Divert your attention

As you know, I manage a retail shop/salon. The shop carries over 25 professional hair care lines. Yes, the same products that stylists use in salons. So, I am sure you can understand my frustration, not just for myself but for every consumer out there, that our products are showing up on department and drugstore shelves. In the beauty biz we refer to these products as “diverted stock”. For instance, when you see Joico at your local supermarket, Joico did not sell it to the local grocer. I don’t know who nor how it ended up on their shelves, all I know is it doesn’t belong there. You cannot be guaranteed what is in those bottles…why do you think the disclaimer “only guaranteed when purchased at a salon and or from a professional stylist” is written on every professional hair care product? For that exact reason.

At least 3 times a week I hear someone tell me that they saw Matrix Biolage or KMS Silk Sheen at a discount department store (won’t name names…you know who they are) for a lower price than mine. I explain that it may be old stock and tell them what I have just explained to you and tell them they cannot be guaranteed the quality of the product. What I really want to say is “better go get it then if it is such a hot deal!”, but I behave myself and remember to practice what I preach (see…told you I wasn’t perfect) and ask them “If it was such a great deal why didn’t you buy it?” to which the usual answer is “I opened it and it smelled funny”. Mmhhmm. 

Ladies and gents, when purchasing any professional hair product, look left, then look right, look up and then look down…if you don’t see a Salon, you may want to rethink your purchase and here is why; (you know me…gotta make a list) 

– the product may be professional but may not be right for your hair type or scalp condition. A cashier can’t tell you that. A stylist or a manager extraordinaire (like me) can.

– you don’t know what is in that bottle. It may look the same, it may even smell the same, maybe you could get lucky and it’s the real deal. If you have just spent $150.00 on your color – is it worth the risk?

– if you have an allergic reaction, the company will not help you out. Now you are out your $2.50 savings off suggested retail price and you have a rash.

– any electric appliance from a curling iron to a flat iron to a blow dryer has a warranty against defect, when purchased at a Salon. Purchased any where else…your warranty is now in question and may very well be void.

When making your purchase at your Salon, not only are you supporting your stylist and the local business’s in your area, you are supporting yourself as well. You are protecting your biggest investment, yourself. ( I’d say You’re worth it…but L’oreal …you know).

One thought on “Divert your attention

  1. never was thinking it that way ….. When I have the money I do buy my hair product at my salon. and when I am a little short with money I buy the reg. Hair product at the supermarket. But I never buy the brand names there very overpriced and I could not return it when I don’t like it. Like with my Hair Salon there guaranty 110% return

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s