Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

Product placement

Every day I meet a woman who hates her hair. Everyday. The feel of it, the look of it, the texture of it, the length of it, you name it, there is something about their hair they just do not like. The commonality all these women have – they loved their hair when they were in their stylist’s chair. As every woman knows and few will admit – when you are having a good hair day, you love  your reflection and you feel like anything is possible. These women loved their hair the rest of the day. They received compliments in the express check out at the grocery store and from the clerk at the drive thru window. They received compliments from their loved ones at the dinner table and couldn’t help but to try to catch their reflection where ever possible. They woke up the next day, excited to do their hair and take on the day…and that is when it all fell apart. The compliments from the previous day became a distant memory and their belief that anything was possible all but vanished because after 30 minutes, they couldn’t style their new ‘do and they began to feel like a failure, they began to feel stupid that they couldn’t even accomplish the most simple of tasks, like styling their hair. All because they never received a proper product consultation from their stylist. That’s right, I said it. As a stylist, when you teach your client about what products to use and how to use them, 90% of your clients will be able to achieve the same style at home and will continue to have the same confidence in themselves that they had in your chair.

Everyday, and I mean everyday, you will find me teaching a woman how to use the product she already has. As you know, I manage a retail shop/Salon. I carry over 25 professional hair care lines and I love to sell. That being said, when a customer, lady or gent, comes into the shop with a concern over their hair, I always ask what they are using and how they are using it. Many times they are using the proper product, just using too much or too little of it. Sometimes the product they are using is not the proper product for the style they are trying to achieve. When I explain this to them, the first thing they always say is “why didn’t my stylist tell me?” – a question I often ask myself.

For all the stylists, Salon managers and Salon owners, our beloved industry is based on service, customer and client service. Educating our customers and clientele about their hair – not only cutting, coloring and styling. A key component to the consultation is being overlooked, the product and styling consultation and the retail sale. For those familiar with my Salon tales, you know I am a firm believer that retailing in the Salon is a must. It adds to the Salon revenue, it adds to the credibility of your stylists and it helps your clientele keep the look, feel and style of their hair after they leave the Salon. When they love their hair, they love you. When they hate their hair, well…you may be off their Christmas card list.

I have heard from many stylists that they don’t have time to retail products. I am here to tell you that you do. You have your client in your chair for a minimum of 45 minutes. You are chatting with them the whole time they are in your chair. You are reaching in front of them or around them for the products you are using in their hair. Many times they actually say “Wow! That smells great! What is that?” – if that isn’t an introduction to sell them the product they need for their new style, I don’t know what is. If you can talk about the Real Housewives and their escapades, you can take a moment to chat about their hair and how to take care of it. Being me, here is a little list to follow;

– while their color is processing, explain to them why using your Salon professional shampoo and conditioner are vital to keeping their color vibrant and their hair manageable.

– when your client is going for a fun and funky look with vibrant colors like red or blue, explain the importance of using the proper products to keep the colors vibrant for as long as possible. Explain to them how to wash their hair so the colors will not bleed together.

– while you flat iron their hair, use a flat iron spray and explain that it helps to protect their hair from the contact heat of the flat iron. Explain why you are using it and how much use.

– when curling your client’s hair, explain to them the difference between your Salon professional curling iron and the curling iron’s you can find at the department stores. Let your client know that the heat and quality of your Salon professional curling iron is the reason why their curl lasts.

– explain what the product is that you are using and how to use it. For example, if you are using a root boost, explain to your client it is to be applied at the root on damp hair before you blow dry.

– be sure to let your clients know that all your products are unisex – that anyone, man, woman or child can use them. I have met many men who loved a certain product but thought they couldn’t use it because their wife used it, and vice versa.

– when applying a conditioning treatment, explain the importance of it and the importance of using one at home on a weekly basis – especially for your high lift blondes.

– for your girls with curls – explain how they can embrace their curls with the proper products – that humidity resistant products will combat their frizz, there are gels and creams for curl definition and retention. That there are lines out there specifically designed for curly hair.

Take the time that you already have to educate your clients about their hair, plain and simple.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.