Beauty, Business, Hair Care, That girl in the red coat, Uncategorized

It’s probably not the weather

November 18, 2014 That Girl in the Red Coat Leave a comment

Over the past few months, I feel as though I have been having the same conversation with different reps, Salon owners that I chat with from time to time and Stylists. Everyone says that business is slow. They all seem to be having the same problem and they all seem to have the same reasons for it. “It’s probably the weather.”. “The economy is slow.”. “It’s peak vacation season, so people are away.”. “We charge $90.00 for a color. Our clients don’t want to spend more for product.”. “My client bookings are down. I guess my clients are really busy.”. I have news for you, and you aren’t going to like it. The above excuses – yeah, I said it, excuses for the lack of business at your Salon comes down to you, your staff, your customer service, your policies and your lack of retail. Plain and simple. I say excuses because sitting around complaining about business being slow and doing nothing about it is an excuse and is lazy. *To be clear – I agree that the weather can affect sales – Mother Nature is not always our friend up here in the Great White North – a blizzard or a good ‘ol Polar Vortex will keep people at home. As for the others, well, there is always something that can be done.

I have been in the retail/customer service game for over 25 years and in our beloved industry for over 12 of those years. I know too well the struggles we can face, from product cost increases, rent increases, wage increases and competition from other Salons that offer the same services. Here’s the deal. When your Salon has procedures in place, when your staff is educated on your products and your stylists re-book and follow up with their clients and your retail shelves are stocked, your business will sustain itself, and grow. It will. *The key – you have to work at it, everyday. You have to believe in yourself and your business and what you are trying to accomplish. Being me, I have compiled a little list for you.

– Policies. I cannot stress this enough. Dress codes need to be in effect and followed. Personal calls are not for the Salon floor or the store front. Take it to the lunch room. I understand emergencies arise and a call from the school must be taken on the Salon floor. Booking your next oil change…not so much. *Remember – all your client in your chair is doing is listening and watching everything going on in the Salon…and good news travels fast….bad news travels faster.

– Make it your Salon policy to re-book every client at the end of their service. Now, I know this will not happen 100% of the time, it can happen 85% of the time – I know this because that is what our average is in our Salon. Once you explain to your client that you cannot guarantee that you won’t be booked solid 6 weeks from now, they will re-book. Let your client know they are more than welcome to cancel or reschedule if need be. In my experience, once they realize they are not indebted to that exact date, they re-book, and show up to their appointment.

– Be sure to offer a consultation to every client, new or existing. Take a minute to ask them how they are, what plans they have, if any special events are coming up. Ask them if they were thinking of changing it up or did they like their last color and style. Asking these questions makes your client feel important and that they matter. It also gives you a chance to find out what is happening in their lives – for instance, if they have a gala coming up, trying a pixie cut for the first time may not be the best idea. During a consultation you may find out about a health scare, a new medication or a new product they have been using that could affect their color service that day. Asking them “same as last time” doesn’t cut it. It doesn’t.

– Make sure your Salon is stocked with water, tea and coffee. Having a choice of milk, cream or flavored creamer, sweetener or sugar goes a long way. At our Salon, we have clients that as we are taking their coat are asking if we still have that “yummy creamer”.

– Get on Social Media. Facebook is checked before email. I update our Facebook page at least 4 times a day. It takes all of 2 minutes each time. We have gained customers and clients from our updates. I have gained new customers that drive from other cities because of the specials and the new arrival of products I have posted.

– Your Salon must retail product. It must. Before you get all “that’s a huge investment!”, calm down. I am not saying you have to have every brand and every product. You should have the products you are using in your Salon for sale to your clients. Keep 2 – 3 bottles of each product you use on your shelves, at all times. You can’t sell what you don’t have. *Think of it like this – as a stylist, would you go without having bleach at your color mixing station because “No one will probably want it”? No, you wouldn’t. The same rings true with retailing the hairspray you use at your station. Thinking for your clients instead of thinking about them is one of the biggest mistakes you can make. Retailing products works. I know. I do it everyday. Once your client/customer realizes that their hair can have the same look and hold at home that they get from you, they will buy the product.

– Provide good customer service. Talk to your clients and customers. Educate them on their hair and their products. Offer free consultations, from an up-do to how to use their flat iron. I personally have helped our customers learn how to use their new flat iron or curling iron. I have been known to flip my head upside down and from side to side and mess up my own ‘do just to show them how to do their own hair, and correct a mishap with a flat iron. If your client is not happy with the product they bought, ask them to bring it in, ask them to show you how they use it, then show them how you use it. In my experience, the product is the right product, the application needed improvement.

