Beauty, Hair Care, That girl in the red coat

Your Brightening Monday Motivator

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This Monday Motivator is for all the blonde beauties, natural and bottled alike. They say “blondes have more fun”, if you are a bottled blonde, you know all too well the upkeep on our tresses isn’t always a fun time. Between battling tangles, split ends, damage and that ever present frizz, we know for certain that the “blondes have more fun” slogan was created by a natural blonde. Before you run to your stylist and go back to brunette, I have a treat for you! Meet Blonde Life Brightening Veil from Joico!

This gem is a lifesaver for any bottled blonde out there! First and foremost, the scent is out of this world…think of the beach mixed with what you imagine Jon Bon Jovi smells like…it’s heavenly. Blonde Life Brightening Veil was created for natural blondes as well, so all of us are covered. This gem from Joico is an instant safeguard for blonde tresses. It boosts shine and doubles the strength of every strand. It leaves your hair comb-able, manageable, and frizz free. The secret is in the sauce – a blend of rich Tahitian Manoi Oil combined with ultra hydrating Tamanu Oil delivers deep nourishment and protection against the harsh UV rays. Add in Joico’s exclusive Bio Advanced Peptide Complex and your tresses are guaranteed additional repair and protection.

Blonde Life Brightening Veil protects your hair from;

  • thermal stylers
  • chemicals
  • UV exposure
  • humidity
  • dryness

To be applied to towel dried hair, spray all over, comb through, blow dry and style as usual. *for optimum results pair with Blonde Life Shampoo and Conditioner. 

After using Joico’s Blonde Life Brightening Veil, I found my hair had more shine, so much so I didn’t apply my usual shine spray. I had less of those little hairs poking up from the top of my head…you know, the ones your Mother used to pat down with her spit…still a little scarred by that to be honest. I had less tangles before blow drying and my hair smelled wonderful…like so good that I would run my fingers through it just to catch a whiff of the scent in the air.

So there you have it. For all my blonde beauties, with this gem from Joico, you are guaranteed a good hair day this Monday, and everyday.

Beauty, Hair Care, That girl in the red coat

Monday Motivator vs Monday Motivator – Battle of the oils

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Here we are again. Monday has arrived and with it the endless questions…Where are my keys? Who is picking up the kids from day camp? Did someone feed the dog? Why do toddlers like to play hide and seek with my purse? What does hot coffee taste like? For most of us, our Monday morning questions list is endless. The most common question…what product is best for my hair – this question is posed not only on Monday, but everyday. Trust me, this I know. I am asked everyday via text, email or by a comment on my blog. With so many products out there, how are we to know what to use? Today I am hoping to shed a little light on two products for you all. Over the past week I created a “battle of the oils” if you will. Moroccanoil vs SarynaKey.

 

Both of these oils are formulated to hydrate and moisturize the hair and to help repair damage and restore luster and shine to the hair. *side note – Moroccanoil has a “light” formula for fine hair/blondes, this I know. I used the original formula for it was the closest to SarynaKey’s formula and I wanted an equal comparison.

Morocannoil Oil Treatment (original) is infused with antioxidant rich argan oil and shine boosting vitamins. It detangles, speeds up drying time and boosts shine. Can be used on wet or dry hair. Formulated for all hair types, chemically treated or natural and any length. *ingredient list to be found at http://www.moroccanoil.com

SarynaKey Pure African Shea Oil Treatment is infused with shea butter – a natural source of keratin which is used to repair hair, leaving the hair soft, shiny and well moisturized. Vitamins and amino acids penetrate the hair cuticle to help restore porosity from root to tip. Can be used on wet or dry hair. Lightweight, absorbs quickly and formulated for all hair types, chemically treated or natural and any length. *ingredient list to be found at http://www.sarynakey.com

Now, for my results.

I used Moroccanoil Oil Treatment for 3 days. I washed my hair the first day, for the other two, I just wet my hair in the shower before styling and blow drying. The first day I applied a dime size amount throughout my hair when it was damp, blew dry my hair and styled. My hair felt softer and had a little more shine, yet still had some tangles. For the other two days, I applied the same size amount of Moroccanoil to my hair when it was dry, after using my flat iron *it is not a thermal protectant*. My hair continued to feel soft but was becoming weighed down and I found it harder to achieve volume and style and unfortunately my blonde was starting to pick up brassy tones. (…I know, the Moroccanoil light formula was created to stop this. As I stated above, I wanted an equal comparison). All in all, a lovely oil, best suited for medium to thick hair, and darker tones and colors.

