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Holidaze

I know the calendar reads September. For yours truly, it’s read December since about May. My final Christmas orders have been placed, shipping dates have been strategically chosen, requests have been approved to have invoicing split into separate months for larger orders. Plans are being made on how products will be displayed and what shelves will be moved where. The shop’s holiday draws are being planned and packaged. Advertising idea’s are in the works. Parties are being planned.

Today’s tale is for Salon owners, Managers and Stylists. The holiday season is upon us and we are entering crunch time for ensuring that the next few months are as profitable as possible. When planned and executed properly, the potential profits from retail during the October – December months can reach the thousands, even the tens of thousands. Yes, you read that correctly, and yes, it is possible. I know it is possible because I have done it. Think of what that could do for your staff, yourself and your business. I’ll give you a minute to visualize.

Before the panic sets in once you realize it’s October in a few days, take a breath, and another. You still have time to make this your Salon’s best holiday retail season ever. (until next year). For many Salon owners, Managers and Stylists that aren’t used to retailing products, it can seem overwhelming and you may feel like you are in a daze and have no idea how to begin your adventures in Holiday/Christmas retail. Being me, I have compiled a little list for you, a “how to holiday” for your Salon if you will. You’re welcome.

  • Call your Sales Rep’s. They all have copies of their distributor’s Christmas/Holiday flyers containing all the deals available
  • Request an email of all sales and deals available – in case a deal in no longer available or a change needs to be added, it can be done A.S.A.P. from wherever you may be, at any time. As the holiday season approaches, and product availability starts to dwindle – it is first come, first serve.
  • Speak to your Sales Rep. about splitting up larger orders into two shipments, one for October and one November. With two shipments comes two invoices = larger orders aren’t such a hit to your pocket book. *If retailing is done properly, once November’s order arrives, you have sold out of October’s shipment which will now pay for November’s.
  • All distributor’s offer net 30 days for payment. Many will change payment terms to net 60 days – another way to give yourself some breathing room and give you the ability to bring in more product.
  • Ask for samples of products that you can add to all your customer’s and client’s bags. A foil sample of a shampoo or a conditioner goes a long way.
  • Request retail bags with every order. Distributor’s will add them to your order at little or no cost to you. It’s a win/win – your clients and customers get a pretty bag for their purchase and the distributor and your Sales Rep. get free advertising for their products.
  • Offer free gift wrapping with every retail purchase. With the free bags you’ve received from the distributor’s and your Sales Rep., all it will cost is a few dollars of tissue paper and ribbon from the dollar store.
  • Check your reward points! Matrix, Joico and Goldwell/KMS, to name a few, have an excellent rewards program. You can redeem your reward points for free products that you can in turn use as daily/weekly holiday draws. Psstt…you can redeem points for FAB! full size products, curling irons, purses, jewelry and electronics.
  • Get your Salon on Facebook. Keep your page professional – only post new product arrivals, new sales or Salon specials. Post pictures of before and after pictures of your client’s new colour’s and cuts (with their permission). Start a Facebook contest – once a certain amount of likes have been reached, a gift card/gift certificate will be awarded to a lucky Facebook page “liker”. In my personal experience, our shop’s Facebook page has brought in new retail customers and new clients for the salon. Our Facebook page has also introduced me to new community organizations that we have donated to and local businesses that I now cross promote with. Pssst….a Facebook page = free advertising!
  • To keep your shelves looking full, separate some of your holiday packs to use as open stock. Sell them for $1.00 – $1.50 less than suggested retail – your clients/customers get a deal and you make a profit, again, its a win/win. *Many holiday packs come with a complimentary product – do not sell the complimentary product, put it aside to give as a free gift with large purchases, or to brighten someone’s day.
  • Many hand cream’s come with a complimentary tester. Keep the tester at the front counter, right by the register, or while your client’s color is processing -ask her if she likes the scent, then offer for her to try some. 8 out of 10 times, she will be purchasing some on her way out. Again, I know because I see it happen everyday. Yes. Everyday.
Retail is vital for the success of a  Salon. Not only does it add revenue to your Salon, it adds integrity to your Salon’s reputation and adds to every client and customer experience. It adds integrity to your Salon’s reputation because it shows you stand behind and are confident in the products your Salon uses. Selling the product you use on your client ensures that their new color will stay vibrant and that your client can achieve their style on their own. 9 out of 10 times, taking the time to teach your client about the products being used and how to apply them will guarantee the sale. Once you see the rewards to your Salon, your clientele and your customers of adding retail to your Salon during the Holiday/Christmas season, I can guarantee that retail will become a year ’round event.

 

 

 

 

 

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Monday Motivator – Joico Tint Shot

Hello Beauties! I know…I know. It’s been a while. August was a CRAZY month so my tales were placed on the back burner. The summer of 2015, filled with sunshine, hard drives crashing, new hires, trips to the E.R., and more! It’s safe to say that yours truly was more than happy to greet September and feel the change in the air. Being that a new season is upon us, I thought it fitting to introduce you to a FAB! new product from Joico. Drum roll please…….

