Beauty, Business, Hair Care, That girl in the red coat, Women

Part of the package

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As many of you now know, yours truly has spread her wings a little wider and has become an Independent Retail Consultant. Over the years in our beloved biz, I came to realize many Salons were missing out on the perks of retailing their products in their Salons. Not only does retail increase Salon revenue, it enhances your client’s experience and gives them the tools to have a good hair day everyday between their appointments. Retailing in the Salon helps your clients protect their investment, in themselves.

Over the years, and during some of my consultations, I have come across the same concern from every stylist I speak with. “I don’t want to seem pushy.”. With over 25 years of sales and customer service under my belt, let me tell you this…if you are coming from a place of honesty and integrity, you are not being pushy. If your client has just had her hair colored red and you tell her that you highly suggest a color shampoo and conditioner to purchase to use at home to protect her new loved color =not pushy. You are trying to keep her red as vibrant as it can be for as long as possible. Selling said client a clarifying shampoo that she does not need = pushy. A clarifying shampoo would ruin her red. Giving your clients the tools they need to protect their investment in themselves is all you are doing, plain and simple.

 

Another common question/statement is “I don’t see the value of it.”. I have one question in response to this one, would you skip adding developer to your color? Of course not, because without developer the color wouldn’t process properly and in turn, you would have an unhappy client sitting in your chair. The same goes for retailing product. Think about it. Your client is sitting in your chair touching their hair telling you “I love it!”. They leave your shop with a spring in their step, feeling as though they can take on the world. They wake the next day, begin to style their hair only to have it not work out or look as good as it did the day before, and begin to feel as though the world is caving in on them. They may not be in your chair, trust me, in this moment, you have an unhappy client. Everyone wants to have a good hair day, the ladies and the gents. Everyone. Selling your clients product to take home and taking a moment to teach them how to use them ensures your clients will not only be happy in your chair, they will be happy until they are back in your chair with their next appointment.

All Salons have packages, be it a wash, cut and style or cut included with each color service, we all have packages. So, why not add some retail to the package? You are using the products. Your clients smell the products. Your clients see the products on your station. Your clients asks “OOO! That smells great?! What is that?”. All the work has been done for you. All you have to do is answer their questions, have a conversation. That’s it. Plain and simple. In my experience, once the value of the product is explained, the cost is never an issue. The client wants that product. Take flat iron sprays – once I explain the value of a flat iron spray – it protects the hair from the contact heat of a flat iron, that it helps to protect the vibrancy of hair color and that it helps to combat frizz and fly aways, when they leave the Salon, they have a flat iron spray in their hand.

Retail is already part of the package. Your clients love their hair and want to continue the love affair. They need you to help them keep their relationship with their hair “all moonlight and roses”. Adding retail to the package will do just that.

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Hair-surance

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Last week I had a woman come in looking for a silicone oil for her hair. I asked her why she was looking for a silicone oil for her hair and she told me “that’s what my stylist said to use to fix my extensions, to make the frizz go away and to help get the knots out.”. I asked her how long she had her extensions in for and she told me 1 week. (I swear, I would have guessed a month.). “Oh, I see” I said. “Yeah, I know they look horrible. My stylist told me I am not taking care of them properly. I guess I am just stupid or something.”. It was then that I asked her if her stylist had told her how to take care of her extensions to which she said “Yes. She told me to go to the drugstore and make sure the shampoo was moisturizing and then she said…” it was then that I stopped her. I actually put my hand up and said “Stop right there. Hold on one minute.”. I took a breath and said “this is not your fault. I am sorry that you spent so much money ($400.00 by the way) and were given the wrong instruction.”. I let her know that she should wrap her head each night, or at least put her hair in a low ponytail/braid before bed. That only professional Salon sulfate free shampoo should be used with extensions. That a flat iron spray should be used when using a flat iron – not a silicone oil like her stylist told her. The poor girl just looked at me. Her eyes began to well up, then stopped. Her look turned from despair to anger, and rightfully so. “My stylist didn’t tell me any of that. In fact, she made me feel like I was an idiot and disrespecting her when I told her I thought there was a problem with my extensions!”. We spent the next 20 minutes talking product and after I rang her through, she thanked me for my honesty. “You are the first person who told me the truth about my extensions”.

