Beauty, Hair Care, That girl in the red coat

Fall for Joico

On September 10th, yours truly had the pleasure of attending Joico Canada’s Fall Trend Show. As always, I was not disappointed. If you are not familiar with Joico, it is time to get on a first name basis with this brand. The brand, in my not so humble opinion is top notch. From their color line to their retail line to their education, Joico has all the bases covered.

This year’s Fall Trend Show exposed us to new coloring techniques, updated cutting techniques and my all time favorite, a focus on increasing retail sales and client retention, all in a relaxed yet exciting manner. Joico Canada’s Senior Education Sales Advisor Megan Nevins, a stylist herself was able to convey the importance of social media presence while giving step by step instruction on how to best utilize social media in the Salon. A segment was focused on the importance of retail in the Salon, and Megan reiterated my philosophy that if you are a stylist, you are a salesperson.

https://thatgirlintheredcoat.com/2014/05/20/if-you-are-a-stylist-you-are-a-sales-person/

Cutting techniques explained in layman’s terms as to not overwhelm new stylists. Color techniques shown, step by step, explaining how not to run into a problem and if a problem was to arise, how to correct it.

The platform artists April McDougald, Marc Galati and Chad Demchuk made the audience feel like we were having a one on one private lesson, they left us feeling like we could achieve all they had achieved and continue to achieve in their careers. Find them on Instagram to see their fabulous creations. Trust me, you won’t regret it.

Marc Galati -@marcgalatihair

April McDougald – @heartsoulhair_aprilmcdougald

Chad Demchuk – @chaddofficial

…the end result = FAB! color and cuts.

For Salon Owners and stylists who are craving something new, Salon support via education and/or retail support, it’s time to fall for Joico.

Beauty, Business, Fashion, Hair Care, That girl in the red coat, Uncategorized

Taking a Tour

On June 2nd., yours truly took a little tour to The Cambridge Mill in Cambridge Ontario to attend the Spring Trend Tour show sponsored by Joico and Piidea Direct.  Inspiration was promised and inspiration was delivered…from the choice of venue to the artistry displayed on stage.

I arrived to warm hospitality from the staff at the Cambridge Mill, hot coffee and a glorious view while waiting for the show to start.

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20140602_093508 The view from The Cambridge Mill

Once at my table the music pumping, the lights flashing, I knew I was in  for a treat. The show began with a student competition and let me tell you, these students GOT IT! Great styles and structure to the cuts and creations and color. I cannot wait to see what the future holds for these young stylists and their clients.

IMG_20140602_103820    20140602_102620  Yep! Created by students!

After the student competition we were treated to some great cutting and color techniques using Joico and ISO color from Marc Galati and Darci Armstrong. True professionals and artists, who touched on all aspects of having a client in your chair, from foil placement, understanding your client, helping your client achieve their desired look and in my opinion the most important, making sure that you sell your client the proper products to protect their investment in themselves.

20140602_112340    Marc Galati

20140602_103214    Darci Armstrong

After a scrumptious lunch that included the best ever beet salad I ever had, wraps, sandwiches and tasty treats for dessert we were in for a real treat. Monika Lombardi took the stage with her creations for the gents of all ages. It was a wonderful addition to the show as, for those of you who follow my Salon Tales, our gents do not get enough attention and they are a huge market that needs more attention. Great barbering techniques were displayed and taught by Monika, as were styling techniques. Monika gave a step by step walk through of each technique she was utilizing. Another true professional and artist. I cannot wait to see what the next trend show will bring!

IMG_20140602_160233 Monika Lombardi

IMG_20140602_160044  All the creations

For those of you looking to change it up at your Salon, or are thinking of dabbling in more vibrant colors and creations, I recommend Piidea Direct and Joico. To be clear, I am not receiving any type of stipend. The reason for the recommendation? I am a manager of a Salon and retail shop which means I am also a customer. I am a customer that needs product, color and support and I receive all three from Piidea and Joico. Free education, support 24/7, samples for our back bar and our clients, even complimentary retail bags for our clients and customers…and awesome Sales Reps., like mine.

IMG_20140602_160557  Melodie Hergott – Sales Rep Extraordinaire! …and yours truly.