I used SarynaKey Pure African Shea Oil Treatment for the next 3 days. I washed my hair with a clarifying shampoo to give myself a blank canvas if you will. As with the Moroccanoil, I washed my hair the first day, then only wet my hair in the shower before styling and blow drying for the remaining two days. The first day I applied a dime size amount throughout my hair when it was damp, blew dry my hair and styled. My hair felt softer, had shine and no tangles at all. For the next two days, as with the Morocannoil, I applied the same amount of SarynaKey to my hair when it was dry… again, after I used my flat iron *this is not a thermal protectant*. My hair continued to feel soft, it was not weighed down, it was easy to achieve my desired volume and style….and no brassy tones. My blonde stayed true. As you know, I am  a “non blonde” blonde. My natural level is between a 2/3, so I pick up brassy tones easier then men and money. All and all, a lovely oil as well. Suited for all hair types, fine to thick, and any color, from light to dark.

I am not here to sway an opinion in any way, shape or form. My sole purpose, as always is to educate and enlighten. Both Morocannoil and SarynKey oils are Salon professional oils that deliver on their promise. The difference I found was this…Moroccanoil has 2 Oil Treatments, one for medium to thick hair & darker tones and one for fine hair & lighter tones. SarynaKey has 1 Oil Treatment, formulated for all hair types and tones. Sometimes, having one less decision in your day can make your day that much easier.

A little tidbit of information for your back pocket as you venture into your week. Wishing you a great hair day this Monday and everyday.

Beauty, Women

Sunday Confessions

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I woke to the sounds of birds chirping and the faint glow of the sunrise peeping through my window. It’s Sunday morning on my part of the globe. As I sit in my kitchen by my window, I feel the warmth of the summer sun, the  morning breeze cooling my shoulders. I see the steam rising off my fresh cup of coffee in my favorite mug and all is right with the world. As I was gazing out my window, wondering what to write about today, my mind was flooded with all the conversations I had with customers this week. As you know, I decided to take the offer of returning to the shoe store I once worked at. In the past I was in charge of the Ladies section. This time around, I am once again in the Ladies section, without the hassles of management. I go in four days a week and all I have to do is focus on selling and helping the customers, and it’s wonderful.

This past week, I lost count of the women who spoke poorly of themselves, and unfortunately of others. Women of all ages. Thinking their ankles were too thick to wear a strappy sandal. Women who thought they were too old to wear red heels. Women who thought their bunions were too ugly so they only wore running shoes so no one would see their feet. Women who thought their feet were too wide for the gold ballerina flat they adored. Women who thought their calves were too big or too slender. Women who thought their baby toe looked weird. What it all came down to was they were all worried about what others would think, never once giving a thought to what they themselves thought. Almost all of the women who were concerned about their “problem area” had one thing in common, someone had told them it was a “problem area”. One woman in particular stands out. She found a pair of sandals, flat with a little bow. I told her they looked really cute on her, because they did. She looked up at me, eyes sparkling, smiling ear to ear and said “I love them!”. Minutes later, I saw her putting them back in the box and returning them to the shelf. “Did you need another size?” I asked. “No. My friend said they were too young for me and I just look foolish.”. No smile and the sparkle in her eyes had vanished. She ended up sitting in a chair waiting on her friend. She didn’t want to look anymore or try on anything else.

First and foremost, Ladies and Gents, don’t do that. Don’t. One of the cruelest actions is putting your own insecurities on someone else. When you see that someone is happy or excited about a decision be excited for them, celebrate with them. Secondly, for all those out there, Ladies and Gents alike, stop worrying about the size of your ankles, your calves, your bunions, whatever it may be, stop worrying about what other people think. Trust me, no one is looking…and for the few who are, give them a copy of Knitting for Dummies and tell them to get a new hobby. Seriously, if they have time to look for thick ankles and bunions, their lives must be pretty empty and their self esteem and image is dwindling to say the least.

