Today’s tale is for our beloved clients/customers. Most clients/customers are too afraid to speak up because, well, the stylist is holding the scissors. So, I will speak for them. This tale is also being told in hopes that stylists and salon owners everywhere may learn something. Don’t make me get Tabatha after you.
It happened again. I know, how many times am I going to begin my tale with those words? A question that haunts me daily. Another ghostly mental question I pose to myself daily is this “why do stylists do that to their clients?”. Everyday, I mean EVERYDAY, I have a customer wander into the shop either scowling, pouting, weeping or staring at the ground refusing to make eye contact. What is the reason for these emotions and actions you ask? Poor client consultations and poor client/customer service. Plain and simple. These ladies and gents (yes…you pout too…the jig is up boys) have just left their Salon of choice without any explanation of what was just done to their hair and no idea of how to keep the new look or any information about which products will help them keeping their new do looking as it does at that moment.
Stylists! Your client is paying for a service. They are also your advertising. Guess what? If you don’t help them by giving them the proper products and teach them how to style their hair at home, they will go home and end up hating their hair and will blame you. Yes, you. They may return to you someday, but believe you me, they will have told everyone from the bank teller to the bag boy at the grocery store about how much they hate their hair and how it was your fault because of the cut/color you gave them. Trust me, I know of what I speak…I hear it from them everyday. When you buy a new cell phone, you expect the sales person to teach you all you need to know about that phone because you are paying for a product and a service. I think your clients deserve the same courtesy you expect, don’t you?
It is time to stop being lazy. Yeah, I said it, LAZY. Seriously, that is the reason why your clients are coming to my shop for hair advice.(well, and that I am pretty awesome if I do say so myself). If it takes 2 minutes or 20, I will take the time to listen and answer their questions. Sometimes they leave without a purchase, but they leave informed and feel like someone out there cares about them and how they look. Every stylist out there knows the right thing to do. They know they should have a consultation before each service, even if it is a client that they have had for 10 years. They know they should explain what products they are using and why and explain why professional salon products are better for their clients hair. It isn’t being done, I guess it is too much work…for them. These are usually the same stylists that complain they are having no shows and an empty chair.
We all want to be treated with courtesy and respect. We all want to look our best. None of us want to be left alone feeling stupid. None of us want to hate our hair. Stylists and Salon owners alike, take the extra few minutes and listen to your clients, take the extra few minutes and ask them if they need helpful hints on how to do their hair at home. Take a few minutes and ask them what products they have at home and if they don’t have the right products, show them which products are best and explain how to use them.
You never know, that client that you just rushed out the door with the new pixie cut and no product may be on the other side of the cell phone counter.