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The “Key” to sales

There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

          What is the issue you are having with your hair?

          Have you colored your hair at home?

          Are you currently using drug store or professional products on your hair?

          Does your hair fall limp easily?

          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

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The Key to Damage Repair

At one time or another, we have been there. Standing in the bathroom, looking down at our hairbrush, then slowly moving forward to face our reflection in the mirror as we wince at the state of our hair. We see little hairs popping out of our head, our ends are starting to resemble the shag bathmat that we stand upon. In our minds eye we start to wonder if we could pull off a pixie cut.

At some point or another, we have all damaged our hair. Too many late night flat ironing sessions. One too many back to back color processes. Thinking an at home perm was a great idea. Whichever the culprit, there is a remedy for what ails your beloved tresses. Let me introduce you to Saryna Key’s Damage Repair Pure African Shea Oil.

SarynaKey Damage Repair Oil Just one of the wonders from the Damage Repair line.

Saryna Key’s Damage Repair oil contains the largest concentration of Shea Butter – a natural source of keratin, that works to bring damaged hair back to life. Any type of damaged hair, chemically damaged (over processed) and damage caused by thermal styling tools will begin to look and feel healthier and softer after the first application. This gem also contains vitamins and amino acids that penetrate into the hair’s cuticle, from root to end, restoring and nourishing the hair.

It’s fast absorbing, lightweight formula means that it can be applied to the finest of strands to the thickest of tresses;

  • Can be applied to clean, damp hair before styling products and blowdrying. *Usually 1-3 pumps will suffice.
  • Can be applied to dry hair, after styling to eliminate the look of split ends and/or flyaways. *I suggest 1 pump, emulsify in your hands, light spread at the root to eliminate pesky flyaways, then work your way down your hair to the ends for a smooth, soft and shiny finished look.

Saryna Key offers a complete Damage Repair line, from Shampoo to weekly treatment. I have personally used this line and let me tell you, coming from a not so natural blonde, it is a life saver, or hair saver for that matter. Saryna Key’s products are paraben free, phosphate free and sulfate free. It is a cruelty free line = they do not hurt little bunnies and their bottles are 100% recyclable.

Damaged hair repaired. No animal testing. Saving the planet. Smiling and flipping your hair at every mirror you come across…what more could a girl ask for?