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It’s the little things

It’s 5 days before Christmas and yours truly is able to enjoy some time off before the big day. The last time I had time off at Christmas was because I had the stupid cut out (hysterectomy)…7 years ago. Sure, I had “time off” at the holidays when my daughter was a toddler, but those of us with children know that although the world may see it as time off, time with a toddler is a 24/7 job with no pay, with a boss who can’t find their shoe and cries because you gave them the wrong colored cup with their lunch…so “time off” is a relative term.

As I was running errands yesterday, I found myself getting caught up in the hustle and bustle of the holidays. I almost succumbed to the Grinch and Scrooge mentality. Almost.  Hearing everyone around me sighing, complaining that the lines were taking too long, or honking at each other in the parking lot because they needed that parking space, it’s hard not to get sucked in to it all. As I was listening to the ladies complain about having people over for dinner as they were about to start a rumble over the biggest pot roast in the meat department, I looked over to see an elderly woman with her little basket with a few items in it and I thought to myself “she probably wishes her biggest problem was getting a big enough roast to feed her guests.”. …and that’s when I began to hum a Christmas carol, carry on with my shopping and tune out the sighs and complaints that passed me through the aisles.

Don’t get me wrong, I am no angel as my daughter can attest to. I cuss like a sailor if you are riding my tail end too close in traffic – when I have my kid in the car, her safety comes first so all bets are off. I have been known to use a certain finger when the snowplow comes by just as I have dug out their first visit’s mound of snow and I may have pretended not to speak English when a telemarketer just wouldn’t get “take me off your calling list”. There have been times throughout the days of Christmas past when I pouted even though I knew Santa saw me. There were times I started to Scrooge out or felt the Grinch was onto something complaining about the noise of Christmas, but I always remembered something that others seem to forget. At the end of both these Christmas stories, Ebenezer Scrooge and the Grinch gave over to the magic and the spirit of Christmas. If they could do it, you can too.

  • give to the Salvation army. If they are giving out candy canes for each donation, do what I do. Ask them to give it to the next child that walks by.

 

  • wave to Santa at the mall. Trust me, he is having a harder day than you.

 

  • don’t fight over a parking space. If the other person is gunning for it, let them have it. If you have to park further away, the fresh air will do you good.

 

  • If the grocery store is out of the size of turkey you need, your family and guests will survive. I promise, the sky will not turn black and the world will not swallow you whole.

 

  • when you make eye contact with someone, say hello or wish them a Merry Christmas, or Happy Holidays for those weary of offending.

 

  • give to every toy drive you can find. Any toy will do. The dollar store has coloring books and crayons for a dollar a piece. …psst…you spent more than that on the mocha frappe latte concoction you have in your hand.

 

  • give to your local food bank. If you can, a monetary donation is best – the food bank can stretch a dollar farther than you can imagine.

Take a moment to remember how snow once made you squeal with glee, how hours would pass as you wondered how Santa got to every house. Remember the smell of your Gramma’s perfume as she reached out to hug you, or the cackle of your Grampa’s laugh when he got your joke. Think back to the smiles on your parents faces on Christmas morning, thinking they were so happy Santa brought you your favorite toy, only to now know, the smile was for them and you, not Santa and you. When you take a moment to remember the magic and spirit of Christmas, you too will realize it’s not having the perfectly trimmed tree or the biggest turkey that you remember, it’s all the little things that mattered the most.

 

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The “Key” to sales

There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

          What is the issue you are having with your hair?

          Have you colored your hair at home?

          Are you currently using drug store or professional products on your hair?

          Does your hair fall limp easily?

          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

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The choice is yours

A few years ago I received a sign for my office from my girl, with many positive affirmations collaged together. The one that sticks out the most to me is “Happiness is a choice you make everyday”. So very true, so easy to remember yet so easily forgotten.

Over the past weeks I have heard the following from friends, family and the people I see everyday;

  • I’d be happier if he was nicer
  • I’d be happier if I got a raise
  • I’d be happier if my child behaved in public
  • I’d be happier if people kept their opinions to themselves
  • I’d be happier if I got to see my friend’s more
  • I’d be happier if I had more help around the house
  • Etc… etc… etc…

It seems everyone wants to be happier, but doesn’t want to do the work. Trust me. I know. It is easier to put the blame of our woes on someone else’s behaviour. Been there, done that. Try my best not to do that anymore. For no one, anywhere, wants to look in the mirror, take a long hard look at themselves and admit a fault. …but darlin’, ya gotta. There is no magic happiness pill, no happiness potion, no mystery man arriving at your doorstep with your package of happiness waiting to be unwrapped, it’s all up to you. Before you get all upset or weepy, I do know that life throws curveballs, of this I am certain. There will be illnesses, job losses, flat tires, spilled coffee, baby spit up on your shoulder that you missed, but the President of the company did not. There will be bad hair days, bloated days, adult acne days ….by the way…what kind of sick cosmic joke is that? We cannot control what happens to us or around us. We can control how we decide to let it affect us. We can control how long a harsh word gets to live in our head rent free.  Have your head spin around and spew venom because the dishes weren’t done or the garbage emptied, or don’t. The decision is yours.

Happiness can be created anywhere, anytime. It can.

  • Had a hard day at work and still have to go to the grocery store? Buy an extra canned good or two and drop in it the food bank donation bin.
  • Your teenager is making you crazy and you are at your wits end over the useless arguments…go look at their baby pictures, their saved school artwork…remind yourself of the love there.
  • Just a long, stupid day? Get yourself some instant cocoa, grab your favorite mug and top that baby off with some whipped cream. …sprinkles too if it the day really kicked your ass.
  • Make a Jello. My gramma Leah always told me that. This way whenever you look in the fridge, you can be reminded that you made something that day and accomplished something.
  • Make some cookies or muffins and deliver them to a neighbour or friend, for no reason. Just to do it. Trust me, 9 out of 10 times, they are in dire need of a glimpse of happiness and a the touch of kindness.
  • Send a joke to a friend.
  • Share a you tube video with a friend, reminding them of a memory you share.
  • Post a joke on your Facebook wall in the morning…it will make someone’s day.

Doing for others is doing for yourself. Making others feel good will make you feel good. Carrying happiness with you will allow happiness to spread to those you are around. Plain and simple.

bubbles