“So…is this product good?”. A question I hear at least ten times a day. All professional salon products are “good”. Are they all good for your hair? Now that is the question.
I am a firm believer in the client/customer consultation. Not only while you are sitting in a stylist’s chair but on the salon/retail sales floor. Most people who venture into a Salon for hair product either have no idea what they are looking for or have been given the wrong information about the product that they think they want for their hair. Maybe their best friend loves it, or they read about it on the internet or saw it on You Tube. This is why a consultation is needed, asking your client/customer the right questions to be sure they are getting the right product and will continue to love their hair or if you are lucky…to help them begin to love their hair. (The best feeling…watching someone’s eyes come to life as they picture having great hair.).
The major reason most people think a certain hair product is “crap” (their term…not mine) is because they are not applying it properly or because it is the exact opposite of what they want.
– A woman tells me Joico Erractic Clay is horrible and doesn’t smooth her hair at all. This woman has a shoulder length bob. Joico Erractic is an AWESOME Molding clay, meant for texture and spiky, fun looks. You see her friend raved about it so that is why she bought it. When I asked what her friend’s hair was like I found out her friend had short spiky hair. Once I explained why her friend may have liked Erractic so much, I showed her the Joico Kpak Smoothing Balm. It is meant to be put on damp hair before blow drying to smooth the hair and it is humidity resistant so it helps to combat frizz. I explained what humidity resistant meant (seals hair cuticle shut) and why it is important to look for that when wanting to achieve smooth frizz free styles. Now she knows Joico is a great product line with something for everyone.
– A woman tells me that the OSIS hairspray doesn’t hold at all and she hates it. So I ask her which hairspray she is using. (OSIS has 3 aerosol hairsprays). It turns out she was told by her stylist to use OSIS Elastic which is a soft hold hairspray. This woman wanted a firm yet workable hold. I told her she needed the OSIS Session hairspray – awesome control and she would be able to brush her hair afterwards. She came back the next week and bought some for her mother.
– A mother and daughter come into the shop. The mother is at her wits end because her daughter’s hair is fried. I mean fried. So I ask what has she been using on her hair. I am told “only professional products”. I ask if she uses a flat iron and am told she does, everyday. I ask what, if any product does she use on her hair before she uses the flat iron. I am told she uses an oil. BINGO! I have their answer. Someone, somewhere started to tell people to use an oil on their hair before they flat iron. This is a MAJOR NO NO. Most oils do not have any thermal protectants so in essence, when using an oil on dry hair before you flat iron, you are cooking that oil into your hair. The result – fried, singed hair. Always use a flat iron spray, or at least read the bottle and make sure it states to use the product with thermal appliances or that the product is a thermal protector.
What I am getting at is this, we need to pay attention to our clients/customer needs – this is for stylists, owners, reps and sales people alike – we need to ask them questions. We need to find out what their needs are and what their goals are, what they imagine for themselves, how they picture their hair and their style. We need to be up to date on our product knowledge. Product knowledge classes are free. Pick up a bottle and read the label for goodness sake’s. Remember that thing that you used to see at a store…someone actually helping their customer…it’s time to bring the past to the present.