Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

…knowing is half the battle

So, it happened again. I had a Rep. come in, actually, just show up out of the blue. No appointment. No phone call. No email nor a text. Oh yes, and it was on a Friday afternoon. Nothing makes me feel like I am a valuable customer than a total disregard for my time. As they waltzed through the door exclaiming that they had new products to show me that I MUST HAVE!, I let them know that I didn’t have much time to chat, because I didn’t know they were coming. …sadly,  the hint was not taken. “Oh, it’ll just take a minute!” ….hmmm, only a minute to tell me about a new product line…must not be much of a line if it only takes a minute to tell me about it. Long story short, after a quick overview, I was told it was fabulous and one of a kind. I thanked my Rep. for their time and let them know that we weren’t looking to bring in a new line until at least March, and that when we do bring in a new line, I need it to be different, to offer a product that no other line offers. It was then that my Rep. put their foot in their mouth. “This line is different! I would hate to see you miss out on this and be left behind. No other line offers a BB Cream for the hair!”. “Actually” I said, “there are lines that offer a BB Cream…” and before I could name them I was told with a laugh “I don’t think so. I think you are mistaken.”.  …sigh. It was at this moment I gave my Rep. a crash course on P.K. (product knowledge), that AG Hair was one of the first to bring a BB Cream for the hair, over 2 years ago – it’s actually named BB Cream. Soon after Schwarzkopf followed suit with their BonaCure Moisture Kick Beauty Balm. Needless to say, my Rep. had nothing to add.

 

I cannot tell you how many times this has happened to me. A Sales Rep. coming into my shop, guns blazing about a new product, with no appointment or call made, interrupting my time and my answers for that matter. The worst part? Their lack of product knowledge, not just about their “new product”, but of the other products out there that may be the same or comparable. So today, my tale contains a little list for the Sales Reps.. Don’t get me wrong, there are some FABULOUS Sales Reps. out there and I am blessed to have some of them. Appointments are made and kept, texts and emails are answered, orders are taken care of, proper product knowledge is given and many friendships have blossomed. If the above description doesn’t ring true to you, this list is for you. You’re welcome.

  • make an appointment and keep it. If possible, make the appointment for the same day and time each week or biweekly. Trust me, your Salon’s will appreciate it and it will make your job easier.
  • if you cannot keep your appointment, let us know. Text us. Send us a message via Facebook. Tweet us. SnapChat us if need be. In this day and age, there is no excuse for a no show.
  • when you have a new product to show us, let us know ahead of time. There are many times I do not have extra help in the shop, so if a customer comes in, they take precedence. If you want my full attention, let me plan my schedule so I can do just that.
  • when presenting your new products, it helps to have them with you. I understand that many companies do not offer samples like they used to, but a tester helps. So I can smell the product and actually try it, feel it and play around with it, even if it’s for a minute. I cannot sell what I do not see, or know for that matter.
  • THIS IS A BIGGIE!!! when telling me about the new products, give me a reason to retail them. The majority of the time all products are seen as Salon tools or back bar items. Yes, we are in a Salon. We are also in a retail environment, which can be the bread and butter of a Salon. Sell me the value of the product, so I can in turn sell it to my customers and the Salon’s clientele. ….pssst…the more I retail, the more I order and in turn, the more you make. Just sayin’.
  • never assume you know everything about products. When you are told that another line has a similar product, the proper answer is “Oh. I hadn’t realized. Can you tell me about it?”. TIP! – laughing and telling me I don’t know what I am talking about or telling me I must be mistaken insults me a little and makes you sound like one of the mean girls from high school and makes you look like an ass. Plain and simple.

 

Here’s the deal. If you are a Sales Rep., you gotta know your competition. You gotta. Educate yourself on the other product lines out there, not only to increase your sales but to save yourself the embarrassment of having egg on your face.

 

Timing

That Girl in the Red Coat

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women, writing

Yes…there is time for that.

Yesterday I was part of a focus group. My first one ever. Joico invited me to be a part of the discussion that was closed to licensed stylists, so being invited was quite a big deal, if I do say so myself. It was quite an honor for yours truly. …and yes, I will tell my tale of my adventures in Toronto, another time. Today’s tale is for all my fellow Beauty Biz beauties, stylists, managers, receptionists and owners.

