn’t sure if I was going to go. I was worried that it was a mistake to go, that I didn’t belong there. All the other shows and gala’s I have attended, not only was I a blogger with 35 professional hair care lines under her belt, I was a manager of a Salon/retail shop. Now that I am no longer in a Salon environment on a daily basis, I was worried I had no place at a Hair Show’s table. Yes, I know it sounds ridiculous and yes, I know I am always saying the opinions of others do not matter, and yes, I know it is best to listen to the whispers of hope and goodness rather than the shouts of dismay… sometimes, we all have our weak moments and the darkness starts to set in.

I woke up last Monday morning with a nervous belly ache. I hadn’t slept well, due to my nervousness and my snoring bed companion. As I made my coffee, I told myself, “you are going.”. I made myself post pictures and Instagram stories of my preparations for the show in an attempt to change my perspective and give myself that little push to go for it. I did my makeup, I did my hair, I put on my new boots I bought for this day …they are fabulous by the way, I said goodbye to my hubby and my girl as they told me I looked beautiful and that “you got this!”, I got in my car, put the destination in my GPS and I was off. When I arrived, it was raining and my umbrella busted the moment I opened it. Everything in me wanted to use this as an excuse that the universe was trying to tell me I wasn’t supposed to be there, instead I chose to think, “Sara, you need a new umbrella.”. I rushed in, trying to keep my ‘do in tact and found my way to the hall. As I walked past the banners and the stylists I heard my name. As others were scrounging for their tickets to get through the door all you heard down the hallway was “Sara! Your ticket is waiting for you inside, just go on in!”. Some heads turned with the look of “Who’s that?” as I walked by. Once I got in, within minutes I was greeted with hugs from former colleagues and stylists. I even ran into stylists that I had done private consultations at their Salons. Everyone asking how I had been, what I am up to and all happy to hear my news and happy to see me. Stylists complimenting my hair and asking what color I used and what products I suggest. I was able to meet the fabulous stylists and people that I follow on Instagram and who follow me. I heard “Yay! You’re here!” many times that day. It was a good day. One I am grateful for on so many levels.

The point to today’s confession? No matter how scared you are, how nervous you might be, you have to take chances. You have to get off your ass and make your life happen. I know all too well how easy it is to listen to the self doubt voices shouting and how hard it can be to hear the whispers of self confidence. If you quiet your mind for even a few seconds, they are there and you will hear them. All we can control in this life is ourselves and our minds. That is the reason for my posts and stories that morning, I was giving myself a positive visual, I was making my mind believe the good of my experience. I was “faking it ’til I make it” if you will. Here I was thinking I wouldn’t fit in, that I would look foolish or look like a loser for showing up and all the while, it was exactly where I was supposed to be and was welcomed with open arms.

Be gentle with yourselves Beauties, we are all doing the best we can with what we’ve got at the moment. We all feel scared. We all worry we won’t fit in. Take chances. Believe in yourself. A change may be just around the next corner. Grab hold of that door, take a deep breath, open it and walk through. No matter what happens, you will know you did it, that you tried and that is a thing of beauty.

Beauty, Hair Care, That girl in the red coat

Fall for Joico

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On September 10th, yours truly had the pleasure of attending Joico Canada’s Fall Trend Show. As always, I was not disappointed. If you are not familiar with Joico, it is time to get on a first name basis with this brand. The brand, in my not so humble opinion is top notch. From their color line to their retail line to their education, Joico has all the bases covered.

This year’s Fall Trend Show exposed us to new coloring techniques, updated cutting techniques and my all time favorite, a focus on increasing retail sales and client retention, all in a relaxed yet exciting manner. Joico Canada’s Senior Education Sales Advisor Megan Nevins, a stylist herself was able to convey the importance of social media presence while giving step by step instruction on how to best utilize social media in the Salon. A segment was focused on the importance of retail in the Salon, and Megan reiterated my philosophy that if you are a stylist, you are a salesperson.

https://thatgirlintheredcoat.com/2014/05/20/if-you-are-a-stylist-you-are-a-sales-person/

Cutting techniques explained in layman’s terms as to not overwhelm new stylists. Color techniques shown, step by step, explaining how not to run into a problem and if a problem was to arise, how to correct it.

The platform artists April McDougald, Marc Galati and Chad Demchuk made the audience feel like we were having a one on one private lesson, they left us feeling like we could achieve all they had achieved and continue to achieve in their careers. Find them on Instagram to see their fabulous creations. Trust me, you won’t regret it.