The point of today’s tale? Clients and customers come to our Salon’s because they trust us. They trust us with their family secrets, the latest neighbourhood gossip, their fears and their self doubt. Most importantly, they trust us with their hair. It is our responsibility as stylists, Salon managers and Salon owners to guard that trust and help our clients and customers to protect their investment in themselves. It is our responsibility to explain;

  • the importance of the proper shampoo, especially for color clients. Explaining that professional Salon shampoo will protect the their color whereas drugstore shampoo will effect the vibrancy of their color = color fade.

 

  • how to apply shampoo – to emulsify it in your hands, then apply mid shaft and work your way up.

 

  • that sulfate free shampoo’s do not make lots of bubbles or suds. To make more of a lather, add more water. Adding more shampoo just wastes the shampoo and leaves the hair greasy and lifeless.

 

  • the difference between leave in conditioners and conditioning treatments. Yes, sadly many woman I have helped were using a conditioning treatment and leaving it in, which in turn messed up their hair, on many levels. * I ALWAYS stress the importance of rinsing out vs. leaving in. Trust me, your client may look at you like you have three heads, but they will thank you for it later.

 

  • all mousses and root boosts are thermal activated. No blow drying? No volume. Plain and simple.

 

  • the importance of thermal protection. Every client that uses a flat iron MUST have a flat iron spray at home and it MUST be used each time a flat iron is used. *the hair spray today will be cooked into the hair tomorrow without the use of a thermal spray.

 

  • All oils and serums should be applied to damp hair BEFORE blow drying or to dry hair AFTER using a flat iron or curling iron. * oils and serums are not thermal protectants. I want you to think of a hot pan on the stove – what happens when you add oil to a hot pan? Exactly.

 

  • how to take care of extensions. How to wash them. How to style them. Which products are best to use.

 

  • how to take care of their hair after a perm

 

  • how to maintain smooth tresses after a chemical straightening

 

  • how to wash their hair when they have had vibrant colors applied.

In my experience, almost every customer thanks me for being honest with them, for taking the time to explain things to them, the how’s and the why’s of hair product and hair care. Take a moment to speak with your clients about their hair and hair care routine, explain the importance of protecting their investment in themselves. They will thank you for it. As for me…no thanks needed.

 

Beauty, Business, Hair Care, That girl in the red coat, writing

Suitable replacement?

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Sigh.

 

It happened, again. I lost a fabulous rep. She was lovely. She came every 2 weeks. She emailed me the sales flyers before they went to print so I could preplan monthly specials. She sent complimentary products to use in the Salon. She sent products specifically to me to use, knowing that since I do most of the selling, the more product I use, the more I know and in turn, the more I sell. She sent us complimentary retail bags. She shared her knowledge and her stories. Not only did we have a great professional relationship, over the years we became friends. I received a call over 3 weeks ago from the company that she was no longer with the company and that a “suitable replacement” would be visiting me soon. Lets just say, there are some big boots to fill and by first impressions, my hopes have faded a tad.

10 days ago, the replacement rep. – lets call her the R.R. came by the shop, mid afternoon on a Friday. No call to see what day or time works for me. No appointment made. No email of introduction. Not even a tweet. She introduced herself, I the same, exchanged pleasantries and such. I let her know that my old rep. had a standing biweekly Friday at 10 appointment. I asked if that worked for her. She said yes. We decided on a date for our first official appointment, shook hands and said our goodbyes. Fast forward a week. Yours Truly had the order ready. Special customer orders had been added. Clients and customers had been assured an order was being placed that day and by Tuesday afternoon at the latest, as long as the product was in the warehouse, their beloved product would be in their hands. …or so I thought. Yep. You guessed it. Yours Truly was stood up…and you all know how much that thrills me. 10 a.m. came and went. No call. No email. No text. No fax. No tweet. No Facebook message. No Instagram. Not even a snap. Nada. Nothing. Not a word until this morning after I emailed my order and was told that Friday’s don’t work.

I have said it before and will continue to do so. We are in the business of Beauty. The business. When a rep. doesn’t show up for my order that means that my inventory gets too low or worse, my shelves are empty which in turn hurts my reputation and our revenue. Listen, I have been a rep. on the road. I know that you are told that “color accounts are key”. That they are your money maker. I have some news for you. So are retail accounts. When serviced properly and the value of your retail brands explained, retail can increase your commissions just as much as color can. Something many reps and companies seem to forget, or put on the back burner. I can’t help but wonder if I was a color account, would I have been dismissed so easily? Over the years I have brought over $250000.00 – $350000.00 of retail revenue to our shop…you’d think that everyone would want a piece of that pie. It seems not.

