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The “Key” to sales

There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

          What is the issue you are having with your hair?

          Have you colored your hair at home?

          Are you currently using drug store or professional products on your hair?

          Does your hair fall limp easily?

          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

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The Color Key

I have a confession to make. Those familiar with my Salon Tales are already aware of my secret, so it is only fair the newcomers be in on it as well. I am  a bottled blonde…yes, I was born with platinum tresses. Alas, they slowly turned to brown and as I entered my thirties, I began to have my own 50+ shades of grey – hence the bottled blonde – this way when my grey roots appear I can say “it’s just the platinum”. Why the glimpse into my hair history? Well, I have found a lovely product line that I need to tell you about. It’s a lovely line for anyone who colors their hair. I have introduced you to SaynaKey Volume Lift with my tale;

https://thatgirlintheredcoat.com/2015/01/26/a-brand-new-key/

Today, let me introduce you to SarynaKey’s Color Lasting line. First and foremost – the smell is divine! It smells like an island getaway. The Color Lasting line offers UV filters to protect the vibrancy of your color. It leaves your hair feeling soft and manageable with a lovely shine.

 

 

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Color Lasting Treatment Shampoo – A lightweight shampoo that packs a punch! Containing a unique combination of Shea butter, cotton and silk proteins that provide a protective layer that also helps to repair split ends. The added benefit of vitamin B6, protein and amino acids helps to strengthen and protect the pigments of hair from root to tip. For best results – lather and leave on for 2 minutes, or wash your hair two times in a row. I tried both and was pleased with both results. * great for color/chemically treated hair in normal to dry condition

Color Lasting Treatment Conditioner – The first thing you will notice about the conditioner is that it is not as thick or creamy as you expect conditioner to be. Do not let that sway you – for a lightweight formula, just as the shampoo – it really packs a punch! This gem of a conditioner glides through the hair with ease, detangles and rinses out easily. Color Lasting Treatment Conditioner is filled with Shea nut butter which prevents your color from fading and provides a lovely shimmer. For best results – after shampooing with Color Lasting Treatment Shampoo, apply a generous amount throughout your hair, leave on for 1 minute then rinse. * I have fine hair that most conditioners can leave feeling greasy and weighed down. I applied a very generous amount of conditioner and my hair felt soft and smooth, not greasy and my hair was not weighed down.

Color Lasting Treatment Mask – I have tried many treatments in my 5 years of being a bottled blonde and I have to say, SarynaKey’s Color Lasting Treatment Mask has become one of my new favorites. After using this conditioning treatment my hair was soft, shiny and my ends looked smooth. This conditioning treatment contains an advanced Shea nut butter with natural ingredients such as keratin and amino acids that surround, penetrate and enrich the hair. It also contains UV ray screens that protect the pigments to lock in your color. For best results – after shampooing and conditioning with Color Lasting Treatment Shampoo and Conditioner, apply a generous amount and massage into the hair, beginning at the tips and working your way to your roots. Leave in for 5 minutes and rinse with cool water.

Color Lasting Pure African Shea Oil – a lightweight oil containing Shea Butter – a natural source of keratin which repairs damaged hair. Color Lasting Pure African Shea Oil can be applied to damp or dry hair and absorbs quickly without leaving the hair looking or feeling greasy. When applied to damp hair, it helps to detangle and add shine while blow drying. When applied to dry hair, after styling, it adds that extra sheen and seals up any split ends and controls pesky flyaways. * it is best to apply any oil after you have completed styling with your flat iron. 

Whether your hair is fine or coarse, thin or thick, SarynaKey’s Color Lasting line nourishes and repairs all the while protecting your color. You now have the Key to long lasting color. You’re welcome.