Beauty, Business, communication, Hair Care, That girl in the red coat

Holidaze

I know the calendar reads September. For yours truly, it’s read December since about May. My final Christmas orders have been placed, shipping dates have been strategically chosen, requests have been approved to have invoicing split into separate months for larger orders. Plans are being made on how products will be displayed and what shelves will be moved where. The shop’s holiday draws are being planned and packaged. Advertising idea’s are in the works. Parties are being planned.

Today’s tale is for Salon owners, Managers and Stylists. The holiday season is upon us and we are entering crunch time for ensuring that the next few months are as profitable as possible. When planned and executed properly, the potential profits from retail during the October – December months can reach the thousands, even the tens of thousands. Yes, you read that correctly, and yes, it is possible. I know it is possible because I have done it. Think of what that could do for your staff, yourself and your business. I’ll give you a minute to visualize.

Before the panic sets in once you realize it’s October in a few days, take a breath, and another. You still have time to make this your Salon’s best holiday retail season ever. (until next year). For many Salon owners, Managers and Stylists that aren’t used to retailing products, it can seem overwhelming and you may feel like you are in a daze and have no idea how to begin your adventures in Holiday/Christmas retail. Being me, I have compiled a little list for you, a “how to holiday” for your Salon if you will. You’re welcome.

  • Call your Sales Rep’s. They all have copies of their distributor’s Christmas/Holiday flyers containing all the deals available
  • Request an email of all sales and deals available – in case a deal in no longer available or a change needs to be added, it can be done A.S.A.P. from wherever you may be, at any time. As the holiday season approaches, and product availability starts to dwindle – it is first come, first serve.
  • Speak to your Sales Rep. about splitting up larger orders into two shipments, one for October and one November. With two shipments comes two invoices = larger orders aren’t such a hit to your pocket book. *If retailing is done properly, once November’s order arrives, you have sold out of October’s shipment which will now pay for November’s.
  • All distributor’s offer net 30 days for payment. Many will change payment terms to net 60 days – another way to give yourself some breathing room and give you the ability to bring in more product.
  • Ask for samples of products that you can add to all your customer’s and client’s bags. A foil sample of a shampoo or a conditioner goes a long way.
  • Request retail bags with every order. Distributor’s will add them to your order at little or no cost to you. It’s a win/win – your clients and customers get a pretty bag for their purchase and the distributor and your Sales Rep. get free advertising for their products.
  • Offer free gift wrapping with every retail purchase. With the free bags you’ve received from the distributor’s and your Sales Rep., all it will cost is a few dollars of tissue paper and ribbon from the dollar store.
  • Check your reward points! Matrix, Joico and Goldwell/KMS, to name a few, have an excellent rewards program. You can redeem your reward points for free products that you can in turn use as daily/weekly holiday draws. Psstt…you can redeem points for FAB! full size products, curling irons, purses, jewelry and electronics.
  • Get your Salon on Facebook. Keep your page professional – only post new product arrivals, new sales or Salon specials. Post pictures of before and after pictures of your client’s new colour’s and cuts (with their permission). Start a Facebook contest – once a certain amount of likes have been reached, a gift card/gift certificate will be awarded to a lucky Facebook page “liker”. In my personal experience, our shop’s Facebook page has brought in new retail customers and new clients for the salon. Our Facebook page has also introduced me to new community organizations that we have donated to and local businesses that I now cross promote with. Pssst….a Facebook page = free advertising!
  • To keep your shelves looking full, separate some of your holiday packs to use as open stock. Sell them for $1.00 – $1.50 less than suggested retail – your clients/customers get a deal and you make a profit, again, its a win/win. *Many holiday packs come with a complimentary product – do not sell the complimentary product, put it aside to give as a free gift with large purchases, or to brighten someone’s day.
  • Many hand cream’s come with a complimentary tester. Keep the tester at the front counter, right by the register, or while your client’s color is processing -ask her if she likes the scent, then offer for her to try some. 8 out of 10 times, she will be purchasing some on her way out. Again, I know because I see it happen everyday. Yes. Everyday.
Retail is vital for the success of a  Salon. Not only does it add revenue to your Salon, it adds integrity to your Salon’s reputation and adds to every client and customer experience. It adds integrity to your Salon’s reputation because it shows you stand behind and are confident in the products your Salon uses. Selling the product you use on your client ensures that their new color will stay vibrant and that your client can achieve their style on their own. 9 out of 10 times, taking the time to teach your client about the products being used and how to apply them will guarantee the sale. Once you see the rewards to your Salon, your clientele and your customers of adding retail to your Salon during the Holiday/Christmas season, I can guarantee that retail will become a year ’round event.

 

 

 

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

Tales of Truth – the Christmas edition

Gather ’round Ladies and Gentlemen, boys and girls, it’s time for the annual Christmas edition of That girl in the red coat’s Tales of Truth. It is only the 2nd day of December and some strange happenings have been going on. I know there is such a thing as Christmas spirit…I do believe that it has more to do with too much consumption of Christmas spirit.   …wait for it….there you go.

– The phone rings. I answer with my standard greeting only to hear “Yeah, Hi. Do you have my favorite Shampoo in stock?”. I ask “Which Shampoo are you looking for?”. “Oh, come on! You know which one! I am in there all the time. You know me and I know you remember. Just put one aside and I will see you later.” then she hung up. …I am still wondering if she came in….

– This year, many of the Christmas packs come with  a free hairspray or styling product. I had a very irate woman demand why the Christmas pack she wanted didn’t come with the hairspray she prefers. When I explained I didn’t know why the company chose that specific hairspray, she told me that if I was a better manager, I would find out. …I can honestly say, I just stared at her for a minute.

– We have a return policy at Christmas that as long as the package is not opened, the product may be returned/exchanged for another product after Christmas. I spent 15 minutes explaining why I cannot take back a hairbrush after it has been used, to which my customer answered “How am I to know if it’s no good if I can’t try it?”. So, again,  I explained about health codes, etc. and asked her if she would want to buy a used brush to which she said “No, I wouldn’t, but maybe someone else would.”. ….sigh

– During the Christmas season (and all year through), when a customer or client spends more than $75.00 we offer a free product with their purchase. I do not advertise I do this. I think it’s a nice surprise for them. I had a woman refuse her free retail size bottle of styling product because it wasn’t advertised and she didn’t want anyone thinking she stole it.

– I have had to remove the complimentary product from a Christmas pack because a woman thought her friend didn’t deserve a free hairspray since getting a shampoo and conditioner is enough. …the only thought that went through my head… “paging Dr. Seuss”

– At our shop, every month we have a monthly draw. Anyone can enter, no purchase necessary. During the month of December, we have weekly draws. As I was ringing through a customer’s purchase, one of my regular customers came in to fill out a ballot – she was in the neighborhood and knew our weekly draws had begun. After she left, as I handed my customer her purchase and her receipt, she told me that she should be allowed to fill out two ballots since she bought something. She didn’t think it was fair “that other lady” got to fill out a ballot and didn’t buy a damn thing. …I found myself wondering if she was related to the lady mentioned above.

 

Well my Beauties, it is the 2nd. of December and a full moon is on it’s way, so I am pretty sure I can promise some more Tales of Truth are on their way.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.