Following policies and procedures, re-booking and following up with clients, taking the time for proper consultations, utilizing Social Media, educating your clients and your customers and retailing products and keeping the shelves stocked, your Salon will thrive. It will.

“Whether you think you can or you think you can’t, you’re right” – Henry Ford

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Mint flavoured shoes

November 4, 2014 That Girl in the Red Coat Leave a comment

At our shop, we retail over 25 professional hair care lines, so it is no surprise to me when I have a client or customer tell me they have never heard of the particular product I am telling them about. What does surprise me is when I introduce a product or product line to a client and they respond with “They still make that? I used to love using it but…that’s an old product line, isn’t it? My stylist said it’s old and no good.”. A phrase I hear often, and quiet frankly, a phrase that baffles me. Stylists – here’s a little tip for you – if your client loves a product – NEVER tell them it’s old and no good. First of all – it’s not professional. Second, you have just insulted your client. Yes, insulted them. You have just made them feel old and stupid for using a product that they love. I am telling you this because your clients will not, they do not want to offend you or hurt your feelings. They may however, book their next appointment elsewhere.

For those familiar with my Salon Tales, you know that I take the business of beauty and customer service seriously. I believe that customer service is the cornerstone of our industry. Yeah…I said it. When proper and professional customer service is not being provided, it does not matter that you are an expert colorist and cutting expert or how many products you retail at your Salon – if your client’s opinions are being neglected or pushed aside, the only person filling your chair will be you, wondering where your clients have gone.

Everyday I have customers or clients from the Salon purchasing products. Many of the products they purchase, they purchase because they love them. They like the hold, or the shine, or sometimes they love the smell of the product. I may not think the product is the best selection for their hair care needs, but they like it. They are able to achieve the look they want at home and like the way their hair looks and feels, so I keep my mouth shut. When I am asked if there is another product I would suggest, then I offer my opinion on another product. I never, I mean never, down play their beloved product. Being me, I have compiled a little list, a “how to suggest another product without putting your foot in your mouth” list, if you will. (fitting title for today’s tale…don’t you think?…wait for it…there you go).

– when a client is looking for a new hairspray, first things first. Ask them what it is about their current hairspray they aren’t happy with. Ask them what hold factor they are looking for, if they want a little shine or frizz control. Telling them “it’s about time you changed hairspray!” – not a good idea

– when a client comes in asking for a product from a line that you deem “dated”, do not judge. It may be an old line to you, your client may have just learned about it, so it is new to her.

– when a client comes in looking for the latest and greatest product, before you sell it to them, be sure it is meant for their hair type. Selling a woman the newest curl defining cream when her hair is poker straight is unprofessional, plain and simple. Think about it, she will get home with dreams of curls just to end up locked in her bathroom with a matted mess. Trust me, I am all for making the sale – when it is done the correct way.

– if your client is misinformed about a product, take a minute to explain the proper use of the product, educate them. Flip the bottle over and show them the product description, and the directions on how to use the product, and how much to use. Take an extra minute to explain what the icons mean… the little open jar = shelf life, the bunny = cruelty free, the arrows in a circle = the packaging is recyclable. Again, telling them “you don’t know what you are doing, do you?” – not your best option.

– when a client comes in looking for a product you do not sell, DO NOT say “Oh, we don’t carry that, heard it’s crap.”. Yes, ladies and gents, many of my customers had been told that exact thing, at the Salon they used to shop at. Find out what product they are looking for, ask them what they liked about it. You would be surprised how many times a product you have on your shelves will fit the bill. …I do it everyday.

At the Salon, we help men and women look and feel better. We give them a fresh look or help them find themselves once more. We help to prepare them for their life events – graduations, weddings, births and sadly, deaths. Yes, we are in the Beauty Industry. Yes, we work in Salons. Yes, we are in the service industry, and yes, we are in the customer service industry – something we must all remember. Our customers and clients may forget the color line we use or the hairspray we suggest. They will always remember how they were treated, how they were spoken to and listened to, and how they felt. You may be an expert colorist, you may offer the greatest cut and style in town – no one will remember that if your manners and demeanor do not match your talent. Be kind. Be courteous. Our clients and customers have given us their time, the least we can do is give them and extra minute or two.

Beauty, Business, communication, Hair Care, parenting, That girl in the red coat, Uncategorized, writing

Tales of Truth Part…oh I give up

October 18, 2014 That Girl in the Red Coat 3 Comments

Gather ’round ladies and gents, boys and girls, it’s that time once again! Time for That Girl in the Red Coat’s Tales of Truth. Now, I don’t know if the planets are misaligned, or if their is a glitch in the Matrix, lately, I have been privy to some interesting events and antics. Maybe the public at large has gotten wind of my Tales of Truth series and is hoping to be mentioned…sweet baby Jesus, I hope so.

