Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

…knowing is half the battle

So, it happened again. I had a Rep. come in, actually, just show up out of the blue. No appointment. No phone call. No email nor a text. Oh yes, and it was on a Friday afternoon. Nothing makes me feel like I am a valuable customer than a total disregard for my time. As they waltzed through the door exclaiming that they had new products to show me that I MUST HAVE!, I let them know that I didn’t have much time to chat, because I didn’t know they were coming. …sadly,  the hint was not taken. “Oh, it’ll just take a minute!” ….hmmm, only a minute to tell me about a new product line…must not be much of a line if it only takes a minute to tell me about it. Long story short, after a quick overview, I was told it was fabulous and one of a kind. I thanked my Rep. for their time and let them know that we weren’t looking to bring in a new line until at least March, and that when we do bring in a new line, I need it to be different, to offer a product that no other line offers. It was then that my Rep. put their foot in their mouth. “This line is different! I would hate to see you miss out on this and be left behind. No other line offers a BB Cream for the hair!”. “Actually” I said, “there are lines that offer a BB Cream…” and before I could name them I was told with a laugh “I don’t think so. I think you are mistaken.”.  …sigh. It was at this moment I gave my Rep. a crash course on P.K. (product knowledge), that AG Hair was one of the first to bring a BB Cream for the hair, over 2 years ago – it’s actually named BB Cream. Soon after Schwarzkopf followed suit with their BonaCure Moisture Kick Beauty Balm. Needless to say, my Rep. had nothing to add.

 

I cannot tell you how many times this has happened to me. A Sales Rep. coming into my shop, guns blazing about a new product, with no appointment or call made, interrupting my time and my answers for that matter. The worst part? Their lack of product knowledge, not just about their “new product”, but of the other products out there that may be the same or comparable. So today, my tale contains a little list for the Sales Reps.. Don’t get me wrong, there are some FABULOUS Sales Reps. out there and I am blessed to have some of them. Appointments are made and kept, texts and emails are answered, orders are taken care of, proper product knowledge is given and many friendships have blossomed. If the above description doesn’t ring true to you, this list is for you. You’re welcome.

  • make an appointment and keep it. If possible, make the appointment for the same day and time each week or biweekly. Trust me, your Salon’s will appreciate it and it will make your job easier.
  • if you cannot keep your appointment, let us know. Text us. Send us a message via Facebook. Tweet us. SnapChat us if need be. In this day and age, there is no excuse for a no show.
  • when you have a new product to show us, let us know ahead of time. There are many times I do not have extra help in the shop, so if a customer comes in, they take precedence. If you want my full attention, let me plan my schedule so I can do just that.
  • when presenting your new products, it helps to have them with you. I understand that many companies do not offer samples like they used to, but a tester helps. So I can smell the product and actually try it, feel it and play around with it, even if it’s for a minute. I cannot sell what I do not see, or know for that matter.
  • THIS IS A BIGGIE!!! when telling me about the new products, give me a reason to retail them. The majority of the time all products are seen as Salon tools or back bar items. Yes, we are in a Salon. We are also in a retail environment, which can be the bread and butter of a Salon. Sell me the value of the product, so I can in turn sell it to my customers and the Salon’s clientele. ….pssst…the more I retail, the more I order and in turn, the more you make. Just sayin’.
  • never assume you know everything about products. When you are told that another line has a similar product, the proper answer is “Oh. I hadn’t realized. Can you tell me about it?”. TIP! – laughing and telling me I don’t know what I am talking about or telling me I must be mistaken insults me a little and makes you sound like one of the mean girls from high school and makes you look like an ass. Plain and simple.

 

Here’s the deal. If you are a Sales Rep., you gotta know your competition. You gotta. Educate yourself on the other product lines out there, not only to increase your sales but to save yourself the embarrassment of having egg on your face.

 

Timing

That Girl in the Red Coat

 

Beauty, Hair Care, health and wellness, That girl in the red coat, Women

Monday Motivator – Schwarzkopf BC Color Freeze CC Control Cream

It’s Monday. Again. The days are getting shorter, the wind is getting colder. Many people I run into are pretty glum. Well Beauties, for today, I can turn that frown upside down. I was given a FAB! product last week and as I received it I also heard my favorite phrase “Sara, give this a try and tell me what you think.”. Well, here’s what I thought…

 

For anyone who colors their hair, and loves their reds, purples and vibrant shades, meet your new bestie.

