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The “Key” to sales

There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

          What is the issue you are having with your hair?

          Have you colored your hair at home?

          Are you currently using drug store or professional products on your hair?

          Does your hair fall limp easily?

          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

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A little retail therapy

When you hear the phrase “retail therapy” the most common picture that comes to mind is a woman or a group of women strolling down the street with many a bag in hand from their favorite shops and boutiques…or Wilma and Betty shouting “Charge it” as they run into the mall. Yes, retail therapy can brighten the darkest of days for us. It can also brighten the darkest of days in the Salon as well. Understanding the importance and the impact of retail sales in the Salon can seem overwhelming for many stylists, Salon Managers and Salon Owners…until now.

 

I have written many Salon Tales covering retail. Today, I am sharing some links for you to make it that much easier to see just how simple adding retail to your Salon’s revenue can be.

salon_mag_logo   A few articles by yours truly featured on http://www.salonmagazine.ca ;

http://salonmagazine.ca/en/news/1146-why-fear-holds-back-the-best-stylists.html

http://salonmagazine.ca/en/news/1282-3-salon-fails-sales-rep-sees-don-t-tell-you-about.html

http://salonmagazine.ca/en/business-retailing/2122-salon-holiday-retailing-tips.html

 

Piidea Buyers Guide ….and my most popular blog on retail to date, featured in the Piidea Buyer’s Guide;

https://thatgirlintheredcoat.com/2014/05/20/if-you-are-a-stylist-you-are-a-sales-person/

Retailing product in your Salon is a win/win. Your clients will be able to protect their investment in themselves, will be able to achieve their new style in between Salon visits, your client retention and your Salon revenue will increase. Plain and Simple.

 

 

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…from the inside out

“Trade expectation for appreciation” – Tony Robbins.

It was Sunday morning. I was sitting on the couch, staring out my window while mindlessly flipping through the channels, pondering my circumstances, when I heard the above quote. I turned away from my window to see Tony Robbins speaking with Oprah, on Super Soul Sunday. This wasn’t the first time Mr. Robbins appeared in my living room. About a month ago, whenever I was on Facebook or twitter it seemed someone was posting about his Netflix documentary “I am not your guru”. So, being me, I had to see what all the hype was about. I grabbed my water and a snack, got comfy on the couch and turned on Netflix. I have to admit, I was a little skeptical. Being 44, I was familiar with Tony Robbins and his motivational workshops and books. I had given them a try in the past, however nothing ever seemed to resonate in me. I would get a spark, but the fire never stayed lit. Until now. There I was, sitting up, leaning towards the television with tears running down my cheek. Did I happen to mention I was 10 minutes in? Maybe it is my age. Maybe it is where I am in my life. Maybe it is because I am more open than I used to be. Whatever the reason, it was beautiful. It was powerful, magical even. It has been 4 weeks since I have watched it, and I think about it at least once a day. It was the first time I felt I actually saw the real Tony Robbins. No bullshit. No politically correct rhetoric. It was the most refreshing moment I had seen and heard in a long while, and it was exactly what the Dr. ordered.

 

For those who follow my blog, you know that the shop/Salon I manage is closing at the end of the month. The past few weeks have been trying to say the least. Every customer that comes through the door has the same questions “You’re closing?”, “This is so unfair! What am I going to do?”, “Where will I get my product now?”, “What are you going to do now?”, “Guess you are shit out of luck with no job huh?” and countless other negative comments and inquiries. After 3 weeks of repeating myself, smiling, being courteous, I have to admit, their opinions and statements were beginning to sink in and were setting up shop in my mind. I was starting to expect the worst, which is not my style.

Fast forward to this past weekend. Just as yours truly was allowing the “what if’s” to make their way into my mind and allowing fear to control what I expected my plans to turn out like, what do I hear at the exact moment I was getting all stressed about my expectations but Mr. Robbins himself stating “trade expectation for appreciation.”. …okay there universe…I get it. I feel the nudge. So, that is exactly what I did. Yes, it was weird at first. Yes, I had to really concentrate on appreciating. Yes, I felt a little foolish. Then I realized it felt weird and foolish because I was thinking of what others would say or think instead of thinking of what I think and what I want to say. Then I remembered a quote I came across months ago “I used to care about people’s opinions until I tried to pay my bills with them”, enough said.

What is happening in your life does not define you. It only defines you if you let it. Plain and Simple.

