On September 10th, yours truly had the pleasure of attending Joico Canada’s Fall Trend Show. As always, I was not disappointed. If you are not familiar with Joico, it is time to get on a first name basis with this brand. The brand, in my not so humble opinion is top notch. From their color line to their retail line to their education, Joico has all the bases covered.
This year’s Fall Trend Show exposed us to new coloring techniques, updated cutting techniques and my all time favorite, a focus on increasing retail sales and client retention, all in a relaxed yet exciting manner. Joico Canada’s Senior Education Sales Advisor Megan Nevins, a stylist herself was able to convey the importance of social media presence while giving step by step instruction on how to best utilize social media in the Salon. A segment was focused on the importance of retail in the Salon, and Megan reiterated my philosophy that if you are a stylist, you are a salesperson.
Cutting techniques explained in layman’s terms as to not overwhelm new stylists. Color techniques shown, step by step, explaining how not to run into a problem and if a problem was to arise, how to correct it.
The platform artists April McDougald, Marc Galati and Chad Demchuk made the audience feel like we were having a one on one private lesson, they left us feeling like we could achieve all they had achieved and continue to achieve in their careers. Find them on Instagram to see their fabulous creations. Trust me, you won’t regret it.
Marc Galati -@marcgalatihair
April McDougald – @heartsoulhair_aprilmcdougald
Chad Demchuk – @chaddofficial
…the end result = FAB! color and cuts.
For Salon Owners and stylists who are craving something new, Salon support via education and/or retail support, it’s time to fall for Joico.