Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, writing

No, it won’t run itself

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You hear the chatter, you hear the laughter, you hear the hum of the blow dryer, you smell the aroma of fresh coffee brewing mixed with the scent of hairspray, you are at the Salon. The place where we come to renew ourselves, treat ourselves to some “me time”, to share our woes and our celebrations. Yes, the Salon is a wonderful place to be. Not only can it change a person’s hairstyle or color, it can change their perspective, even change their life.        It is a great business to be a part of. Yes, a business – from time to time, something that Salon managers/owners forget.

I deal with over ten reps. from different distributor’s and each time I see them we always end up having the same conversation…Salon manager/owners;

1)  not ordering retail product.

2) no rhyme or reason to staff attire/behaviour.

3) not having their orders prepared.

Always to be followed up with the same complaints from the Salon manager/owner’s – business is slow, they have “no idea” about how to make their staff behave, and have no idea what they need for the Salon.

Ladies and gents, I know beauty is fun and exciting and you always dreamed of owning a Salon and changing people’s lives. Guess what? It is also a business and it takes work, and effort, and time, and attention. When taken care of and done properly, it can  be awesome and not even feel like work. When not taken care of and everything put on the back burner, it’s gonna feel like you are on the chain gang. If your Salon is struggling and your staff isn’t performing up to par, as a Salon manager/owner, well, it’s your fault. Yeah, I said it. I am a manager of a Salon/shop and when something isn’t going right, I look at what I am doing first. (…not my favorite thing to do, admit a wrong…but this is what I signed up for). I lead by example,I am fair, but firm. I do not ask anything of my staff I would not do myself, from sweeping the floor to washing a baseboard = fair. If you show up late for a shift, you are getting a verbal warning = firm. Hey – as managers/owners this is what we signed up for. As managers/owners, we cannot be the “friend”. Yes, we can be friendly, yes a friendship may bloom after years of working together, but at the end of the day, we are the manager/owner, not the friend. If  you want to be the “friend”, you may want to rethink your position.

Salons, as all businesses, need structure, process, leadership. Your staff needs to know the ground rules, where the line in the sand is drawn,so that they aren’t always wondering what is going to happen next. They need to know that their manager/owner is taking care of the orders so they know if there will be enough color for their clients this weekend. When a Salon has structure it will blossom, because your staff only has one thing to think of, their client in their chair and the customer walking through the door.

– Staff meetings are a must, for salons with two or ten stylists. A meeting people – not a gossip fest about the newest juiciest news about your last client or a whine fest about someone not washing the towels enough.

– A staff manual is always an awesome idea. Oh calm down…It doesn’t have to be a novel. A few pages outlining the salon’s procedures for client care, the cash register, reception, pre-booking, retail sales & commissions, opening/closing procedures and dress code. Make two copies, one for the employee and one for their file. Have the employee sign both copies, for two reasons;

1) an understanding of what is expected of them and of the Salon

2) by chance, for example, the dress code is not being followed, you can show them that you know they know what is expected of the dress code…since they read and signed it. (if it happens again, now you know you have a problem). * As the manager/owner – we MUST follow dress code, at all times. Lead by example.

As managers/owners, we MUST know our inventory. We need to know how much stock we need, from color to gloves to coffee for the clients to disinfectant for the tools. There are many awesome Salon management programs out there. At our shop we use SAM by Milano and it is awesome, especially for retail. All you need is your clients name and number ( and you already have that) and this gem tracks all their purchases. An AWESOME tool for retail – in case of package changes or you can’t remember the last hairspray they bought, it’s there in their file.

You have to do the work. You need to be present and professional. A Salon will not run itself but with the right procedures in place, respect for your staff and clientele, it will begin to feel like it.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women

Fear of Heights

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We all have fears. Some have a fear of spiders, some a fear of germs and some of us, for some reason, many of us in the beauty industry, have a fear of heights…not the looking down from the penthouse patio kind of heights. The “what if no one buys it” fear of heights. Taking your Salon and your customer service to the next level.