Be your own kind of beautiful, today and everyday. Be kind. Celebrate others achievements and choices, for they are theirs, not yours to deal with. Oh, and buy the shoes.

 

Beauty, Hair Care

Shaking your Monday Motivator

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Here we are Beauties! It’s Monday. It’s July. It’s 9 a.m. in my neck of the woods and it is HOT! Tropical temperatures have decided to set up shop. The humidex and our tresses are on the rise, by the second. Before you wrap your hair up in a top knot and to save you from the scavenger hunt through all your closets trying to find a hat, I have something for you! Picture yourself on a beach and as your cabana boy hands you your margarita, you catch your reflection in your glass. Your hair looks fabulous and you feel like a Hollywood starlet. Ladies, you can feel like this everyday. Let me introduce you to the newest addition to the Shake series by the beauties at Joico….meet Beach Shake!

For all the lovers of Sea Salt Sprays, this gem is for you! Beach Shake allows you to achieve a tousled, sun kissed, just left the seaside style to your hair. Formulated with Coconut and Sunflower Seed Oil plus a touch of bees wax, Beach Shake delivers a nourishing, hydrating shine with out any crutch or stiff strands. *the key is the aerosol…most sea salt sprays/texturizing sprays are in a pump bottle, which can be tricky to apply and control and tends to leave the hair too wet in places. Here are some more perks to Beach Shake;

  • quick drying formula
  • delivers a silky sheen without the “crunch”
  • hydrates the hair
  • delivers a touchable finish
  • you can restyle with ease
  • smells like the tropics
  • can be applied to damp or dry hair
  • formulated for medium to thick hair (any length)
  • Color Safe

For optimum results; use on dry hair. Hold the can about 6 inches from your hair, spray lightly. Lift layers of hair and let the Beach Shake mist fall through each layer. *avoid your roots. Allow to air dry. If you are pressed for time, use a diffuser to speed up your drying time. If used on wet hair, you will achieve a softer look.

It’s Monday. You may live in the downtown core of your city, far from the beach. You may be sitting with your toddler in a plastic blow up pool. Maybe your at the laundromat because your only day off is a statutory holiday. No matter where you are on this fine Monday, thanks to Joico Beach Shake, every time you catch your reflection and each time a breeze passes through your hair, you can feel like you are on vacation.

Beauty, health and wellness, lifestyle

Sunday Confessions

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Here we are, Sunday has arrived and with it another installment of That Girl in the Red Coat’s Sunday Confessions. It’s Canada Day today, our national holiday, although with our 40+ degree tropical temperatures (105 for my Fahrenheit friends) it’s hard to believe we are in the Great White North. Being a holiday, today I am making my tale a short yet sweet one…much like yours truly.

Canadians are known for many things, maple syrup, hockey, double doubles, two-fours, poutine, the list is endless. We are also known as one of the most polite and kind people around the globe. We apologize to a shelf if we bump into for Christ sake. With all that is happening in the world today, I wanted to take a moment to remind us all that a little kindness goes a long way. Taking a moment out of your day or daydream for that matter to look someone in the eye when they speak to you may seem like nothing to you, it could mean the world to the person speaking to you. You may be the only person they see that day, or even that week. Looking them in the eye makes them feel like they matter, that someone sees the value of them. Holding the door for the person crossing the parking lot may be the only glimpse of God that person sees all month and you never know, it may restore a glimmer of hope in their soul. Helping a mom with three toddlers in tow get her groceries in the trunk as you are parked right beside her may give her a moment to take a breath and prevent a meltdown between mom and child and ensure a safe ride home. Giving your extra change to a child trying to count their nickels wondering if they can buy two popsicles can renew hope in miracles…trust me, I know this to be true. I have done this on more than one occasion and let me tell you, I now know what it feels like to be Santa…the look of sparkling wonder in those eyes is inexpressible.

Take a moment today to be kind, then tomorrow do the same, and the next day, and the day after that. In your world and the world outside your door, there is always time and a little room for kindness.

