Beauty, Business, communication, health and wellness, That girl in the red coat, Women, writing

Glimpse

December 16, 2014 That Girl in the Red Coat Leave a comment

This year marks my 25th holiday season in the customer service/retail world. Over the past 25 years I have grown a thick skin. Flying flat irons no longer scare me… not an invitation to call my bluff. Snide remarks, insulting my intelligence and telling me “to make myself useful and throw this out” as you pass me the trash from your purse no longer offends me. I no longer take it personally when I hear the sighs and see the pouts when your favorite polish is out of stock.

I may have grown a thick skin, yet one action still cuts me to the quick. The look of awe in my customer’s eye when I take a moment to listen to them, the look of surprise they have when I remember something about them and ask about their lives. The real kicker – when their eyes well up when they say “I can’t believe you remembered. Thank you so much for that.”. The latter happened this morning. An elderly customer of the shop comes in every year at Christmas. She comes by to purchase gifts for her grand children’s Christmas socks (she refers to their Christmas Stockings as socks, something she called them when she was a girl). When we were walking up to the counter I said “this is a nice addition to your grandson’s Christmas sock.” to which she said “how did you know that?”. I told her I remembered her stories from last year, and it was nice to see her again. She leaned on the counter, her eyes started to glisten a little and she proceeded to tell me that she had lost her husband 2 years ago and was feeling lonesome and forgotten. We ended up chatting for 5 minutes about her hometown growing up and her Christmas memories as a girl. She wished me a Merry Christmas and left smiling and giggling about Christmas.

The moral of today’s tale – be kind. A little kindness goes a long way. Your kindness may be the only glimpse of hope someone will see today, or this week, hell…this year. Someone may be feeling forgotten and your smile makes them feel whole. Someone may be taking their loved one to the hospital and you holding the door open for them gives them one less thing to have to do that day. Giving your spot in the grocery line to the woman with the screaming toddler may give her the break she needs that day to get through until bedtime. Offering to help the elderly carry their packages to their car may give them hope that they are worth the bother. One of my favorite carols says it best…

“…and when you walk down the street, say hello to friends you know and everyone you meet.”

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth – The Christmas Edition – Part 2

December 12, 2014 That Girl in the Red Coat 2 Comments

So it has been exactly 10 days since my last installment of my Tales of Truth – the Christmas edition. With all the goings on in the shop over the past 10 days, I haven’t decided if Jolly ‘ol St. Nick has me on the nice list or the naughty list.

– We have Christmas displays throughout the shop. Some are mini evergreens, some are boxes wrapped in shiny paper and some are snowmen. A woman came into the shop and exclaimed “I LOVE YOUR SNOWMAN!”. I thanked her for the compliment. “Sell him to me! How much is he? Is he for sale?”. I explained that “he” was part of our Christmas decor and was not for sale. “…but I collect snowmen. I need him!”. Again, I apologized that he was not for sale and asked her what else I could help her with. We found her shampoo and hairspray. As she was leaving, she took one the candies I keep at the front desk for our customers, scowled at me and said “I can’t believe you won’t sell me your snowman!”. …then stood there and pouted, for over 2 minutes….even after I came from behind the counter to help another customer.

– We sell the Wet Brush at our shop. It is an awesome brush for anyone dealing with tangles, no ripping at the hair, no more dialing 911 with one hand as your other hand is stuck in your hair along with your brush, no more children running away from you screaming as they see you coming at them, brush in hand. I had a woman ask me why it was called the Wet Brush. I explained to her that is meant to be used in wet hair to help get through tough tangles. She asked if it can be used on dry hair, and I told her yes – it gets out tangles on dry hair too. “So why is it called the WET Brush? Not the WET/DRY brush?”. …I told her the company’s website was on the packaging if she wanted to ask them.

– On more than one occasion I have been asked the following questions;

“What’s the difference between a 1″ curling iron and a 1 1/4″ curling iron?”

“Can I use nail polish on my toe nails?”

“What’s the difference between medium hold hairspray and firm hold hairspray?”

“Can my husband use my gel even if it isn’t from a men’s line?”

“Can anyone use the hand lotion tester?”