I manage a retail shop/salon- that is not a franchise. We are locally owned and operated. In our shop we carry over 25 professional hair care lines…which , by the way, is not the norm. Most Salons retail one or two lines…well, the product is on their shelves. Unfortunately, not much selling is taking place. For some unknown reason, most stylists have no problem charging $150.00 for a color service, but cannot ask their client if they need any product for at home.  Everyday, I mean EVERYDAY, I have at least five women come into my shop who have just left their stylist’s chair at another Salon, to buy product, from me. Four out of the five said women, when asked what product the stylist used, have no idea. Don’t get me wrong, I appreciate the business and am more than happy to help anyone keep their hair looking great. What I cannot begin to fathom is why would their stylist not want to help their client with their new cut and why wouldn’t the stylist want the client to protect their investment. Yeah – I said investment. People work hard for their money and $150.00 is an investment. More importantly – clients are our billboards, our free advertising. Why in the hell wouldn’t the stylist want their walking portrait to be as beautiful as possible?

What I have come to realize over the years in my beloved industry is this. Most Salon owners and stylists are afraid. They are afraid to invest in themselves and in their Salons. Afraid that the customer won’t buy the product and they will lose money. Guess what sunshine? You can’t sell what isn’t there. What Salon owners and stylists should be fearing is not that their clients won’t buy the retail they bring in, they should fear their clients not returning because of the lack of customer service. Getting your client an expresso and a magazine while their color is processing won’t always be enough. Without explaining the importance of using professional salon products at home and how to use them, sooner or later, your client is going to start thinking it is you that is ruining their hair – because they can never get their hair to look as good as the day it was done. More often than not, people will start feeling they were played the fool.Trust me, I hear it everyday. Think about it…when you bought your cell phone the salesperson didn’t hand it over to you and say “Thanks again! Best of luck!”. We shouldn’t do that to our clients or our customers.

Before you start to think “if my client can make their hair look as good at home they won’t come back” or “no one will buy shampoo from me!” – give your head a shake and calm down. Of course they will come back. They need you to help with the cut and the color, and of course they will buy shampoo from you, they spend $150.00 for you. They trust you with their hair, I am sure they will trust your advice about shampoo. What will begin to happen is you will find they come back on a regular basis ( we will cover re booking another day…one lesson at a time eh?), and may even bring you more clientele…because you have given them 100% of your time and attention, you have given them the best form of customer service. You are helping them look good, feel good, and protect their most important investment, themselves. Not so scary now, is it?

Beauty, Business, communication, Fashion, Hair Care, health and wellness, Uncategorized, Women, writing

How do you look?

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So it has been over a week since my last tale. I could come up with every excuse in the book, the truth is I didn’t make myself a priority. As you know, I am a wife to a wonderful man and a mother to a glorious 16 year old young woman. Calm down ladies…I know I am not the only “career” mother out there…this is not a competition nor an episode of “The real housewives”…it is just a tale for today. Now, back to the tale at hand. As you also know I am the manager of a salon/retail shop. Everyday I make sure my hair is coiffed just so and my makeup applied and my pants pressed, and I look good. Yeah, I said it. What I came to realize this past week is I may have looked good on the outside…but my inside left a little to be desired.Not to sound all “Oprah”, I had given away my power. As last week progressed I could see that I wasn’t the only one.

I had a few customers that were, let say, interesting. One woman was being quite abrupt with her answers to my questions about what kind of hold she wanted from her hairspray. So, being me, I asked her if there was something I had done to upset her. She stared in silence. After about 10 seconds she said “I am sorry, I just got this new cut that I didn’t want. My stylist said I was to old for a bob and that I needed a short style.”. (I get severely pissed when I hear this, and I hear this often. Yo Stylists! Who are you to tell people that they are too old for a cut? Seriously…get a grip and become a professional). So, I assured her the cut was cute (which it was) and sold her some KMS Hair Play Molding Paste for some funky styling and she likes her hair to look shiny so we added some SOMA Prism shine spray to the mix…and I also gave her our Salon price list.