Beauty, Hair Care

Design Me another Monday Motivator

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Happy Monday Beauties! Yes, Monday is here yet again. For many this week is jammed packed with the final days of school, graduations, last minute daycare and summer day camp preparations, trying to convince your toddler that winter boots can’t be worn to the beach and that getting the blue cup instead of the red one is not the end of the world, threatening to change the wifi password if someone doesn’t take out the trash, all the while, trying to drink your coffee while it’s still hot and getting your hair under control. I may not be able to help you with all of the above, but I can be your personal Glinda the Good Witch when it comes to your hair. Let me introduce you to a couple of gems. Meet Design.Me Hair Puff Me and Puff Me Light.

I was introduced to Design.Me Hair a little over a year ago. My Venus Beauty Supplies Rep. Patricia, a true gem, told me of a new product that she thought was right up my alley. It may be 2018, yours truly still adores big hair. The more volume, the better! …I was a child of the ’80’s, what can I say? I had tried many volumizing powders by other brands. They were good, but I never got the results I had hoped for. I found them messy to work with since most came in a shaker form, much like a salt shaker. It was difficult to get the product exactly where I wanted it. Then came along Design.Me Hair Puff Me. The beauties at Design.Me Hair designed their volumizing powder in a pump spray format so you have the control to apply the powder exactly where you want it. Puff Me and Puff Me Light are cruelty free, vegan, sulphate free, paraben free and gluten free. Here’s the low down for you;

Puff Me (Pink Bottle) – Apply to dry hair, focusing at the roots. Spray 2-4 inches from your hair (5-10 cm for our metric friends). You can spray and style, or for more texture with your volume, spray and rub it in a little.

  • offers INSTANT volume
  • odor free
  • mess free (no white powder/residue along your hair line or on your shoulders)
  • formulated for normal to thick hair (perfect for thick ethnic hair)
  • adds the perfect texture for braids and updo’s

Puff Me Light (White Bottle) – This gem is a lightweight formulation of the original Puff Me. A more workable, playable version if you will. Apply to dry hair, once again focusing at the roots. Spray 2-4 inches from your hair (5-10 cm for our metric friends). You can spray and style or like with Puff Me, for more texture with your volume, spray and rub it in a little.

  • offers INSTANT volume
  • odor free
  • mess free
  • formulated for fine to normal hair 
  • helps add texture to updo’s and braids…helps them to look fuller.

Puff Me and Puff Me Light are a great addition to your hair styling regime. From pixie cuts to top knots, Design.Me hair has got your back, on Monday and everyday.

 

Beauty, health and wellness, lifestyle

Sunday Confessions

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Here we are, another Sunday morning. It’s a dull, cloudy rainy morning in my corner of the globe. I used to hate rainy days, up until 2 years ago, when I read a quote “I love the rain, it washes away the stupid.”. The sound of rain hitting my window was my alarm clock this morning and instead of my go to groan “ugh…rain”, I laid there thinking “ahhh, thank you for washing away the stupid.”. Not only does the rain nourish the soil, it nourishes the soul. When we see the rain, it makes us stop in our tracks and really give our next move some thought. Do I go out today? Should I change my plans? Instead of just going through the motions of our day, we have to stop and think for a minute, actually focus on our day and our actions. I don’t know about you, but I must confess, I am guilty of being a slave to my calendar. Waking up, putting the coffee on, walking over to the calendar, crossing of the previous day, and going through the mental checklist of what’s happening that day, where I have to be, who I have to take somewhere and how I am going to do it and inevitably wondering why. Why do I have to do all this? Funny thing is, when it’s raining, I still do the same morning ritual, but the angst isn’t there. It’s almost as if the rain is telling me, “There is a lot to be done, but if you don’t get to it all today, it’s going to be okay.”. Which led me to the question, why do I need the rain to give me permission to slow it down, to take it easy? The answer is I don’t, and neither do you.