A little bit of advice, for reps. and companies alike – your small accounts could become big accounts, if you show up. Plain and simple.

 

 

Beauty, Business, communication, Hair Care, That girl in the red coat, Uncategorized, Women

…my stylist said…

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“My stylist said I should use a volumizer.”. “My stylist said that my hair needs a treatment.”. “My stylist said I am using the wrong hairspray.”. These are a sampling of the phrases I hear on a daily basis, more then once, from women and men who have just left their stylist’s chair and have come to see me at our Salon/shop for their hair products. Many times they look confused and more often than not, they look and feel insulted. They have just been told there is a problem with their hair, or the products they are using and were not given a solution. After discussing what it is that their stylist said and more importantly, after I ask them what they think and what they want, I hear an even more common question… “Why didn’t my stylist tell me that?”.

Over the years I have realized one constant in our industry, a key component to any Salon visit is being neglected. Retail. Retailing the products that we use to help achieve our client’s new found love of their hair. Products that we use to keep the vibrancy of their color and the integrity of their hair. Letting your client leave without the proper products and tools to keep the love affair with their hair alive is, well, mean. Yes, mean. Think about it. Your client leaves your chair feeling prettier or more handsome (cannot forget our gents). They have a spring in their step. They are walking with more confidence. They like their reflection. Then the next day, as they are standing in their bathroom trying to get their hair to look as good as the day before, their self confidence begins to fade and they begin to feel stupid. Not giving your clients the proper products, tools and instruction is literally pulling the rug from under them. No one likes to feel like the butt of a joke.

  • First and Foremost! ALWAYS ask what products your client is using at home.
  • when washing your clients hair and you realize that they need to use a clarifying shampoo, explain to them what a clarifying shampoo is and why it should be used.
  • bright and vibrant colors are huge right now. For your clients with multi tone brights, explain the importance of how to wash their hair, that each color should be washed separately for the first few washes so that the colors do not start to bleed together.
  • when discussing the need for a conditioning treatment, explain what that is. Many times the women I have spoken to thought that they were supposed to leave the treatment in, which in turn made their hair look and feel worse than when before using it.
  • explain to your client that a volumizing shampoo and conditioner are a good start but if they want height and volume throughout their hair, styling products must be used. *Trust me, I know of what I speak. Many women I speak to thought that they were doing something wrong because the shampoo wasn’t making their hair look like it did at the Salon.
  • if your client has poker straight hair, let then know that a shampoo for curly hair will not make their hair curly.
  • when using mousse, explain the importance of shaking the can and dispensing it upside down. *That Girl in the Red Coat tip – explain it’s like using a can of whipped cream – if not shaken and dispensed upside down, nothing happens but a great big mess.
  • explain the difference between the hold factors of the hairspray you are using. If your client doesn’t want to fuss with her hair throughout the day, that soft hold factor spray she picked up at the drugstore is probably the culprit of her bad hair days.
  • for your clients that use their flat iron on a daily basis, explain the importance of thermal protectant sprays. They should be used every time the flat iron is used. Every time.
  • if you see you client is dealing with dandruff, instead of just pointing it out, explain different ways they can apply shampoo to their scalp and offer them a Salon professional dandruff shampoo to use at home. *Most brands offer a dandruff/scalp shampoo, you just have to ask.
  • when it comes to waxes and pomades, find out if your client likes a matte finish or prefers a little shine, what kind of hold they prefer and explain the difference.
  • always show your client how to use the products. How to dispense them, how to apply them and how much to use.
  • show your client that every bottle has directions on how to use the product on the back of the bottle, in case they forget.

Ask  your client how they want their hair to look. Ask them if they like to blow dry their hair or not. Ask them if they use a flat iron or curling iron. Ask if they have a water softener. Ask them if there is anything about their hair they would like to change. Asking these questions opens all the doors to understanding your clients needs and wants and in turn, the doors to selling them what they need for their hair are opened too.

Retailing products, tools and giving instruction on how to use said products is a key component to any consultation/appointment. Plain and simple. Your clients are your advertising, they make or break your business and your reputation. If your client only likes themselves, their hair and you while they are sitting in your chair, pretty soon they will looking for another chair to fill.

