Business, communication, health and wellness, lifestyle, That girl in the red coat

Tales of Truth – The Covid-19 Diaries

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Here we are, day whatever of Covid-19. Some of us are still on lockdown, some are self isolating, some are in Phase 3 of reopening, some are back in Phase 2. Many are sick, and sadly many have left this earthy realm far too early. Parents are scrambling for daycare and with every sneeze their child has, worrying if their child will be allowed to go to school that day, all with the ever constant worry if they will have a job tomorrow. Teachers are trying to educate and discipline via Zoom. The list of change is endless. The one thing that hasn’t changed is retail. Yes, I realize the nature of retail has changed, the one constant is the behavior of the customer. Many are great, but as always, there are always those precious few that explain why there are warning labels on detergent. Here’s a glimpse of what retail life has been like over the course of the last few months, pre and post mandatory masks.

  • Social distancing is a concept many cannot grasp. Keeping 6 feet away from each other seems too hard to comprehend. I mean, I understand that all our lives women have been “told” what 6 inches is, but come on.
  • I have been called a bitch because I asked a customer, who was not wearing a mask, to back up so I could get her shoe for her.
  • My coworkers and I have been purposely coughed on while being told “Well, you got a mask”.
  • I’ve been told I’m a hoax believing lemming because I was disinfecting surfaces that countless numbers of people touch.
  • I had a customer tell me “I’m a truck driver that goes to the U.S. all the time. I’m supposed to be quarantining right now, but they can’t make me! I got a life to live!”.
  • Before mandatory masks, I was laughed at, pointed at, smirked at, told to “Speak up! I can’t understand you!” or ignored by customers because I chose to wear a mask.
  • I’ve had complete strangers walk right up to me, rub my arms and say “It’s too bad no one is taking Covid seriously”. … six feet Karen. Six feet.
  • A woman kept taking her mask off to sneeze, then touch her face, then touch the product, then put her mask back on.
  • A woman clipped her toe nails to see if that would make the shoe fit better. I shit you not. Pulled out her nail clippers in the store and clipped away.
  • A woman continued to stand right beside me, even after asking her to move away. Then complained that she couldn’t sit beside a woman (who was 6 feet away) because of Covid. …sigh
  • Every day, I am asked when stock is going to arrive, and many woman do not like that I don’t know. Some even get angry, some pout, some even tell me “This and you are bullshit”. FYI – many products weren’t even made. …pssstttt, China was shut down for months too.
  • Grown men have yelled at our part time teenage girls who ask them to sanitize before entering the store. Literally losing their shit, waving their arms, yelling “masks and hand sanitizers are bullshit”.

I could go on, you have no idea for how long. There have been lovely customers too.

  • I’ve been thanked for working during the past 5 months.
  • I’ve had customers give me a cash tip for helping them.
  • I’ve helped make our elderly customers feel comfortable and safe.
  • A woman with a portable oxygen tank had her mask on. I could see she was struggling. I told her she could pull it down for a moment if she needed. She said “No. It’s the rule and I want to protect you and me.”.
  • I’ve had customers come to my defense when another customer isn’t being so nice.
  • My coworkers and I have each others back.
  • My boss and the owner have come to our defense with irrational customers. They will come and take over the sale for us.
  • My work place is doing their best to protect us.

Here’s the deal. Believe it or not (that’s your choice), Covid-19 is here, and it’s gonna be around for a while. Be prepared that you may not get the fall boot you’ve had your eye on. There are stock shortages everywhere – tried to get any Lysol wipes lately? I get it. It’s frustrating. It’s a royal pain in the ass. Wearing a mask isn’t fun – try wearing one for 9+ hours a day. I know you miss your friends and family, so do I. I too miss the days of my only morning thought on my way to work was “What should I make for dinner”. It sucks. Plain and Simple. How about trying not to make it suck more for yourself and others.

Be kind. Be patient. Think about others. Try to remember every sales person is doing the best they can, some days better than others, some days worse, no one is perfect. Try to remember, just like you, they have no control over what is happening. All we can do is control ourselves.

