Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, writing

A brand new key

January 26, 2015 That Girl in the Red Coat 3 Comments

For those of you familiar with my Salon Tales, you know that yours truly has fine hair. Lots of it, but fine. I am also bottle blonde who adores her flat iron, so my tresses are delicate and need tender loving care. For those of you with hair like mine, I feel your pain. You find a volumizing shampoo that gives you body and lift, but it leaves your hair looking and feeling like straw. You find a conditioning treatment to restore the life and softness to your tired tresses only to be left with lifeless and greasy strands. Well beauties, are you in for a treat! Let me introduce you to a hair care line that offers volume and repairs damaged hair and helps to prevent further damage. The following products have been tried and tested by yours truly over the past weeks. Meet sarynaKEY.

The main ingredient that sets sarynaKEY apart from the rest is Pure African Shea Butter. It is naturally made up of 70% natural keratin and 30% amino acid – so it replenishes the hair with the protein it is made of. The sarynaKEY line offers 8 different product lines for all hair types and hair and scalp conditions. Today’s tale is focusing on their volumizing line – Volume Lift. The Volume Lift line contains a protein found in wheat which builds upon fine and fragile hair. Unlike other volumizing products, sarynaKEY Volume Lift offers a low PH factor that in turn seals the hair cuticle and helps to repair the fragile strands. It offers volume and it repairs your hair. …and no, you aren’t dreaming…it really does. It is also color safe. I have a swoop of blue through my hair and the color did not fade and my blonde did not get brassy.

Volume Lift Shampoo and Conditioner

– the shampoo lathers well, leaves the hair feeling clean without any feeling of product build up and less tangles than with other volumizing shampoo’s I have used in the past.

– the conditioner is a daily conditioner that is thick and creamy yet not heavy. It works through the hair with ease, without a greasy residue feeling afterward. It left my hair soft and tangle free. It contains vitamin E and UV filters to protect and nourish the hair. *the amino acids activate an internal repair process at the root and the low PH ensures the hair shaft stays sealed = prevents the loss of the active ingredients from the shampoo.

Pure African Shea Butter Treatment

– a conditioning treatment that strengthens, nourishes and give the hair a thicker look and feel. It contains a combo of shea butter, wheat protein, natural keratins and vitamins that add an external layer of protection while softening the hair. This treatment is meant to be used once a week, focusing on the ends of the hair. Leave in for 2 -5 minutes then rinse with cool water. I used this treatment twice in one week just to see if it would weigh down my hair. It did not. It left my hair soft and full – not weighed down or lifeless.

Pure African Shea Oil – Volume Lift

– a lightweight oil that offers shine without making the hair look or feel greasy, all the while adding volume and giving your hair a thicker look and feel. Apply to damp hair before blow drying, or can be applied to dry hair after thermal styling is completed – to eliminate frizz or flyaways. * a little styling tip – I use this oil and cocktail it with my pomade for extra shine and pliability to my pomade.

Pure African Shea Gloss – Volume Lift

– a weightless shine spray. Adds brilliant shine without looking greasy and does not weigh down your achieved style or texture. It is color safe and color safe for blondes = no brassy tone or residue. * this shine gloss can also be used in a product cocktail with other products such as pastes and clay to make them more pliable and user friendly.

For all the fine hair, fine/damaged hair Beauties out there looking for an answer to their hair woes, look no further than the Volume Lift line from sarynaKEY.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

The Color Therapist is in

January 20, 2015 That Girl in the Red Coat 1 Comment

We’ve all been there. We have all been standing in our bathroom, looking in the mirror, brush in hand or caught in hair thinking “What happened to my hair?”. In the age of color, chemical straightening and flat irons, our poor tresses are over worked, stressed and damaged. Before you make a call to the nearest Salon and ask if they offer a bereavement rate for the loss of your beloved locks, take a breath. Another. The Color Therapist is in and it’s name is Joico Kpak Color Therapy.

Many people are familiar with Joico Kpak – a FAB! product in it’s own right. Let me introduce you to Joico Kpak Color Therapy. The magic behind Kpak Color Therapy is the Quadrabond Peptide Complex. This complex acts as a multi-tasker – attaches to damaged strands, repelling external moisture that robs the hair of color all the while rebuilding the hair from the inside out. The line is formulated for all hair types – from fine to coarse, straight to curly. The line consists of four products – shampoo, conditioner, oil and the newest addition, dry oil spray.