Marc Galati -@marcgalatihair

April McDougald – @heartsoulhair_aprilmcdougald

Chad Demchuk – @chaddofficial

…the end result = FAB! color and cuts.

For Salon Owners and stylists who are craving something new, Salon support via education and/or retail support, it’s time to fall for Joico.

Beauty, Hair Care, That girl in the red coat

Monday Motivator vs Monday Motivator – Battle of the oils

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Here we are again. Monday has arrived and with it the endless questions…Where are my keys? Who is picking up the kids from day camp? Did someone feed the dog? Why do toddlers like to play hide and seek with my purse? What does hot coffee taste like? For most of us, our Monday morning questions list is endless. The most common question…what product is best for my hair – this question is posed not only on Monday, but everyday. Trust me, this I know. I am asked everyday via text, email or by a comment on my blog. With so many products out there, how are we to know what to use? Today I am hoping to shed a little light on two products for you all. Over the past week I created a “battle of the oils” if you will. Moroccanoil vs SarynaKey.

 

Both of these oils are formulated to hydrate and moisturize the hair and to help repair damage and restore luster and shine to the hair. *side note – Moroccanoil has a “light” formula for fine hair/blondes, this I know. I used the original formula for it was the closest to SarynaKey’s formula and I wanted an equal comparison.

Morocannoil Oil Treatment (original) is infused with antioxidant rich argan oil and shine boosting vitamins. It detangles, speeds up drying time and boosts shine. Can be used on wet or dry hair. Formulated for all hair types, chemically treated or natural and any length. *ingredient list to be found at http://www.moroccanoil.com

SarynaKey Pure African Shea Oil Treatment is infused with shea butter – a natural source of keratin which is used to repair hair, leaving the hair soft, shiny and well moisturized. Vitamins and amino acids penetrate the hair cuticle to help restore porosity from root to tip. Can be used on wet or dry hair. Lightweight, absorbs quickly and formulated for all hair types, chemically treated or natural and any length. *ingredient list to be found at http://www.sarynakey.com

Now, for my results.

I used Moroccanoil Oil Treatment for 3 days. I washed my hair the first day, for the other two, I just wet my hair in the shower before styling and blow drying. The first day I applied a dime size amount throughout my hair when it was damp, blew dry my hair and styled. My hair felt softer and had a little more shine, yet still had some tangles. For the other two days, I applied the same size amount of Moroccanoil to my hair when it was dry, after using my flat iron *it is not a thermal protectant*. My hair continued to feel soft but was becoming weighed down and I found it harder to achieve volume and style and unfortunately my blonde was starting to pick up brassy tones. (…I know, the Moroccanoil light formula was created to stop this. As I stated above, I wanted an equal comparison). All in all, a lovely oil, best suited for medium to thick hair, and darker tones and colors.

I used SarynaKey Pure African Shea Oil Treatment for the next 3 days. I washed my hair with a clarifying shampoo to give myself a blank canvas if you will. As with the Moroccanoil, I washed my hair the first day, then only wet my hair in the shower before styling and blow drying for the remaining two days. The first day I applied a dime size amount throughout my hair when it was damp, blew dry my hair and styled. My hair felt softer, had shine and no tangles at all. For the next two days, as with the Morocannoil, I applied the same amount of SarynaKey to my hair when it was dry… again, after I used my flat iron *this is not a thermal protectant*. My hair continued to feel soft, it was not weighed down, it was easy to achieve my desired volume and style….and no brassy tones. My blonde stayed true. As you know, I am  a “non blonde” blonde. My natural level is between a 2/3, so I pick up brassy tones easier then men and money. All and all, a lovely oil as well. Suited for all hair types, fine to thick, and any color, from light to dark.

I am not here to sway an opinion in any way, shape or form. My sole purpose, as always is to educate and enlighten. Both Morocannoil and SarynKey oils are Salon professional oils that deliver on their promise. The difference I found was this…Moroccanoil has 2 Oil Treatments, one for medium to thick hair & darker tones and one for fine hair & lighter tones. SarynaKey has 1 Oil Treatment, formulated for all hair types and tones. Sometimes, having one less decision in your day can make your day that much easier.

A little tidbit of information for your back pocket as you venture into your week. Wishing you a great hair day this Monday and everyday.