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

Monday Motivators – Joico Flip Turn & Hair Shake

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It’s Monday. Again. In my corner of the world, Spring has sprung, the sun is shining, the birds are chirping, tulips are in bloom and I am not outside. After a long, cold, dreary winter I am aching to be out in the warm sun. Alas, someone has to man the desk and pay the piper. Since I can’t get out and tip toe through the tulips, I thought I might as well have a great hair day, and now you can too. Let me introduce you to some gems from Joico…

Joico Flip Turn and Hair Shake

 

 

 

 

 

 

 

FlipTurn Hairspray and Hair Shake Liquid to Powder Texturizer!

 

Joico FlipTurn –  I have to say, is one of my favorite hairsprays to use. Created for all hair types, it offers;

  • a very strong hold factor that is still workable – you can brush through it and keep your desired style or begin again
  • fast drying = no crunchy tresses
  • it is a volumizing hairspray that adds shine and volume for up to 72 hours
  • offers thermal protection.
  • is humidity resistant = locks out frizz
  • the scent is wonderful
  • A cool feature of this hairspray… it can be sprayed upside down, side ways or right side up without clogging the nozzle = any style can be achieved.

 

Joico Flip Turn and Hair Shake

 

Joico Hair Shake  – is a liquid to powder finishing texturizer. Yep! Liquid to powder! If you like the results of volumizing powders from OSIS Dust It or SexyHair Powder Play but not a fan of the powdery mess, Joico’s HairShake is for you. HairShake offers;

  • texture and lift
  • touchable and moldable layering styling grip = easy to create and recreate styles.
  • lift and fullness at the root
  • fast drying residue free and grit free finish = no powdery residue
  • created for all hair types and lengths
  • the BEST scent ever – it smells like the beach! You will be transported to white sands, blue water, buff life guards offering you a cool drink….

HairShake is to be applied to dry hair. To apply, give the bottle a good a shake then apply as desired. This has become one of my favorite styling products and every client we use it on in the Salon buys one for themselves. Many of my customers who love their volumizing powders are now fans of HairShake. It offers hold, texture and volume. The one feature that made me a fan – if I wanted to change my style, I could brush through my hair with ease and begin again. My hair was not weighed down and there wasn’t a sticky residue.

So, for those of us with our noses pressed up against the window looking out on the beautiful day, may we find solace that although we may not be outside or at the beach, at least we are having a great hair day and are surrounded by the heavenly scents of the beach, thanks to Joico.

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Monday Motivator – Joico INSTATINT

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Here we are again Beauties, it’s Monday. The sun is shining yet many I have met this morning are glum. Spring has finally sprung yet many have lost the spring in their step. Over the past weeks I have had many women call me brave because I have colored some of my hair magenta (courtesy of the FAB! Color Intensity line by Joico!).  I always thank them and follow up their compliment by telling them they could add some flair to their hair as well, and I am met with the same answers every time …  “Oh, I couldn’t do that”, “What would people say?” or the ever present “What if I think I like blue and then once I’ve done it I hate it?!”. Well ladies, and gents, have no fear for Joico INSTATINT is here!

joico INSTATINT INSTATINT offers five FAB! shades;

  • Fiery Coral (red)
  • Pink
  • Orchid (purple)
  • Sapphire Blue (a denim blue)
  • Mermaid Blue ( a turquoise blue)
For all those who are a tad skeptical or a wee bit worried about adding some flair to your hair, Joico INSTATINT is your answer. Truly a no commitment color. Always dreamed of having blue hair, only to realize blue hair feels like a nightmare? No worries! Just wash it out and give the red a whirl! Yep, INSTATINT washes out in one shampoo, every time. Being me, I have compiled a quick go to list, a what’s what of INSTATINT;
  • applied color lasts up to three days
  • washes out in 1 shampoo
  • is color safe = will not alter your existing hair color after INSTATINT is removed. Yes, it is safe for the blondest of blondes
  • easy to apply! Spray onto dry hair in short bursts. I prefer not to apply heat after color is applied, so I apply color after I am done with my flat iron.
  • the less you spray, the lighter the color.
  • the more you spray, the color becomes more vibrant
  • protect your clothing while applying the spray. Drape a towel over your shoulders.
  • color only lands where you direct it
  • does not stain your scalp, your hair line or your face
  • layer over existing vibrant shades to perk them up or to get you through until your next color appointment.
  • it is $10.45 a bottle. Yep! $10.45.
I am a week away from my color appointment and I gotta tell you, I love the Pink INSTATINT to keep my magenta looking vibrant. …I also added a touch of Mermaid Blue and Sapphire Blue because….why not 😉
Joico INSTATINT