Kpak Color Therapy Shampoo – a gentle, lightweight formula that doubles the life of hair color vibrancy and longevity. It preserves and protects your hair from further damage. * GREAT for stressed hair -double processed or lifted more than 2 levels.

Kpak Color Therapy Conditioner – a lightweight conditioner that really packs a punch. It hydrates and repairs. Keratin and silicone lock in moisture and balance the moisture level while sealing the hair’s cuticle and adds shine.

Kpak Color Therapy Restorative Oil – I have to admit, one of my favorites. A lightweight oil that heals damaged strands while adding moisture, strength, shine and softness. It can be applied to damp or dry hair. *No brassy effect – perfect for blondes

Kpak Color Therapy Dry Oil Spray – the newest addition to the Kpak Color Therapy family. This gem seals the hair’s outer layer to create a protective shield against color fade and moisture loss and can tame flyaways. Formulated for all hair types, color safe, color safe for blondes *no brassy residue. To be used on dry hair once your style is achieved.

Kpak Revitaluxe – although this product is not part of the Kpak Color Therapy family – it is a welcome addition. This conditioning treatment instantly repairs years of damage, doubles resistance to future breakage and protects against color fade by 94%! It is formulated for all hair types and should be applied to freshly washed hair and left on for a full 5 minutes for best results.

Yes, Ladies and Gents, the Color Therapist is in.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Fine and FAB! finds – That Girl in the Red Coat approved

December 8, 2014 That Girl in the Red Coat 1 Comment

As you know, yours truly has fine hair, lots of it, but fine none the less. For many years I thought I had thick hair, so I was buying products formulated for thick hair. No wonder my hair wouldn’t hold a style or why my curls were fabulous in the bathroom but the minute I stepped outside my curls would disappear, and the only volume I could achieve was via my Walkman. (children of the 80’s, you know what I am talking about – born after 1990 – Google it). Today’s tale is for my fine haired Beauties. I have found some FAB! products for fine hair, tested on yours truly and my daughter, who has her Mother’s tresses, by yours truly.

RUSK Anti Frizz Spray

The newest addition to the RUSK family, the Styling Collection, features this lovely hairspray. It offers all day humidity resistance, a strong hold that is workable and weightless and offers color protection with a light, fresh scent. Check out their other FAB! products at http://www.rusk1.com

Sexy hair. Not familiar with this line? Well, let me introduce you. My new favorite is from their style sexy hair line. Meet 450 Headset. A thermal setting spray that locks in curls all day or keeps your flat ironed strands sleek all day. Adds shine and thermal protection up to 450 degrees Fahrenheit. It has a waterless formula that offers all day humidity resistance. *it kept my girl’s curls in for 2 days. sexy hair offers products for all hair types, from straight and sleek to curly. If you are looking for volume – sexy hair may be your new best friend. Check ’em out at http://www.sexyhair.com

One of the newest members of the Joico family – HEATSET. This truly is a blowout perfecting creme. It is formulated for all hair types, yet light enough for the finest of strands. Using HEATSET while using your blow dryer can reduce breakage up to 25%. It reduces drying time, detangles, defrizzes and offers heat protection up to 450 degrees Fahrenheit. *it layers well with other products, such as mousses and root boosts. It won’t get too sticky or weigh down your hair or your style.

Another new addition to the Joico family – IRONCLAD. A thermal protection spray. Use IRONCLAD *on dry hair, with your flat iron or curling iron to protect your hair from the heat of the appliance. IRONCLAD helps reduce frizz and static for up to 72 hours, adds shine and has a soft, weightless hold.

I have to admit, this gem is my new best friend. The latest addition to the Joico hairspray family. FLIPTURN offers a very strong hold factor that is still workable – you can brush through it and keep your desired style or begin again. It is a volumizing hairspray that adds shine and volume for up to 72 hours as well as thermal protection. A cool feature of this hairspray is it can be sprayed upside down, side ways or right side up without clogging the nozzle = any style can be achieved. * It smells heavenly! For more information about these FAB! Joico finds, check out http://www.joico.com

Okay…this gem doesn’t add any hold or volume, but it is sparkly, and there is always room for a little sparkle. Joico’s GOLDDUST, a glitter/shine spray. A perfect end to a perfect style. Heading out to a holiday party or just want to jazz up your grocery store attire – use Joico’s GOLDDUST and turn some heads.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Have you been DevaCurled?