Beauty, Business, That girl in the red coat

Get on the floor

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I know many small business owners. I know owners of corporations. Each time I speak to any of them, they all say the same thing “Business is slow. Profits are down. I don’t know why.”. I can tell you why. No one is on the floor selling the product. Plain and simple. I am well aware that the state of the economy, inflation, the weather, you name it can be seen as a cause for lack of revenue and profits to be down. In my experience all the mentioned factors go hand in hand with lack of selling. In the age of online shopping being the real only competitor, you need your people on the floor – it’s the one thing Amazon can’t deliver – a salesperson.

Last week, my hubby and I went out for dinner and decided to stop by a local dealership to see if my nephew was working that evening, just to say hello. As we waited for him, we started looking around. There were 4 people in my line of sight, they caught my eye, not one said “Hello”. Sure, maybe they knew I was waiting for someone, maybe they didn’t. I might have been waiting on a salesperson, I may have been there with the intent to buy, without speaking to me, they would never know. After we left, our curiosity was perked, my hubby was curious to see what other new cars and technologies were out there, I was curious to see what the customer service was like, so off we went. The first dealership felt like a ghost town, I was sure I saw a tumble weed blow by. We walked the lot, not a soul in sight. I could see salespeople looking out the window at us… but no one came out to greet us, shake our hand, even say “Hey!”. Off to another dealership. Sad to say, the exact same thing happened, only this time the salesperson looking out at us from inside the dealership was methodically drinking his coffee, looking like he forgot to do something. Psstt…that thing you forgot to do was your job. I know this sounds like a rant, it is not. I sold cars. When a customer is on the lot, you go out and introduce yourself. Every person coming onto your lot has the potential to spend up to $75000.00, they deserve, at the very least, some acknowledgment.

I used a car dealership as an example simply because it is one circumstance we all have in common, we have all had to buy a car, or helped someone to buy a car. There is no difference between purchasing a car or purchasing a can of hairspray. A person is about to part with their money and they want to be sure it is worth parting with. It may be that the customer needs help, has a question about the product they are looking at or they cannot reach the shelf the desired product is on and they need someone to get it down for them. Maybe you just renovated your shop and they no longer know where their favorite product is, or if you accept debit. People do not want to look stupid and most are worried that their inquiries or questions will seem dumb, so they will not start the conversation. A salesperson on the floor = more sales, plain and simple. Without salespeople on the floor to start said conversation, the majority of customers will leave and go somewhere else.

When most picture a sales person, they picture Herb Tarlek from WKRP in Cincinnati. It’s time to picture something else. A good salesperson does not need gimmicks. A well trained salesperson has product knowledge and fact to back up their claim of the product at hand. They are educated on the ins and outs of their products, they know to ask what the customer’s needs are, what their end game looks like, so they are able to give their customer the proper product, be it a flat iron or a home computer.

For those who don’t think a good salesperson or sales force on the floor makes a difference, I have proof it makes a difference. Personal proof. At least once a week, I am stopped at the grocery store, the library, hell even a public bathroom by a customer I helped in the past. “It’s you! You helped me buy those shoes! I went back to the shop you worked at but no one waited on me. What do you know about Merrells?”. …I sold them a pair of shoes 10 years ago. “Oh hello! Who should I talk to about buying a car? You were so helpful when you helped us buy our car.”. …I sold them a car 12 years ago. “Sara! I finally ran into you! Where do I find that Joico Revitaluxe you sold me? Every Salon I go to doesn’t know what I am talking about.”. …the Salon/retail shop I managed closed 6 years ago. Case and point, a poised, educated salesperson equals sales. If I am able to increased sales and profits for businesses that I don’t even work for, imagine how many more sales and customers they could have by simply making their salespeople get and stay on the floor.

No matter your industry, from owning a Hair Salon to a Dealership and everything in between, you need your people on the floor. Plain and simple.

Beauty, Business, communication, Hair Care, Women

Shelf Talk

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“Retail doesn’t work.”. “People aren’t buying our products.”. “Everyone sells product, so why should we?”. “Our product just sits on the shelves.”. These common phrases are a sampling of what I have heard over the past 25 years and I am here today to tell you that although this mentality is the norm, it is far from the truth. I have been in sales and customer service for over 25 years and the truth is, nothing sells itself. Nothing.