 

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized

Monday Motivator – Joico Humidity Blocker

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Well, here we are again. It’s Monday. Mother Nature is having an identity crisis. In my neck of the woods we have seen snow, rain, sleet, freezing rain, snow and rain once again in the last 12 hours…and just to add a little kick to her ever present weather humour, Mother Nature has decided to keep humidity in the air and in turn, in our hair. Rain and humidity are in the forecast for the next few days, so for all of you who are trying to figure out how to tell the boss you will be late for work because you cannot get out of your car for fear of frizz and for all the Mom’s fretting over why you chose this week of all weeks to volunteer to chaperone a school field trip, fear and fret nor more! Let me introduce you to Joico Humidity Blocker.

Joico Humidity Blocker

A hidden gem in the Joico styling line. Joico Humidity Blocker literally creates a humidity block around each strand of hair, creating an invisible shield over your beloved tresses. It locks out the humidity and moisture in the air which means no frizz. At all. Created for all hair types, from our girls with curls to our ladies who are a fan of the flat iron, this gem is a perfect addition to your daily hair care routine. Joico Humidity Blocker offers a long lasting light hold, so it can also be used as a hairspray, for those who prefer a lighter hold to their hairspray.

For best results, use on dry hair. Once you have created the style you want for the day, and after all styling products have been applied, spray Joico Humidity Blocker all over your hair to lock out humidity and lock in your FAB! style.

From this day forward every time you hear “April showers bring May flowers”, you can rest assured that all the showers will bring are flowers, not frizz.

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat

Time to Shine

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After its winter slumber, spring is upon us. The birds are chirping, the days are getting longer, everything seems better and brighter.  For many of us, the harshness of the winter weather, the dry blast of heat from the furnace and the ever present flat iron have become the enemy of our beloved tresses. The sun may be shining longer and brighter, our hair, not so much…until now. Let me introduce to you, from the SarynaKey Damage Repair line, your new best friend. Meet SarynaKey Damage Repair Gloss Spray.

SarynaKey Damage Repair Gloss Spray

SarynaKey Damage Repair Gloss Spray contains the healing benefits of Shea Butter, vitamins, amino acids and proteins that safe guard your hair and keep it hydrated. Healing and repairing the split ends that go along with dry, damaged hair all the while delivering a fantastic, natural shine. Formulated for all hair types, its lightweight formula will not weigh down fine hair, yet is potent enough for thick, coarse hair. No greasy residue and no brassy effect on blondes. It also contains UV filters to protect your color from the sun and environmental changes.

Some of my FAB! SarynaKey Damage Repair Gloss Spray Spring & Summer tips!

  • Apply pool side to help protect your color from the damage of chlorine and salt water * the chlorine/salt will adhere to the shine spray more than your hair = less damage to your hair and keeps your color vibrant.
  • Take it with you to the beach! Apply to your hair to protect your color from the sun’s U.V. rays.
  • After a day out at the beach or on the boat, spray on your hair as an instant refresher.
  • Your ends are looking a little fuzzy and you can’t get into the Salon for a trim? Spray a little SarynaKey Damage Repair Gloss Spray in your hands and rub into the ends of your hair = no more fuzzy ends and you are ready for a night on the town.

Beautiful, silky, shiny hair every day, thanks to SarynaKey.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women

Monday Motivator – SexyHair Blonde Sexy Hair

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It’s Monday. If you are anything like yours truly, you a nursing an Easter sugar hangover…those damn crème eggs get me every year. In my corner of the globe Mother Nature cannot seem to make up her mind what season it is…one minute it’s spring with birds chirping, the next it’s fall with bitter cold winds, then onto winter with flurries only to return back to spring a few minutes later. In the midst of these seasonal disorders, yours truly has come across a real gem for all blondes…natural and otherwise. Let me introduce you to Sexy Hair’s Blonde Sexy Hair

Sexy Hair Blonde Sexy Hair

Blonde Sexy Hair by the beauties at Sexy Hair Concepts has been formulated to meet all the needs of our blonde tresses. With their key ingredients of quinoa, chamomile, honey and vitamins, among others, this line provides moisture, strength, shine and keeps our blonde, blonde and bright. …also a lovely line for our silver haired beauties.

