As you know, I manage a retail shop/salon. I have been in the customer service/sales industry for over 20 years and in the beauty biz for over 10 of those years. With today’s tale, it may seem like I am giving off the impression that I am the “guru on the mount” of customer service and sales and that is not my intent. That being said, I am good at what I do. Yeah, I said it. I know my product. I keep myself educated on the newest products and the newest trends in hair. I am not only my customer’s sales person – I like to refer to myself as their assistant buyer. I help our customers and clients make the proper choice for their hair care needs – be it a flat iron or a hairspray. I, like my blog, try to educate and enlighten.
Today’s tale is for salon owners and stylists. It is time to bring back customer service. It is time to bring back the sale. Bringing back the sale doesn’t mean you sell your client /customer the product that makes you the most profit and take their money. It means that you engage your client/customer. Ask them questions. Have a conversation. Find out what they are looking for, or not looking for. Ask if they are still happy with their hair, if there is something they would like to change. Find out what products they have at home and how they are using them. Seriously – it is just a conversation between two people – you do it all day long.
In our shop/salon, we sell over 25 different professional lines. We don’t carry all the lines, so on occasion I will have a customer looking for a line we don’t carry or maybe it is temporarily out of stock. When that customer asks for a line I don’t carry, I always ask them about the product they were looking for. Why you ask? If you are asking that question you have just solidified my point about customer service – back to the question. I ask them about the product they are looking for because I may have a similar product from another line that they may like. An example – Sebastian Craft Clay and Joico Ice Erratic are quite similar in texture and hold. The point is this, know your product. With proper product knowledge you can educate your customer. Take the time to tell your customer how to use the product, how much or how little, in wet hair or dry. Many times the customers I speak with have the right product, they aren’t using it properly because their stylist didn’t teach them how to use it.
Everyone wants to look good. No one wants to be standing in their bathroom hating their hair because of the product in their hair and we don’t want them hating us because we didn’t explain how to use the product. That’s right folks – while looking at their bad hair in their reflection – they are blaming their stylist or the person who sold the product. It’s true – you know you have done it too – we all have. Always be sure to ask;
– how do you like to style your hair?
– do you blow dry or air dry your hair?
– do you like to use a brush while blow drying?
– have you used a chemical straightener?
– do you have a flat iron?
– do you want volume or hold or both?
– what products have you used? How are you using them?
Asking these questions can help you pinpoint what your customer/client is looking for. They may already have what they need at home and may not need to purchase anything that day. Guess what? By being honest and listening and educating them, you may not have made a sale but you have earned their business.