Beauty, Business, Hair Care, That girl in the red coat

VIP Treatment 2018

Usually once Monday rolls around, it is met with sighs or groans, cozy in our beds not wanting to face another Monday. Thanks to the Beauties at Venus Beauty Supplies this Girl in the Red Coat jumped out of bed before her alarm. This past Monday, October 15th., I knew there was a ticket waiting at the door at the Sheraton On The Falls that would allow me to experience another fantastic VIP event put together by none other than Venus Beauty Supplies.

       

 

 

This hair show is not your run of the mill hair show. It is filled with education, one on one consultations, brand ambassadors, complimentary products and more. It is a 2 day event, with the option to attend the gala on the Sunday evening and the show on Monday, or to attend the show on the Monday to accommodate any schedule. Venus takes it upon themselves to book hotels rooms at a special price ahead of time for those who decide to make it a weekend in Niagara Falls. Everything is taken care of, event info., accommodations and directions, all you need to do is show up. Quite a lovely aspect, and certainly not the norm. Upon arrival, you are given a “passport”. This enables you to visit all the brand booths, find out about their products, get your passport stamped and on your way out, with your passport fully stamped you receive a FABULOUS swag bag valued over $150.00 with goodies from all the brands you just visited.

The brands in attendance this year were;

  • AG Hair
  • Alterna HairCare
  • Schwarzkopf Professional
  • FRAMAR
  • Elchim
  • UNITE
  • Revlon Professional
  • REUZEL
  • Moroccanoil
  • Y.S./PARK
  • WAHL
  • Peter Coppola
  • KASHO
  • COLOR WOW
  • Uans
  • DannyCo

…and let me tell you, I was quite impressed. Any question I had was answered on the spot. It was so refreshing to meet people that knew their stuff, that had an understanding of their product and were able to explain any question or misinterpretation of their products.

Did you know? Unite’s Doggy’Poo pet shampoo gives all their proceeds to local charities, for people and pets alike.

Y.S./PARK Combs are stain resistant AND heat resistant! Every comb is created with little holes along the ridge – these are meant as measuring tools for the stylist and for the client. You are able to show your client exactly how much hair will be trimmed or cut. PSSST…their parting comb is amazing!

Peter Coppola has revamped their line and their packaging. A clean, crisp scent accompanied by clean, crisp packaging. This line is a beauty, their products for smoothing are outstanding!

You all know that yours truly is a fan of The Wet Brush. The beauties at FRAMAR have created their own detangling brush. The colors are bright and cheery, the brush is very light to hold, the handle is a little slimmer and longer and the head of the brush is a little wider which means more bristles to detangle. It works.

RUEZEL offered all day cutting techniques and product how to’s. This brand is a MUST for any barber, or Salon that offers barbering. Created for the gents, from packaging to scent.

The Beauties at Revlon Professional offered an interactive booth that allowed you to swipe a screen to educate yourself on all or any of the products they offer – which product was best for your hair type or hair woe. The Beauties at the booth offered their own swag bag and I was fortunate to be given one. Filled with samples of styling products, treatments and color. DID YOU KNOW? – Revlon Professional owns and creates their own color. They are not under the umbrella of any other beauty company, one of the reasons their color stands out and stands on it’s own two feet.

Venus Beauty Supplies has their VIP event every year, in different cities throughout the year. This is an event that you want added to your calendar. Visit Venus Beauty Supplies on their website for details on all their upcoming events and promotions and for a list of their sales team to find out who is in your city.

http://www.venusbeauty.com

I have been a client of Venus Beauty Supplies, and have worked with their reps for over 12 years, and when you are a client of theirs, you receive the VIP treatment everyday.

 

 

 

 

 

 

health and wellness, lifestyle

Sunday Confessions

 

I have been in the retail/customer service gig for over 30 years now. Yup…30 years. I have sold everything from lingerie to sports cars, hairspray to stilettos. In every sales arena, there has always been two commonalities, the customer and their perceived attitude. Over the years, a combination of experience and maturity led me to the conclusion that not everything and everyone are as they seem. That attitudes and opinions are often taken the wrong way or taken too personally. There is always something else going on behind the scenes. I had a few experiences yesterday with customers that led me to today’s blog. Take it as a reminder to not take the views of others, their words or actions personally.