 

 

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Bid adieu to dandruff

 

Today’s tale is going to cover something most people try to cover up. Dandruff. For some, it is a pesky flake or two. For most, it is a little more. Dandruff is mainly caused by the skin cells on our scalp shedding too quickly.

The skin on our scalp continuously rejuvenates itself. In the case of dandruff, the skin decides to have a party, and instead of empty bottles scattered through your house, you are left with flakes on your scalp and unfortunately on your clothes. Dandruff can be caused by something as simple as dry skin, seasonal changes, stress or a reaction to a new fragrance. It is also caused by side effects of a less simpler condition such as psoriasis, eczema, or seborrheic dermatitis. For those who have dealt with dandruff, there are two things we know for certain: 1) most dandruff shampoos smell horrible and 2) most dandruff shampoos leave our hair feeling too dry or too oily. Until now. Let me introduce you to Saryna Key Anti-Dandruff Shampoo. This shampoo offers a potent source of Shea Butter combined with 5 natural oils, chamomile, and lavender that work together to clean and soothe the scalp and calm over active sebaceous glands. Zinc is naturally found in Shea butter, which is necessary to combat dandruff as it helps slow the turnover of skin cells. Being part of the Saryna Key family, the Anti-Dandruff shampoo offers an additional perks. It repairs your hair, created for all hair types, and is a color safe formula.

 

SarynaKey Anti Danduff Shampoo

 

 

 

 

 

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What are you going to do?

The shop is closing. The signs are on the windows. The stock is marked down to clear. Customers and clients are walking in with surprise, wondering what is happening. Shelves are clearing and being removed from the sales floor, so I can see why people may feel worry or concern. “Where will I get my products?”, “What the hell?!”, “Why is this happening?!” are many of the questions asked, usually with a pout, sometimes with a shout. Yes, a shout – those are always a good time. After I explain that the owner has decided to close I get the all too popular question “What are you going to do?”… a question posed to yours truly at least 30 times a day for the past 14 days. Before I get a chance to answer, more often than not, I hear “Guess you’re out of job huh?”, “All you can do is this, so now what are you going to do?” or my all time favorite “Wow. Sure wouldn’t want to be you right now.”.

I get it. For most, their workplace closing it’s doors would be devastating. It’s a scary thing, the unknown. Household budgets are affected, vacations put on hold, major purchases moved to the back burner once more. Good thing for me that I choose to see it as an invitation to a party that I have always wanted to attend. Funny thing – when I explain this to the women I speak with, many of them say “Oh, I see. You don’t have to work.”. Hmmm. Interesting. To be clear, I do need to work, to contribute to my home and my family. Most importantly, to contribute to myself. Since the news of the shop’s closure, I have found the last piece of my confidence that was hiding on me – a sneaky little sucker that kept eluding me. I am once again thinking outside the box, a place I am most comfortable. I have faced fears and have done things I thought I never could do. Like what you ask? Driving to Toronto. Yes. I was afraid of driving into Toronto. I admit it. I feel no shame. Guess what? I slayed that dragon last week. As my hubby told me “You didn’t just drive to Toronto, you drove into the heart of the dragon!”. Thanks to my trusty Nav. system, the support of my loved ones and choosing to listen to the “you can!” instead of the “you can’t!” record playing in my mind, I did it. …and am going to do it again, and again and again.

For those of you reading my tale today that may be in the same boat as yours truly, or facing a major life change and are standing at the crossroads, I am here to tell you that no matter what, everything will be fine. Sooner or later, it all works out. Do what it is you have always wanted to do. Do the work. Be consistent. Be present. Do what you have to do until you get to do what you want to do. I am also here to tell you to stop listening to the negative nellies out there. Refuse to let their nasty remarks enter into your mind, let them roll off your back. Let their fears be their own, do not let their fears become yours. What people say to you says more about them than it does about you. Plain and simple.

For those familiar with my tales, you know that I know that I am not “just” a girl standing in a shop. I am not “just” the manager. I am not “just” anything. Neither are you. Remember that. …and this gem from Mr. Anthony Robbins,

 

 

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Luster-licious

This morning, did you find yourself looking at your reflection and your dry tresses, wondering where the shine and vibrancy of your color went? Did the thought “I wonder if I could pull off a pixie cut?” pass through your mind because you felt there isn’t anything to help your hair and return it to what it once was. Well Beauties, do I have news for you. There is a new kid on the block and it will become your new bff! The Beauties at Joico have created a real gem. Let me introduce you to Kpak Color Therapy Luster Lock!