Business, communication, health and wellness, That girl in the red coat

Tales of Truth – The Covid-19 Diaries

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Well, I know what day it is, finally! Yours truly has just finished a 45.5 hour work week in 5 days. Going from 2 months off and life going at my own pace to meal prep, schedules and watching the clock was tough. Physically, emotionally and mentally. It’s a new world out there folks. It is not business as usual. As you know, from my last post, Ontario has reopened store front retail stores. I don’t know how it’s been for other shops, let me tell you, we were busy. My employers have been fantastic. Truly going on and above to help their staff feel safe. Social distancing measures in place. People manning the door to control the flow of people entering and exiting the store. Hand sanitizer wherever you turn. A sanitizing spray to use on every item touched or tried on. Gloves and masks available if we need them. For this I am grateful. The majority of the public at large have been behaving themselves. They listen to our instruction about not touching everything, to ask for our assistance. To be patient with us, for a sale may take longer than usual. Unfortunately, their have been the “others”. … think Fox news and you’ll get what I’m putting down. So, me being who I am and keeping it real, I thought I share some of the good, the bad and the ugly. Let us start with the ugly and end with the good.

  • we were open all of 20 minutes when a grown man asked to use the bathroom. Under Covid-19 restrictions, all public bathrooms are closed. I apologized and told him we couldn’t open the bathroom to him. He told me “I really gotta go!” to which I apologized once more. He leaned in and said “Fine. I’ll just go take a piss in your parking lot! How’d you like that?”.  …sigh
  • A man kept looking at me as I was helping a woman, so as I walked past I said hello. He smirked at me and said “nice mask” then chuckled. I stopped, looked him straight in the eye and told him my mother made it for me. He then looked down and told me it was a nice mask.
  • I was helping a couple and my coworker looked over at me wide eyed because the couple was so close to me their shoulders were touching mine. … this is after I asked for them to move back. *this is one more reason I wear my mask
  • I asked a woman to please step back. She told me she never gets sick so she couldn’t have anything and didn’t move. I asked her again to please step back and she told me she didn’t know what the big deal is since things aren’t as bad as the news says, and still didn’t move. I told her if a bylaw officer comes in she could be fined. She moved.
  • A women laughed at my coworker, and 17 year old girl, and told her the sanitizing spray we were using on our products was, and I quote “Bullshit. It doesn’t do anything.”.
  • I lost count of the people complaining the government opened things up to early… as they were standing in our store, buying things.
  • At least 10 times a day I was told “I’m sick of this shit! I have rights!” …. blah, blah, blah.

 

Now for the good;

  • A visually impaired lady was worried about me. She had to get close to me to see the shoes she was buying. Before she leaned in she asked me if I was comfortable helping her. Asked me if I needed a mask. I leaned in so she could see my mask, I thanked her for her kindness and told her I was fine helping her out.
  • An elderly gentleman came in with his hands in his pockets, told me he wasn’t being rude, he was keeping his hands in his pockets to remind himself not to touch anything and ask us to help him.
  • A little boy, maybe 4 years old scolded his mother. All I could hear from a row over was “Mommy! They said no touching! You need to listen!”.
  • Many people, especially our elderly customers were very kind. Very thankful for our help. A few told me they missed us and were happy to see we were all okay.
  • A bride and I were almost in tears together. Her wedding had been cancelled, she couldn’t get any of her deposits back and the shoes she had ordered were delayed online. She had made alternate wedding plans but still no shoes and had a limited budget. We had the exact pair and size she needed, at the price she needed too. She was so happy, she couldn’t stop smiling.

The owner and my manager have been terrific. We can text them if we are overwhelmed. We can take a break if we need it. When a customer doesn’t want to abide by the new health regulations, my boss gives them the option to do so or leave. They have our and every customers best interest at heart.