Growing up, (this will show my age) all the stores, except for pharmacies and your local corner stores, closed by 5 on Saturday and were closed Sundays. We were allowed to have weekends, time to take it easy, put our feet up and just be. No guilt that we should be doing something or going somewhere. Saying “I’ll get to it next week” was a reasonable thing to say, because many times you literally had to wait for the next week. I remember looking forward to weekends because I knew my Dad would be home. That my friends would be home. That I could play all day, I could do a puzzle, I could play Monopoly with my whole family without someone having to leave to run an errand or get back to the office. The only plan for a weekend was making sure you waited until 6:00 p.m. to make a long distance call, because it was a cheaper rate. It may just be nostalgia talking, it seems the world was more at ease, people were more mellow. Working non stop and burning the candles at both ends was frowned upon, unlike today where the opposite is true…if you aren’t stressed to the max and working 24/7, you are frowned upon. Bosses comparing your work to the work of others, the always present dangling carrot of a potential bonus “if you just do more”. Seriously, unless you are a world renowned brain surgeon, there is no need to feel guilty for not taking a call from work on your day off. I read another great quote that rings true with today’s tale “Take care of you, because if you died today, your job will be posted online before your obituary.”.

Take that road you’ve always wondered where it led. Join your grandmother on her evening walk (one of my treasured memories). Have a coffee with your parents. Take your child to your favorite childhood memory. Read that book you’ve wanted to read, hold it in your hands, smell the pages as you turn them and remember the wonder of a quiet moment to read a book. Bake a cake. Call an old friend, anytime…long distance calls are cheap these days. Veg out on the couch with your Cheetos and chardonnay watching the original 90210 reruns or simply stare out the window and wonder. Take a moment to take care of you, everyday, be it for an afternoon or even 15 minutes, take care of you. Why save it all for a rainy day?

 

Beauty, health and wellness, That girl in the red coat

….another Moroccan’ Monday Motivator

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It was inevitable, Monday has arrived. I for one have been known to put on my best pout around 8:00 p.m. on a Sunday evening, knowing that Monday morning was mocking me with every tick of the clock. Since we cannot control time, nor the calendar, why not embrace Monday and make the best of it. We cannot control that a toddler thinks a snowsuit in June is appropriate daycare wear, the sighs, grunts and the all too familiar “UGH!” from our teens, every morning, nor can we control our spouse staring at us, stating over and over “Where are my keys?”…FYI…how about instead of staring at us, move your eyes around and help find them. You all get the picture, Monday morning can be, interesting. Today, I have a treat for you! This gem will bring a smile to your face and relief to your mind. A pot on the stove could be boiling over, a child and dog running through your legs playing tag, a teenager blaming you for their “horrible wardrobe” and with one application of this Mondays Motivator, bliss will surround you and for a moment the chaos of your morning will melt away. Let me introduce you to Moroccanoil Body Hand Cream

For those who may not know, Moroccanoil has a body line. It offers everything body, from Body Oils, Shower Milks, Bar Soaps, Body Scrubs and creams. I receieved a sample of the hand cream in a gift pack a year ago, and immediately called my rep. and ordered 6. I gave a few as gifts and selfishly kept some for myself. I have one in my purse, at my computer and by my bed. The scent is heavenly…it just makes me smile. With every application, I sigh and smile. What I find the most exciting is I have sensitive skin and I can use this hand cream. I have given Moroccanoil Body Hand Cream to friends with skin more sensitive than mine and they were elated! They could use it too.

Moroccanoil Body Hand Cream offers Moroccanoil’s original scent. It is a Paraben free cream. This gem absorbs quickly, so no worry of being locked in the bathroom because your hands keep slipping of the doorknob. Your hands are left soft and silky. The secret is in that sauce, so to speak. Moroccanoil Body Hand Cream is formulated with nutrient rich argon oil, avocado oil, cocoa, shea butter and mango butter. This combo delivers a luxurious, moisturizing effect and helps to repair dry hands. Here’s a break down for you;

  • Argan Oil helps to hydrate and nourish skin = improved texture and tone
  • Shea Butter is rich in essential fatty acids = increased moisture and strength for the skin barrier
  • Avacado Oil contains powerful antioxidants  = helps build skins natural defenses and restores moisture

You are going to adore this cream. The only warning I have for you is you may be referred to as Mary Katherine Gallagher because you will be smelling your hands so often.