Joico Kpak Color Therapy Luster Lock INSTANT Shine and Repair Treatment!

Luster Lock offers a FAB! glow, shine and vibrancy to your color treated tresses. It is formulated for all hair types, from fine to thick. For blondes, brunettes, highlights, lowlight, ombres…you name it…Luster Lock rejuvenates any color, all the while boosting your hair’s strength to make it 9 times more resistant to breakage. *For this non-blonde blonde, let me tell you, it’s like the heavens opened up and the angels began to sing!

With it’s formulation of nourishing Manketti oil and Argan Oils Luster Lock repairs and seals the hair’s outer protective layer to lock in color vibrancy. Silk, soy and seaweed extract help to add some slip to prevent damage during styling. Luster Lock offers two application choices;

  • apply to dry hair as a pre shampoo treatment for that extra boost of repair and protection.

 

  • apply to clean, damp hair. Leave in for a minute or two, then rinse with cool water. Dry and style as usual.

Myself, I prefer the old fashioned application on clean, damp hair. Luster Lock brightened up my magenta, added luster to my blonde and did not weigh down my fine tresses in the least. I found my hair to feel softer and my flat iron glided with ease. (Those of us who like to play with our color know all to well the tug/skid feeling we can get from our flat iron).

So, before you pick up the pair of scissors closest to you or call your stylist to book an inaudible hair appointment, save yourself some grief and your stylist nightmares from hearing the sobs through the phone and go get yourself some Luster Lock. I promise you, you will not regret it.

 

 

 

 

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Part of the package

As many of you now know, yours truly has spread her wings a little wider and has become an Independent Retail Consultant. Over the years in our beloved biz, I came to realize many Salons were missing out on the perks of retailing their products in their Salons. Not only does retail increase Salon revenue, it enhances your client’s experience and gives them the tools to have a good hair day everyday between their appointments. Retailing in the Salon helps your clients protect their investment, in themselves.

Over the years, and during some of my consultations, I have come across the same concern from every stylist I speak with. “I don’t want to seem pushy.”. With over 25 years of sales and customer service under my belt, let me tell you this…if you are coming from a place of honesty and integrity, you are not being pushy. If your client has just had her hair colored red and you tell her that you highly suggest a color shampoo and conditioner to purchase to use at home to protect her new loved color =not pushy. You are trying to keep her red as vibrant as it can be for as long as possible. Selling said client a clarifying shampoo that she does not need = pushy. A clarifying shampoo would ruin her red. Giving your clients the tools they need to protect their investment in themselves is all you are doing, plain and simple.

 

Another common question/statement is “I don’t see the value of it.”. I have one question in response to this one, would you skip adding developer to your color? Of course not, because without developer the color wouldn’t process properly and in turn, you would have an unhappy client sitting in your chair. The same goes for retailing product. Think about it. Your client is sitting in your chair touching their hair telling you “I love it!”. They leave your shop with a spring in their step, feeling as though they can take on the world. They wake the next day, begin to style their hair only to have it not work out or look as good as it did the day before, and begin to feel as though the world is caving in on them. They may not be in your chair, trust me, in this moment, you have an unhappy client. Everyone wants to have a good hair day, the ladies and the gents. Everyone. Selling your clients product to take home and taking a moment to teach them how to use them ensures your clients will not only be happy in your chair, they will be happy until they are back in your chair with their next appointment.

All Salons have packages, be it a wash, cut and style or cut included with each color service, we all have packages. So, why not add some retail to the package? You are using the products. Your clients smell the products. Your clients see the products on your station. Your clients asks “OOO! That smells great?! What is that?”. All the work has been done for you. All you have to do is answer their questions, have a conversation. That’s it. Plain and simple. In my experience, once the value of the product is explained, the cost is never an issue. The client wants that product. Take flat iron sprays – once I explain the value of a flat iron spray – it protects the hair from the contact heat of a flat iron, that it helps to protect the vibrancy of hair color and that it helps to combat frizz and fly aways, when they leave the Salon, they have a flat iron spray in their hand.

Retail is already part of the package. Your clients love their hair and want to continue the love affair. They need you to help them keep their relationship with their hair “all moonlight and roses”. Adding retail to the package will do just that.