Beauty, communication, Hair Care, lifestyle, That girl in the red coat

Empty chairs

1 Comment

Today’s tale is for all the stylists out there. In the best of times, many struggle to keep clients in the chair. In the time of Covid 19, now more than ever, client retention is more important than ever. As you know, I am not a licensed stylist. I have (physically) been out of the Salon and Beauty Biz for more than 4 years now, and although I am no longer in the Salon, every day, and I mean every day, I receive a text, an email or a face to face question, “What product should I use on my hair?”. When I ask them “What did your stylist suggest?” more often than not, I’m sad to say, their stylist either gave them no advice at all or told them to pick up their products at, gulp, Walmart.

I have covered this situation many times in the past. The following blogs were some of the more popular ones;

https://thatgirlintheredcoat.com/2014/05/20/if-you-are-a-stylist-you-are-a-sales-person/

https://thatgirlintheredcoat.com/2016/05/24/my-stylist-said/

https://thatgirlintheredcoat.com/2013/05/28/a-conversation-between-two-people/

Here’s the deal. When your clients are sitting in your chair, they are putting their trust in you. Plain and Simple. Trusting you will help them like their reflection once again. Trusting you will be honest with them about which cut is best for them, how to manage and maintain their new color. Trusting that they will be taught how to achieve the same look and feel to their hair once they leave the Salon. The only way your client will be able to achieve this is with the proper products and the proper styling techniques, from how to blow dry their hair and how many products they will need. Some styles only need one product, some styles need multiple products and styling tools. As a stylist, it’s up to you to teach them. To educate your client on what’s what with products and the importance of using the correct one.

In the past 4 months I have personally spoken to 8 women who were looking for a new stylist because they did not like their hair, their stylist didn’t listen to them and just did what they thought was best, or because, I’m sad to say, their stylists made them feel stupid, or blamed the client for their hair being a mess. I told them to give their stylist one more chance, with a caveat. I give them a list of things to ask/tell their stylist. Remember, you are paying for a service, you are allowed to ask questions or give opinions, politely of course. Tell your stylist what you like and do not like. If you don’t like to use a blow dryer at home, tell them. If your unsure about styling techniques, ask them to show you. Wondering why you are never told what products to use? Ask them to show you what products they suggest. Ask them about the product they just used on your hair. If the stylist isn’t open to a conversation or questions, you now know it’s time to move on to another chair.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women, writing

Yes…there is time for that.

3 Comments

Yesterday I was part of a focus group. My first one ever. Joico invited me to be a part of the discussion that was closed to licensed stylists, so being invited was quite a big deal, if I do say so myself. It was quite an honor for yours truly. …and yes, I will tell my tale of my adventures in Toronto, another time. Today’s tale is for all my fellow Beauty Biz beauties, stylists, managers, receptionists and owners.

Being a focus group, everyone was giving their opinions and thoughts about the products being discussed. What I found interesting was when we were asked about the client/customer perspective, many of those around the table couldn’t answer, or added their own personal opinion of the products. All the products were seen as a tool for a stylist to use and apply or a back bar product, not a potential retail product and in turn, profit for the Salon. The major complaint was that there were too many products and that no one has time for that, so why suggest it to the clients. …umm…have you met a woman? Trust me, if it means her hair will look as great as it does at the Salon, a woman will set her alarm 2 hours earlier and will make the time. Everyday. Think about it…how many steps is the average woman’s daily facial care regime? At least 3. Time will be made and saved for that matter when the explanations are made and the proper products are in place.