I asked a woman if I could help her, if she was finding what she was looking for. She didn’t answer me, didn’t even look at me. I let her be and returned a few moments later when I saw her walking around in a pair of pumps she had chosen. I asked her how the fit was, if they were comfortable. She looked up at me and shrugged. I saw the size she was from the shoe box on the floor and went and found some similar styles. I brought them to her and asked if she liked any of them. She looked at them, then at me and told me she didn’t want to buy shoes but had to because she was going to her father’s funeral.

A man came up to me, quite agitated. He was looking for shoes for his mother. He didn’t know her size and was embarrassed that all he had to go on was his tracing of her foot on a piece of paper. I showed him a few styles that might work for her and offered some slipper styles too. He said “Only shoes! She will only wear shoes!”. Then he let out a huge sigh and apologized for raising his voice. His mother has Alzheimers and it had been a rough week.

A woman came up to me and asked me my name. I told her “My name is Sara”. She said “Okay, good to know.”. I asked her if she needed my help. She told me no. For the next few minutes I kept seeing her trying to catch my eye and when she did, she looked away. I saw she had different styles of sandals in her hand. I went over, asked for her shoe size and showed her the chairs we had available. I told her she could have a seat and would bring over the sandals for her to try. When I brought over the sandals, she stayed pretty quiet. I noticed she was struggling to do up the back strap, so I offered to help her. She looked up at me and said “That would be great. I am not having a good day”. Over the course of our conversion and trying on multiple styles of sandals, I came to find out she had many medical issues that affected her balance and her gait (her manner of walking). She also apologized for not speaking a lot at first, for she has anxiety buying shoes – she knows people are looking at her and she knows she will need help putting on shoes. All she ever wants is to feel normal and have shoes that a woman in her 40’s would wear, and not have to settle for the same shoes as her grandmother. Long story short, I found her two pairs of sandals that gave her great support and an even stride and that I would wear. As she was leaving, the woman that came in looking at the floor and hardly speaking was beaming and telling me how happy she was, she gave me a hug and told me that now she feels she can play tag with 3 year old at the park.

Maybe it’s the new moon. Maybe something’s in retrograde. All I know is that in less than 9 hours I spoke with people dealing with a loss of a child, a loss of a parent, having to put a parent in long term care, a loss of physical abilities, a loss of a job. At first they came across cold and abrupt, and honestly, dealing with those issues, who wouldn’t? I just let them be them and kept trying. Shower them with kindness, sooner or later, the wall comes down.

The purpose for today’s blog isn’t only sales related. It’s life related. You never know what another person is going through. It’s hard not to take opinions and attitudes personally, this I know too well. You gotta try to remember, it’s not about you. If you take the time to delve a little deeper, you may end up bringing a little light into another’s dark day.

 

 

Beauty, Business, That girl in the red coat

Get on the floor

I know many small business owners. I know owners of corporations. Each time I speak to any of them, they all say the same thing “Business is slow. Profits are down. I don’t know why.”. I can tell you why. No one is on the floor selling the product. Plain and simple. I am well aware that the state of the economy, inflation, the weather, you name it can be seen as a cause for lack of revenue and profits to be down. In my experience all the mentioned factors go hand in hand with lack of selling. In the age of online shopping being the real only competitor, you need your people on the floor – it’s the one thing Amazon can’t deliver – a salesperson.

