There I was, humming along to the Bee Gee’s on the retro lunch hour radio program, (yes, I know all the words to all the Bee Gee’s songs, I am not ashamed) and some customers stroll into the shop in search of a flat iron. I welcome them to the shop and let them know that all the flat irons we sell are professional caliber. Then I get the all to common question, sometimes with their gum snapping, sometimes in the valley girl accent and sometimes with eyes as wide as a deer caught in the head lights, “Which one is the most expensive? I know that the most expensive must be the best, right?”. Ladies and gents, let me take this moment to enlighten you about flat irons, their worth and their costs. The following flat irons that I am going to tell you about are the brands I know and sell. There are many brands out there that are just as good, but as always, I will just speak of what I know.
First things first. Department store brand flat irons do not get hot enough, that is why you don’t achieve the look you want. Heat is key when using a flat iron. I highly recommend a flat iron spray to protect your hair from the heat. No. You cannot burn your hair off…well you can…read on.
AVANTI – A professional product line that offers an array of flat irons. They come in all colors and dimensions, from a 1 inch plate to a 1 1/2 inch plate. Avanti offers flat irons with ceramic plates and titanium plates. Avanti flat irons can reach up to 450 degrees Fahrenheit at optimum heat, depending on the model. Some come with universal voltage – which means it can be used world wide. You will still need to buy an adapter for the plug, but the circuitry won’t blow or set on fire. (it can happen). Avanti has introduced 3 new models that have an auto shut off after 60 minutes of non use, are universal voltage, ceramic plates and reach 450 degrees Fahrenheit and usually retail between $90.00 – $120.00 – the Hanami, the Sensu, and the Takeo. Avanti also is known for the CROC (ususally retails for $250.00 – $300.00) – a very hot flat iron that is meant for the most coarse and resistant hair. If used on fine hair at high temperature – the hair can be break off or singe. ( I have seen it first hand). All Avanti flat irons come with a 2 year warranty against defect only. Prices for Avanti flat irons will range between $89.00 – $300.00 depending where you purchase them.
BABYLISS – A professional product line that offers an array of flat irons. All are ceramic/titanium plates, come in widths from 1 inch – 2 1/2 inch plate, offer a curved plated flat iron (easier to achieve the waved curl that flat irons are used for), some of their models even come with an instructional DVD. Babyliss flat irons reach between 400 – 450 degrees Fahrenheit, depending on the make and model. All Babyliss flat irons come with a 2 year warranty against defect only. Usually retails for between $119.00 – 199.00 – depending on the make and model.
CHI – A professional flat iron. Offers 1 inch – 2 inch plates. The 1 inch plate is the most popular. CHI flat irons have ceramic plates and achieve 392 degrees Fahrenheit at optimum heat. Warranties are either 1 year or 2 year, depending on the model. Usually retails for $199.99.
So, as you can see, prices vary. When purchasing a flat iron, unless you have very dry,coarse, stubborn resistant hair, it truly comes down to what you want to spend. As you read above, the Avanti offers great flat irons with many features for less money. I am not here to tell you what to do or what to think, I am just educating you all a bit since many of you live in another country and may not make it into my shop. As in everything retail, sometimes you are paying for quality, sometimes you are paying for the name. A high price tag doesn’t mean it is the best, for you.