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Schwarzkopf BC Color Freeze CC Control Cream

First and foremost, the scent is heavenly. I found myself shaking my head like the girl in the “Gee, your hair smells terrific” commercial just so I could smell my hair. (for anyone over 40 – you get me.). This gem of a product is a weightless leave in cream that offers complete control with the added bonus of heat protection. BC Color Freeze CC Control Cream adds moisture while improving your hair’s elasticity and strength. Oh yes…and it offers 48 hours of frizz control – I knew that would grab your attention. For best results, apply evenly to damp/towel dried hair, apply desired styling products then style and blow dry as usual. Color Freeze CC Control Cream creates an even surface on your hair for an even distribution of your styling products – much like Schwarzkopf’s BC Moisture Kick Beauty Balm

https://thatgirlintheredcoat.com/2015/06/22/monday-motivator-schwarzkopf-bc-moisture-kick-beauty-balm/

 

Schwarzkopf Bonacure has always offered a Color Care line. For all those who are die hard BC fans, no need to worry. The Beauties at Schwarzkopf wanted to create an even better product line to protect your investment in yourself and your hair color with their new pH Balancer Technlogy. Working with Lactic acid and Calcium Hydroxide, pH Balancer Technology tightens and stabilizes the hair’s matrix at it’s optimal pH of 4.5 = locks in color pigments for ultimate color perfection and anti -fade effect. Check out http://www.schwarzkopf-professional.ca for more tips and information.

The BC Color Freeze family of products also includes;

Color Freeze Sulfate free Shampoo – for long lasting color retention & vibrancy.

Color Freeze Rich Shampoo – for over processed tresses.

Color Freeze Silver Shampoo – for our blonde and silver Beauties

Color Freeze Conditioner – perfect for daily use.

Color Freeze Spray Conditioner – a leave in spray that helps with tangles and adds brilliant shine.

Color Freeze Treatment – a weekly conditioning treatment that provides in depth care that strengthens and smooth’s the hair’s surface.

Color Freeze Gloss Serum – revives dulling color, reduces frizz, helps to prevent breakage and adds instant shine. Can be used in damp hair or on dry hair.

Beauty, Hair Care, health and wellness, That girl in the red coat

Monday Motivator – Schwarzkopf BC Moisture Kick Beauty Balm

Hello Beauties! Yes, it’s Monday once again…no need to pout. I have a gem of a product to ensure a great hair day for you today and everyday this week. Meet Schwarzkopf’s BC Moisture Kick Beauty Balm.

Beauty Balm

 

BC Moisture Kick Beauty Balm is created for normal to dry hair, straight, wavy or curly. It balances the moisture content of your hair and ensures an even and supple hair surface, just as a BB cream works as a base for your makeup. With it’s weightless formula it can be used daily. This gem works as a moisturizer, styling balm and offers heat protection. I have baby fine hair (just lots of it) so many products can easily weigh down my hair, this is not one of those products. Schwarzkopf’s BC Moisture Kick Beauty Balm left my hair soft and added some body. I used it on it’s own and with mousse, and was pleased with both results. On it’s own, I had soft body. The Beauty Balm is a great primer for any styling products so when used along with my mousse, I achieved great volume and control for my styles.

For best results, BC Moisture Kick Beauty Balm is meant to be used on clean damp hair. Comb through your hair or spread through with your hands – which ever you prefer. * A little goes a long way – for medium length hair, use about the size of a quarter. Emulsify in your hands, put through your hair, then blow dry. If using with another styling product, always apply BC Moisture Kick Beauty Balm first.

The smell is clean and fresh and doesn’t overpower the scents of any other products you may be using. It helps to detangle and aids in drying time. With it’s heat protection it helped my bleached blonde locks look a little less fuzzy after blow drying. I have to say, this gem has been a welcome addition to my hair care routine, it will be for you as well.