Last week, my hubby and I went out for dinner and decided to stop by a local dealership to see if my nephew was working that evening, just to say hello. As we waited for him, we started looking around. There were 4 people in my line of sight, they caught my eye, not one said “Hello”. Sure, maybe they knew I was waiting for someone, maybe they didn’t. I might have been waiting on a salesperson, I may have been there with the intent to buy, without speaking to me, they would never know. After we left, our curiosity was perked, my hubby was curious to see what other new cars and technologies were out there, I was curious to see what the customer service was like, so off we went. The first dealership felt like a ghost town, I was sure I saw a tumble weed blow by. We walked the lot, not a soul in sight. I could see salespeople looking out the window at us… but no one came out to greet us, shake our hand, even say “Hey!”. Off to another dealership. Sad to say, the exact same thing happened, only this time the salesperson looking out at us from inside the dealership was methodically drinking his coffee, looking like he forgot to do something. Psstt…that thing you forgot to do was your job. I know this sounds like a rant, it is not. I sold cars. When a customer is on the lot, you go out and introduce yourself. Every person coming onto your lot has the potential to spend up to $75000.00, they deserve, at the very least, some acknowledgment.

I used a car dealership as an example simply because it is one circumstance we all have in common, we have all had to buy a car, or helped someone to buy a car. There is no difference between purchasing a car or purchasing a can of hairspray. A person is about to part with their money and they want to be sure it is worth parting with. It may be that the customer needs help, has a question about the product they are looking at or they cannot reach the shelf the desired product is on and they need someone to get it down for them. Maybe you just renovated your shop and they no longer know where their favorite product is, or if you accept debit. People do not want to look stupid and most are worried that their inquiries or questions will seem dumb, so they will not start the conversation. A salesperson on the floor = more sales, plain and simple. Without salespeople on the floor to start said conversation, the majority of customers will leave and go somewhere else.

When most picture a sales person, they picture Herb Tarlek from WKRP in Cincinnati. It’s time to picture something else. A good salesperson does not need gimmicks. A well trained salesperson has product knowledge and fact to back up their claim of the product at hand. They are educated on the ins and outs of their products, they know to ask what the customer’s needs are, what their end game looks like, so they are able to give their customer the proper product, be it a flat iron or a home computer.

For those who don’t think a good salesperson or sales force on the floor makes a difference, I have proof it makes a difference. Personal proof. At least once a week, I am stopped at the grocery store, the library, hell even a public bathroom by a customer I helped in the past. “It’s you! You helped me buy those shoes! I went back to the shop you worked at but no one waited on me. What do you know about Merrells?”. …I sold them a pair of shoes 10 years ago. “Oh hello! Who should I talk to about buying a car? You were so helpful when you helped us buy our car.”. …I sold them a car 12 years ago. “Sara! I finally ran into you! Where do I find that Joico Revitaluxe you sold me? Every Salon I go to doesn’t know what I am talking about.”. …the Salon/retail shop I managed closed 6 years ago. Case and point, a poised, educated salesperson equals sales. If I am able to increased sales and profits for businesses that I don’t even work for, imagine how many more sales and customers they could have by simply making their salespeople get and stay on the floor.

No matter your industry, from owning a Hair Salon to a Dealership and everything in between, you need your people on the floor. Plain and simple.

Beauty, Business, communication, Hair Care, Women

Shelf Talk

“Retail doesn’t work.”. “People aren’t buying our products.”. “Everyone sells product, so why should we?”. “Our product just sits on the shelves.”. These common phrases are a sampling of what I have heard over the past 25 years and I am here today to tell you that although this mentality is the norm, it is far from the truth. I have been in sales and customer service for over 25 years and the truth is, nothing sells itself. Nothing.

Many Salon owners have the same concern, that the Salon revenue is down, or the Salon is not generating enough revenue. Ladies and gents, adding retail and selling retail has the potential to cover all expenses, your hydro bill, your lease payment, even your payroll. It can. I know this because I have seen it first hand. In a town of 125000 people, with over 100 salons to compete with, I ran a shop that in a slow month sold over $18000.00 of retail product.

First and foremost, you must stop worrying and focusing on what other Salons are doing and focus on your business. Secondly, you have to sell the product. The packaging may look pretty on the shelf, if your clients do not know why those products will help them manage their hair and have a great hair day in between visits, those bottles are going to continue to look pretty on the shelf. Explain to your customers and clients the benefits of the products you are selling. Teach them how to use them. Taking an extra 10 minutes can save your client hours of anguish in front of their mirror at home, keep your relationship with them in good standing and open the door to new clients for you and the Salon. When people hear of good customer service, word spreads fast. …I have been out of the shop for over 2 years, I still have women messaging me via Facebook, stopping me at the grocery store, at the bank, even at the local shop I was working for asking me “Are you that girl that helps everyone get the right product for their hair?”.