Blonde Sexy Hair Sulfate Free Bombshell Blonde Shampoo – A daily shampoo that eliminates product build up and keeps blondes hydrated and bright and protects against your color fading.

Blonde Sexy Hair Sulfate Free Bombshell Blonde Conditioner – A daily conditioner that strengthens and shields the hair’s surface to help prevent breakage and reduce split ends. Provides natural moisture and helps to protect against color fading while leaving the hair silky and shiny. Anti oxidants protect against environmental damage.

Blonde Sexy Sulfate Free Bright Blonde Shampoo – Blonde Sexy Hair’s answer to a purple/blue shampoo. This gem rids your hair of those annoying yellow/brassy tones we pick up from product and pollution build up. ….pssst….nicotine is a nasty culprit of adding brass to your tresses…if you a smoker and you are blonde or have silver/grey hair, once you quit, the yellowing will slow down….oh, and your health will improve too. (insert wink and a smile).

 

Being me, here is a little break down of the what and why of the ingredients that make this line such a gem for blondes;

Chamomile = enhances the vibrancy of the color, keeping blondes & silver bright

Honey = helps to restore moisture. Blonde hair can tend to be on the drier side …something all non-blondes know far too well.

Quinoa = a gluten free protein that repairs the hair by penetrating the hair’s cortex for a more deep conditioning effect and result.

Vitamin B5 = capable of penetrating deep into the hair to improve the condition of the hair and helps to reduce the formation of split ends.

Green Tea & Vitamin E (anti oxidants) = protects the hair from environmental damage (pollution, wind etc…) and U.V. rays

Kervais = provides strength and aids in reducing breakage. …again, all us non-blondes know how fragile our hair can become.

Sulfate free = no suds, plain and simple. When using the shampoo, if you prefer a little more sudsy action, add more water to your hair, not more shampoo. Using too much of a sulfate free shampoo will leave a residue on your hair leaving your hair feeling and looking lifeless.

So, the skies may be grey today, but my blonde is bright…and yours can be too.

 

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Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Monday Motivator’s – Goldwell Sleek Perfection & Diamond Gloss Spray

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I swear, I blinked on Friday night and poof! it’s Monday morning. It was cold and gloomy this morning when I whined myself out of bed. Not even my cloud filled cup of morning coffee could shake my melancholy. As I was on my way to the shop, the sun broke through the clouds as if the universe was saying “Alright Sara. Chill out and smile.”. I do not enjoy admitting my shortcomings, but at that moment I realized that I was being a big old baby. I woke up in my own bed, in my own house, with electricity and hot coffee. My loved ones are healthy. I have my own car to get to work. I have a job. Yeah, safe to say my life is pretty damn good…oh, and thanks to these gems from Goldwell, so is my hair.

 

Goldwell Sllek Perfection & Diamond Gloss Goldwell Sleek Perfection & Goldwell Diamond Gloss Spray

 

Goldwell Sleek Perfection is a thermal protectant spray serum. It’s waterless formula insures less damage during heat styling and reduces breakage up to 50%. A humidity resistant formulation that locks out humidity for up to 24 hours all the while offering color protection = less fading so your new found color keeps it’s vibrancy. It is lightweight, so a great option for our fine hair beauties, yet potent enough for our thicker, more coarse tresses. It is a fast drying non aerosol spray with no hold factor, so there is never a worry for a sticky residue, or working against any other styling product you may be using. Oh….and by the way…it smells like candy….you know, the good candy from the penny candy counter.

 

Goldwell Diamond Gloss Spray is a fast drying, aerosol shine spray. This gem offers spectacular long lasting shine, reduces frizz and offers color protection. Since Diamond Gloss offers no hold it can also be applied to your hair when it has decided to get a mind of it’s own and becomes unruly or looking a little stressed or haggard – picture being caught in a gust of wind as your umbrella blows inside out – give your hair a spray of Diamond Gloss to get it back in line. I have found it to help with static as well. …and it smells great too.

…you gotta admit, when you are having a good hair day, it helps everything else seem a little less daunting and helps bring some light to your day.