Many Salon owners have the same concern, that the Salon revenue is down, or the Salon is not generating enough revenue. Ladies and gents, adding retail and selling retail has the potential to cover all expenses, your hydro bill, your lease payment, even your payroll. It can. I know this because I have seen it first hand. In a town of 125000 people, with over 100 salons to compete with, I ran a shop that in a slow month sold over $18000.00 of retail product.

First and foremost, you must stop worrying and focusing on what other Salons are doing and focus on your business. Secondly, you have to sell the product. The packaging may look pretty on the shelf, if your clients do not know why those products will help them manage their hair and have a great hair day in between visits, those bottles are going to continue to look pretty on the shelf. Explain to your customers and clients the benefits of the products you are selling. Teach them how to use them. Taking an extra 10 minutes can save your client hours of anguish in front of their mirror at home, keep your relationship with them in good standing and open the door to new clients for you and the Salon. When people hear of good customer service, word spreads fast. …I have been out of the shop for over 2 years, I still have women messaging me via Facebook, stopping me at the grocery store, at the bank, even at the local shop I was working for asking me “Are you that girl that helps everyone get the right product for their hair?”.

I can hear it now “…I don’t want to seem pushy.”. Giving your client the proper product to protect their hair and enable them to feel good about their hair and their reflection is not being pushy. Protecting their hair and your hard work is not being pushy. You are helping your client protect their investment in themselves, and in turn, protecting your reputation as a stylist. Remember this, your clients are your advertising. They leave the Salon feeling like they could walk the runway, without the proper products at home, within a few days they are feeling like they should runaway. Trust me, if a bad hair day is happening, sooner or later, the stylist is blamed. Selling your clients products to use at home ensures they love their hair and your relationship with them and your reputation remains intact.

Another common phrase “…they just spent $150.00 on their service. They can’t afford to spend more.”. First, don’t do that. You do not know what someone can or can’t afford, assuming anything of anyone is rude, plain and simple. …remember the scene in Pretty Woman?…you don’t want to be like those shop girls. It is up to your client to decide what they can or cannot afford. It is up to you to explain the value. If your client does not understand the value of the product and the importance of the product, they are not able to make an informed decision. Something to remember, you just spent 2-4 hours of your day working on their $150.00 service, selling them the proper products to use at home protects their investment and your hard work.

 

Sign on the shelves look great, unfortunately they are not always read. Shelf talkers beside the products are fun to look at, they do not speak. More often than not, people want help, they are afraid to ask because of a fear of looking or sounding stupid. There are so many products out there, and to the untrained eye, all the bottles look the same. It’s up to us to take a moment or two and ask the simple question “What can I help you with today?”.

Beauty, Business, health and wellness, That girl in the red coat, Women

…don’t ask…don’t get

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As of late, many of those that I hold dear are feeling inadequate, feeling like they are missing out on something, wondering “is this all there is?”. Between loss of their job, their business closing, their marriage ripping at the seams, their kids struggling to find answers to questions they don’t even know how to ask, you name it, the struggle is real.

For those of you who follow my tales, you are all familiar with my past and present struggles. For those of you checking yours truly out for the first time, let me shine some light for y’all. I have been the girl who felt like she didn’t fit in. I have been the new wife wondering what my role was to be. I have been (and still am) the Mom wondering if I am screwing up my kid. I have been the woman who couldn’t look at her own reflection. I have been the woman who hated her hair and her body. I have been the woman who lost her job because of a store closure. I have been the wife of a husband with health issues. I have been the daughter of parents with health issues. I have been the sister of a wonderful gal who’s life was turned upside down. I have been the woman who found herself thinking on more than one occasion “now what the hell am I gonna do?”. I am here to tell you that no matter how dark the day may seem or how overwhelming life can get, sooner or later, the light begins to shine and you will once again feel in control. You will. Seriously, you will. You want to know how? Ask. Plain and simple. Ask for help. Ask for advice. Ask your business contacts if they know of any opportunities. Ask for a glass of Chardonnay if you need, just ask.

I know. I know. You’ve heard this before. Tony Robbins makes you walk on hot coals. The Secret tells you to put it “out there.”. Vision boards are all the craze. Everywhere you turn someone is telling you or pushing a Pinterest post in your face or sending a kitten meme telling you “when you reach the end of your rope, tie a knot and hang on!”. I for one believe that the mind and your perspective have a HUGE impact on your life’s outcome – here’s the little nugget that seems to get lost in translation – you gotta ask and you gotta do the work. You gotta. Walking on hot coals may remove something from your bucket list, if you don’t follow through with the tools bestowed on you, you will just have sore feet. Putting your desires “out there” is a fantastic idea, if you don’t put your plan into action, the universe will deliver to the wrong address. Creating a vision board is fantastic, I have one of my own. If you just look at it all day without speaking to anyone or leaving the couch, it’s just going to be something you made and look at.