– I heard a bang on the front window of the shop. As I looked over to see what it was, I saw a Mother applying hand sanitizer after touching the trash can lid outside the neighboring shop, all the while her toddler was banging her fists on the window as she was licking it. ….wait for it…there you go.

– A woman came in for some hairspray. As I was ringing through her purchase, she farted. Then farted again. Then again. She just stared at me, didn’t even blink. No “excuse me”. No “too much Sushi I guess”. Nothing, Just stared at me.

– I had a woman ask me if I sold a “less toxic” hairspray. So I asked her if she meant a more environmentally friendly or vegan hairspray. She answered “I just need a hairspray that will stop my son from growing breasts.”. Before I spoke, I silently told myself “don’t show it on your face” and said “Pardon me?” to which she said, “Yes, he is a teen boy getting breasts.”. I asked her if she had seen his doctor and she told me she had taken him and the doctor thought her son should become more active and cut out the junk food, but she wanted to be on the safe side and make sure his hair product wasn’t adding to the problem. …sigh

– at our shop we focus our retail on hair products and nail products. We do not carry cosmetics. I had a woman come in looking for lipstick, I let her know I do not sell lipstick or any cosmetics and gave her the name of a few shops where she could find what she was looking for. She asked me if she gave me a list, could I call around to those shops for her and find out if they had what she wanted. I politely told her I could not, but offered to find the phone numbers for her and she could call. I was told I offered poor customer service and she left.

– We sell human hair extensions. The brand we sell has pictures of women on the package that are of mixed descent – Asian, African, Indian, you name it. I had a woman ask me why I didn’t sell hair for white people. I shit you not – it’s 2014 and people like this still exist. After I checked for the hooded white sheet (yeah, I said it), I let her know that the hair I sell is for every woman, of every color and creed.

– A woman asked if she could put her toddler on the back counter as she shopped. I told her no, and that it wasn’t store policy. She tried to assure me he would sit still if I was worried he’d fall off the counter. ….double sigh.

That’s it Beauties…that’s all I got for today…makes me tired 😉

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Have you been DevaCurled?

October 14, 2014 That Girl in the Red Coat Leave a comment

Everyday I meet a woman, or a man who is frustrated with their hair. Their curly hair. They have tried every product. They have a closet full of creams, lotions, serums and sprays that had promised them manageable curls and all they delivered was a frizzy uncontrollable mess. Many of my customers resorted to chemical straightening – *a great alternative, when done in a Salon, by a stylist who is trained. Buyer beware of the “at home” straightening products – another tale for another time. The one thing all these customers have in common? Not one person, sales person or stylist had ever asked them what they were looking for from their product, how the envisioned their hair to be, what issues they were currently having with their hair, or even asking them what products they were currently using. You see, not all curl products are for all curl types. Yes, there are different curl types, from fine to thick, from wavy to corkscrew. Some corkscrew curls are fine, others are thick and coarse. Some have coarse wave mid shaft that gradually becomes a fine Botticelli style curl at the ends. Using the correct curl product for the curl type is key.

There are many Professional Salon Curl products on the market. Today’s tale is focused on DevaCurl – in a word, Miraculous.

This is a line that we brought into the shop over 3 months ago. Our owner/head stylist has curly hair, so she was our test subject. She understood the struggles and the frustrations of having curly hair. The results were outstanding. Soft, frizz free, shiny defined curls. The key to achieving these curls – using the DevaCurl Deva 3-step system. Now before you get all “I don’t have time for 3 more steps everyday!” – take a breath. Another. It takes all of 10 minutes. It is as easy as 1-2-3. It truly is. DevaCurl offers a 100% sulfate free, paraben free and silicone free shampoo – No Poo and conditioner – One Condition. *there will be no lather with the shampoo – sulfate free = no lather. No need to add more shampoo while cleansing – just add more water. The third step to the DevaCurl Deva 3-step system is the Light Defining Gel (for flexible styling/natural hold) or the Ultra Defining Gel(for ultimate curl retention/long lasting hold) – also 100% sulfate, paraben and silicone free.

Step 1 – cleanse your hair with No Poo (shampoo)

Step 2 – condition with One Condition and rinse. * a perk to this conditioner – it can be used as a leave in for extra hydration.

