hairjoi

Here we are Beauties! It’s Monday. It’s July. It’s 9 a.m. in my neck of the woods and it is HOT! Tropical temperatures have decided to set up shop. The humidex and our tresses are on the rise, by the second. Before you wrap your hair up in a top knot and to save you from the scavenger hunt through all your closets trying to find a hat, I have something for you! Picture yourself on a beach and as your cabana boy hands you your margarita, you catch your reflection in your glass. Your hair looks fabulous and you feel like a Hollywood starlet. Ladies, you can feel like this everyday. Let me introduce you to the newest addition to the Shake series by the beauties at Joico….meet Beach Shake!

For all the lovers of Sea Salt Sprays, this gem is for you! Beach Shake allows you to achieve a tousled, sun kissed, just left the seaside style to your hair. Formulated with Coconut and Sunflower Seed Oil plus a touch of bees wax, Beach Shake delivers a nourishing, hydrating shine with out any crutch or stiff strands. *the key is the aerosol…most sea salt sprays/texturizing sprays are in a pump bottle, which can be tricky to apply and control and tends to leave the hair too wet in places. Here are some more perks to Beach Shake;

quick drying formula
delivers a silky sheen without the “crunch”
hydrates the hair
delivers a touchable finish
you can restyle with ease
smells like the tropics
can be applied to damp or dry hair
formulated for medium to thick hair (any length)
Color Safe

For optimum results; use on dry hair. Hold the can about 6 inches from your hair, spray lightly. Lift layers of hair and let the Beach Shake mist fall through each layer. *avoid your roots. Allow to air dry. If you are pressed for time, use a diffuser to speed up your drying time. If used on wet hair, you will achieve a softer look.

It’s Monday. You may live in the downtown core of your city, far from the beach. You may be sitting with your toddler in a plastic blow up pool. Maybe your at the laundromat because your only day off is a statutory holiday. No matter where you are on this fine Monday, thanks to Joico Beach Shake, every time you catch your reflection and each time a breeze passes through your hair, you can feel like you are on vacation.

The alarm has rung. You’ve checked your phone. You’ve checked your calendar. You double checked your child’s school calendar. It’s true. It’s Monday. Before your ruin your perfectly painted cat eye and let your mascara run into your latte, I bear great news! News that will ensure yet again, you will have a good hair day every Monday. The Beauties at Joico Canada sent yours truly a true gem. You all know how I adore Joico Kpak Color Therapy and their divine Revitaluxe treatment … a little reminder for you … https://thatgirlintheredcoat.com/2016/07/12/luster-licious/

Well…do I have news for you! Meet the newest addition to the Joico Kpak Color Therapy family….

Kpak Color Therapy Luster Lock!

Where do I begin? Luster Lock is a multi-perfector daily shine and protect spray. This baby packs a punch yet is gentle enough on hair to be used daily. Created for all hair types, textures, length and color. The first time I used this I could feel the difference in my hair as I was blowdrying…less tangles, less snapping of strands (bottled blondes know of what I speak) and my hair felt so soft…the same softness I feel after I leave the Salon kind of soft. The secret is the dual phase formula. It creates a lotion like dose of nourishment with each spray to deliver;

Strength = each strand becomes twice as strong
Instant detangling = brushes and combs glide through your hair with ease
UV protection = less color fade with the sun’s rays
Thermal protection = less damage from the heat of your blowdryer
Reduction to split end appearance
Soft, smooth, shiny, frizz free hair

Joico Kpak Color Therapy Luster Lock was tested on red hair – and as we all know, red is the most difficult color to keep intact. ( the red molecule is bigger than most = harder to penetrate the hair’s cuticle). Paired with Joico Kpak Color Therapy Shampoo, Luster Lock Spray locked in the red color to offer 89% color vibrancy after 10 shampoos! Think about that for a minute…if Luster Lock can keep a red vibrant, just think what it can do for your hair color.

Just give the bottle a good shake, apply to damp hair, blowdry and voila! You will step out of your bathroom feeling like you just stepped out of the Salon. Vibrant, shiny, smooth hair…sounds like a great start to the week if you ask me.