We cannot control everything. We may not be able to reverse a health issue for a loved one or stop a toddler from throwing a fit in the parking lot. One thing I know for certain is, although we cannot control our job status/career, we can damn well have a say in it. The point of today’s tale is to give you the proof you need that if you don’t ask, you don’t get. In the big scheme of things, my accomplishments may seem tiny, to me, they are huge. I have been blogging over 6 year now. The last year I did not write as much as I wanted to. I thought my blog should change – I was listening to fear…big mistake…huge. (Pretty Woman reference…love the movie). After the shop closed, instead of asking myself what I should do, I let people tell me what I should do. Not their fault, that’s on me. Long story short, shit happened and the universe, the powers that be, the smurfs…whatever you want to call it gave me a wake up call. Gave me the opportunity to realize that my blog is fine just how it is. That it grew and opportunities flooded in when I was doing what was true to me. It gave me the back up to ask. To take take chances. I asked and took a chance and ended up on http://www.salonmagazine.ca 7 times. I had my tales followed and retweeted by Hollywood and Grammy Award winning stars. I had companies agree to have me write for them, review their products. I made new business contacts that have now become friends. I have been referred by said contacts to give Salons retail consultations to help them build their business.

Over the past few weeks, yours truly has been an asking fool. I didn’t get all I asked for, but I did get a few things. I have an opportunity coming my way – not telling yet! You are going to have to stay tuned, all because I asked a question. I didn’t just put it out there, I put myself out there. I did the work, I followed up, and low and behold, it worked out in my favor.

Here’s the deal. Ask. The answers are there. The answer may not be the one you wanted, in my experience, it’s the one you needed. Don’t ask…Don’t get. Plain and Simple.

 

Business, That girl in the red coat

The “Key” to sales

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There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

–          What is the issue you are having with your hair?

–          Have you colored your hair at home?

–          Are you currently using drug store or professional products on your hair?

–          Does your hair fall limp easily?

–          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat

The Key to Damage Repair

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At one time or another, we have been there. Standing in the bathroom, looking down at our hairbrush, then slowly moving forward to face our reflection in the mirror as we wince at the state of our hair. We see little hairs popping out of our head, our ends are starting to resemble the shag bathmat that we stand upon. In our minds eye we start to wonder if we could pull off a pixie cut.

At some point or another, we have all damaged our hair. Too many late night flat ironing sessions. One too many back to back color processes. Thinking an at home perm was a great idea. Whichever the culprit, there is a remedy for what ails your beloved tresses. Let me introduce you to Saryna Key’s Damage Repair Pure African Shea Oil.

SarynaKey Damage Repair Oil Just one of the wonders from the Damage Repair line.

Saryna Key’s Damage Repair oil contains the largest concentration of Shea Butter – a natural source of keratin, that works to bring damaged hair back to life. Any type of damaged hair, chemically damaged (over processed) and damage caused by thermal styling tools will begin to look and feel healthier and softer after the first application. This gem also contains vitamins and amino acids that penetrate into the hair’s cuticle, from root to end, restoring and nourishing the hair.

It’s fast absorbing, lightweight formula means that it can be applied to the finest of strands to the thickest of tresses;

  • Can be applied to clean, damp hair before styling products and blowdrying. *Usually 1-3 pumps will suffice.
  • Can be applied to dry hair, after styling to eliminate the look of split ends and/or flyaways. *I suggest 1 pump, emulsify in your hands, light spread at the root to eliminate pesky flyaways, then work your way down your hair to the ends for a smooth, soft and shiny finished look.

Saryna Key offers a complete Damage Repair line, from Shampoo to weekly treatment. I have personally used this line and let me tell you, coming from a not so natural blonde, it is a life saver, or hair saver for that matter. Saryna Key’s products are paraben free, phosphate free and sulfate free. It is a cruelty free line = they do not hurt little bunnies and their bottles are 100% recyclable.

Damaged hair repaired. No animal testing. Saving the planet. Smiling and flipping your hair at every mirror you come across…what more could a girl ask for?