Did you hear that? The word on the street as of late is Redken. (or Redken 5th. Avenue NYC if you prefer). Redken is one of the lines I carry in my shop, and it is a hidden gem, it truly is. I am here to tell you that this is not your mother’s or even your grandmother’s Redken. The name may be the same but the product is better than ever. Just as your mother and grandmother have improved with age, so has our beloved Redken.

As per my usual, I have compiled a list of the favorite’s of our clients/customers. When these products are on order and the shelf is empty, I have seen a quivering lip and a tear shed, really, I have.

Redken All Soft – a line for dry/brittle hair. In a word…lovely. The treatment – Heavy Cream helps to strengthen and condition the hair while adding silky softness and shine.

Redken Body Full – a line specifically formulated for fine,limp flat hair. The conditioner detangles without being heavy and does not weigh down the hair. The mousse – Instant Bodifier is just that – instant body and volume and static free shine.

Redken Extreme – if you have been told your hair is damaged beyond repair…this baby is for you. The Redken Extreme line is  formulated for hair that is damaged, be it from chemical or mechanical damage. (Color and/or flat iron). ANTI SNAP is a favorite of my customers. ANTI SNAP is just that – it is a leave in treatment that gently smoothes the hair cuticle, reduces the friction caused by brushing and helps to fortify hair that is prone to breaking or snapping off.

Redken IntraForce – Redken’s answer to the fight against hair loss. A trio of shampoo, conditioner and leave on treatment that helps stop hair loss in it’s tracks and in some circumstances helps the hair grow back. Redken offers a 30 day money back guarantee, that is how much they stand behind their product and the technology behind IntraForce.

Redken Outshine 1 – An anti frizz polishing cream. Lightweight and offers great shine.

Redken Iron Silk 07 – a flat iron spray. Lightweight and smells great while offering thermal protection. * if you liked MATRIX Sleeklook Iron Smoother – You will LOVE this!

Redken Hot Sets 22 – offers thermal protection while providing all day hold for your curls.

Redken offers a fabulous array of products, hairsprays that are humidity resistant, shampoos/conditioners/treatments for all hair types from curly to straight, healthy to damaged.

Thanks to Redken, wherever you may live, you can feel like you are walking down 5th Avenue, NYC.