I know we’ve all been cooped up for too long. I know you just want to get out. All I’m asking is you do so in a proper, kind and courteous manner. Abide by the regulations. Wash your hands. Use the sanitizer provided. Practice social distancing and keep 6 feet apart. Stop touching everything you see. Please try to remember that the staff that is helping you is dealing with the new regulations as well. We are trying to adjust to the “new normal” too. We are anxious too. We don’t know what tomorrow will bring either. We have to wait in line at the grocery store too. We have worries about our kids going back to school or who’s going to watch our kids this summer. If our parents are going to be okay. The list is endless.

Remember, we are all in this together. It may not be in the same boat, but it is the same water.

Beauty, health and wellness, lifestyle, That girl in the red coat, writing

It’s been a time

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Here we are. March 22, 2020. I work in the Ladies department at a local shoe store. The shop finally made the decision to close up shop last Thursday evening. Let me tell you, it felt like 20 pounds had been lifted off my shoulders. I don’t think I’ve meditated or gotten “right with Jesus” so much in my life as I did everyday last week. Every morning I would be getting ready to go to work with a sense of dread… not the usual retail job dread. Trying to quiet my mind from all the what if’s, what’s happening, it is safe questions swirling around in my head. I cannot even begin to imagine how all our beloved health care workers are feeling. My hat goes off to them and my heart goes out to them.

Many people are abiding by the new social rule of social distancing, self isolating and such… and many, I am sorry to say are not. This past week, with every world leader (except for Mr. Trump… yes, I said Mr., the buffoon has not earned the title of President… don’t get me started), radio station, television network and social media site declaring the rise of Coronavirus and what to do to decrease the impact and flatten the curve, there are still people out there that just don’t get it. Here are just a few things I personally heard and saw this past week;

  • Families with babies that aren’t even walking yet coming in to look at shoes.
  • People bringing their elderly parents, that have oxygen tanks in tow, in to shop for shoes.
  • People walking right past our sanitizing station.
  • Lady comes into the store. There are literally no customers, just her. I ask if she needs some help. “No. I was told to work from home, but I got bored so I thought I’d look at shoes.”.
  • Lady comes into the store, carrying her dog. Walks through the entire store, touching everything in her path. We ask if she needs help to which she tell us “Nope. Just looking. Just got off a plane from out West. I showered though, so it’s all good.”
  • A couple comes in looking for men’s sandals. They ask if this is all we have. I tell them “Yes. We will have more in April. We are closing until March 31st. to help flatten the curve.”. “Oh, well that’s good” the lady says. “If more people stayed home, the virus would get under control.”.  … lady…you are out of your house.
  • A lady came in the store, freshly tanned bragging about her trip that she just returned from. My coworker stood 6 feet from her and the lady laughed at her, going on about “are you doing what the news is telling you to do?”
  • A father and daughter… I think it was his daughter, came in looking for tall black boots… I hope it was his daughter. I passed them the boots then stood back. They asked how late we were open, and I told them our usual time that we close then added “it could change at anytime because of what’s going on.”. The Dad… I really hope it was the Dad, looks at me and laughs “I don’t get what the big deal is. I’m a nurse and I’m not worried. Everyone needs to calm down.” …sigh
  • A woman and her daughter came in to “look around”. I didn’t have the size she was looking for. She said she was going to go to the mall. I let her know all the stores in the Mall are closed until at least March 31st. Her exact words “Really? How come?”. I shit you not people. I had to explain about the closures to non essential services…then had to explain what non essential services meant.

I have also witnessed many acts of kindness and courtesy. Customers keeping their distance, telling me they can help themselves. Customers asking if I was alright and if my family was alright. Customers thanking us for putting a shoe aside for them to pick up and go. Maintenance workers thanking us for getting them the proper safety footwear. Nurses thanking us for helping them get new footwear. I even had a customer ask if I had my own hand sanitizer.

 

These days we wake up each morning to new stats, new “how to’s”, new rules. We may not be able to control much these days, but we can control ourselves. Our actions, our reactions, how we treat one another. Check on your neighbours. Check on your friends wherever they may be around the globe. Shoot them a text. Your phone does more than host your apps and filter your pics, it actually is a telephone. Once and a while, call someone. Let them hear a voice other than their own. If you hoarded toilet paper, redeem yourself and give out some rolls to the people in your building or on your street. Donate food to the food bank. Wash your damn hands. Take a breath.