Step 3 – apply the Light Defining Gel or Ultra Defining Gel. * for best results apply to wet hair. Yes. Wet hair. Tilt head forward and scrunch the gel into wet curls in an upwards motion. Then apply gel between your palms, emulsify and glide your palms over the hair.

* DevaCurl offers an array of online tutorials and tips – check out http://www.mydevacurl.com

DevaCurl offers an array of styling products for all curl types and all styles, a few of the big movers have been;

Mist-er Right – a curl refresher to deodorize and refresh curls – infused with Lavender

Styling Cream – defines curls with a soft natural hold that is humidity resistant = no frizz

Flexible Hold Hair Spray – offers soft, touchable curls. Adds shine, helps curl retention and adds to all day conditioning.

Set Up & Above – a pomade style product that offers maximum hold, texture and volume. Great styling control without a sticky mess. * Great results for short styles too – curly or straight.

The DevaTowel – a microfiber towel that provides a smooth surface for curls – to set curls while keeping them defined and frizz free.

The DevaCurl DevaFuser – meet your new best friend. Offers great volume and definition. This diffuser is a universal fit = fits most blow dryers. It offers 360 degree airflow = gently dries the hair from the inside and out for soft, frizz free curls.

DevaCurl is a beautiful line for anyone who has curly hair – from loose waves to tight corkscrew curls. When applied properly, the curls are beautifully defined and frizz free – so much so, when you have seen the DevaCurl results, you can spot a DevaCurl curl in a crowd. It is a company that offers terrific support for it’s customers and clients – from styling techniques to cutting techniques. DevaCurl is a 100% sulfate, paraben and silicone free line, and is a cruelty free line – they do not test on animals. Once you have been “DevaCurled” as I like to call it – you will no longer envy your friend with straight hair, you will find yourself embracing your curls and smiling at your reflection, in the mirror, in the windows…where ever you may find it.

Beauty, Hair Care, health and wellness, That girl in the red coat, Women

…I thought it was my Ab’s

October 6, 2014 That Girl in the Red Coat Leave a comment

“I thought it was my Ab’s!”. A phrase exclaimed, in a morphine induced haze, by yours truly while laying on an exam table in the E.R. of my local hospital. Long story short, I had been working out, trying to lose weight and tone up and was so excited that my tummy was feeling firm. I hadn’t been feeling well, been feeling discomfort that I was putting down to being 37 and working too much and working out too hard. I was having trouble with stomach pains when I ate certain foods, again, put it down to age. Little did I know that in the course of 13 months, (I know it was 13 months because during my physical the year before – no abnormalities were present) my body had decided to grow a fibroid on top of my uterus. A fibroid measuring 20cm x 11cm x 14cm – hence the pain – this little devil was pushing all my internal organs up and over to my right side. Long story short – a hysterectomy soon followed, no cancer present and yes, I still weep a little that it wasn’t my Ab’s….I had never had a firm stomach.

The point to today’s tale? To make yourself a priority. To keep yourself off the back burner. I had been feeling “unwell” for months, chalking it up to working too much, eating the wrong food, pushing 40, you name it. I should have called my Doctor. To be completely honest – I was hoping it was my Ab’s, but something in me thought it felt weird, but was too fearful to find out what it may be. In my case, I was damn lucky that it wasn’t cancer, that the fibroid hadn’t attached itself to my intestines, kidneys or any other internal organ.

Everyday at the shop I hear women make little comments about their health like “It’s probably nothing”, “I’ll call the doctor if it doesn’t get better in a few weeks”, “It’s probably normal”, or like yours truly, ” I think I’m getting Ab’s!”. For some reason, as women, we put ourselves last. We put work, our friends, our lovers, our kids ahead of ourselves. I see women buy a flat iron for their daughter before buying one for themselves, buying their mother the newest flavor of OPI Avojuice hand cream even though they love the scent, or buying Gehwol MedSalve for cracked skin foot cream for their friend who suffers from painful heel cracks as she is need of the same cream. We are so busy concerned with others that we forget about ourselves. Sure, we say our husband’s need us, that our kid’s need us and that’s why we put ourselves last. Well ladies, the jig is up – those are excuses and you know it. If we truly mean that they need us – we would be taking care of ourselves to the best of our abilities so we can be there for them. Ladies, it’s time to take care of ourselves. Plain and simple.