October 14, 2014 That Girl in the Red Coat Leave a comment

Everyday I meet a woman, or a man who is frustrated with their hair. Their curly hair. They have tried every product. They have a closet full of creams, lotions, serums and sprays that had promised them manageable curls and all they delivered was a frizzy uncontrollable mess. Many of my customers resorted to chemical straightening – *a great alternative, when done in a Salon, by a stylist who is trained. Buyer beware of the “at home” straightening products – another tale for another time. The one thing all these customers have in common? Not one person, sales person or stylist had ever asked them what they were looking for from their product, how the envisioned their hair to be, what issues they were currently having with their hair, or even asking them what products they were currently using. You see, not all curl products are for all curl types. Yes, there are different curl types, from fine to thick, from wavy to corkscrew. Some corkscrew curls are fine, others are thick and coarse. Some have coarse wave mid shaft that gradually becomes a fine Botticelli style curl at the ends. Using the correct curl product for the curl type is key.

There are many Professional Salon Curl products on the market. Today’s tale is focused on DevaCurl – in a word, Miraculous.

This is a line that we brought into the shop over 3 months ago. Our owner/head stylist has curly hair, so she was our test subject. She understood the struggles and the frustrations of having curly hair. The results were outstanding. Soft, frizz free, shiny defined curls. The key to achieving these curls – using the DevaCurl Deva 3-step system. Now before you get all “I don’t have time for 3 more steps everyday!” – take a breath. Another. It takes all of 10 minutes. It is as easy as 1-2-3. It truly is. DevaCurl offers a 100% sulfate free, paraben free and silicone free shampoo – No Poo and conditioner – One Condition. *there will be no lather with the shampoo – sulfate free = no lather. No need to add more shampoo while cleansing – just add more water. The third step to the DevaCurl Deva 3-step system is the Light Defining Gel (for flexible styling/natural hold) or the Ultra Defining Gel(for ultimate curl retention/long lasting hold) – also 100% sulfate, paraben and silicone free.

Step 1 – cleanse your hair with No Poo (shampoo)

Step 2 – condition with One Condition and rinse. * a perk to this conditioner – it can be used as a leave in for extra hydration.

Step 3 – apply the Light Defining Gel or Ultra Defining Gel. * for best results apply to wet hair. Yes. Wet hair. Tilt head forward and scrunch the gel into wet curls in an upwards motion. Then apply gel between your palms, emulsify and glide your palms over the hair.

* DevaCurl offers an array of online tutorials and tips – check out http://www.mydevacurl.com

DevaCurl offers an array of styling products for all curl types and all styles, a few of the big movers have been;

Mist-er Right – a curl refresher to deodorize and refresh curls – infused with Lavender

Styling Cream – defines curls with a soft natural hold that is humidity resistant = no frizz

Flexible Hold Hair Spray – offers soft, touchable curls. Adds shine, helps curl retention and adds to all day conditioning.

Set Up & Above – a pomade style product that offers maximum hold, texture and volume. Great styling control without a sticky mess. * Great results for short styles too – curly or straight.

The DevaTowel – a microfiber towel that provides a smooth surface for curls – to set curls while keeping them defined and frizz free.

The DevaCurl DevaFuser – meet your new best friend. Offers great volume and definition. This diffuser is a universal fit = fits most blow dryers. It offers 360 degree airflow = gently dries the hair from the inside and out for soft, frizz free curls.

DevaCurl is a beautiful line for anyone who has curly hair – from loose waves to tight corkscrew curls. When applied properly, the curls are beautifully defined and frizz free – so much so, when you have seen the DevaCurl results, you can spot a DevaCurl curl in a crowd. It is a company that offers terrific support for it’s customers and clients – from styling techniques to cutting techniques. DevaCurl is a 100% sulfate, paraben and silicone free line, and is a cruelty free line – they do not test on animals. Once you have been “DevaCurled” as I like to call it – you will no longer envy your friend with straight hair, you will find yourself embracing your curls and smiling at your reflection, in the mirror, in the windows…where ever you may find it.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized

You can take the girl out of the 80’s but you can’t take the 80’s out of the girl…

July 21, 2014 That Girl in the Red Coat Leave a comment

I have a confession to make. I love big hair. The more volume the better. Being a child of the 80’s I know for a fact that is where my love for big hair began, and the love affair continues to this day. I used to think I had thick hair, so I would purchase products that were formulated to add volume for thick hair. I would skip down the sidewalk and up to my front door, sing my hello to my parents as I ran up the stairs two at a time with dreams of big hair. I would set down my new found products on the vanity, and get to work. Within about 30 minutes the tubes and jars were in the garbage and I was a crumpled mess on the floor with flat, sticky strands dialing the number to the nearest Salon making an appointment to “chop it all off!”.