– a woman came in the shop looking for wax for hair removal. I led her over to our selection and asked if she used hard wax (no strips) or cream wax (strips). She told me she used the strips, so I showed her our selection of cream waxes. As I was explaining the differences between each one, she asked me which ones won’t burn her skin. I told her none of them should burn her skin. If her skin is being burned, she has her wax pot temperature too high. “I was wondering why it was burning my lips” she said. I let her know that when she waxes her upper lip she should keep the wax away from her lips, to which she told me “those aren’t the lips I am talking about.”, just as her husband approached us. Seems she has taught her husband to wax her unmentionables and tends to burn her “down there”. ….I need a raise.

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized

It’s probably not the weather

November 18, 2014 That Girl in the Red Coat Leave a comment

Over the past few months, I feel as though I have been having the same conversation with different reps, Salon owners that I chat with from time to time and Stylists. Everyone says that business is slow. They all seem to be having the same problem and they all seem to have the same reasons for it. “It’s probably the weather.”. “The economy is slow.”. “It’s peak vacation season, so people are away.”. “We charge $90.00 for a color. Our clients don’t want to spend more for product.”. “My client bookings are down. I guess my clients are really busy.”. I have news for you, and you aren’t going to like it. The above excuses – yeah, I said it, excuses for the lack of business at your Salon comes down to you, your staff, your customer service, your policies and your lack of retail. Plain and simple. I say excuses because sitting around complaining about business being slow and doing nothing about it is an excuse and is lazy. *To be clear – I agree that the weather can affect sales – Mother Nature is not always our friend up here in the Great White North – a blizzard or a good ‘ol Polar Vortex will keep people at home. As for the others, well, there is always something that can be done.

I have been in the retail/customer service game for over 25 years and in our beloved industry for over 12 of those years. I know too well the struggles we can face, from product cost increases, rent increases, wage increases and competition from other Salons that offer the same services. Here’s the deal. When your Salon has procedures in place, when your staff is educated on your products and your stylists re-book and follow up with their clients and your retail shelves are stocked, your business will sustain itself, and grow. It will. *The key – you have to work at it, everyday. You have to believe in yourself and your business and what you are trying to accomplish. Being me, I have compiled a little list for you.

– Policies. I cannot stress this enough. Dress codes need to be in effect and followed. Personal calls are not for the Salon floor or the store front. Take it to the lunch room. I understand emergencies arise and a call from the school must be taken on the Salon floor. Booking your next oil change…not so much. *Remember – all your client in your chair is doing is listening and watching everything going on in the Salon…and good news travels fast….bad news travels faster.

– Make it your Salon policy to re-book every client at the end of their service. Now, I know this will not happen 100% of the time, it can happen 85% of the time – I know this because that is what our average is in our Salon. Once you explain to your client that you cannot guarantee that you won’t be booked solid 6 weeks from now, they will re-book. Let your client know they are more than welcome to cancel or reschedule if need be. In my experience, once they realize they are not indebted to that exact date, they re-book, and show up to their appointment.

– Be sure to offer a consultation to every client, new or existing. Take a minute to ask them how they are, what plans they have, if any special events are coming up. Ask them if they were thinking of changing it up or did they like their last color and style. Asking these questions makes your client feel important and that they matter. It also gives you a chance to find out what is happening in their lives – for instance, if they have a gala coming up, trying a pixie cut for the first time may not be the best idea. During a consultation you may find out about a health scare, a new medication or a new product they have been using that could affect their color service that day. Asking them “same as last time” doesn’t cut it. It doesn’t.

– Make sure your Salon is stocked with water, tea and coffee. Having a choice of milk, cream or flavored creamer, sweetener or sugar goes a long way. At our Salon, we have clients that as we are taking their coat are asking if we still have that “yummy creamer”.

– Get on Social Media. Facebook is checked before email. I update our Facebook page at least 4 times a day. It takes all of 2 minutes each time. We have gained customers and clients from our updates. I have gained new customers that drive from other cities because of the specials and the new arrival of products I have posted.

– Your Salon must retail product. It must. Before you get all “that’s a huge investment!”, calm down. I am not saying you have to have every brand and every product. You should have the products you are using in your Salon for sale to your clients. Keep 2 – 3 bottles of each product you use on your shelves, at all times. You can’t sell what you don’t have. *Think of it like this – as a stylist, would you go without having bleach at your color mixing station because “No one will probably want it”? No, you wouldn’t. The same rings true with retailing the hairspray you use at your station. Thinking for your clients instead of thinking about them is one of the biggest mistakes you can make. Retailing products works. I know. I do it everyday. Once your client/customer realizes that their hair can have the same look and hold at home that they get from you, they will buy the product.