Here’s the deal. If something seems strange, or something just feels off – call your doctor. If it’s nothing – great! If it is something – the sooner it is dealt with, the better. I know it’s a scary thought. No one likes waiting for test results. No woman enjoys a pap smear. Stool samples are messy and hospital gowns are not becoming, no matter their color. Dealing with a health issue as soon as it pops up also ensures less trauma to you, your family, your physical health and your emotional health – if I had gone to my Doctor as soon the question “what’s that?” popped into my head, I would have had a laparoscopic surgery to remove my uterus – instead I had to have it removed the old fashioned way with a 6 inch scar to prove it. Don’t get me wrong – I don’t care about the scar – my recovery would have been easier and less days spent in the hospital, and less worry for my hubby and my girl.

When our loved ones are under the weather or in pain, we get them and give them all the love, attention and help they need. You are worthy of the same love and attention and help. You are. …You are.

Beauty, Business, entertainment, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Tales of Truth – Part 13

September 8, 2014 That Girl in the Red Coat 1 Comment

Gather ’round ladies and gents, boys and girls, it’s that time once again, time for That girl in the red coat’s Tales of Truth. Wow…part 13. Each time I write my Tales of Truth installment I am always surprised that I have more truths to tell. Just when I think I have heard and seen it all, the powers that be bestow a gift unto me, and I was taught to share, so here we go.

– I hear the all too familiar chirp of the shop’s door chime and look up to see a woman huffing and puffing. I give my standard greeting and ask if there is anything I can help her with. “UH YEAH! What are you blind? Look at my hair!”. I look at it and it looks fine to me, so I ask her what it is she is unhappy with. “It’s so straight and I have bought every curl cream out there and still no curl! No wave! It’s all shit!”. I asked her if she had natural curl – because the majority of curl products/curl enhancers are formulated to enhance natural curl – they will not create curl. “I know that! I have natural curl. I use a flat iron everyday!”. ….wait for it…there you go.

– A woman came in asking if I sold any natural hair care lines. I introduced her to SOMA – which is vegan, sulfate free and is biodegradable. I also showed her our Onesta collection – which meets the strict EU criteria. She looked at me and said that there was no way the products were natural – because the packaging was plastic. I started to explain that it was the product inside the bottles that were meeting her criteria, to which she responded “I don’t think you know what you are talking about.” ….sigh

– A woman came in looking for a particular hair spray from Kenra. I let her know that I didn’t stock that line but was able to order it for her. She looked at me and said “Let me look around. I will recognize the bottle when I see it.”. Once again I let her know I didn’t stock the Kenra line but was able to order her product for her. “Oh dear – you don’t know what it looks like, I do. Let me keep looking around and I will find it.”. After about 5 minutes, she came up to the front counter and said “I see you don’t carry Kenra – can you order it for me?”.

– The phone rings. As I am saying my standard greeting I am interrupted by “I just watched a you tube video about highlighting hair at home and was wondering if I can have my hair like that girl!”. I explained that I was sure one of my stylists could help her achieve the look she wanted in our Salon to which she responded “Oh! So they have seen this video too?”.

– At our shop we sell the WET BRUSH – the BEST brush out there for ridding your tresses of tangles and knots. I had someone ask me if it was meant for all hair types and I let them know that it was, and that some of the local pet groomers found the WET BRUSH and the WET COMB worked well with dog and cat hair. The customer looked at me and said “I meant all body hair types”….my mind’s eye flashed to a well and a bucket with lotion in it.

– a woman came in looking for wax for hair removal. I walked her over to our selection of waxes and asked her if she needed a cream wax with strips or a hard wax without strips. She asked me what wax was best for removing nose hair. Yep…nose hair – my eyes instantly watered at the mere thought of it. I let her know that a nose hair trimmer may be more of what she was looking for – a little easier to use and less mess and chance of injury. “I guess I shouldn’t try waxing my husband’s ear hair either huh?” – I told her that may be best.

– at the front counter I have a dish of complimentary candies. I love a little something sweet and like to brighten people’s day. A woman asked me why I had free candy. I told her “to help add some brightness to your day.” to which she responded “you could at least have my favorite.” and walked out.

Things I have heard over the past month;

“I want some polish for my toes but all I can find is nail polish.”

“I want a firm hold hairspray that has a soft hold”

“I want a conditioner that works more like a shampoo than a conditioner”

“Do you sell that stuff that everyone is talking about?”

“My flat iron cools down too fast once it’s unplugged”

“If I don’t like how this brush brushes my hair, can I return it?”

“Is there anyway to file your nails without using a nail file?”

Last, but not least – the time is 5:45 p.m.. The phone rings. Before I can finish my greeting I am asked what time we close. I let the woman on the phone know that we were closing at 6 p.m. “I am out of town and could get there by 7 – can you wait at the store for me and open it up for me? I really need some nail files.”.