Fast forward 10 years. I am now in my late 20’s. Thanks to a stylist who took more than a minute to speak to me, yours truly learned that I do not have thick hair. I have fine hair – just lots of it. This is why all the products I had purchased did not deliver the volume promised by the package and the Hollywood Starlet on the commercials. The products were too heavy for my hair type – hence the weighed down, flat drowned rat results. I am about to have my 42nd. birthday, I have had great hair for over 15 years, now you can too. As you know, my goal is educate and enlighten. Today’s tale covers some beautiful products, tried and tested and used by yours truly, that offer great volume and control.

JOICO JoiWhip

This gem is my favorite. I have been using this since the 1990’s when it was known as IceWhip. A great mousse for all hair types, for hold, volume, control…you name it. A little goes a long way – I find dispensing an amount that is about the size of an egg is more than enough. Emulsify in both hands, apply to towel dried hair, blow dry and style. * a lovely product for those with curls looking for hold without having to blow dry. ** It smells heavenly

JOICO Structure Animate

A lightweight styling cream that offers volume, hold and shine. I found the best results when I applied the product at my roots before blow drying (dispense about the size of a quarter, emulsify in both hands then apply). It can be used on dry hair, but can tend to get sticky if too much is applied – on dry hair – stick to about the size of a nickel, emulsify in your hands, then apply were needed. *smells like candy!

Schwarzkopf Session Label Series – Dust It Flex

The newest addition to the Schwarzkopf family of products, the Session Label series. This product is AMAZING. It is a powder, that when applied to dry hair, lifts and holds your hair without a powdery mess or sticky residue. It offers a workable hold, so if you add too much (which for me isn’t possible), you can rework your hair with your hands or a brush. You can apply the powder directly into your hair or shake some into your hands and work it into the hair – I found the latter worked best for me. It offers a matte finish. *terrific for longer styles.

SOMA Volumize Thermal Spray

This finishing spray from SOMA is a gem. It will not leave your hair feeling sticky or crunchy and adds volume, hold and humidity resistance (no frizz!). Although it is a finishing spray, it can be used on towel dried hair and on dry hair as you are styling. *Great for updo’s – holds curls all day.

SENSCIENCE Pro Formance Polish

Lets just say, when I used this, the angels sang. For those of you familiar with my tales, you know a few tears were shed when Joico discontinued Brilliatine, and I was known to stomp my feet when Senscience discontinued Pliable Shine. Well beauties, let me tell you, Senscience stepped up to the plate and delivered a home run with their Pro Formance Polish. This pomade offers great shine with a flexible/workable hold. I love it to add that little extra boost of volume at my roots and to add to my ends to give a smooth sealed look. A little goes a long way – scoop out an amount the size of your thumb nail and emulsify into both hands and work in to hair. For a pieced out/textured look to your bangs – apply to your finger tips and work into hair. *a great product for slick/controlled styles.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Auf Wiedersehen to bad hair

May 12, 2014 That Girl in the Red Coat Leave a comment

There are some new kids in town, and being me, I have to introduce you. Schwarzkopf Professional BC (Bonacure) has revamped their hair care line with new technology, great new packaging and have added some real gems to their line – those kids I will introduce to you in a minute. Being me, here is a little more information, for those of you that aren’t familiar with Schwarzkopf Professional BC.

First things first, the newest addition to this great hair care line is their patented Cell Perfector Technology – this technology fills the gaps in the hair surface and helps to rebuild the structure of the hair. *Brings back damaged hair surfaces as close as possible to a natural healthy state. Here is a little info. on a few of the Schwarzkopf Professional BC hair care products;

Repair Rescue – this line is for damaged hair, chemically or mechanically damaged. Using the Repair Rescue line can help your lovely locks have 95% less breakage. The line offers a shampoo, conditioner and styling treatments. * The Leave in Spray is phenomenal! Strong enough for the most damaged hair and lightweight enough for the finest of damaged locks.