– Provide good customer service. Talk to your clients and customers. Educate them on their hair and their products. Offer free consultations, from an up-do to how to use their flat iron. I personally have helped our customers learn how to use their new flat iron or curling iron. I have been known to flip my head upside down and from side to side and mess up my own ‘do just to show them how to do their own hair, and correct a mishap with a flat iron. If your client is not happy with the product they bought, ask them to bring it in, ask them to show you how they use it, then show them how you use it. In my experience, the product is the right product, the application needed improvement.

Following policies and procedures, re-booking and following up with clients, taking the time for proper consultations, utilizing Social Media, educating your clients and your customers and retailing products and keeping the shelves stocked, your Salon will thrive. It will.

“Whether you think you can or you think you can’t, you’re right” – Henry Ford

Beauty, Business, communication, Hair Care, parenting, That girl in the red coat, Uncategorized, writing

Tales of Truth Part…oh I give up

October 18, 2014 That Girl in the Red Coat 3 Comments

Gather ’round ladies and gents, boys and girls, it’s that time once again! Time for That Girl in the Red Coat’s Tales of Truth. Now, I don’t know if the planets are misaligned, or if their is a glitch in the Matrix, lately, I have been privy to some interesting events and antics. Maybe the public at large has gotten wind of my Tales of Truth series and is hoping to be mentioned…sweet baby Jesus, I hope so.

– I heard a bang on the front window of the shop. As I looked over to see what it was, I saw a Mother applying hand sanitizer after touching the trash can lid outside the neighboring shop, all the while her toddler was banging her fists on the window as she was licking it. ….wait for it…there you go.

– A woman came in for some hairspray. As I was ringing through her purchase, she farted. Then farted again. Then again. She just stared at me, didn’t even blink. No “excuse me”. No “too much Sushi I guess”. Nothing, Just stared at me.

– I had a woman ask me if I sold a “less toxic” hairspray. So I asked her if she meant a more environmentally friendly or vegan hairspray. She answered “I just need a hairspray that will stop my son from growing breasts.”. Before I spoke, I silently told myself “don’t show it on your face” and said “Pardon me?” to which she said, “Yes, he is a teen boy getting breasts.”. I asked her if she had seen his doctor and she told me she had taken him and the doctor thought her son should become more active and cut out the junk food, but she wanted to be on the safe side and make sure his hair product wasn’t adding to the problem. …sigh

– at our shop we focus our retail on hair products and nail products. We do not carry cosmetics. I had a woman come in looking for lipstick, I let her know I do not sell lipstick or any cosmetics and gave her the name of a few shops where she could find what she was looking for. She asked me if she gave me a list, could I call around to those shops for her and find out if they had what she wanted. I politely told her I could not, but offered to find the phone numbers for her and she could call. I was told I offered poor customer service and she left.

– We sell human hair extensions. The brand we sell has pictures of women on the package that are of mixed descent – Asian, African, Indian, you name it. I had a woman ask me why I didn’t sell hair for white people. I shit you not – it’s 2014 and people like this still exist. After I checked for the hooded white sheet (yeah, I said it), I let her know that the hair I sell is for every woman, of every color and creed.

– A woman asked if she could put her toddler on the back counter as she shopped. I told her no, and that it wasn’t store policy. She tried to assure me he would sit still if I was worried he’d fall off the counter. ….double sigh.

That’s it Beauties…that’s all I got for today…makes me tired 😉

Beauty, Business, Hair Care, health and wellness, That girl in the red coat

…it’s beginning to look a lot like Christmas

August 10, 2014 That Girl in the Red Coat Leave a comment

You read the title of today’s tale correctly. Yes, I know the calender states it is Sunday, August 1oth. No, I am not one of those people who begin their annual Christmas countdown on December 26th. As you know, I manage a Salon/Retail shop and although the sun is shining and others are making their trek to the beach and planning their strategy to avoid tan lines, your truly is sitting at the shop, planning her retail strategy for the holiday season. If you are a Salon owner or Salon manager, you should be as well. We all know, times flies when you are having fun. Before you know it, it will be November 1st. and your clients will be looking for gift idea’s and will be prepared to buy. Why not be sure they are buying from you.