Be kind. Be compassionate. Plain and Simple.

Beauty, health and wellness, lifestyle, That girl in the red coat, Women, writing

2020 Vision

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Here we are. The first day of a new year and a new decade. Every time I scroll through Instagram, Facebook or Twitter I see post after post of the decade challenge, descriptions and memories of the past ten years. Achievements, celebrations, life changing moments, you name it, it’s been posted. Few posts celebrate the lows, the struggles, the set backs.

Over the past week, all I could think about was writing again. All I could think about was how I started this blog, all that had transpired in my life, professionally and personally that steered me away from writing. No matter how hard I tried to place blame on any and all events, I came to one irrefutable truth. I was the reason I wasn’t following my gut, my passion, my calling…name it what you will, it was me and me alone that allowed my circumstances to control my life, my actions or lack there of.

I look back on myself and my life 10 years ago. It began selling shoes, missing the beauty industry I adored and the shop I had run for many years. Then the powers that be gave me an opportunity and I grabbed it! Managing the Salon/Shop I adored. Soon after, I began my blog and opportunity after opportunity came my way. Writing for beauty sites and online magazines, consulting Salons on how to improve their retail presence and sales. Being invited to Beauty industry galas. Things kept falling into my lap. Sadly, in 2016, the shop closed. I tried to keep writing, but the fire within was slowly growing dim. A dear friend of mine had a cheese shop and she was looking for some help over the lunch hours. I thought it would be fun, so I said yes. 15 hours a week turned into 40 and I was enjoying it. Learning new things, helping increase the retail presence and forging relationships with the regulars. Yet I was still longing for something. I felt like the world was spinning around me and I was standing still. Sadly, the shop closed. I took a few months off from working. My husband has supported my writing and my drive from the start. He said “take this time to focus on your blog, your consulting, whatever it is you want.”. I found myself staring at my computer, re posting old blogs. I had no idea which road to take. Do I continue to consult? Do I continue to write about Beauty? Do I continue to review products? Do I write about parenting? Do I write about lifestyle? Do I write about kindness? Do I write about how not to be an asshole? …. exhausting reading this huh? Try thinking it all…the…time.  All the while having real life staring me in the face. Husband having a heart attack in 2012 at 39. Father having a heart attack a week later. ( I told them both to stop competing for my attention). My lovely, beautiful, intelligent daughter struggling with mental health issues and trying to get her the help she needed. Be a good wife. Be a good daughter. Be a good Mother. Laundry to be done, child to raise, marriage to keep intact, pay the bills, get the groceries. …this is how I know there is a higher power…god, the universe, the smurfs, whatever you call it, it’s real. I know it’s real because I firmly believe that is how I got through this past decade. There was many a morning I did not want to get out of bed, many a day I did not want to leave the house, but something helped me. Something got me moving, and I may think I’m all that, but even I’m not that good.

Even though I had the support of my family to focus on me, there were bills to be paid. My old employer at the shoe store heard I was free and offered me a job. Whatever hours or days I could give. So here I am, 10 years later, back where I started from. Funny thing, most people find that sad. I get many a “Oh…so you’re back there again huh?” comments. To be honest, I felt the same way for the first few months. Once again, a higher power knew what I did not. That this is exactly where I was and am supposed to be right now. My life for the last 18 months was turned upside down and all around. … a tale for another time.  Being back at this job allowed me to change my day off at a moments notice. Being able to tell my boss “I gotta go” in the middle of a shift and him responding “Do what you gotta do, see you tomorrow.”. It also gave me the time for me. I had time to read, to educate myself, to take a hard look at my life and my responsibilities. To take a hard look at myself, to be accountable about my part in how my life was going, professionally and personally, to own my shit if you will. I may physically be back where I started, emotionally and mentally, far from it.

I have no idea where my feet will land next. I do know this. It is up to me and me alone to decide. To do the work. To put forth the intentions AND the effort. No one, I mean no one is going to do it for me, nor is it anyone’s fault I am unfulfilled but my own. It is up to you and you alone to fill your cup, and today, it may just be a small drop, but my cup is beginning to fill.