I had a customer this week that introduced herself as “stupid and useless”. I shit you not, that is what she answered when I asked “How ya doin’ today”. You see, she was trying to grow out her hair for her daughter’s wedding in the fall and gave up because she listened to the wrong people – the people who told her that a flat iron was “too complicated” for her. (Who the hell are these people?!?). I took her over to our flat iron demo display and told her to pick one up as I picked one up. We both were in the mirror’s reflection, so I told her to copy what I was doing. After about 30 seconds a smile crept across her face and she said “I can grow out my hair!”. I looked her straight in the eye and told her to stop listening to the “Can’t” people in her life and listen for the “Can” people…they are out there. They are a little harder to hear over the annoying antics of the “can’t” court jesters.

A woman has lost some weight. She has lost 22 pounds over the course of 8 months. She began to exercise. She began to eat a healthy diet in support of her husband’s health issues. She didn’t lose the weight to “show off” or “rekindle her twenties” or “to keep her marriage alive” or because she was having a “cougar crisis”. The weight loss was a positive perk of embracing a healthier lifestyle, for her family and herself. That woman is me, and yes, the above comments have been directed at me. 10 years ago, I would have listened to the nasty comments and gone and ate a cake…or two. Guess what buttercup…not anymore. I have come to realize that those who are negative, nasty or assholes – take your pick, are empty inside…plain and simple. They are so miserable that they have to pull you down to their level so no one will see how crappy their lives are. Funny thing is, they cannot even fathom the idea that no one really gives a shit, except them and others like them.

I know I say it all the time, but I was raised on Little House on the Prairie and Happy Days so get used to it. BE KIND. Raise others up, do not push them down. Your BFF gets a new cut and loves it? Love it with her. A friend is struggling with her hatred of her thighs? Go to the gym with her – don’t agree and tell her she “really needs to work on that”. A friend loses weight? Applaud her efforts and ask her how she did it. Do not  mock her and ask her “cutting out the calories trying to be a cougar?”.

“If you don’t look good, we don’t look good”. – Mr. Vidal Sassoon

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women, writing

Painting a masterpiece

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I have to do something I do not like to do. I have to sound like a mother. Yes, I know I am a mother, that doesn’t mean I like to sound like one. Today’s tale is more of a lesson, maybe a lesson you learned but have forgotten…I can only hope. Today’s lesson is this…when someone is speaking to you, listen to them. Shut your mouth and open your ears. You will get your turn to talk and believe it or not, what the other person is saying is just as important as all the little words aching to escape from your mouth.

Every day, and yes, I mean EVERYDAY, someone asks me a question about hair products and before I can finish a response, I am spoken over or get the all time no eye contact crossed arm toe tappin’ favorite “mm hmm” or “uh huh”. First of all, don’t do that, you look like an ass – may I remind you – you asked me a question. If you didn’t want me to speak to you maybe you shouldn’t have asked me a question. Second, just because some chick on YouTube said it was the “best product EVER!” doesn’t mean it is the best product EVER! for your hair. Third, do not select the words you like best that I have said and make up a whole new sentence – the telephone game has had it’s day and that day was in the third grade…last week if you are one of the ponytail yoga pant wearing women who’s turf is the school parking lot/drop off zone.

I understand that there is a lack of customer service out there and that we have all been led down the garden path a time or two, myself included…making your own candy molds kit – enough said. You need to remember something. There are those of us in the beauty biz that are professionals, that educate themselves on a daily basis, that have a passion for what we do, that will tell you the truth about products – not our truth – the truth – the facts that we have learned from our product knowledge classes and the answers we have been given. I can only speak for myself – by the end of every product knowledge class I have attended, the educator is exhausted by my questions. I ask what I know my customers/clients will want to know. If I am asking you to spend $15.00 on hairspray, I know that I better damn well know why. Trust me, I am far from perfect and make mistakes all the time. I also own up to my mistakes, say “I don’t know” when I don’t know and then find out as soon as I can. So, me being me, here is a little list for you. It can be used at your next Salon visit, dentist visit, even with your next coffee date with your bff.

– If you don’t want someone to speak to you, it is a good idea not to strike up a conversation. This tends to make the other person think you want to have a conversation.

– After you have asked someone a question, let them finish their answer – until their mouth stops moving yours should not.

– A conversation is not a game of beat the clock. If you can get your next question out before the other person has finished their answer, there isn’t a prize waiting for you behind door #1.