Beauty, communication, Hair Care, health and wellness, parenting, That girl in the red coat, Uncategorized, Women, writing

Breathe

August 18, 2014 That Girl in the Red Coat Leave a comment

breathe – (verb) – to take air, oxygen into the lungs and expel it; inhale and exhale; respire. – to pause, as for breath; take rest.

Breathing. Something we do everyday. We inhale. We exhale. … but what about that pause and take rest part? From what I am seeing and hearing everyday, many of us, including yours truly, remember to breathe in and out but forget about pausing, and taking rest.

The shop opened at 9:30 a.m.. By 10 a.m. I had 6 phone calls, all of which were women looking for a certain product and before I could answer their questions all of them were either panicking, yelling at their kids in the background or speaking over me and telling me;

– why they couldn’t get in today because they had to get their kids to camp, the groceries, the dentist appointments…you name it.

– why they didn’t come by on the weekend – too busy, too much to do.

– that they were too busy to call any other time – too busy, too many other calls to make.

– that their family was over for a vacation and they had been too busy taking care of everyone else and forgot about their hairspray

– that they were too stupid to notice they were out of shampoo – yes…a woman with a shaky voice actually said those words to me.

My rep. was in the shop as all these calls were coming in. In between each ring of the phone, I would put my hand up, tell my rep.”Excuse me for a minute” and take a deep breath, in and out, and would tell myself, “Breathe Sara…it’s not about you.”. – a hard learned lesson for yours truly. Learning that it is not all about you may be the hardest lesson to learn – with the greatest reward. This past week was a hard one. Not going to get into the details for it is not all about me. I thought I was present, thought I was hearing what was being said, thought I had removed my head from my ass, seems I hadn’t. It is safe to say that it is now completely removed, and I learned a hard lesson – I may have been listening to those around me, but I wasn’t hearing them. I was too busy thinking of the next task at hand, or what my opinion was about what they were saying. I wasn’t completely present. I wasn’t taking a moment to pause.

“…the world went and got itself in a big damn hurry.” – Brooks Hatlen, The Shawshank Redemption. I am not sure when it happened, all of a sudden every moment became so dire. Everyday I meet women who are in a hurry. In a panic. I can’t tell you how many times their purchases, their keys or their kids are left at the front desk, or how many times I see;

– Sighing at the debit machine because it is too slow.

– Yelling at their child because they want to take a moment and look at the pretty nail polishes.

– Almost yanking their child’s arm out of it’s socket because they stopped to look at the candies in the candy dish and asked if they could please have one.

– Their lip starting to tremble as they are texting with one hand and entering their PIN with the other.

– Watching their worry about getting home in time for their favorite T.V. show.

– Demanding I tell them why their favorite product was discontinued and told “I don’t know why you are doing this to me! What am I going to do?”.

Ladies and gents…it’s time to take a breath. It’s time to take a moment to pause, to rest.

– When the debit machine is slow, take it as permission to take a little break in your day.

– When your child is looking at the pretty nail polishes, look with them. Ask them what they think is the prettiest color.

– When your child spies a candy dish and asks politely if they may have one – do not yank their little arm. Thank them for using their manners.

– When paying for a purchase, put down your phone. If the call cannot wait, ask the cashier if you could have a moment. Trying to do these two things at once, in my experience, in front of the counter and behind it…it never ends well.

– Worried about missing the next episode of The Real Housewives of where ever? – that is what on demand, PVR and Netflix is for.

– We all feel cheated when our favorite products are discontinued. Try to remember that stylists and sales people are only the messenger’s. Tell us what you liked about your beloved product and we may be able to find you a suitable replacement. … and trust me, it may feel personal – the company did not discontinue the product to ruin your life. They didn’t.

Take a breath. Take rest. Pay attention to those around you. Pay attention to your surroundings. Set your PVR and take a look at the pretty polishes. Take the time to really listen…it’s amazing what you will hear.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat

…it’s beginning to look a lot like Christmas

August 10, 2014 That Girl in the Red Coat Leave a comment

You read the title of today’s tale correctly. Yes, I know the calender states it is Sunday, August 1oth. No, I am not one of those people who begin their annual Christmas countdown on December 26th. As you know, I manage a Salon/Retail shop and although the sun is shining and others are making their trek to the beach and planning their strategy to avoid tan lines, your truly is sitting at the shop, planning her retail strategy for the holiday season. If you are a Salon owner or Salon manager, you should be as well. We all know, times flies when you are having fun. Before you know it, it will be November 1st. and your clients will be looking for gift idea’s and will be prepared to buy. Why not be sure they are buying from you.

