As some of you may know, and some of you may not, yours truly has returned to my old stomping grounds. Years ago, I managed the Ladies section of a shoe store. It’s not your run of the mill shoe store – a slow day is 250 pairs. This past July, the manager and owner and I sat down and I was asked to come back, and on my terms. Four shifts a week, only one late night and no management responsibilities. Just selling. Go in, do my job, go home. I explained my long term goals for my blog, my writing, my consulting and my life. I came to realize a while ago, do what you gotta do until you can do what you want to do. Plain and simple.

I have been back in the Ladies section for 6 months now, and although it was over 8 years ago when I ran the section, one thing has not changed. Women are insecure about their feet, their shoe size, what they look like and what people think. Too many women are forcing their foot into a shoe that is too small, or refusing to try on a pump because they are “too old for those now”, or, the saddest of all, buying a shoe they do not like because their partner says they like it. I may not be able to help you out of a bad marriage, or help you get your boss off your back, or get your kids to behave. What I can do is give you the “what’s what” about shoes and footwear. Here we go;

• the average size of shoe sold in the Ladies section in 2018 was a Ladies size 9 – 10. Yes. You read that correctly. 6 – 7 is no longer the average size. There is no longer any need to be embarrassed about your size 10’s ladies.

 

• Many companies offer an array of sizing, from size 4 to size 13. …and yes, the size 13’s are just as cute as the size 4’s.

 

• European Sizing – this always throws ladies for a loop.  Here’s your go to chart;

                                                                         35 = size 4 – 4.5

                                                                         36 = size 5 – 5.5

                                                                         37 = size 6 – 6.5

                                                                         38 = size 7 – 7.5

                                                                         39 = size 8 – 8.5

                                                                         40 = size 9 – 9.5 

                                                                         41 = size 10 – 10.5

                                                                         42 = size 11 – 11.5

                                                                         43 = size 12 – 12.5

                                                                         44 = size 13 – 13.5 

• Here’s a little helpful sizing tidbit – * many children’s shoes and men’s shoes are the exact same style as Ladies shoes.

A child’s size 4 is a Ladies 6

A child’s size 5 is a Ladies 7

A child’s size 6 is a Ladies 8

A men’s size 8 is a Ladies 10

A men’s size 9 is a Ladies 11

A men’s size 10 is a Ladies 12

 

• Unless you have always dreamed of having bunions and hammer toes, or both…NEVER purchase shoes that are too small, EVER. Think about it. If the shoe is too small, with every step you take, the joints of your toes have no where to go but up (hammer toe) and out (bunion). Unfortunately, for some of us, bunions and hammer toes may run in the family – try not to give them any more help.

 

• Unless you are on the beach, going barefoot is a no no. The older we get, the more support our tootsies need. The tendons supporting your arch run from the base of your big toe to your heel, and then up to your knee and they need your support. If you have ever had heel pain, or gotten out of bed and felt like you stepped on broken glass – that’s your arch begging for support. I have suffered from the evil Plantar Fasciitis and quickly learned that walking barefoot around the house was no longer an option. So I wear my Birks (Birkenstock) instead of slippers.  For those of you who just can’t imagine wearing these, give this brand a go – Vionic – created by Podiatrist’s. Their selection of sandals are cute and colorful.  I have to admit…every once and a while I wear my fuzzy slippers – I’m Canadian and our winters tend to be chilly.

• When it comes to winter boots – water proof means water proof. The boot has a water proof membrane between the soles of the boot. I want you to imagine an Oreo cookie. The cookie parts are the soles of the boots, the cream center is the water proof membrane. *** Temperature grading on a winter boot means that your foot will stay cozy and warm if you are moving or not.

 

• We all can walk in heels. We can. You have to walk like the models on the runway. Plain and Simple. Put one foot in front of the other and sway your hips and VOILA! You are walking in heels. * Walking with your feet side to side like you do in sneakers is the reason why you waver and look like a baby deer learning to walk or feel unstable. Imagine you are on the runway in Milan and strut your stuff sister!

 

• For those who wear Orthotics, do not fret. You are not doomed to wear “old people shoes” for the rest of your life. Many companies offer and array of Orthotic friendly foot wear, from sandals to heels, knee high boots to slippers. …and they are cute too. Clarks, Aravon, Biotime, Romika, Ugg…just to name a few.

Something I want you to remember Ladies. If you like the shoe, buy it. Stop worrying about what others will say or think. Stop worrying you are too old to wear certain shoes. If you like sparkles on your shoes, BLING! away. If you like the way you look in stiletto’s, wear them like you’re on your way to your personal Vogue shoot. It’s like I tell my Ladies that shop in my section, if people are looking at your shoes instead of you, you need to tell them to get a new hobby.

Be your own beautiful. …and if the shoe fits, wear it.