Yours truly has been in the customer service/sales biz for over 30 years. I have sold everything from luxury cars to hairspray, shoes to gourmet food items. Training, product knowledge, product testing, having the right person for the job, having a strong sales team and a firm yet fair management team are vital to any business’s success. All of the above factor into the image you want your business to convey, be it a car dealership, a shoe store or a Salon. Dress codes are put into place, policies and procedures are followed to convey knowledge and professionalism to the customers and clients. The proper lighting, shelving and product placement are mulled over until they are just right. Phone scripts are followed for consistency. The list is endless.
A few weeks ago I was contacted asking for my opinion on an Infographic. It was an Infographic on “curb appeal”. When we hear the term curb appeal we automatically think of selling houses. Graphic House Inc. , http://www.graphichouse.com gave yours truly a light bulb moment. Curb appeal has a huge impact on businesses as well. Business owners spend thousands of dollars on their image, their social media presence, their products and their store layout yet many times their outside image falls to the way side. Think of it this way, if your business looks disheveled from the outside, more often than not, the customer will assume the inside of your business is the same, if not worse and will not come in.
To give you a how to if you will, here is the link from Graphic House Inc. I was telling you about;
I have personally washed windows in 4 inch heels while managing a Salon. I have swept more front stoops than I care to remember. I have picked up trash that was not mine because it was in front of the shop. I have spoken with landlords about painting parking spaces for wheelchair accessibility. I have watered plants and planted greenery to make shops more welcoming. It takes a few moments of everyday to keep it clean and appealing. A fresh coat of paint may cost you a few hundred dollars. Trust me, invest a little and your sales will follow. A little bit of effort goes a long way. The more appealing your business looks from the outside, curiosity will spark and more people will want to see what’s going on inside.