Being a focus group, everyone was giving their opinions and thoughts about the products being discussed. What I found interesting was when we were asked about the client/customer perspective, many of those around the table couldn’t answer, or added their own personal opinion of the products. All the products were seen as a tool for a stylist to use and apply or a back bar product, not a potential retail product and in turn, profit for the Salon. The major complaint was that there were too many products and that no one has time for that, so why suggest it to the clients. …umm…have you met a woman? Trust me, if it means her hair will look as great as it does at the Salon, a woman will set her alarm 2 hours earlier and will make the time. Everyday. Think about it…how many steps is the average woman’s daily facial care regime? At least 3. Time will be made and saved for that matter when the explanations are made and the proper products are in place.

I have spoken to many stylists and Salon owners and I hear the following phrases far too often;

  • our client’s can’t afford it – first of all, how can you know this? Unless you are privy to their finances, this is one of the worst assumptions to be made, and quite honestly, it’s insulting. Plain and simple.
  • our client’s won’t pay that – in my experience, clients and customers will pay for a product once it’s value is explained to them. Take a moment or two to explain the value of using professional Salon products. Explain the differences between Salon professional products and what can be found at the local drug store. Explain that they have just invested in themselves, and using the proper products will protect that investment, and in turn, they can achieve their new found style at home, everyday. …and before you tell me it sounds like I am feeding you a line, I am not. You & I both know that to keep the vibrancy of hair color, the proper products MUST be used.
  • our client’s don’t have the time to learn about products and how to use them – Yes they do. Your client has just given you at least one hour of his/her time, they are sitting in your chair. Your client wants to look good and wants to like their hair everyday. Your client wants you to teach them. Your client wants you to explain what products to use and how to use them. How do I know? Your client tells me when they have come to see me, asking me what products they should be buying, after leaving your Salon. Let’s be honest here…I fear stylist’s say their client’s don’t have the time because the stylist doesn’t want to take the time.
  • our client’s don’t care what they use on their hair – There are no words to explain the utter idiocy of this statement. Yeah, I said it. First of all, yes they do care. Second of all, if you think they do not care what they use on their hair, as their stylist, you should be explaining to them why it matters what products they use on their hair. Your clients are your advertising. To paraphrase the great Vidal…if they don’t look good, you don’t look good.
Explain what products you are using and how to use them, make this a part of EVERY consultation and/or discussion when your client is in your chair. You must STOP thinking for your clients. Stop assuming anything about them, be it their at home hair care routine or their finances. Making assumptions not only affects your bottom line, it is also a tad insulting to your client. If you have time to keep up with the Kardashian’s, you’ve got time for this. …and so do your clients.

That Girl in the Red Coat

 

 

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

15 minutes is all it takes

Today’s tale is for the victims of dry, damaged and/or over processed tresses. In the age of flat irons, highlighting, ombres, sombres, smoothing systems and the ever popular at home it worked for the girl on You Tube blunders, we have all at one time or another been the victim of dry, damaged hair. Many of the women that I speak to at the shop all have the same concern – time. They want their hair to look and feel good. They all know that their hair is in dire need of moisture and nourishment. They all think they do not have the time to fix their hair. Well Ladies and Gents, I am here to tell you that if you have 15 minutes, once a week, you can and will repair your hair. Yep. 15 minutes is all it takes. How do I know? I timed it.

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Joico Kpak. A lovely line created for dry and damaged hair. Those of you familiar with my blog have heard me sing the praises of Joico’s Kpak Color Therapy Shampoo and Conditioner and Kpak Revitaluxe – my favorite trio from Joico. Thanks to blogger perks…thank you http://www.justpencilmein.ca , I was given some FAB! products from the Joico Kpak collection that, although I had sold to our customers and clients, I had not used. Until now. Let me say this. I have been a high lift bottled blonde for 5 years. I use a flat iron everyday. I am a mother and a wife and a manager so I know the struggle of having enough time and  keeping the “fuzzy head” at bay. These gems from Joico, to put it simply…meet your new best friends. * a little tidbit of info. for you…Joico Kpak’s technology is one of the most powerful, most targeted hair repair technologies ever created.

Joico Kpak Shampoo – restores your hair to it’s original condition, increases it’s strength and gives a cloak of protection to fend of further damage, finds the damaged area of the hair cuticle, instantly filling the lost amino acids and restores elasticity, strength and shine. It’s a lovely shampoo for all hair types for it offers a low molecular weight for those with finer strands and it’s rich cream based formula is lovely for thicker, more coarse strands.