 

Beauty, Business, That girl in the red coat

Get on the floor

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I know many small business owners. I know owners of corporations. Each time I speak to any of them, they all say the same thing “Business is slow. Profits are down. I don’t know why.”. I can tell you why. No one is on the floor selling the product. Plain and simple. I am well aware that the state of the economy, inflation, the weather, you name it can be seen as a cause for lack of revenue and profits to be down. In my experience all the mentioned factors go hand in hand with lack of selling. In the age of online shopping being the real only competitor, you need your people on the floor – it’s the one thing Amazon can’t deliver – a salesperson.

Last week, my hubby and I went out for dinner and decided to stop by a local dealership to see if my nephew was working that evening, just to say hello. As we waited for him, we started looking around. There were 4 people in my line of sight, they caught my eye, not one said “Hello”. Sure, maybe they knew I was waiting for someone, maybe they didn’t. I might have been waiting on a salesperson, I may have been there with the intent to buy, without speaking to me, they would never know. After we left, our curiosity was perked, my hubby was curious to see what other new cars and technologies were out there, I was curious to see what the customer service was like, so off we went. The first dealership felt like a ghost town, I was sure I saw a tumble weed blow by. We walked the lot, not a soul in sight. I could see salespeople looking out the window at us… but no one came out to greet us, shake our hand, even say “Hey!”. Off to another dealership. Sad to say, the exact same thing happened, only this time the salesperson looking out at us from inside the dealership was methodically drinking his coffee, looking like he forgot to do something. Psstt…that thing you forgot to do was your job. I know this sounds like a rant, it is not. I sold cars. When a customer is on the lot, you go out and introduce yourself. Every person coming onto your lot has the potential to spend up to $75000.00, they deserve, at the very least, some acknowledgment.

I used a car dealership as an example simply because it is one circumstance we all have in common, we have all had to buy a car, or helped someone to buy a car. There is no difference between purchasing a car or purchasing a can of hairspray. A person is about to part with their money and they want to be sure it is worth parting with. It may be that the customer needs help, has a question about the product they are looking at or they cannot reach the shelf the desired product is on and they need someone to get it down for them. Maybe you just renovated your shop and they no longer know where their favorite product is, or if you accept debit. People do not want to look stupid and most are worried that their inquiries or questions will seem dumb, so they will not start the conversation. A salesperson on the floor = more sales, plain and simple. Without salespeople on the floor to start said conversation, the majority of customers will leave and go somewhere else.

When most picture a sales person, they picture Herb Tarlek from WKRP in Cincinnati. It’s time to picture something else. A good salesperson does not need gimmicks. A well trained salesperson has product knowledge and fact to back up their claim of the product at hand. They are educated on the ins and outs of their products, they know to ask what the customer’s needs are, what their end game looks like, so they are able to give their customer the proper product, be it a flat iron or a home computer.

For those who don’t think a good salesperson or sales force on the floor makes a difference, I have proof it makes a difference. Personal proof. At least once a week, I am stopped at the grocery store, the library, hell even a public bathroom by a customer I helped in the past. “It’s you! You helped me buy those shoes! I went back to the shop you worked at but no one waited on me. What do you know about Merrells?”. …I sold them a pair of shoes 10 years ago. “Oh hello! Who should I talk to about buying a car? You were so helpful when you helped us buy our car.”. …I sold them a car 12 years ago. “Sara! I finally ran into you! Where do I find that Joico Revitaluxe you sold me? Every Salon I go to doesn’t know what I am talking about.”. …the Salon/retail shop I managed closed 6 years ago. Case and point, a poised, educated salesperson equals sales. If I am able to increased sales and profits for businesses that I don’t even work for, imagine how many more sales and customers they could have by simply making their salespeople get and stay on the floor.

No matter your industry, from owning a Hair Salon to a Dealership and everything in between, you need your people on the floor. Plain and simple.

