Beauty, Hair Care, health and wellness, That girl in the red coat, Women

Here is your Proof

Last year I subscribed to FabFitFun. You have probably seen their ads on Instagram, Facebook or any other social media site. Let me tell you…it is FABULOUS! Every season yours truly is invited to try new products, full size products, not sample sizes. Everything from perfume, every makeup you can imagine, fitness accessories, jewelry, clothing and my all time favorite, hair products. Which brings me to today’s tale.

Over the years I had heard of Living proof. I had seen the product line in ads, in the monthly flyers from my beloved Sales Reps and even on some Salon shelves. We didn’t carry it at our Salon, though I always wondered if we should. The packaging was appealing, the price point was on par with the quality of the product, and well, Jennifer Aniston was their spokesperson, I mean, who doesn’t love her hair? …back to the tale at hand. For the Spring FabFitFun box, subscribers were given a sneak peek at their coming box and invited to purchase add-ons at a special price. As I was scrolling through the selections I came upon the Living proof restore line. As you all know, this “blonde” has tresses that are always in need of some TLC. So, I purchased the set and let me tell you, it was more than worth it.

Living proof is silicone free, sulfate free and is safe to use on all hair types,color treated and/or chemically treated.  One of their claims to fame is their patented OFPMA technology. This technology creates a thin, weightless, invisible shield around each hair strand to repel dirt and oil, so less shampooing during the week, it helps to eliminate frizz by blocking out humidity, polishes and protects and smooths your tresses without weighing them down.

Living proof restore Shampoo is a gentle cleanser for dry and damaged hair. It instantly restores damaged cuticles so they look and feel like new and helps to restore moisture levels to your hair.

Living proof restore Conditioner balances your hair’s moisture as well and offers all the qualities as the shampoo. It glides through the hair easily and rinses out with ease. It leaves your hair feeling soft and clean. …so soft in fact I kept making my daughter touch my hair.

Living proof restore Perfecting Spray is in a word, lovely. It is a lightweight detangling spray that offers time released conditioning and delivers instant hydration and a genuine softer feel and softer look to your hair- just ask my daughter. It add strength, smoothness and a natural shine. It also protects against UV and heat up to 400 degrees fahrenheit – perfect for those of us who adore our flat irons.

So there you have it Beauties, my tale of Living proof may be all the proof you need.

Business, That girl in the red coat

The “Key” to sales

There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

          What is the issue you are having with your hair?

          Have you colored your hair at home?

          Are you currently using drug store or professional products on your hair?

          Does your hair fall limp easily?

          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat

The Key to Damage Repair

At one time or another, we have been there. Standing in the bathroom, looking down at our hairbrush, then slowly moving forward to face our reflection in the mirror as we wince at the state of our hair. We see little hairs popping out of our head, our ends are starting to resemble the shag bathmat that we stand upon. In our minds eye we start to wonder if we could pull off a pixie cut.

At some point or another, we have all damaged our hair. Too many late night flat ironing sessions. One too many back to back color processes. Thinking an at home perm was a great idea. Whichever the culprit, there is a remedy for what ails your beloved tresses. Let me introduce you to Saryna Key’s Damage Repair Pure African Shea Oil.

SarynaKey Damage Repair Oil Just one of the wonders from the Damage Repair line.

Saryna Key’s Damage Repair oil contains the largest concentration of Shea Butter – a natural source of keratin, that works to bring damaged hair back to life. Any type of damaged hair, chemically damaged (over processed) and damage caused by thermal styling tools will begin to look and feel healthier and softer after the first application. This gem also contains vitamins and amino acids that penetrate into the hair’s cuticle, from root to end, restoring and nourishing the hair.

It’s fast absorbing, lightweight formula means that it can be applied to the finest of strands to the thickest of tresses;

  • Can be applied to clean, damp hair before styling products and blowdrying. *Usually 1-3 pumps will suffice.
  • Can be applied to dry hair, after styling to eliminate the look of split ends and/or flyaways. *I suggest 1 pump, emulsify in your hands, light spread at the root to eliminate pesky flyaways, then work your way down your hair to the ends for a smooth, soft and shiny finished look.