– If you don’t understand what the other person is talking about, tell them, nicely. “I’m sorry, I don’t follow what you are saying” is always better than “what the hell are you talking about asshole”.

– If you don’t know the answer, say you don’t know. Never pretend you know something you don’t. You will be found out and any respect you may have had will disappear.

– Listen. I don’t mean acknowledge that the other person is speaking. I mean listen to them. Don’t just nod your head silently repeating to yourself the next sentence you are going to say. Hey – you want attention. So do they.

– When someone tells you an answer other than the one you have, don’t assume they are lying. Maybe they have the proper facts and you do not – remember – just because someone is a Doctor doesn’t mean they graduated top of the class.

– As Muhammad Ali said “If you can back it up it ain’t braggin'”. If you can’t back it up – stop braggin’ and check your facts.

So there you have it. Listen. Pay attention. Be patient. Do not assume you know best and everyone else doesn’t know what they are talking about. It is best not to paint everyone with the same brush, if you aren’t careful, you will become a part of your own masterpiece.

 

Beauty, Business, communication, Hair Care, Uncategorized

Don’t know what you got until it’s gone

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Today’s tale is about customer service. Probably not the customer service you are thinking of. We tend to forget that the shop owner, stylist and the manager are a customer as well. You see, as a manager of a retail shop/salon, I deal with about 10 different reps. “Rep” is short for sales representative, although as of late many are not representing themselves or their company and the products they sell very well.

I understand all too well the stresses of being a rep. I was one in the past. I understand the frustration of  small orders, of going to a Salon time after time with no order from them. I understand the boredom of the drive, the frustration of the commute and rush hour traffic. You know what? I still made and kept appointments. I still showed up. I am the first to admit my time is precious. So is everyone else’s. I am blessed to have a few awesome reps – they make an appointment with me and keep it. If they need to change their regular time I am given ample notice and they work around my schedule. They give us free samples to use in the Salon or to give to our customers. They give us complimentary retail bags for the product we sell – the customer’s love them because they are funky and fun and it helps the reps because their product lines are advertised all over the bags – give me bags = more products ordered. They are helpful and professional and have become someone I would take out to dinner or invite into my home.

Then there are the “others”. They make an appointment and don’t show up. Days pass…no call, no email…I am left feeling like a girl waiting for a boy to call. Didn’t like it when I was 16, sure as hell don’t like it now. I have an order waiting, many times a special order I am placing for a customer and because of their no show, the customer now has to wait even longer for their product and believe me when I tell you…that isn’t always the best of experiences. In the age of email, text, Facebook and Twitter there is no excuse for a no show. Unless you are pinned under a transport truck or having a family emergency there is no reason why a rep cannot call their customer or find someway of getting in touch with them.

I had a great rep that has now moved on to other things. I will not name him but he knows who he is. He would come by every week on a Tuesday at the same time. He would email me about upcoming promo’s. If he knew a promo was almost out of stock he would call me directly to let me know and see if I needed any. He would bring samples for our customers. He would make sure that complimentary retail bags were shipped with each order. He was not only my sales rep, he is my friend. I met his replacement last week. After I introduced myself as the manager, or “just the manager” as she so eloquently put it, I told her that she would always be dealing with me and that I always have an order waiting (typed out and ready to go), I was told that Tuesday’s weren’t good for her and that weekly visits weren’t good either. I also didn’t get any retail bags. It’s a good thing I had looked over the sales flyers while I was preparing my order because I wasn’t told about one single promo. I miss my friend.

What I am getting at is this. Everyone wants good customer service. If we are a shop owner, a new mom in need of a stroller, a single dad having to buy his daughter her first bra, whomever, we all want some courtesy and kindness. We all want to feel like we are worth the time and effort and that we are being heard. It’s really that simple. Everyone’s time is as equally important as everyone else’s. For all you “others” out there, be professional. Show up. If you can’t show up – let us know and reschedule. Don’t want to come by? Then man up and ask for orders to be emailed – be sure that your office knows to mail out the bi-monthly sales flyer. Come to think of it, maybe it’s time for a career change.