Color Freeze – great for color treated hair, offers 100% more shine and up to 90% color retention. The line offers a shampoo, conditioner, a purple shampoo for Silver/Blondes, leave in treatments and styling products. * The newest addition is becoming one of my favorites – Color Freeze Gloss Serum. A clear, lightweight shine serum. It provided instant shine and no greasy feel and doesn’t weigh down my fine strands. (fine as in size of strands….although it does look pretty good if I do say so myself).

Moisture Kick – created for normal to dry hair & curly hair. Offers 100% nourishment and up to 85% improved combability = less tangles. The line offers a shampoo, conditioner and treatments. *The newest addition to Moisture kick line is their Beauty Balm – their answer to BB Cream. Yes, you read that right, BB cream for your hair. This gem balances the moisture content & ensures an even and supple hair surface. It adds a weightless protective shield to your lovely locks. Yours truly has been using it for the past few days and I can’t stop touching my hair. …my mailman thinks I am flirting with him.

These are the gems I was telling you about and that are making my mailman think I am flirting with him;

Time Restore – perfect for mature/fragile hair. This line instantly rejuvenates hair strength. The line offers a shampoo, conditioner, treatment and styling spray. *The newest addition is the Rejuvenating Spray – a lightweight detangler & volumiser in one that adds shine.

Smooth Perfect – created for those with unmanageable hair. Offers up to 4 days of anti humidity and anti frizz protection, 100% shine and lasting control. The line offers a shampoo (that helps fight static), conditioner and treatment. *The newest addition is the Smoothing Cream – offers thermal protection and is humidity resistant.

Schwarzkopf Professional offers a shampoo for volume – Volume Boost, a shampoo for oily scalp – Deep cleansing Shampoo, and a shampoo for sensitive scalp – Sensitive Soothe Shampoo. The BC line also offers a Oil Miracle line that is suitable for all hair types, formulated with Argan and Marula Oiland a Keratin line – Fibre Force, for extremely damaged, breaking hair that is formulated with Micronized Keratins.

Beauty, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Honestly Onesta

April 22, 2014 That Girl in the Red Coat 1 Comment

In honour of Earth Day, today’s tale is to introduce you to a Professional hair care line that wants your hair and our planet to be beautiful.

Onesta is a Professional hair care line that is;

– Color safe

– Paraben free, Sulfate free and Gluten free.

– It is free of dyes, DEA, Phthalates, Sodium Chloride, Propylene Glycol.

– Onesta is cruelty free (they love bunnies), PETA approved, Vegan and EU compliant. *EU Compliant = meets the strict regulations on ingredients used in personal care products. Over 1300 ingredients have been banned as additives to personal care products in Europe.

– Onesta is a true Green Brand. Their bottles are made from PCR (post consumer resin). Recycled content is used in all merchandising, product displays, boxes and packaging. Onesta maintains a low carbon footprint as it is 100% offset by wind power and are proud to be a part of the Sustainable Manufacturing Movement. Onesta is also Rainforest Alliance certified.

Onesta offers a Hydrating shampoo and conditioner, a Volumizing shampoo and conditioner, leave in conditioners, treatments and an array of styling products for all hair types that offer natural sunscreens and color protection. The following are Onesta products that have been a hit at our shop and in our Salon;

Nourishing Moisture Masque – provides extra conditioning without weighing down hair – strong enough for coarse hair yet light enough for fine hair. It repairs damage to the cortex, seals the cuticle and helps to stabilize porosity levels. *and adds shine

Quench Leave In – a lightweight spray that detangles, smooths and controls frizz. It offers protection against sun damage

Smooth & Shine – a styling cream that is strong enough for coarse hair and lightweight for fine hair. It is humidity resistant, controls your frizz all the while adding luster to your lovely locks.

Create Firm Finish – a hairspray that offers long lasting hold that is never stiff or sticky. It provides volume and flexibility, is humidity resistant and offer thermal protection.

One more thing that is awesome – on the back of each Onesta product, you will find instruction on how to use the product and how much of the product to use, depending on your hair type. Yep! They thought of everything. Each time you use the products you will know how much to use and will be able to achieve the look or style you like. Onesta is a Professional hair care line that cares about their customers and the environment. No wonder Onesta means Honesty.