Saryna Key offers a complete Damage Repair line, from Shampoo to weekly treatment. I have personally used this line and let me tell you, coming from a not so natural blonde, it is a life saver, or hair saver for that matter. Saryna Key’s products are paraben free, phosphate free and sulfate free. It is a cruelty free line = they do not hurt little bunnies and their bottles are 100% recyclable.

Damaged hair repaired. No animal testing. Saving the planet. Smiling and flipping your hair at every mirror you come across…what more could a girl ask for?

 

Beauty, Business, Hair Care, That girl in the red coat

VIP…Venus style

When you think of Monday, you picture people trying to come up with an excuse to stay nestled under the covers, laying in their beds mourning the loss of their weekend, or trying to convince themselves their early morning sneeze is the beginning of the flu and they should call in sick to work. This past Monday, yours truly was up before the first chirp of the neighbourhood birds, raring to go. Why you ask? Well, I had somewhere to be. By 8 a.m. I was on the highway, headed to Niagara Falls to the Venus Beauty Supplies VIP Event, or #VENUSVIP16 for my social media peeps.

Held at the Sheraton On The Falls Avenue Resort ( a lovely venue for those looking for the right place for an event), Venus put on quite a show. The main stage was rockin’ with appearances from Schwarzkopf, Peter Coppola, COLORWOW, Revlon, Unite, Moroccanoil, Reuzel …just to name a few. New color applications and cutting techniques were showcased as well as new product launches. When you entered the adjoining room, you were met by brand managers from each line to answer any questions you may have or to point you in the right direction of which product was which, and which product would suit your client’s needs best. Everyone was very welcoming, enthusiastic and you could feel the pride that they had in their brands, and in themselves as representatives of their products. Here’s a little peek of what my Monday looked like;

  The newest addition to the Schwarzkopf family – FIBREPLEX! Their FIRST Bond Enforcing System to protect the hair from breakage during lightening, high lifting or coloring process.

The FAB! stylists representing Peter Coppola. PSSST…The Infusion AntiFrizz Cream is outstanding and can be used on the finest of strands to the thickest of tresses!

 The dapper Gents of FRAMAR. Some of the best hair coloring tools and accessories around….OH! I have to tell you, I can’t believe I haven’t already…KOLOR KILLER Wipes – you gotta get ’em. These babies remove any color that may have stained the skin in a flash! They smell great and are safe to use on sensitive skin. How do I know? Well, all other color removers leave me in a red, blotchy mess. The KOLOR KILLER Wipes do not have any effect on my skin, except the removal of a color stain. Get some for your Salon. Seriously, get them now.

 REUZEL. A Fabulous line created for Barber’s and the Gents in their chair. Their story is a great one, that I cannot do justice. Check them out at http://www.reuzelpomade.com

 Can you say SWAG!!!! Venus Beauty Supplies DELIVERED!

 The FAB! Patricia, my Venus Rep. and I. Calling her a rep. doesn’t do her justice. She is awesome.

Yes, today’s tale was short and sweet, like yours truly. I gotta go. As you can see from my FAB! SWAG bag, I got a lot of products to test and try, to let you all know what’s what! Stay tuned Beauties and thanks for the love!

 

 

 

Beauty, Business, Hair Care, That girl in the red coat, Women

A little retail therapy

When you hear the phrase “retail therapy” the most common picture that comes to mind is a woman or a group of women strolling down the street with many a bag in hand from their favorite shops and boutiques…or Wilma and Betty shouting “Charge it” as they run into the mall. Yes, retail therapy can brighten the darkest of days for us. It can also brighten the darkest of days in the Salon as well. Understanding the importance and the impact of retail sales in the Salon can seem overwhelming for many stylists, Salon Managers and Salon Owners…until now.