I can hear it now “…I don’t want to seem pushy.”. Giving your client the proper product to protect their hair and enable them to feel good about their hair and their reflection is not being pushy. Protecting their hair and your hard work is not being pushy. You are helping your client protect their investment in themselves, and in turn, protecting your reputation as a stylist. Remember this, your clients are your advertising. They leave the Salon feeling like they could walk the runway, without the proper products at home, within a few days they are feeling like they should runaway. Trust me, if a bad hair day is happening, sooner or later, the stylist is blamed. Selling your clients products to use at home ensures they love their hair and your relationship with them and your reputation remains intact.

Another common phrase “…they just spent $150.00 on their service. They can’t afford to spend more.”. First, don’t do that. You do not know what someone can or can’t afford, assuming anything of anyone is rude, plain and simple. …remember the scene in Pretty Woman?…you don’t want to be like those shop girls. It is up to your client to decide what they can or cannot afford. It is up to you to explain the value. If your client does not understand the value of the product and the importance of the product, they are not able to make an informed decision. Something to remember, you just spent 2-4 hours of your day working on their $150.00 service, selling them the proper products to use at home protects their investment and your hard work.

 

Sign on the shelves look great, unfortunately they are not always read. Shelf talkers beside the products are fun to look at, they do not speak. More often than not, people want help, they are afraid to ask because of a fear of looking or sounding stupid. There are so many products out there, and to the untrained eye, all the bottles look the same. It’s up to us to take a moment or two and ask the simple question “What can I help you with today?”.

Business, That girl in the red coat

The “Key” to sales

There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

          What is the issue you are having with your hair?

          Have you colored your hair at home?

          Are you currently using drug store or professional products on your hair?

          Does your hair fall limp easily?

          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

Beauty, Business, Hair Care, That girl in the red coat, Women

A little retail therapy

When you hear the phrase “retail therapy” the most common picture that comes to mind is a woman or a group of women strolling down the street with many a bag in hand from their favorite shops and boutiques…or Wilma and Betty shouting “Charge it” as they run into the mall. Yes, retail therapy can brighten the darkest of days for us. It can also brighten the darkest of days in the Salon as well. Understanding the importance and the impact of retail sales in the Salon can seem overwhelming for many stylists, Salon Managers and Salon Owners…until now.

 

I have written many Salon Tales covering retail. Today, I am sharing some links for you to make it that much easier to see just how simple adding retail to your Salon’s revenue can be.

salon_mag_logo   A few articles by yours truly featured on http://www.salonmagazine.ca ;

http://salonmagazine.ca/en/news/1146-why-fear-holds-back-the-best-stylists.html

http://salonmagazine.ca/en/news/1282-3-salon-fails-sales-rep-sees-don-t-tell-you-about.html

http://salonmagazine.ca/en/business-retailing/2122-salon-holiday-retailing-tips.html

 

Piidea Buyers Guide ….and my most popular blog on retail to date, featured in the Piidea Buyer’s Guide;

https://thatgirlintheredcoat.com/2014/05/20/if-you-are-a-stylist-you-are-a-sales-person/

Retailing product in your Salon is a win/win. Your clients will be able to protect their investment in themselves, will be able to achieve their new style in between Salon visits, your client retention and your Salon revenue will increase. Plain and Simple.

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

Tales of Truth – the final edition

Well, here it is. The final edition of That Girl in the Red Coat’s Tales of Truth. I thought I had heard, seen and smelled (yes … smelled) it all. Over the past weeks, I have been proved wrong. With the full moon, a heat wave and news of the shop’s closure, it has been an interesting 2 weeks around the shop and I must say, I know for sure there is a higher power, because yours truly has been able to hold her tongue and keep it professional. So, gather ’round ladies and gents, boys and girls, for it is time for Tales of Truth.