When it comes to holiday retail, and retail in general, the following seem to be the most popular statements;

“That is a big investment.”.

“I can’t afford a big invoice all at once.”.

“I don’t like those products, so I know my clients won’t either.”.

“Why should I sell it if the other Salons in town sell it?”.

“Why would I spend the money to have something sit on my shelves?”.

For some, the above statements may hold some validity. In my experience, these statements and others are made out of fear and worry – two emotions that can prevent a Salon from the benefit of the additional revenue of retail and all around success. Before you allow the fear and all the what if’s to creep into your mind, take a breath. Another. Being me, I have compiled a little list, a how to for holiday retail if you will;

– Yes, purchasing for the holiday season is a big investment. A big investment with even bigger rewards. Your salon revenue will increase, which in turn will increase profits and ease the financial strain you may be feeling. Retail sales can cover expenses, can cover payroll, even cover rent and utilities.

– As for the ever present invoice – speak to your Rep., many distributor’s can ship your order in two separate shipments, with two separate invoices. This will ease the financial strain and also helps keep your shelves from looking cluttered with product. *By the time the second shipment arrives, you will have sold out of your first shipment = no frantic calls to your accountant.

– Only selling/stocking the product you like is a mistake, plain and simple. Thinking for your client/customer is the biggest sales mistake anyone can make. You may not agree that a firm hold hairspray is what your client needs …if your client wants a firm hold – that is what matters.

– It does not matter that other Salons in town may sell what you sell – your client is not at their Salon, they are at your Salon – that is why you need to retail product. If you do not sell to your client, trust me, another Salon will.

– As for the ever present “why would I spend the money to have something sit on my shelves?”. Your clients will be looking to purchase gifts for their loved ones, for their child’s teacher, for their co workers, even for their mailman. Your clients will buy their products from you…if you sell them the products. It really is that simple. Your client is already in your chair or they have driven over to your Salon. Your client likes you and trusts you and your opinion. Your client likes the way their hair feels and looks when they leave your Salon and wants to feel like that everyday, so help them to feel that way until they see you next. Sell them the product you use, and stock the products they like. Trust me, if you don’t do it, some other Salon will…it happens at least five times a week at our shop. I gain a new customer in the shop and many times, our Salon gains a new client.

Planning your retail strategy, not only for the holiday season, but for the whole year is the best gift you could give to your clients, your customers, your stylists and your Salon.

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Hiding out

July 29, 2014 That Girl in the Red Coat Leave a comment

We’ve all been that person. You know the one. The one who has the answer in Math class but won’t raise their hand in the off chance the answer is incorrect. The one who knows what needs to be said but is afraid of the possible judgement that may follow. The one who knows they could rock a pixie cut but are worried their husband will find them unattractive. The one who knows who they are but stays tucked in the closet because that is where they are safe from judgement. The one who has a dream but cannot begin to chase it in fear of ridicule. The one who knows where their passion lies yet will not pursue it because the financial risk is too great. The one who has one too many at the party to fit in. The one who at one time knew she was pretty but listened to the wrong people and began to believe in them instead of herself. The one who was hiding out.

In a few days, I will be 42 and as you know, 42 is the answer to life, the universe and everything (Douglas Adams – The Hitchhiker’s Guide to the Galaxy)…I am quite excited! Those familiar with my Salon Tales, it is no secret that yours truly has had issues with self esteem and my reflection. In the past, if you were lucky enough to have me stand still for a picture, I never wanted to look at it. I was also the woman who blamed everything but herself for her weight gain…yes, my daughter was 10 and I still said I was trying to lose my “baby weight” and yes, I was the woman who couldn’t workout because I didn’t own the “right” cross trainers. I was also the woman who kept her hair short for over 12 years because everyone told me how good it looked on me and it “slimmed down my face”. Fast forward to present day. Thanks to getting the stupid cut out (hysterectomy), learning to embrace patience – that was a toughie, entering my forties, my hubby’s health issues that made me take a hard look at my diet and how I was feeding my family and, quite honestly, removing my head from my ass and finally allowing myself to be the person I always knew I was. Everything began to fall into place, from my career to my family to my weight and self image issues. Don’t get me wrong, there has been many a tear shed out of fear and frustration. There have been bumps in the road and hurdles to leap over…they just aren’t as ominous.

Proof that patience, believing in yourself, believing that you are worth it, speaking your truth and healthy eating and exercise pays off – posting some pictures because I gotta practice what I preach.