 

I have written many Salon Tales covering retail. Today, I am sharing some links for you to make it that much easier to see just how simple adding retail to your Salon’s revenue can be.

salon_mag_logo   A few articles by yours truly featured on http://www.salonmagazine.ca ;

http://salonmagazine.ca/en/news/1146-why-fear-holds-back-the-best-stylists.html

http://salonmagazine.ca/en/news/1282-3-salon-fails-sales-rep-sees-don-t-tell-you-about.html

http://salonmagazine.ca/en/business-retailing/2122-salon-holiday-retailing-tips.html

 

Piidea Buyers Guide ….and my most popular blog on retail to date, featured in the Piidea Buyer’s Guide;

https://thatgirlintheredcoat.com/2014/05/20/if-you-are-a-stylist-you-are-a-sales-person/

Retailing product in your Salon is a win/win. Your clients will be able to protect their investment in themselves, will be able to achieve their new style in between Salon visits, your client retention and your Salon revenue will increase. Plain and Simple.

 

 

Beauty, Business, Hair Care, That girl in the red coat, Women

…a splash of color

“I love your hair!”. A statement I hear daily…and I gotta admit, I love it. “I wish I could do that with my hair.” is usually the follow up to the compliment. So many women admire my swoops of magenta, yet are fearful;

– of what people would say

– adding vibrant color wouldn’t suit them

– that once they colored their hair they would regret their color choice.

Well ladies, do I have news for you! Thanks to the Beauties at Joico, you too can have vibrant color with or without the commitment! Let me introduce you to Joico Instatint and Joico Vero Kpak Color Intensity!

Joico Instatint / Verocolor Perfect trial size cans and bottles!

For those of you who are a little more adventurous, Joico Vero Kpak Color Intensity is a semi permanent color option and is easy to use and easy to apply. No peroxide/developer needed! Apply to dry hair, leave on for 20 -30 minutes and VOILA! Vibrant color! (For our dark hair beauties, pre lightening may be needed, depending on how vibrant you want the color to be). Always use a color shampoo to retain the vibrancy of the color. I personally adore the Joico Kpak Color Therapy line, nourishes and repairs while keeping my color bright. Your new found color lasts for up to 30 washes.

For those who are a tad nervous about trying something new, you will love the latest addition to the Joico family. Instatint is a temporary aerosol color spray, that lasts until you shampoo it out. Apply to dry hair and VOILA! instant color without the commitment. The colors are vibrant enough for all hair colors, from blonde to the darkest of brunette. Spray lightly for a pastel effect, the more you spray, the darker the effect. *I suggest covering your shoulders while applying the color, to protect your clothes. No need to fear the storm clouds in the forecast – the color will not run if you find yourself caught in the rain. *That Girl in the Red Coat tip – do not apply heat to your hair once Instatint is applied – there may be a chance of staining your tresses. Use your curling iron or flat iron before applying Instatint.

So there you have it. Now you too can add a splash of color! No fear, no commitment. Only FAB! hair that turns heads…like yours truly.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

A Blonde’s best friend

As we all know, yours truly is a natural platinum blonde…well, I was until the age of 3. Fast forward 36 years and VOILA!, blonde once more. Over the years, my stylist, my reps. and my family have heard my moans of disappointment when the my true hair color of dark brown takes over my latest ‘do and the brassy tones begin to reveal themselves. I had given into the fact that although my hair would be platinum for a week or so and I could use a purple shampoo until I started to sound like Barney himself, the brassy gold tones were inevitable….until now!

Let me introduce you to Schwarzkopf BC Excellium Spray – Beautifying Silver Spray!

Schwarzkopf BC Excellium Spray

The powers that be and the gems at Schwarzkopf have created the ULTIMATE spray for us lighter blonde to platinum Blonde beauties.

Although BC Excellium is a line created for the ladies and gents with 70% – 100% silver/white mature hair, it’s hidden secret is it’s FAB! effect for lighter blonde to Platinum blonde…like me! It’s exclusive formula with silver pigments neutralizes yellow tones, adds shine and UV protection.

I have been using it daily for over a month now and am quite pleased. No staining. No altering of my hair color…except the removal of brassy tones. The spray did not alter the tone of my magenta streaks, unlike other products I have tried. …and it smells wonderful. To use; apply to wet hair, everyday if you wish, before applying any styling products. Blow dry and style.

Yours truly and her platinum almost 3 weeks after my color appointment…

That Girl in the Red Coat BC Excellium Spray              That Girl in the Red Coat BC Excellium Spray

 

Safe to say, I am a happy girl!