Do you want a sale or a customer?

Customer service. A term that we all know, a term we have all heard, a term we have all been taught. Unfortunately, as of late, a term many are not utilizing to their full potential, if at all.

It happened again today. I had a customer come into the shop and when I asked her “can I help you find what you are looking for?” it was met with a scowl and a snap of “I’ll let you know. Can’t I just look around?”. I have heard this many times and just let it roll off my back, nine out of ten times it has nothing to do with my question. After a few minutes I said “Just so you know, if you can’t find what you are looking for, many companies changed their packaging this year. Let me know if you need some help.”. She was quite happy with what I had told her. You see, she was looking for a KMS product and her stylist said it was discontinued. It wasn’t discontinued, the packaging changed and they renamed the product – KMS Flat Out anti humidity seal is now KMS HairStay anti humidity seal. She was over the moon with excitement. We got to talking about product and she ended up apologizing for her response to my greeting, telling me “I’m not used to getting service and dealing with someone who knows what they are talking about.”. I thanked her and told her not to worry about it, I know just how she feels.

You see, I am not only the manager of our retail/salon, I am also a customer. I am a customer of our distributors and manufacturers and I know how frustrating it can be when you are not being listened to or given the proper information about the product you have purchased. In my opinion (you know I have to give it), in business, it all comes down to customer service. The better the customer service the more business you will receive. Personally, when we need a product at our shop, the owner and I tend to buy from the company that offers us the best customer service and support. Back to the tale at hand.

After speaking with my customer about her hair, I found out that it was over processed at her last appointment at her salon and she wasn’t happy at all. So I gave her a few samples of the Kpak Revitaluxe treatment to try and let her know that it would help her hair look and feel better and would help repair some of the damage. I asked her what she wanted her hair to look like. I asked her what products she used at home. I asked if she liked to blow dry or air dry her hair. She laughed and said I asked more questions than her stylist. I told her that was my job, to help her find what she needed so she could do her hair and like the results. I asked a few questions and showed honest interest in her and ended up selling three products and she left smiling and hopeful, and with our Salon price list.

Take the time with your customers. Customer service isn’t just about making the sale. It is about building a relationship with your customer/client. If you build a relationship and trust, not only will you have a sale, you will have a customer.

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