Joico Kpak Conditioner – much like Kpak Shampoo, the amino acids in this conditioner specifically target the damaged area’s of the hair and the hair cuticle. The weightless keratin silicone complex locks in moisture, seals the now repaired cuticle and delivers shine and smoothness.

Joico Deep Penetrating Reconstructor – a conditioning treatment to be used once a week. In 5 minutes this gem will rebuild and refortify stressed strands. This award winning treatment is created for all hair types, length and thickness. After you shampoo and condition your hair, squeeze out the excess water in your hair, work the Deep Penetrating Reconstructor through out your hair, leave in for 3 – 5 minutes, rinse with cool water.

Joico Kpak Intense Hydrator – it’s name says it all. With it’s gentle ph of 3.5, this gem of a treatment offers immediate hydration. It is a treatment that is meant to be used once a week. It can be used more than once a week for frizzy, erratic hair that has been over processed by bleach, damaged by thermal styling – flat irons etc., damaged by chemical smoothing systems, even for those of us who unwittingly inherited crazy Aunt Ethel’s hair. Within minutes Joico’s BioAdvanced Peptide Complex replaces lost lipids, locks in moisture and seals your cuticle shut and delivers intense shine. Intense Hydrator can be used after you shampoo and condition. Squeeze the excess water out of your hair, work Intense Hydrator through your hair, leave in for 3 – 5 minutes, then rinse with cool water. *For very dry hair – leave in for 5 minutes. ** For optimum results and silky, smooth hair, use Intense Hydrator immediately after you rinse out the Deep Penetrating Reconstructor. Your hair will look and feel fabulous – you will feel and see the difference the moment you begin to blow dry.

Once a week, give yourself 15 minutes. We all have 15 minutes, once a week. If you have time to keep up with the Kardashian’s, you have time for you and your hair. I am sure that at least once a week you are in the shower. Instead  of running through the list of what everyone else needs, take those minutes to sing your favorite tune and apply a conditioning treatment. Once your song is over, it’s time to rinse. Admit it, when you are having a good hair day, it’s a good way to start your day. It’s time to start every day as a good day. These gems from Joico are a great start.

Beauty, health and wellness

Do you have a minute?

As I sit here, enjoying my morning brew, the sun shining on face, my mind keeps wandering back to one thing. Today’s tale is about self worth. Every day at the shop I meet a woman who is a shadow of her former self. There she is, buying pomade for the hubby, flat iron for the daughter, colored gel for the son…nothing for her. As she is keying in her PIN on the debit machine, she utters oh so quietly “oh…don’t look at me…I am a mess…no time for me today.”. Honey, there is always time.

Now, before you go off the deep end or jump on the soap box about how busy you are…..take a breath. If you have time to watch the Jersey Shore or Dr. Phil…why not do your nails while you watch. Got time to check on your crops in Farmville? You have time to check out some beauty advice/ info. blogs… http://www.thatgirlintheredcoat.com  – tell your friends. No time to shop for you? Guess what?!?! You can do it online! Go to http://www.sephora.com – the Mecca of all that is beauty. Professional hair care lines like the ones I have mentioned in previous posts. When you order you get to choose free samples! Samples you get to choose! It is brought to your door! It’s like Christmas – without all the family drama. Yes, I am excited. Trust me, after one visit, you will be hooked. The first time I saw a Sephora Store – I let go of my daughter’s hand (Calm down….my husband was there).

With the right products you can be the woman you know you are on the inside. You know the one…she is the one that won’t shut up, the one that you let kick your butt every time you put yourself last – let’s shut her up. When you are with your stylist – tell him/her your schedule – tell them you need help and ask what products/techniques you should use that can achieve what you want in the least amount of time. They exist people…I can look pretty good in 30 minutes – from in the shower to out the door. ( Yes, I tend to toot my own horn…when you are good at something, do it)

I am a mother. I know the internal struggles we face everyday about who to put first or what to do first. Ladies, it is alright to put yourselves first every now and then – not just for yourself, but for your family and friends. Come on now, admit it. Most arguments or pans being thrown are due to lack of time to ourselves. Save yourself some tears and your family a call to the Mental Health unit. Brush your hair, paint your nails, gloss your lips, go for a run. If the guilt is too great, think of it as teaching your family patience. Let them know that good things come to those who wait for Mom to take a moment.