I have spoken to many stylists and Salon owners and I hear the following phrases far too often;

  • our client’s can’t afford it – first of all, how can you know this? Unless you are privy to their finances, this is one of the worst assumptions to be made, and quite honestly, it’s insulting. Plain and simple.
  • our client’s won’t pay that – in my experience, clients and customers will pay for a product once it’s value is explained to them. Take a moment or two to explain the value of using professional Salon products. Explain the differences between Salon professional products and what can be found at the local drug store. Explain that they have just invested in themselves, and using the proper products will protect that investment, and in turn, they can achieve their new found style at home, everyday. …and before you tell me it sounds like I am feeding you a line, I am not. You & I both know that to keep the vibrancy of hair color, the proper products MUST be used.
  • our client’s don’t have the time to learn about products and how to use them – Yes they do. Your client has just given you at least one hour of his/her time, they are sitting in your chair. Your client wants to look good and wants to like their hair everyday. Your client wants you to teach them. Your client wants you to explain what products to use and how to use them. How do I know? Your client tells me when they have come to see me, asking me what products they should be buying, after leaving your Salon. Let’s be honest here…I fear stylist’s say their client’s don’t have the time because the stylist doesn’t want to take the time.
  • our client’s don’t care what they use on their hair – There are no words to explain the utter idiocy of this statement. Yeah, I said it. First of all, yes they do care. Second of all, if you think they do not care what they use on their hair, as their stylist, you should be explaining to them why it matters what products they use on their hair. Your clients are your advertising. To paraphrase the great Vidal…if they don’t look good, you don’t look good.
Explain what products you are using and how to use them, make this a part of EVERY consultation and/or discussion when your client is in your chair. You must STOP thinking for your clients. Stop assuming anything about them, be it their at home hair care routine or their finances. Making assumptions not only affects your bottom line, it is also a tad insulting to your client. If you have time to keep up with the Kardashian’s, you’ve got time for this. …and so do your clients.

That Girl in the Red Coat

 

 

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, writing

No, it won’t run itself

Leave a comment

You hear the chatter, you hear the laughter, you hear the hum of the blow dryer, you smell the aroma of fresh coffee brewing mixed with the scent of hairspray, you are at the Salon. The place where we come to renew ourselves, treat ourselves to some “me time”, to share our woes and our celebrations. Yes, the Salon is a wonderful place to be. Not only can it change a person’s hairstyle or color, it can change their perspective, even change their life.        It is a great business to be a part of. Yes, a business – from time to time, something that Salon managers/owners forget.

I deal with over ten reps. from different distributor’s and each time I see them we always end up having the same conversation…Salon manager/owners;

1)  not ordering retail product.

2) no rhyme or reason to staff attire/behaviour.

3) not having their orders prepared.

Always to be followed up with the same complaints from the Salon manager/owner’s – business is slow, they have “no idea” about how to make their staff behave, and have no idea what they need for the Salon.

Ladies and gents, I know beauty is fun and exciting and you always dreamed of owning a Salon and changing people’s lives. Guess what? It is also a business and it takes work, and effort, and time, and attention. When taken care of and done properly, it can  be awesome and not even feel like work. When not taken care of and everything put on the back burner, it’s gonna feel like you are on the chain gang. If your Salon is struggling and your staff isn’t performing up to par, as a Salon manager/owner, well, it’s your fault. Yeah, I said it. I am a manager of a Salon/shop and when something isn’t going right, I look at what I am doing first. (…not my favorite thing to do, admit a wrong…but this is what I signed up for). I lead by example,I am fair, but firm. I do not ask anything of my staff I would not do myself, from sweeping the floor to washing a baseboard = fair. If you show up late for a shift, you are getting a verbal warning = firm. Hey – as managers/owners this is what we signed up for. As managers/owners, we cannot be the “friend”. Yes, we can be friendly, yes a friendship may bloom after years of working together, but at the end of the day, we are the manager/owner, not the friend. If  you want to be the “friend”, you may want to rethink your position.

Salons, as all businesses, need structure, process, leadership. Your staff needs to know the ground rules, where the line in the sand is drawn,so that they aren’t always wondering what is going to happen next. They need to know that their manager/owner is taking care of the orders so they know if there will be enough color for their clients this weekend. When a Salon has structure it will blossom, because your staff only has one thing to think of, their client in their chair and the customer walking through the door.