Meet Joico Tint Shot!

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The latest addition to Joico’s family of styling products. These gems will cover up your pesky grey’s and can also cover any thinning area’s throughout your scalp or hairline and give the illusion of thicker, fuller hair. Tint Shot was created with a Humidity Resistant formula so not only does it cover up your regrowth, it helps to eliminate frizz! Tint Shot contains Joico’s  Bio Advanced Peptide Complex – which repairs hair damage and can prevent further damage up  to 25 shampoo’s.

* Another Perk! Tint Shot contains Willow Bark which offers a cool, clean, soothing scalp sensation.

For best results, apply Tint Shot to dry hair. Shake well and hold 4-6 inches away from your hair. Spray in a light stream to desired area and allow to dry for  a minute before touching your hair, or applying your finishing touches with your styling products. * I recommend that you use your flat iron/curling iron before you apply Tint Shot.

* Another Perk! No worries of getting caught in the rain and your color running down your back or your cheek – Tint Shot stays put until you wash it out with your next Shampoo.

 

Available in four shades; Black, Dark Brown, Light Brown and Blonde, Tint Shot will soon become your best kept secret, and new best friend.

 

 

 

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…I was just being nice

It’s been a while since a new tale, I know. Thank you for your patience and continued support. It’s safe to say that after the past couple of months, yours truly has many a tale to tell and that I am graciously happy to see the arrival of September. Change is a good thing, and do I ever need a change of scenery, as do many of those I hold dear. In the next weeks I will have tales of woe, tales of truth (everyone’s favorite), tales of business and of pleasure. Today’s tale is of a different sort. I am not sure what category it falls under…is “reality T.V. is not real life” a category? I think it is, and so today’s tale falls under said category.

I am not sure when it happened. Maybe I missed the email. Did I miss a mass Facebook invite? Was it trending on twitter and I was a twit who missed it? I have been racking my brain trying to figure out where and when it all began….when did being polite and courteous of others become misconstrued as flirtation and foreplay? I hold the door open behind me at the bank for a couple, the gent smiles and thanks me, the lady (being polite…minding my manners) scowls at me and grabs a holder tight on her gent’s arm. Honey, the only withdrawal I am after  is my $100.00 from the ATM. I have a customer that I have had to stress at great lengths that I am quite content in my marriage, all because I told him that I thought his grey hair was dashing and really suited him and he shouldn’t color it.

Maybe it has something to do with social media. Lets be honest here folks…it’s kind of  narcissistic. It is. Most of the time we are posting “about me”. Sure, we mention our loved ones, our destinations, etc… . In the end, it comes down to “look at me”. Yes, I know, I am writing a blog about my thoughts and idea’s…believe me, the irony is not lost. In the age of Reality T.V. , selfies and pelfies – a little term I made up for my single friends who are sent pictures of penises from men they have not yet met, only typed hello to on a dating site. Since we are on the topic, if you are a gent who likes to post his significant other or “you know a guy” who does, first – don’t do that. Second – seriously, don’t do it. Third – if you must, try being a little more artistic ok? Having your Mom’s crocheted plant holder with a dead plant in it while you have a  superman towel over your shoulders needs to be rethought…as does the idea of posting that pic…just sayin’. Back to the tale at hand.

Being me, I had to make a list. Those of you familiar with my tales know it’s kind of my thing.

– When you look upset and a co worker asks if you are alright, it does not mean that they want to sleep with you. …maybe, just maybe, they are empathetic.

– When someone compliments your new pants, it does not mean that they want to get in them. ….wait for it…there you go.

– When a man other than your husband notices your new hair’do, that doesn’t mean that your husband is having an affair, or that you should begin one with the complimentary gent.

– Just because someone tells you something about themselves, like “I prefer Coca Cola over Pepsi”, this does not mean that they see you as a better confidant than their spouse.

– When a woman over forty shows her cleavage, it does not automatically mean she is a cougar. Trust me, being a woman with a killer rack – yeah I said it, and you surpass the DD’s…your gonna have cleavage, even in a turtle neck.

– When you think someone of the same sex is good looking, you don’t need to start rethinking your sexuality and start posting status updates about it. Some people are just meant to be looked at, plain and simple and like a work of art, they are admired. …Have you seen P!nk lately? Don’t get me started on Jon Bon Jovi…

– Porn is not real life. If you are looking for a police officer to “frisk you” – the  only way that’s going to happen is if you get arrested. Stop basing your bedroom ideals on literature and film. It’s not fair to you or your partner.

– Ladies, when a married male coworker gives you a birthday gift, 9 out of 10 times – his wife bought it and told him to give it to you. …so you may want to re-think the flirty thank you texts.

Here’s the deal. When someone is being kind to you, it doesn’t mean they want to run off with you. I am 43 and I know that there are player’s out there and that yes, getting it on is the motive of some people, but not all. Once and for all, when I show concern, consideration or kindness, I really am just being nice.