Make the call

Today’s tale is for the Stylist’s and Salon owners. Today’s tale is about the ever present “no show” and how it disrupts the day, if not the week at the Salon. Now, before I get a “PREACH IT SISTA!” from all the stylists out there, you may want to hold back your enthusiasm a wee bit, for today’s tale is about the responsibility of the no show – the Stylist’s responsibility.

No one likes being stood up. No one likes standing around, waiting and wondering if their client is going to show up, wondering if their client is just running late, kicking themselves for not taking the walk in that just arrived because they weren’t sure if their client was coming or not. From time to time a stylist will have a “no show” – a client that doesn’t come in for their scheduled appointment. No call. No text. No show. Not only is this a disregard for the Stylist’s time, it also is taking income out of their pocket and potentially interfering with the rest of their scheduled appointments. This is one Salon problem that has the easiest of solutions. Call your client’s the night before their appointment to confirm the appointment. It really is that simple. The Dentist does it. The Doctor does it. You can do it too.

Think about it. It’s a win/win situation. You have helped your client remember his/her appointment and saved them the ever dreaded embarrassed phone call two days later, and you now know what your following day looks like and you can plan accordingly. I know you can’t control everyone and what they do, trust me, I know. Sure, there is the chance you call and confirm the appointment and the next day you have a no show. The upside to this is that now you know that this client is not reliable and next time they want to book with you, (if you choose to let them) you know not to schedule their appointment at a peak time.

On many occasions, be it at classes, hair shows or discussions with Stylists and Reps., I have heard the same phrases, over and over;

– “I don’t have time to call my clients”.

– “I’m too busy to call my clients”

– “I don’t want to bother my clients at home.”.

– “I hate those kind of calls, so I won’t do them.”.

Guess what? Since you didn’t confirm your appointments for this week, there is a good chance that you will have time to call your clients, because without proper confirmation, the chance of a no show increases. As Stylists, you know how much your time is worth, you charge for it everyday. If you are able to ask $150.00 for a cut and color without blinking, you are able to call your client to confirm their appointment. The client is worth it, and so are you. As for the “hate those calls” – you may not like them, but many people appreciate them. No woman alive wants to forget her root touch up appointment.

I have been in the Beauty Biz for many years. I know first hand how busy Salon’s and Stylist’s can be, some days there isn’t time for a sandwich, let alone a bathroom break. I also know that we do have down time, to place orders, to eat, to have that much needed bathroom break and to make a phone call or two. Honestly, if you have time to search new up do ideas on Pinterest, you have time to confirm an appointment or two. Being me, I made up a little list, for those of you who do not know where to begin;

– Make confirming appointments part of the receptionist’s job description.

– when you are re-booking your clients, let them know to expect a courtesy call, a reminder the day before their appointment. * think about it, our clients book 4 -6 weeks ahead. Life gets in the way and people tend to forget things. More often than not, your client will be grateful for your consideration.

– If your Salon doesn’t have a receptionist, have each stylist call their own clients at the end of the day. Make it part of the nightly routine – sweep floors, clean station, confirm tomorrow’s appointments. – it really is that easy.

– Sit down as  a team and decide upon a no show rule. Many Stylists and Salons now charge a fee for a no show. *IMPORTANT* – you can only charge a fee for a no show if you have a policy in place that you confirm all appointments. Lets be fair here.

A real plus of confirming your appointments…if your client has to cancel, now you can call the clients that need to come in earlier, or that are on a cancellation list and you have over 12 hours to do it, instead of 20 minutes. Confirming appointments takes 5 – 10 minutes and can save you hours of headache. Make the call.

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