Beauty, health and wellness, lifestyle, Parenting past 15, That girl in the red coat

Sunday Confessions

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This August, yours truly will be 46. I have found my forties to be quite liberating. It is as if I have returned to my 8 year old self. I thought I was pretty cool. I could throw a football like a boy, I could double dutch like no one’s business, I never worried about what others thought of me, if you liked me, YAY! …if you didn’t, that was okay too. I had a 64 pack of Crayola crayons (with the built-in sharpener), I could make my parents laugh, life was good. Remember that person? Before the world got to you. You woke up everyday excited for the day, wondering what was around the next corner. Waking up with intention, be it to ride your bike without holding onto the handle bars or getting to the arcade in time to be the first in line for PacMan. Being picked first for basketball or coming home to a fresh pack of Oreo’s waiting for you on the kitchen table made you feel like you could conquer the world. Making a friend was as easy as saying “I like the color blue” and another person saying “Me too.”. If you argued with a friend and feelings were hurt, saying sorry was enough. If an explanation was needed and given, it was believed and words were forgiven. We didn’t hold grudges, and even if we tried, by the end of the day we literally forgot what happened and simply carried on.

I know many women who are 35 and under, and I see them struggling, with their self image, their friendships, their marriages, their parenting, you name it, the struggle is real. Today’s Sunday Confession is to help ease the anguish, to help women of any age to ease up on themselves and know that they are not alone.

  • there will be days you will look in the mirror and wonder “Where did I go?”and that’s ok. It happens to us all. I am here to tell you, you are still there, life is getting in the way. Take a breath and remember a time as a young girl you accomplished something on your own. Feel that memory. Take a moment to really feel it. Open your eyes.I promise when you look in the mirror you will see yourself.
  • do not be ashamed if you are not relishing being pregnant. I was sick from the moment of conception to the moment my daughter was delivered. When I say I was sick, I was sick. I threw up at least 15 times a day…if you need a washroom in the Kitchener Waterloo and surrounding area, I know where they ALL are. I am here to give you permission to not find your pregnancy magical. I am here to give you permission to find pregnancy weird, uncomfortable and down right gross at moments.
  • it is just fine if you like living on your own.
  • it is just fine if you do not want to have children…trust me, all the people telling you “it’s life changing” or “you’ll regret it” have probably yelled at their little miracles 10 times that day and are wondering who smells like spit up, them or the baby.
  • your thirties are your twenties, just with more financial stability (mostly). It’s okay to feel like you have know idea what you are doing. Trust me, the majority of us are winging it, or trying to mimic what we saw our parents do, who were probably mimicking their parents….see, we are all just trying to do our best.
  • the life you dreamed for yourself may not come to fruition. It’s gonna hurt. You’re going to feel like a failure. You are not. Pout for a while, throw a temper tantrum, have some chardonnay if needed, then let it go. In my experience, when life threw me curve ball and I felt like I just kept swinging and missing, sooner or later, I ended up hitting it out of the park.
  • try your best not to compare your life with your friend’s lives. Sure they may go on more trips then you, or have a better car or apartment, maybe they even have a house. More often than not, they are mortgaged to the hilt, credit cards are at their max and they are living paycheck to paycheck. Remember – Comparison is the thief of joy.
  • some kids eat paste, some wet the bed until they are 6, they will interrupt every single one of your conversations, they will ask 20000 questions before 10 a.m. on a Sunday. Being annoyed with them does not make you a bad parent.
  • there is no such thing as a perfect marriage, so stop knocking yourself out. It will be messy, there will be tears, arguments, resentment, laughs, embraces, every emotion under the sun. As my Gramma Leah said “the secret to a good marriage is not to fall out of love with each other at the same time”.
  • if you have to work full time and have your kids in daycare until they are in school, that’s what needs to be done, plain and simple. Let the “looks” from the neighbourhood Moms roll off your back. The opinions of others doesn’t pay the bills.
  • Your 30’s will have many bumps in the road, the journey is worth it

 

In my forties I have found I feel comfortable in my own skin, I like my reflection, and with each passing month, I find that the opinions of others do not mean as much to me as they used to and when asked my opinion, I give it. It isn’t always what one wants to hear, my opinion is honest. I have come to realize that if the intention behind your actions or words is not honest and true, there is no honor in them, to yourself or others and sooner rather than later, feelings are hurt and trust is lost.