  •  A woman came in looking for hard wax to do her own Brazilian wax at home…I guess she is really getting into representing the host of the summer Olympics. Anyway, as I showed her our selection, she asked me if instead of using a spatula to apply the wax, could she just use her fingers, like the last time. I asked her “The last time? I thought you said this was your first time?”. “Oh, it is. The place I go to, the girl says using her fingers was easier.”. I took a breath, swallowed the little bit of puke that came up and asked her if “her girl” wore gloves. “No. She just applied the wax, ripped, then put her finger back in the wax and did it again”. …..*THAT GIRL IN THE RED COAT tip – if your “wax girl” is using her fingers and double dipping with you, she is with everyone else. If you do not see gloves and a spatula….RUN!!!

 

  • Since the shop is closing, we have our products on sale. The signs say Everything on Sale. A woman came in and asked “Is everything on sale?”. “Yes, everything.”. She tilted her head to the side and said “So everything right? I’m not gonna get up to the counter and then you’ll pull the rug out from under me and charged me full pop on some things?”. I told her “That’s correct. Everything. No rug being pulled out.”. “Well, I’m gonna add up my total on my phone and it better match yours!”. …they matched.

 

  • A woman asked if she could return a product she bought a month ago and then buy it back with the new discount.

 

  • I was asked “Since you are closing, does this mean you won’t be open anymore?” …I am still trying to figure that one out.

 

  • A woman started to spray every hairspray she picked up. I let her know they weren’t testers. “What’s it matter? You’re closing anyways!”.

 

  • A woman came in for her hairspray. I let her know that unfortunately we had sold out of it and the owner was not ordering any more product. I shit you not, she leaned on the counter, turned her head to the side, spoke out of the side of her mouth and said “Listen, you order me 12. Sneak an order in. No one has to know. I’m good for it.”. …okay there Fredo.

 

  • We open at 9:30 a.m.. At 9:45 a.m. I hear the chirp of the Salon door and with it a shriek of “NO!!!!!!!” – so loud one of my stylist’s shut off her dryer and walked away from her client to see what the shouting was about. “You can’t close! You can’t! Where will I go now? You have ruined my whole day!!!!”. …and good morning to you as well.

 

  • “You’re not closing.” a woman said as she came in the shop. I told her the owner had decided to close. “No she didn’t. You’re not closing!”. It took 5 minutes to convince a woman that the shop was in fact closing.

 

  • A woman came up to the counter with her product and told me “I have a bone to pick with you! I was in last month and you said nothing about closing. You let me buy product at full price! I am not impressed!”. I let her know I understood her disappointment since I didn’t know a month ago either. …she stopped talking after that.

 

  • “Well, aren’t you just the most annoying thing today!” – what a woman said to me when she saw the shop is closing.

 

  • A woman came in, stared at me, stomped her feet, pouted then sat in the chair by the front door for 5 minutes staring at me without saying a word. (I know it was 5 minutes, because I timed it). When she finally stood she looked at me and said I was being unfair for closing the shop. I let her know the owner had decided to close and before I could explain why she told me “If you cared, you would have made her stay open. This is horrible. Now I have to drive further for my products!” …took every ounce of restraint to not say “time to get off your cross, someone needs the wood”

 

  • “Well, aren’t you shit out of luck. All you can do is this and now the shop is closing.” …just another gem bestowed on yours truly. …you would be happy to know I didn’t hold my tongue on this one and assured the woman that I was not just a girl standing in a shop.

 

  • As I rang through a women’s purchase, I told her the total and as she gave me the cash, she smirked and said “Shop’s closing huh. No job for you!”. …I know of the soup Nazi, guess she is the job Nazi.

 

  • “Where am I going to get my shampoo now?!” – something I hear at least 20 times a day. When I let them know they can check the local Salon’s “Can’t you call around to all the Salon’s for me?”….sometimes, there are no words.

Last but not least, the woman who flashed me her red bump riddled bikini line came in and said “Sorry to see you’re closing! Who’s gonna help me now? Who am I gonna show my issues to?!?”. …I…shit…you…not.

 

Tales of Truth