When it comes to holiday retail, and retail in general, the following seem to be the most popular statements;

“That is a big investment.”.

“I can’t afford a big invoice all at once.”.

“I don’t like those products, so I know my clients won’t either.”.

“Why should I sell it if the other Salons in town sell it?”.

“Why would I spend the money to have something sit on my shelves?”.

For some, the above statements may hold some validity. In my experience, these statements and others are made out of fear and worry – two emotions that can prevent a Salon from the benefit of the additional revenue of retail and all around success. Before you allow the fear and all the what if’s to creep into your mind, take a breath. Another. Being me, I have compiled a little list, a how to for holiday retail if you will;

– Yes, purchasing for the holiday season is a big investment. A big investment with even bigger rewards. Your salon revenue will increase, which in turn will increase profits and ease the financial strain you may be feeling. Retail sales can cover expenses, can cover payroll, even cover rent and utilities.

– As for the ever present invoice – speak to your Rep., many distributor’s can ship your order in two separate shipments, with two separate invoices. This will ease the financial strain and also helps keep your shelves from looking cluttered with product. *By the time the second shipment arrives, you will have sold out of your first shipment = no frantic calls to your accountant.

– Only selling/stocking the product you like is a mistake, plain and simple. Thinking for your client/customer is the biggest sales mistake anyone can make. You may not agree that a firm hold hairspray is what your client needs …if your client wants a firm hold – that is what matters.

– It does not matter that other Salons in town may sell what you sell – your client is not at their Salon, they are at your Salon – that is why you need to retail product. If you do not sell to your client, trust me, another Salon will.

– As for the ever present “why would I spend the money to have something sit on my shelves?”. Your clients will be looking to purchase gifts for their loved ones, for their child’s teacher, for their co workers, even for their mailman. Your clients will buy their products from you…if you sell them the products. It really is that simple. Your client is already in your chair or they have driven over to your Salon. Your client likes you and trusts you and your opinion. Your client likes the way their hair feels and looks when they leave your Salon and wants to feel like that everyday, so help them to feel that way until they see you next. Sell them the product you use, and stock the products they like. Trust me, if you don’t do it, some other Salon will…it happens at least five times a week at our shop. I gain a new customer in the shop and many times, our Salon gains a new client.

Planning your retail strategy, not only for the holiday season, but for the whole year is the best gift you could give to your clients, your customers, your stylists and your Salon.

Beauty, Business, Fashion, Hair Care, That girl in the red coat, Uncategorized

Taking a Tour

June 17, 2014 That Girl in the Red Coat Leave a comment

On June 2nd., yours truly took a little tour to The Cambridge Mill in Cambridge Ontario to attend the Spring Trend Tour show sponsored by Joico and Piidea Direct. Inspiration was promised and inspiration was delivered…from the choice of venue to the artistry displayed on stage.

I arrived to warm hospitality from the staff at the Cambridge Mill, hot coffee and a glorious view while waiting for the show to start.

The view from The Cambridge Mill

Once at my table the music pumping, the lights flashing, I knew I was in for a treat. The show began with a student competition and let me tell you, these students GOT IT! Great styles and structure to the cuts and creations and color. I cannot wait to see what the future holds for these young stylists and their clients.

Yep! Created by students!

After the student competition we were treated to some great cutting and color techniques using Joico and ISO color from Marc Galati and Darci Armstrong. True professionals and artists, who touched on all aspects of having a client in your chair, from foil placement, understanding your client, helping your client achieve their desired look and in my opinion the most important, making sure that you sell your client the proper products to protect their investment in themselves.

Marc Galati

Darci Armstrong

After a scrumptious lunch that included the best ever beet salad I ever had, wraps, sandwiches and tasty treats for dessert we were in for a real treat. Monika Lombardi took the stage with her creations for the gents of all ages. It was a wonderful addition to the show as, for those of you who follow my Salon Tales, our gents do not get enough attention and they are a huge market that needs more attention. Great barbering techniques were displayed and taught by Monika, as were styling techniques. Monika gave a step by step walk through of each technique she was utilizing. Another true professional and artist. I cannot wait to see what the next trend show will bring!