For those struggling today, let me tell you, like a fine wine, life gets better with age. It may not pretty or what you hoped for. The way I see it, if you are fortunate enough to rekindle a spark within yourself, are able to realize your true value and let things go, learn from your mistakes and leave that baggage at the door, life is pretty good.

 

 

Beauty, Business, That girl in the red coat

Get on the floor

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I know many small business owners. I know owners of corporations. Each time I speak to any of them, they all say the same thing “Business is slow. Profits are down. I don’t know why.”. I can tell you why. No one is on the floor selling the product. Plain and simple. I am well aware that the state of the economy, inflation, the weather, you name it can be seen as a cause for lack of revenue and profits to be down. In my experience all the mentioned factors go hand in hand with lack of selling. In the age of online shopping being the real only competitor, you need your people on the floor – it’s the one thing Amazon can’t deliver – a salesperson.

Last week, my hubby and I went out for dinner and decided to stop by a local dealership to see if my nephew was working that evening, just to say hello. As we waited for him, we started looking around. There were 4 people in my line of sight, they caught my eye, not one said “Hello”. Sure, maybe they knew I was waiting for someone, maybe they didn’t. I might have been waiting on a salesperson, I may have been there with the intent to buy, without speaking to me, they would never know. After we left, our curiosity was perked, my hubby was curious to see what other new cars and technologies were out there, I was curious to see what the customer service was like, so off we went. The first dealership felt like a ghost town, I was sure I saw a tumble weed blow by. We walked the lot, not a soul in sight. I could see salespeople looking out the window at us… but no one came out to greet us, shake our hand, even say “Hey!”. Off to another dealership. Sad to say, the exact same thing happened, only this time the salesperson looking out at us from inside the dealership was methodically drinking his coffee, looking like he forgot to do something. Psstt…that thing you forgot to do was your job. I know this sounds like a rant, it is not. I sold cars. When a customer is on the lot, you go out and introduce yourself. Every person coming onto your lot has the potential to spend up to $75000.00, they deserve, at the very least, some acknowledgment.

I used a car dealership as an example simply because it is one circumstance we all have in common, we have all had to buy a car, or helped someone to buy a car. There is no difference between purchasing a car or purchasing a can of hairspray. A person is about to part with their money and they want to be sure it is worth parting with. It may be that the customer needs help, has a question about the product they are looking at or they cannot reach the shelf the desired product is on and they need someone to get it down for them. Maybe you just renovated your shop and they no longer know where their favorite product is, or if you accept debit. People do not want to look stupid and most are worried that their inquiries or questions will seem dumb, so they will not start the conversation. A salesperson on the floor = more sales, plain and simple. Without salespeople on the floor to start said conversation, the majority of customers will leave and go somewhere else.

When most picture a sales person, they picture Herb Tarlek from WKRP in Cincinnati. It’s time to picture something else. A good salesperson does not need gimmicks. A well trained salesperson has product knowledge and fact to back up their claim of the product at hand. They are educated on the ins and outs of their products, they know to ask what the customer’s needs are, what their end game looks like, so they are able to give their customer the proper product, be it a flat iron or a home computer.

For those who don’t think a good salesperson or sales force on the floor makes a difference, I have proof it makes a difference. Personal proof. At least once a week, I am stopped at the grocery store, the library, hell even a public bathroom by a customer I helped in the past. “It’s you! You helped me buy those shoes! I went back to the shop you worked at but no one waited on me. What do you know about Merrells?”. …I sold them a pair of shoes 10 years ago. “Oh hello! Who should I talk to about buying a car? You were so helpful when you helped us buy our car.”. …I sold them a car 12 years ago. “Sara! I finally ran into you! Where do I find that Joico Revitaluxe you sold me? Every Salon I go to doesn’t know what I am talking about.”. …the Salon/retail shop I managed closed 6 years ago. Case and point, a poised, educated salesperson equals sales. If I am able to increased sales and profits for businesses that I don’t even work for, imagine how many more sales and customers they could have by simply making their salespeople get and stay on the floor.

No matter your industry, from owning a Hair Salon to a Dealership and everything in between, you need your people on the floor. Plain and simple.