2010 (38) 2013 (41)

With my birthday approaching I wanted to bestow a gift unto you. The gift of permission to be whatever and whomever you want to be. Permission to get your hair colored & styled how you want it styled. To be the person you always knew you were but were too afraid to be. Over the past 4 years I have learned that when you dare to dream and follow that dream, when you allow yourself to follow your passion and are willing to work your ass off, life begins to get pretty good. Another lesson I had to learn, it is not all about you – another toughie for yours truly. Everyone is on their own journey and they have their own road map to follow. Their paths may not be the same as yours. Maybe your paths will cross, maybe they won’t. Their journey is just as important as yours and their hopes and fears should not be belittled. I know I put my foot in it a few times and have since apologized. Last but never least, you must be kind, not only to others, but to yourself.

Be kind. Be patient. Love yourself and know your worth. Love others and show them their worth. …it’s time to stop hiding out.

*UPDATE! Proof that when you are true to yourself, it keeps on getting better and better. Yours Truly at the Contessa’s November 2014, courtesy of the Beauties at Piidea & Joico. Dress courtesy of Netty Vintage.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized

You can take the girl out of the 80’s but you can’t take the 80’s out of the girl…

July 21, 2014 That Girl in the Red Coat Leave a comment

I have a confession to make. I love big hair. The more volume the better. Being a child of the 80’s I know for a fact that is where my love for big hair began, and the love affair continues to this day. I used to think I had thick hair, so I would purchase products that were formulated to add volume for thick hair. I would skip down the sidewalk and up to my front door, sing my hello to my parents as I ran up the stairs two at a time with dreams of big hair. I would set down my new found products on the vanity, and get to work. Within about 30 minutes the tubes and jars were in the garbage and I was a crumpled mess on the floor with flat, sticky strands dialing the number to the nearest Salon making an appointment to “chop it all off!”.

Fast forward 10 years. I am now in my late 20’s. Thanks to a stylist who took more than a minute to speak to me, yours truly learned that I do not have thick hair. I have fine hair – just lots of it. This is why all the products I had purchased did not deliver the volume promised by the package and the Hollywood Starlet on the commercials. The products were too heavy for my hair type – hence the weighed down, flat drowned rat results. I am about to have my 42nd. birthday, I have had great hair for over 15 years, now you can too. As you know, my goal is educate and enlighten. Today’s tale covers some beautiful products, tried and tested and used by yours truly, that offer great volume and control.

JOICO JoiWhip

This gem is my favorite. I have been using this since the 1990’s when it was known as IceWhip. A great mousse for all hair types, for hold, volume, control…you name it. A little goes a long way – I find dispensing an amount that is about the size of an egg is more than enough. Emulsify in both hands, apply to towel dried hair, blow dry and style. * a lovely product for those with curls looking for hold without having to blow dry. ** It smells heavenly

JOICO Structure Animate

A lightweight styling cream that offers volume, hold and shine. I found the best results when I applied the product at my roots before blow drying (dispense about the size of a quarter, emulsify in both hands then apply). It can be used on dry hair, but can tend to get sticky if too much is applied – on dry hair – stick to about the size of a nickel, emulsify in your hands, then apply were needed. *smells like candy!

Schwarzkopf Session Label Series – Dust It Flex

The newest addition to the Schwarzkopf family of products, the Session Label series. This product is AMAZING. It is a powder, that when applied to dry hair, lifts and holds your hair without a powdery mess or sticky residue. It offers a workable hold, so if you add too much (which for me isn’t possible), you can rework your hair with your hands or a brush. You can apply the powder directly into your hair or shake some into your hands and work it into the hair – I found the latter worked best for me. It offers a matte finish. *terrific for longer styles.

SOMA Volumize Thermal Spray

This finishing spray from SOMA is a gem. It will not leave your hair feeling sticky or crunchy and adds volume, hold and humidity resistance (no frizz!). Although it is a finishing spray, it can be used on towel dried hair and on dry hair as you are styling. *Great for updo’s – holds curls all day.

SENSCIENCE Pro Formance Polish

Lets just say, when I used this, the angels sang. For those of you familiar with my tales, you know a few tears were shed when Joico discontinued Brilliatine, and I was known to stomp my feet when Senscience discontinued Pliable Shine. Well beauties, let me tell you, Senscience stepped up to the plate and delivered a home run with their Pro Formance Polish. This pomade offers great shine with a flexible/workable hold. I love it to add that little extra boost of volume at my roots and to add to my ends to give a smooth sealed look. A little goes a long way – scoop out an amount the size of your thumb nail and emulsify into both hands and work in to hair. For a pieced out/textured look to your bangs – apply to your finger tips and work into hair. *a great product for slick/controlled styles.