Last night I had the privilege to attend a seminar. Yes, you read that right, I said privilege. I know, most people see seminars as a chore. With over 20 years in the customer service/sales game I know why most see seminars as a chore – some times you have to play a game, some times you have to role play scenario’s (that are never true to life), and most disappointing of all is when the speaker literally repeats the newest sales book word for word and tries to pass the words off as his own.(Plagiarism anyone?). From lingerie to automobiles, I have heard and seen it all. Literally. (Trust me, selling lingerie isn’t as elegant as it seems – I still can’t look at a garter belt without shuddering. As for being a woman in car sales…that is another tale for another time).

Back to the tale at hand. Last night I was invited to attend a business seminar by one of my reps, Melodie from Piidea. The speaker was eloquent, funny, informative and real. He was honest, to the point, put things in perspective, raised up his audience. His words were his own and when they weren’t, he quoted whose words they were. The gentleman I am speaking of is Kevin Agar.

What made last night’s seminar stand out above others I have attended in the past was this – it wasn’t just about making the sale or keeping the client. It was about living up to your potential, being accountable for your actions with your staff and your customers and yourself. One of the greatest aspects was that the tips he gave worked for our industry, business tips that aren’t the least bit awkward and are easy to implement. Most of all, it was about building a relationship with your clientele/customers – something I strive to do everyday. At our shop, I want everyone who crosses our threshold to feel beautiful, informed and educated. From looking around the room last night, if Mr. Agar’s mission was to do the same – mission accomplished.