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

MiraCurls do happen

April 21, 2014 That Girl in the Red Coat Leave a comment

Today’s tale is about the MIRACURL, one of the latest additions to the BaByliss Pro Hair Care family. The MIRACURL is the Original Professional Curl Machine. With this gem, you can have a full head of curls in minutes instead of hours…and the curls will last all day. Since the launch of the MIRACURL in 2013, many other curl machines have appeared on the shelves. As always, my tales are aimed to educate and enlighten, so being me, I thought I would clear the air about the differences between the MIRACURL and the other curl machines on the market.

– The MIRACURL offers 3 temperature control settings of 375, 410, and 450 degrees Fahrenheit. Many of the other brands offer 1 or 2 temperature control settings between 400 – 430 degrees Fahrenheit.

– The MIRACURL offers 4 timer settings (0,4,8 or 12 seconds) for different curl tension and effect. Many of the other brands offer 3 timer settings (8,10 or 12 seconds).

– The MIRACURL has a larger Nano Titanium curl chamber. Many other brands offer a smaller Ceramic chamber.

– The MIRACURL offers a choice of curl rotation, right, left or alternate – which offers many different styling possibilities. Many other brands offer only one direction of curl rotation.

– The MIRACURL has a motion sensor = a tangle free feature – if too much hair or not enough hair is put into the curl chamber, the curl chamber will not activate (the MIRACURL will actually beep at you to alert you), so there is no worry of a tangled mess. Some other models do offer a tangle free feature, some do not – so be sure to read the information and ask your stylist or salesperson about this feature.

– The MIRACURL offers Smart Tech Safeguard – Auto Shut Off and an Energy Saver – Sleep Mode. Some other brands do offer these features, some do not. Be sure to read all the information provided and ask your stylist or salesperson about these features.

The biggest difference between the MIRACURL by BaByliss and the other brands is this – the MiraCurl is a Salon Professional styling tool so it can last up to 10000 hours of use. From my questions and research of the other brands, their longevity is about 700 – 900 hours of use.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized

Getting some Structure

January 20, 2014 That Girl in the Red Coat Leave a comment

At least once a day I have a customer/client looking for a product that is either paraben free, vegan, sulfate free, cruelty free, or all of the above. If you are looking for all of the above, let me introduce you to a new line brought to you by the Beauties at Joico. Joico Structure. A beautiful line that is not only sulfate free, paraben free, cruelty free and vegan, it is also free of any silicones, animal derived ingredients, artificial colors and dyes and is Gluten free.

The Cleanse (shampoo), the Condition (conditioner) and the Renovate (conditioning treatment) are created for all hair types. This trio strengthens the hair which in turn makes it more resistant to breakage, repairs existing damage, can protect the hair color vibrancy by 85% and leave the hair soft and shiny.

Structure offers an array of styling products for all hair types and demands, from smoothing to volume to frizz control. The following products are products that have been and are being used by yours truly.

Structure Beach Texture Spray

This little beauty smells wonderful and adds great texture to your hair. It offers a medium hold, a light matte finish (no shine), can be used on damp or dry hair and you can use it with your dryer or air dry if you prefer. A great styling product if you are trying to achieve a loose wavy, just left the beach look. I have used it as a root lift when I wanted just a little volume.

Structure Define Lightweight Shine Wax

For anyone who loved Joico Brilliantine or Senscience Pliable Shine – you are going to LOVE this. Define offers a light, flexible hold with tons of shine – without weighing down your hair. Great for separation and texture. Offers great control for dry, frizzy, unruly or coarse hair yet light enough for fine hair….and it smells divine! Can be used on damp or dry hair. I found the best result came while being used on dry hair.

Structure Animate Bodifying Styling Creme

This styling creme adds moisture and shine and strengthens the hair. It offers a soft hold factor that is great for all hair types and all hair lengths. *Excellent for fine hair. An awesome product for creating an array of styles, from smooth styles to volume. Animate can help reduce frizz on curls without weighing down the hair. It offers thermal protection while blow drying, and offers humidity resistance all the while leaving no residue or flakes on the hair. To be used on towel dried hair before blow drying. *This product smells good enough to eat…but don’t eat it…save it for your hair.

For more info. on these and all the Structure products, take a peek at their website http://www.structurehair.co.uk

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

November 18, 2013 That Girl in the Red Coat Leave a comment

Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.