Monika Lombardi

All the creations

For those of you looking to change it up at your Salon, or are thinking of dabbling in more vibrant colors and creations, I recommend Piidea Direct and Joico. To be clear, I am not receiving any type of stipend. The reason for the recommendation? I am a manager of a Salon and retail shop which means I am also a customer. I am a customer that needs product, color and support and I receive all three from Piidea and Joico. Free education, support 24/7, samples for our back bar and our clients, even complimentary retail bags for our clients and customers…and awesome Sales Reps., like mine.

Melodie Hergott – Sales Rep Extraordinaire! …and yours truly.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth Part 11

June 16, 2014 That Girl in the Red Coat 1 Comment

That’s right, ladies and gentlemen, boys and girls, gather ’round for another installment of Tales of Truth. Last week was the week of the full moon and Friday the 13th., so you can imagine what yours truly got to hear and got to see. As always, the following tales are based on real events…sigh.

– I hear the chirp of the Salon’s door chime. A regular customer comes up to the counter and says she needs my opinion. I say “Sure! What can I help you with?”. She proceeds to come behind the counter, lifting her skirt as she walks. I stopped her dead in her tracks, put my hand up and said “You can keep your skirt down. Let me guess…you want to ask me if red bumps after waxing is normal” to which she looked at me like I was Dionne Warwick and I was her new psychic bff. “YES! How did you know without seeing?”. ….double sigh

– A woman came in to buy her hairspray and she was concerned about leaving the hairspray in the car as she ran errands because it was such a hot day. I reassured her that if she put it in the trunk, it should be fine. She was quite relieved. As we were waiting for the debit machine to connect, she became a little anxious. “Can you hurry this up? I left my dog in the car!”. …wait for it…there you go.

– We carry products that are vegan and certified organic. I had a customer ask me if they were packaged on a farm. I let her know that they weren’t packaged on a farm, they were packaged in a factory. She then began to tell me that there was no way the products could be organic because they weren’t packaged on a farm.

– I have a dish of candies at our front desk for our customers and clients, to add a little sweetness to their day. A woman asked me if the candies were free of charge. I let her know that they were and to help herself. She couldn’t believe that I would just give away candy so she left a quarter on the counter “just in case I was trying to pull one over on her”.

– Later that same day I had a woman ask if the candies were free, I let her know that they were and to please help herself. She dug through the bowl and took all the red candies, 10 in total. How do I know it was 10? She counted out loud…people, I shit you not…this really happens.

– From time to time companies will offer a bonus size hairspray that retails for the same price of the regular size bottle. The bonus size can be up to 300 ml more than the regular retail size bottle – it’s like getting two for the price of one. I had a woman get down right angry that all I had in stock were the bonus size cans. She didn’t like them and thought they looked tacky. I let her know that although she may not like the look of the bottle it was a great savings. Her exact words to me were “Who are they to decide that I want to save money?”.

– As I was ringing through a purchase, my customer complimented me on my hair. I thanked her and let her know that our stylists in our Salon do my color for me. “Oh, is that why whenever I come here I hear blow dryers and the chatter?” …I just smiled and handed her a Salon price list. As she was leaving she looked back and said “Thank you! This makes so much sense now.”.

– A woman came in looking for nail polish. I took her over to our OPI and China Glaze displays. When she noticed my sign “please do not try on polishes, please ask for assistance with the swatches” she remarked that she couldn’t believe people would actually open up products and try them out. She chose her polish and said she was just going to look around. Not ten seconds later do I hear “ppffffftttt” – I came around the corner to her trying two different hairsprays, one on each side of her head “Oh…I am just trying them out. I just want to see which one holds better”.

…triple sigh.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

If you are a stylist…you are a sales person

May 20, 2014 That Girl in the Red Coat 3 Comments

Ladies and Gents, we are in the business of Beauty. Yes…the business, and as in every business, sales and selling are what keeps the business alive,competitive and profitable. “Oh…I’m not a sales person.”. “I am a hairstylist…not a sales person.”. Two of the most common phrases I hear from hair stylists and Salon owners. Today’s tale is to put this myth to rest. Yeah, I said myth. … convincing a woman to give you 3 hours out of her hectic schedule and pay you $175.00 for hair color – if that isn’t selling than I don’t know what is.