Beauty, Business, Hair Care, That girl in the red coat, Women

A little retail therapy

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When you hear the phrase “retail therapy” the most common picture that comes to mind is a woman or a group of women strolling down the street with many a bag in hand from their favorite shops and boutiques…or Wilma and Betty shouting “Charge it” as they run into the mall. Yes, retail therapy can brighten the darkest of days for us. It can also brighten the darkest of days in the Salon as well. Understanding the importance and the impact of retail sales in the Salon can seem overwhelming for many stylists, Salon Managers and Salon Owners…until now.

 

I have written many Salon Tales covering retail. Today, I am sharing some links for you to make it that much easier to see just how simple adding retail to your Salon’s revenue can be.

salon_mag_logo   A few articles by yours truly featured on http://www.salonmagazine.ca ;

http://salonmagazine.ca/en/news/1146-why-fear-holds-back-the-best-stylists.html

http://salonmagazine.ca/en/news/1282-3-salon-fails-sales-rep-sees-don-t-tell-you-about.html

http://salonmagazine.ca/en/business-retailing/2122-salon-holiday-retailing-tips.html

 

Piidea Buyers Guide ….and my most popular blog on retail to date, featured in the Piidea Buyer’s Guide;

https://thatgirlintheredcoat.com/2014/05/20/if-you-are-a-stylist-you-are-a-sales-person/

Retailing product in your Salon is a win/win. Your clients will be able to protect their investment in themselves, will be able to achieve their new style in between Salon visits, your client retention and your Salon revenue will increase. Plain and Simple.

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

You can look…but you can’t touch

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This past weekend, yours truly attended the ABA’s in Toronto. It is “the hair show” to go to. It is the place to be to find out about the latest techniques in color placement and cuts, this year courtesy of non other than Guy Tang. It is also the place to be to find and purchase products…or so I thought. For those of you familiar with my Salon Tales and my private Salon Consultations, you are well aware that I am a firm believer in the importance of retailing products in the Salon. This past weekend, I had an unusual experience, a recollection that I cannot seem to shake, and quite honestly baffles me. Today’s tale is for the distributor’s, managers and sales reps.

 

At the ABA’s, every distributor and company has their own booth or booths, displaying their product lines, demonstrations of products, color placement and cuts are around every corner, and every booth has a cash register for the sole purpose of purchasing said products. One of my fellow attendee’s, who shall remain nameless, loves the Peter Coppola Infusion Anti Frizz Cream – a lovely lightweight, moisturizing cream that locks out frizz and keeps your hair smooth, sleek and shiny until your next shampoo. (…it is also a beautiful shade of pink and smells heavenly). So, I took her over to the display, picked up a bottle of it, noticed there was not a price displayed, so I took it over to the cash register and asked “Excuse me. We would like to purchase this product. Do you happen to have the price?” to which a Sales Rep. came up to the counter and asked me what I was doing. I let this gent know we wanted to buy the product and were wondering the cost. “Oh, that product is not for sale. It is display only.”.  “So, I can’t buy a bottle?” I asked. “No, it’s display only.”, he took the bottle and walked away. Yes, you read that correctly, I was at a trade show, that promotes products for Salons to use and purchase and I was not able to purchase said product. …also, not once did said Rep. offer me any information on the product, he just walked away. Poor soul, if he had asked, or tried to speak to me he would have realized that I manage a shop with over 25 retail lines and the women I was with had a lot of purchasing power and many, many Salon connections, all over the province. I started looking around at the other booths and seeing the same thing – all product lines were displayed, but not all the products displayed were available for purchase. This got me thinking… a lot.

In our industry, many times than not, Salon owners, managers and stylists are blamed for the lack of retail sales. While this may be true in some circumstances, I have a question – how do distributor’s expect Salons and Stylists to grasp the importance of retailing products when the distributor’s themselves aren’t retailing/selling the products? Yes, we were at a trade show, and yes, it was just one product. Take a moment and look at the bigger picture. One person purchases a product, loves it, tells her Salon about it, they bring it in and next thing you know, every client has tried it, had it in their hair and the potential of 5 – 10+ bottles a week are being bought from the distributor and purchased by clients at the Salon. Plain & simple. It also had me wondering, how many other people had the same experience as yours truly, and how many potential sales, present and future were lost, to never be recovered? This is not how retailing is supposed to work. Retailing starts with a conversation, that turns into an explanation of the product, which turns into the value of the product being understood, which ends with a purchase.  How do I know? This is how I have personally introduced new lines and new products to the owner of the shop, the Salon’s clients and the Salon  & shop’s customers. Everyday.

