Beauty, Hair Care, That girl in the red coat

Monday Motivator vs Monday Motivator – Battle of the oils

Here we are again. Monday has arrived and with it the endless questions…Where are my keys? Who is picking up the kids from day camp? Did someone feed the dog? Why do toddlers like to play hide and seek with my purse? What does hot coffee taste like? For most of us, our Monday morning questions list is endless. The most common question…what product is best for my hair – this question is posed not only on Monday, but everyday. Trust me, this I know. I am asked everyday via text, email or by a comment on my blog. With so many products out there, how are we to know what to use? Today I am hoping to shed a little light on two products for you all. Over the past week I created a “battle of the oils” if you will. Moroccanoil vs SarynaKey.

 

Both of these oils are formulated to hydrate and moisturize the hair and to help repair damage and restore luster and shine to the hair. *side note – Moroccanoil has a “light” formula for fine hair/blondes, this I know. I used the original formula for it was the closest to SarynaKey’s formula and I wanted an equal comparison.

Morocannoil Oil Treatment (original) is infused with antioxidant rich argan oil and shine boosting vitamins. It detangles, speeds up drying time and boosts shine. Can be used on wet or dry hair. Formulated for all hair types, chemically treated or natural and any length. *ingredient list to be found at http://www.moroccanoil.com

SarynaKey Pure African Shea Oil Treatment is infused with shea butter – a natural source of keratin which is used to repair hair, leaving the hair soft, shiny and well moisturized. Vitamins and amino acids penetrate the hair cuticle to help restore porosity from root to tip. Can be used on wet or dry hair. Lightweight, absorbs quickly and formulated for all hair types, chemically treated or natural and any length. *ingredient list to be found at http://www.sarynakey.com

Now, for my results.

I used Moroccanoil Oil Treatment for 3 days. I washed my hair the first day, for the other two, I just wet my hair in the shower before styling and blow drying. The first day I applied a dime size amount throughout my hair when it was damp, blew dry my hair and styled. My hair felt softer and had a little more shine, yet still had some tangles. For the other two days, I applied the same size amount of Moroccanoil to my hair when it was dry, after using my flat iron *it is not a thermal protectant*. My hair continued to feel soft but was becoming weighed down and I found it harder to achieve volume and style and unfortunately my blonde was starting to pick up brassy tones. (…I know, the Moroccanoil light formula was created to stop this. As I stated above, I wanted an equal comparison). All in all, a lovely oil, best suited for medium to thick hair, and darker tones and colors.

I used SarynaKey Pure African Shea Oil Treatment for the next 3 days. I washed my hair with a clarifying shampoo to give myself a blank canvas if you will. As with the Moroccanoil, I washed my hair the first day, then only wet my hair in the shower before styling and blow drying for the remaining two days. The first day I applied a dime size amount throughout my hair when it was damp, blew dry my hair and styled. My hair felt softer, had shine and no tangles at all. For the next two days, as with the Morocannoil, I applied the same amount of SarynaKey to my hair when it was dry… again, after I used my flat iron *this is not a thermal protectant*. My hair continued to feel soft, it was not weighed down, it was easy to achieve my desired volume and style….and no brassy tones. My blonde stayed true. As you know, I am  a “non blonde” blonde. My natural level is between a 2/3, so I pick up brassy tones easier then men and money. All and all, a lovely oil as well. Suited for all hair types, fine to thick, and any color, from light to dark.

I am not here to sway an opinion in any way, shape or form. My sole purpose, as always is to educate and enlighten. Both Morocannoil and SarynKey oils are Salon professional oils that deliver on their promise. The difference I found was this…Moroccanoil has 2 Oil Treatments, one for medium to thick hair & darker tones and one for fine hair & lighter tones. SarynaKey has 1 Oil Treatment, formulated for all hair types and tones. Sometimes, having one less decision in your day can make your day that much easier.

A little tidbit of information for your back pocket as you venture into your week. Wishing you a great hair day this Monday and everyday.

Business, That girl in the red coat

The “Key” to sales

There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

          What is the issue you are having with your hair?

          Have you colored your hair at home?

          Are you currently using drug store or professional products on your hair?

          Does your hair fall limp easily?

          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.