What are you so scared of?

Today’s tale is for all the stylists out there. Not a stylist? You may continue reading, you may even end up telling your stylist about this blog. It could help her be a better stylist and help you and her other clients like their hair for more than two days after the appointment.

You see, most Salon’s do not put any energy or focus into their retail. Retail meaning selling the products that they use during their services, be it a pomade or a flat iron. Everyday, and I mean everyday I have women coming into our shop saying the exact same thing… “I just had my hair done a few days ago and it looked great but now look at it!!! I don’t know what she (meaning the stylist) used and I can’t do my hair.”. So, this is wear my rendition of 20 questions begins. “What shape was the bottle she used?”. “What color was the bottle?”. “Did it foam up or did it look creamy?”. You get the point.

Something I cannot wrap my head around is this. A stylist has no problem telling their client that their service will cost $185.00 but they cannot muster up the courage to ask the client if she would like to purchase the mousse that was just put into her hair for $10.95. Seriously?!? It’s a win win. The client will be able to achieve the look you have just given them and the time in between each visit, your client will be happy with her hair and in turn with you, her stylist.

I have compiled a little list for all you stylists out there of what a client sitting in your chair should never hear. I mean NEVER.

– when your client asks “What’s that your using?” DO NOT answer “Oh, just some free stuff from my rep.”. Tell her what it is, tell her how to use it, offer to her that she can buy some on her way out.

– after finishing your color service and your client asks “What shampoo should I use?” DO NOT say “Oh, just pick something up at the drugstore”. – Are you crazy? Anything but professional shampoo could fade her color and make her hair look dull and lifeless – and guess what? When that happens she isn’t going to blame the shampoo – she’s gonna blame you.

– when your client asks about flat irons DO NOT answer her with “Oh…these are for professionals only” – come on…it’s not brain surgery…if you can iron a shirt, you can use a flat iron. Besides, it sounds a little rude and kind of belittles your client.

– if your client is currently using a professional hair care line that you do not carry, do not tell her “Oh, that line is crap!”. Now you have not only made yourself look stupid, you have insulted your client. Instead, compliment her choice and offer something similar that you carry. If you are not familiar with the line she uses, keep your mouth shut and after she leaves hop on Google and educate yourself.

If you decide to sell retail (which you should), sell the client the proper product, not the one with the highest commission or profit margin. Greedy will get you nowhere FAST. Think about it, would you like to be sold something that isn’t what you need just so the salesman gets a spiff? (Spiffs are when product has a higher commission put on it because the product needs to be sold).

All the manufacturer’s from A-G to Sebastian offer free product knowledge training for all salon employee’s. They offer awesome promo’s for your stylists and your customers. I have had many of the companies give me free product for a gift basket that my shop either puts in a monthly draw or offers as a donation for local charities.

In recent years the shampoos, conditioners and styling products at the drug stores and department stores have increased their prices and quite honestly, when they are not on sale, they are only $1.00 – $3.00 less than professional salon products. I believe our clients and customers deserve to have a good hair day everyday.

What about you?

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