I manage an independently owned retail shop/salon, and I can tell you, in all honesty, that our retail sales make up for over 70% of the salon’s revenue. Yep…you read that correctly, 70%. Many of my customers are the clients of other Salons. Salons that don’t retail any product, or sell the products that they have on their shelves. I am on the front lines, so to speak, and am here to tell you that your clients and customers want their hair to look the same between appointments and are willing to spend that little extra if it means that their hair will look good and feel good. Your clients and customers need to be taught about their products, how much to use and how often. There is a need that is not being met…well, I am meeting it. You can too. You can. Think about it, you have your client in your chair for at least 45 minutes. That is 45 minutes that you can discuss the shampoo, the conditioner, the conditioning treatment, the styling products, the hair dryer and the flat iron you are using on them that day. You can have them smell the products, feel how the dryer’s handle fits their hand, and show them how to adjust the temperature on the flat iron. 45 minutes. There are moments that I have 6 retail customers at once and I have 5 minutes to explain products and how to use them. If I can sell $75.00 worth of product in 5 minutes, imagine what you can potentially sell in 45 minutes.

All professional hair care lines offer product knowledge classes. All professional hair care lines have their own websites that offer a break down of each product, their features and benefits to each hair type. Every bottle offers a description of what the product is used for, and how to use it. It is time to educate yourself and your Salon staff. It really is that simple. At least 3 -5 times a week I am on my lap top or my phone, with my customer right beside me, looking up a product, or showing them a tutorial on You tube. The information is out there. It’s time to find it and use it. Being me, I have compiled a little list for you, a retail aid if you will.

– First and foremost – stop fearing the sale. When you are telling your client about the product you are using in their hair, you are having a conversation. …if you are able to tell them about your nightmare of a date last week, you can tell them about the hairspray you are using.

– remind your client that their new hair color is an investment in themselves, and that is it a worthy investment, that using Salon professional shampoo and conditioner, like the one you use on them each visit, will prolong the vibrancy of their color and nourish their hair to keep it looking like they just left the Salon.

– while using your flat iron, explain to your client the difference between the quality of professional hair care tools and department store brands. In my experience, once my customer understands the difference, the question of what to buy and where to buy it is answered. The value of Salon professional products has been explained. Not sure where to begin? Check out my Salon Tale;

To go where no flat iron has gone before

– when your client tells you they love their hair, tell them that if they use the products you used that day that they can love their hair everyday. Offer them 5 more minutes of your time to show them how to use the product.

– offer a complimentary consultation on how to use products. Many times, in my experience, my customers have the proper products at home, they are usually using too much or too little, or the application of the product can be improved. Many of my new customers purchase their products from me because I offered this service to them.

– ask your clients/customers if they are happy with their hair. Their answer will give you all the information you need. You will find out that their hair goes limp by noon, or their frizz is getting out of control. Let them know that you have products that can help them, and offer to show them how to use them.

– explain the value of Salon professional hair care products. I personally go around to check on prices at the drug store and department store. Many of the products are $1 – $3 less than Salon professional products. I explain this to my customers and remind my customers that Salon professional products are higher quality and more concentrated = less product used and more money saved. …and their hair will look and feel terrific.

It’s time to make retail a priority in your Salon, plain and simple. Retail in the Salon is a win/win. Your clients hair care needs are being taken care of, their personal investment in themselves is being nurtured and protected and your Salon has added revenue. Take the time to talk with your clients, educate your clients and not only will you have made a sale, you will have created a customer.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Auf Wiedersehen to bad hair

May 12, 2014 That Girl in the Red Coat Leave a comment

There are some new kids in town, and being me, I have to introduce you. Schwarzkopf Professional BC (Bonacure) has revamped their hair care line with new technology, great new packaging and have added some real gems to their line – those kids I will introduce to you in a minute. Being me, here is a little more information, for those of you that aren’t familiar with Schwarzkopf Professional BC.

First things first, the newest addition to this great hair care line is their patented Cell Perfector Technology – this technology fills the gaps in the hair surface and helps to rebuild the structure of the hair. *Brings back damaged hair surfaces as close as possible to a natural healthy state. Here is a little info. on a few of the Schwarzkopf Professional BC hair care products;

Repair Rescue – this line is for damaged hair, chemically or mechanically damaged. Using the Repair Rescue line can help your lovely locks have 95% less breakage. The line offers a shampoo, conditioner and styling treatments. * The Leave in Spray is phenomenal! Strong enough for the most damaged hair and lightweight enough for the finest of damaged locks.