– Staff meetings are a must, for salons with two or ten stylists. A meeting people – not a gossip fest about the newest juiciest news about your last client or a whine fest about someone not washing the towels enough.

– A staff manual is always an awesome idea. Oh calm down…It doesn’t have to be a novel. A few pages outlining the salon’s procedures for client care, the cash register, reception, pre-booking, retail sales & commissions, opening/closing procedures and dress code. Make two copies, one for the employee and one for their file. Have the employee sign both copies, for two reasons;

1) an understanding of what is expected of them and of the Salon

2) by chance, for example, the dress code is not being followed, you can show them that you know they know what is expected of the dress code…since they read and signed it. (if it happens again, now you know you have a problem). * As the manager/owner – we MUST follow dress code, at all times. Lead by example.

As managers/owners, we MUST know our inventory. We need to know how much stock we need, from color to gloves to coffee for the clients to disinfectant for the tools. There are many awesome Salon management programs out there. At our shop we use SAM by Milano and it is awesome, especially for retail. All you need is your clients name and number ( and you already have that) and this gem tracks all their purchases. An AWESOME tool for retail – in case of package changes or you can’t remember the last hairspray they bought, it’s there in their file.

You have to do the work. You need to be present and professional. A Salon will not run itself but with the right procedures in place, respect for your staff and clientele, it will begin to feel like it.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized

The Replacements

1 Comment

***Original post from September 2012 – Updated for your viewing and hair pleasure August 2016!

 

We have all been there. We have all been her. We have all been the consumer who waltzes into the Salon and heads over to our favorite shelf that holds our most precious product only to drop slowly to our knees while we wail “…They…discontinued…my…hairspray!!!”. For a moment, the Salon falls silent, not in shock but in respect of the loss.

Unfortunately most companies decide to revamp their lines and their products and don’t let the Salon owners, stylists or the public at large know that they are doing so and leave us all hanging, wondering “Does it still exist? Is it in a different bottle? Does it have another name?”.  KMS California is not such a company. In the last year they revamped their line and discontinued some products – put down the torches and pitchforks people, take a breath. KMS California thought of those of us who do not wear waterproof mascara and gave a detailed description of what products are no longer with us and which products would be a suitable replacement. So, since I have it, I thought you would like it too and being me, I have compiled a list for you.

That Girl in the Red Coat KMS

 

– If you were using Hairstay Sculpting lotion – try Curl Up perfecting lotion

– If you were using Hairstay Quick finishspray – try Hair Stay medium hold or Hair Stay maximum hold spray

– If you were using Hairplay Soft wax or Hairplay Hard wax – try Hair Play Design wax

– If you were using Hairplay Texture blast – try Add Volume Root and body lift

– If you were using Silksheen Shaping creme – try Tame Frizz smoothing lotion or taming creme

– If you were using SilkSheen Silk treatment – try Moist Repair Therapy treatment

– If you were using Silksheen Therapy plus – try Tame Frizz de-frizz oil

– If you were using Silksheen Gloss Spray – try Hairstay Anti-Humidity seal **AWESOME

– If you were using AddVolume Gel conditioner – try Add Volume Body build detangler

– If you were using AddVolume Blow dry lotion – try Add Volume volumizing spray or Hair Play messing creme

The complete FlatOut line was discontinued and replaced with the FreeShape line – it does everything the FlatOut line did and more! Here are the big movers from FreeShape at our shop.

FlatOutHot pressed spray – now FreeShape Hot flex spray

FlatOut Anti-Humidity seal – now FreeShape Anti-Humidity seal

FlatOut Straightening creme – now FreeShape Hot flex creme

Some products have not changed….the bottle is just another color and their name has changed…

So there you are. You can wipe away the tears. You can calm down. KMS California has thought of you, the Salon owner, the stylist, the consumer.

 

–