I didn’t like “look but don’t touch” when I was 5, I really don’t enjoy it now.

 

That Girl in the Red Coat

That Girl in the Red Coat

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women, writing

Yes…there is time for that.

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Yesterday I was part of a focus group. My first one ever. Joico invited me to be a part of the discussion that was closed to licensed stylists, so being invited was quite a big deal, if I do say so myself. It was quite an honor for yours truly. …and yes, I will tell my tale of my adventures in Toronto, another time. Today’s tale is for all my fellow Beauty Biz beauties, stylists, managers, receptionists and owners.

Being a focus group, everyone was giving their opinions and thoughts about the products being discussed. What I found interesting was when we were asked about the client/customer perspective, many of those around the table couldn’t answer, or added their own personal opinion of the products. All the products were seen as a tool for a stylist to use and apply or a back bar product, not a potential retail product and in turn, profit for the Salon. The major complaint was that there were too many products and that no one has time for that, so why suggest it to the clients. …umm…have you met a woman? Trust me, if it means her hair will look as great as it does at the Salon, a woman will set her alarm 2 hours earlier and will make the time. Everyday. Think about it…how many steps is the average woman’s daily facial care regime? At least 3. Time will be made and saved for that matter when the explanations are made and the proper products are in place.

I have spoken to many stylists and Salon owners and I hear the following phrases far too often;

  • our client’s can’t afford it – first of all, how can you know this? Unless you are privy to their finances, this is one of the worst assumptions to be made, and quite honestly, it’s insulting. Plain and simple.
  • our client’s won’t pay that – in my experience, clients and customers will pay for a product once it’s value is explained to them. Take a moment or two to explain the value of using professional Salon products. Explain the differences between Salon professional products and what can be found at the local drug store. Explain that they have just invested in themselves, and using the proper products will protect that investment, and in turn, they can achieve their new found style at home, everyday. …and before you tell me it sounds like I am feeding you a line, I am not. You & I both know that to keep the vibrancy of hair color, the proper products MUST be used.
  • our client’s don’t have the time to learn about products and how to use them – Yes they do. Your client has just given you at least one hour of his/her time, they are sitting in your chair. Your client wants to look good and wants to like their hair everyday. Your client wants you to teach them. Your client wants you to explain what products to use and how to use them. How do I know? Your client tells me when they have come to see me, asking me what products they should be buying, after leaving your Salon. Let’s be honest here…I fear stylist’s say their client’s don’t have the time because the stylist doesn’t want to take the time.
  • our client’s don’t care what they use on their hair – There are no words to explain the utter idiocy of this statement. Yeah, I said it. First of all, yes they do care. Second of all, if you think they do not care what they use on their hair, as their stylist, you should be explaining to them why it matters what products they use on their hair. Your clients are your advertising. To paraphrase the great Vidal…if they don’t look good, you don’t look good.
Explain what products you are using and how to use them, make this a part of EVERY consultation and/or discussion when your client is in your chair. You must STOP thinking for your clients. Stop assuming anything about them, be it their at home hair care routine or their finances. Making assumptions not only affects your bottom line, it is also a tad insulting to your client. If you have time to keep up with the Kardashian’s, you’ve got time for this. …and so do your clients.