Color Freeze – great for color treated hair, offers 100% more shine and up to 90% color retention. The line offers a shampoo, conditioner, a purple shampoo for Silver/Blondes, leave in treatments and styling products. * The newest addition is becoming one of my favorites – Color Freeze Gloss Serum. A clear, lightweight shine serum. It provided instant shine and no greasy feel and doesn’t weigh down my fine strands. (fine as in size of strands….although it does look pretty good if I do say so myself).

Moisture Kick – created for normal to dry hair & curly hair. Offers 100% nourishment and up to 85% improved combability = less tangles. The line offers a shampoo, conditioner and treatments. *The newest addition to Moisture kick line is their Beauty Balm – their answer to BB Cream. Yes, you read that right, BB cream for your hair. This gem balances the moisture content & ensures an even and supple hair surface. It adds a weightless protective shield to your lovely locks. Yours truly has been using it for the past few days and I can’t stop touching my hair. …my mailman thinks I am flirting with him.

These are the gems I was telling you about and that are making my mailman think I am flirting with him;

Time Restore – perfect for mature/fragile hair. This line instantly rejuvenates hair strength. The line offers a shampoo, conditioner, treatment and styling spray. *The newest addition is the Rejuvenating Spray – a lightweight detangler & volumiser in one that adds shine.

Smooth Perfect – created for those with unmanageable hair. Offers up to 4 days of anti humidity and anti frizz protection, 100% shine and lasting control. The line offers a shampoo (that helps fight static), conditioner and treatment. *The newest addition is the Smoothing Cream – offers thermal protection and is humidity resistant.

Schwarzkopf Professional offers a shampoo for volume – Volume Boost, a shampoo for oily scalp – Deep cleansing Shampoo, and a shampoo for sensitive scalp – Sensitive Soothe Shampoo. The BC line also offers a Oil Miracle line that is suitable for all hair types, formulated with Argan and Marula Oiland a Keratin line – Fibre Force, for extremely damaged, breaking hair that is formulated with Micronized Keratins.

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

MiraCurls do happen

April 21, 2014 That Girl in the Red Coat Leave a comment

Today’s tale is about the MIRACURL, one of the latest additions to the BaByliss Pro Hair Care family. The MIRACURL is the Original Professional Curl Machine. With this gem, you can have a full head of curls in minutes instead of hours…and the curls will last all day. Since the launch of the MIRACURL in 2013, many other curl machines have appeared on the shelves. As always, my tales are aimed to educate and enlighten, so being me, I thought I would clear the air about the differences between the MIRACURL and the other curl machines on the market.

– The MIRACURL offers 3 temperature control settings of 375, 410, and 450 degrees Fahrenheit. Many of the other brands offer 1 or 2 temperature control settings between 400 – 430 degrees Fahrenheit.

– The MIRACURL offers 4 timer settings (0,4,8 or 12 seconds) for different curl tension and effect. Many of the other brands offer 3 timer settings (8,10 or 12 seconds).

– The MIRACURL has a larger Nano Titanium curl chamber. Many other brands offer a smaller Ceramic chamber.

– The MIRACURL offers a choice of curl rotation, right, left or alternate – which offers many different styling possibilities. Many other brands offer only one direction of curl rotation.

– The MIRACURL has a motion sensor = a tangle free feature – if too much hair or not enough hair is put into the curl chamber, the curl chamber will not activate (the MIRACURL will actually beep at you to alert you), so there is no worry of a tangled mess. Some other models do offer a tangle free feature, some do not – so be sure to read the information and ask your stylist or salesperson about this feature.

– The MIRACURL offers Smart Tech Safeguard – Auto Shut Off and an Energy Saver – Sleep Mode. Some other brands do offer these features, some do not. Be sure to read all the information provided and ask your stylist or salesperson about these features.

The biggest difference between the MIRACURL by BaByliss and the other brands is this – the MiraCurl is a Salon Professional styling tool so it can last up to 10000 hours of use. From my questions and research of the other brands, their longevity is about 700 – 900 hours of use.