Joico. A name I am sure you have heard before. If you are a child of the 80’s you definitely know Joico’s product Ice Mist…the reason for all the mile high bangs in every school year book from ’85 – ’89. Fast forward twenty years and Joico is still going strong and JoiFix Firm (Ice Mist’s new name for the new century) is still holding up hair everywhere.
Joico is an awesome product line, plain and simple. It offers something for everyone and for every hair type. You have thick/coarse hair? Joico Silk Result for thick hair is your answer. Is your hair limp and lifeless? Joico BodyLuxe is your new best friend. Dry/damaged hair? Meet Joico KPAK. You are a vegan and only use vegan products? Joico Structure is right up your alley. Joico color codes their lines so it is easy to find your favorite…great for those who tend to be a tad OCD.
I could go on and on raving about Joico and all it’s products. Instead, I have compiled a list of the Joico favorites that fly off my shelves. I must admit, some of them are my favorites as well. What can I say? I was a child of the 80’s.
Joico JoiWhip mousse – an alcohol free mousse that offers awesome volume and great hold. A little goes a long way. Dispense an amount about the size of a small kitchen egg – seriously that’s all you need…a personal favorite of mine for over twenty years. Yes, I said twenty.
Joico KPAK – the entire KPAK collection is terrific and is formulated to strengthen the weakest of strands. Imagine your hair as a puzzle with pieces missing. The KPAK products are those missing pieces. It actually helps to rebuild your hair…and it smells terrific. (gold bottles)
Joico KPAK Revitaluxe – I cannot stress this enough…MIRACULOUS!!!! The newest addition to the KPAK family. This conditioning treatment restores the hair’s porosity, adds moisture, strengthens in between each use and makes your hair feel like it did in your youth. Every customer/client I have given a sample to comes back to buy it. It is that good.
Joico BodyLuxe – a line for fine hair to add volume. I have had women come back and hug me after buying this shampoo. Enough said. (green bottles)
Joico Moisture Recovery – a line for dry hair and is light enough for fine hair and strong enough for thicker hair. (blue bottles)
Joico Daily Care Treatment Shampoo – this baby helps maintain a healthy scalp. Quite nice if you tend to be oily and some clients have found it helped with dandruff. (grey bottles)
Joico Silk Result Iron Smoother – Joico’s answer to a flat iron spray. Lightweight and not at all sticky. Adds shine and protects your hair from the heat of the flat iron. (copper bottles)
Joico Joimist Medium Hairspray – a workable hairspray that doesn’t get sticky and won’t weigh down your hair and is Humidity Resistant!
Joico ICE Spiker – a styling glue – awesome for faux hawks and mohawks. Pair this with JoiFix Firm and your hair will withstand a hurricane.
I could go on and on, however I am a mother and a wife and Glee starts tonight. One more thing I will add is this little known fact about Joico…Joico is committed to the environment. Check out their website Joico.com and you will see the Wind Project, the Carbon Offset Program and their Eco Packaging Plan. An awesome company with awesome products, plain and simple.
4 thoughts on “Bringing Joico to the masses”
Really? The new formula sucks ass! It doesn’t even work half as good as the old ICE Mist. I wish I had had some warning that it was being discontinued, I would have bought every bottle I could find. I have half a bottle left now of ICE Mist and I use it only on my bangs and the new crap on the rest of my hair. It goes on like water and actually takes the curl OUT of my hair. I have had to learn to use it so that it doesn’t flatten all the curls I put it. I am presently looking for a product that holds my hair the way ICE Mist used to. Whoever approved this new formula at Joico should be fired!
Give Paul Mitchell Freeze and Shine a try 🙂
They have changed the Joifix Firm and it doesn’t work very well at all anymore. Very disappointed as I’ve been using it since, well, the 80’s
Is there a product that will cause hair to grow on a bald head??