That Girl in the Red Coat

 

 

Beauty, communication, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Christmas Presence

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As I sit here, snow is falling, Christmas carols are playing on the radio, lights are twinkling on the tree and my loved ones are safe and snuggled under warm blankets watching a movie. I am relishing the peace for it is the middle of December, which for any of us in the service industry/retail sector, we know is the beginning of the craziest, busiest time of the year. I have been working the Holiday/Christmas season for over 20 years, and have seen it all, from mothers beginning to cry because the antlers that their child needed for the Christmas pageant broke and are now out of stock to husbands panicking that the KMS gift pack their wife wanted is no longer available and he can’t go home without it. I have seen grown women lose it over the fact the newest red holiday shade of polish is sold out and have had a grown man throw a flat iron at me because I wouldn’t return it for him because he didn’t have a receipt, or the box for that matter. One commonality I have always found – too many people are concerned about their Christmas presents instead of their Christmas presence.

Last year I wrote of the pressure women (and gents…mostly the ladies) put on themselves over the holidays (see link below)

https://thatgirlintheredcoat.com/2012/12/03/its-time-to-paint-your-own-picture/ .

I told a tale of letting go and easing up on yourself and your loved ones. This year, my tale will be one of presence. Too many of us are not present, in our own lives, in the lives of our loved ones, in our conversations, hell, even in our driving. We are getting so caught up in the idea of the perfect gift and the perfect dinner that we aren’t even able to keep up with who got who what gift and cannot even remember what that perfect dinner tasted like. Being me, I have compiled a little list, a how to for the holidays if you will.

– When you are out shopping with your child and they stop at the big tree in the mall exclaiming “WOW!!! It’s so pretty!” instead of yanking their little arm and scowling “yeah, yeah…lets go!” stand with them for a minute and agree with them. Take the few seconds, take a breath and make a memory.

– We all have those friends/family members that need a Santa picture. Here’s the deal, if your child doesn’t want to sit on Santa’s lap, don’t make them. Stand beside Santa holding your child, or forgo the picture all together. Your loved ones will survive a Christmas without a Santa photo. I know mine have. *Think about it…all year we scold “don’t talk to strangers” then force our kids to talk to  a stranger AND sit on his lap…no wonder there are so many tears.

– When you are shopping and a sales person asks if you need a hand, let us help you.  Let yourself be helped, it will ease the stress that you can’t find what you are looking for, and if by chance it is out of stock, we can let you know when the product is arriving and can call you when it arrives. …oh, for me, please do not say “already got two!” when we ask if you need a hand – trust me, we have heard it.

– Be kind to the cashier. She has been standing there for hours, has 5 more hours left of her shift and only gets a 30 minute break during an 8 hour shift, having to deal with people yelling at her for things she has no control over, like the debit being down, or a product being out of stock, or being yelled  at by a manager because she said “Merry Christmas” instead of “Happy Holidays”. – the latter happened to yours truly…I kept saying Merry Christmas.

– If your family doesn’t like turkey, you do not have to have it for Christmas dinner. It’s okay. The ghost of Christmas past, present and future will not haunt you. Make a meal that everyone enjoys, that you enjoy making. Trust me, I know of what I speak. I tried to do the “Christmas dinner with all the trimmings” and the whole day with every dish I prepared all I thought was who wasn’t going to like what and that I was disappointing Martha Stewart. This year I am making quesadilla’s. They are always a hit, everyone loves them and I spend less time in the kitchen and more time in the living room with my family.

– When you are getting your groceries, give to your local food bank. Many grocery store already have prepacked bags of food ready to give. Most packs cost $4.99 (the cost of your two morning coffees on your way to work)  and can give a family more than one meal. It’s a win/win, a mother will be able to make a meal for her child, and your child got to see their mother help her.

– Always give to the Salvation Army. The Salvation Army does more than you can imagine.

– Try not to complain so much about having to go to your Mother’s/Father’s house…again. Many have lost a parent, or both parents and wish that they had to sit through another conversation about how “easy we have it these days”.

This season, take it easy on yourself. Take it easy on your loved ones, for it is not their fault you are stressed that what you wanted to buy them is no longer available. Take a breath. Take a friend a coffee. Give to your local food bank. Make your hubby his favorite treat. Teach your child how to make cookies. Send a Christmas card or a text out of the blue. Smile as you pass people on the street or in the grocery aisle. Your Christmas presence will mean more to many than your Christmas presents will mean to one.

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

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Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.