As promised, my tales are aimed to educate and enlighten. Today’s tale is the first chapter in a new series, Product 101. Each chapter will focus on a specific product and it’s hold factor, shine factor and an explanation of how to use the product for the best styling results. Everyday I meet a customer, lady or gent, who tells me “There are so many products. I have a counter filled with products that didn’t work. How am I supposed to know what I need?”. It’s at this moment I tell them they have come to the right place…and now I am telling you the same thing.
Everyday, I mean it, everyday, I meet a woman who believes she is destined for flat lifeless cuts and styles because she has fine hair. I am told that her hair is “too fine” and that all products “weigh it down” or “make it greasy” or “the volume never lasts”. It’s usually at this moment they say “You are so lucky to have thick hair that holds your style.”. When I inform them that I have baby fine hair, just lots of it, they always say “NO WAY!”. Yes way. When they ask what I use, for some reason when I mention I begin with mousse, most women interrupt me, telling me that mousses don’t work because of the reasons mentioned above. It’s usually at this moment I ask them “when you bake a cake, if you miss one ingredient, what happens to that cake?”. They all have the same answer – the cake won’t turn out. Same goes for your hair and styling your hair.
I am a firm believer in giving your hair style a good base and I prefer to use mousse for it gives all over hold and fullness. I have used mousse when I had a pixie cut, a perm and with my current style. There are many mousses to choose from and I know it can be overwhelming. Mousses are created for all hair types, colored, permed, thick or fine. Some offer humidity resistance, some offer shine, some help with static. There are three things to know about mousse;
1 – there are mousses that offer volume with a soft to medium hold
2 – there are mousses that offer volume with a firm hold.
3 – mousse should be applied to damp/towel dried hair
That’s really about it. It comes down to the hold factor you are looking for, price point and scent. Being me I have compiled a little list for you of some of the mousses I have used personally and are favorites of my customers and the clientele of our Salon;

These gems will create volume with a soft to medium hold factor.
Nioxin Bodifying Foam – A lightweight mousse with a medium hold factor created to give your hair a thicker, fuller look and feel. Good for all hair types.
Moroccanoil Volumizing Mousse – A medium hold mousse that creates a fuller look. Created for fine to medium hair types. I found that it gave my hair fullness, but not as much volume (height) as I like.
KMS ADD VOLUME Styling Foam – A medium hold mousse that has a medium shine factor. Formulated for fine hair – a nice mousse for all hair types.
Paul Mitchell Extra Body Sculpting Foam – A long lasting, flexible hold factor that offers brilliant shine. A lovely mousse if you have curly hair – don’t let the “extra volume” scare you off. Many of my girls with curls like the shine and the soft control this mousse offers. Good for all hair types.
Matrix Biolage Whipped Volume – A medium hold mousse that delivers natural shine and softness. Can be used on all hair types.

If you desire a firm hold and mega volume and control, the following gems are right up your alley! *if your hair feels sticky – you have used too much. I recommend dispensing an amount of mousse that resembles an egg, emulsify the mousse in your hands (rub hands together), then distribute it evenly throughout your hair and blow dry.
ISO Daily Foam – Offers a firm hold, weightless volume and control . This mousse is a great tool for setting and sculpting styles from roller sets to faux hawks.
Joico JoiWhip – An alcohol free formula that offers a strong hold factor with long lasting volume and body. A lovely mousse for curly hair. *gotta admit – my favorite. I have tried all mousses and for 25 years, I always go back to Joico.
Goldwell Top Whip – An ultra strong hold factor that delivers long lasting volume with an extra boost of heat and color protection.
RUSK Mousse – A little can that offers BIG volume and maximum hold. Great for all hair types.
Schwarzkopf OSIS Grip – An extreme hold mousse that offers a lasting hold, natural shine and an anti-static effect. It also helps prevent heat damage. A great mousse for shorter styles that desire hold without the fuss.
Sebastian Mousse Forte – A strong hold factor that offers volume and heat protection. This mousse is great for defining waves and curls and offers all day frizz control.
To recap – there are mousses that offer volume with a soft to medium hold – perfect for a more soft, natural look, feel and hold. There are mousses that offer volume with a firm hold – perfect for the more demanding sculpted and textured styles, or for those who want all day volume and hold that we don’t have to check on throughout the day. …or if you are like yours truly, forever in love with big hair, everything eighties and vertically challenged…wait for it…there you go.