Beauty, communication, Hair Care, That girl in the red coat, Uncategorized, writing

Tales of Truth – 19th Edition

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Well, ladies and gents, boys and girls, the full moon has arrived and with it some amazing and dare I say, gruesome tales of truth. I have been in the retail/customer service gig for over 25 years and thought I had heard and seen it all. …well, I stand corrected.

– The phone rings, I answer with my standard greeting. “Are you open?” is what I am asked. “Yes. We are open.”. “So, you are open?”. “Yes, we are open 9:30 – 9:00 today.”. “So, if I come over there, you’ll be open, right?”.  ….sigh

– A woman came in asking if I still sell the Wet Brush (the BEST brush EVER for tangles…just sayin’). I let her know we do and walked her over to the display. “I use the Wet Brush on my dog. He loves it so much I want one too…but it can’t be green, because his is green and I don’t want him mistaking my brush for his.”.

– A woman came in looking for hair chalk. I showed her the Color Bug by Kevin Murphy and the Pigment Pencils by Joico Structure. I let her know that they are a temporary color and will wash out in one to two shampoo’s. “If it lasts until I wash it out, that isn’t very temporary – I only wash my hair once a week.”

– I now know that there is at least one man who uses travel size hair dryers because they are the perfect size to use “south of the border” ….his pun…not mine…did not need the visual.

– A woman came in demanding I only show her products that are not tested on animals. She was wearing leather sandals & carrying a leather tote (I used to run the Ladies dept. at a shoe store and I can spot leather shoes at 100 paces).

– A boy and his mother came in looking for hair chalk. As I was showing them my selection and explaining how to use it, the boy was interrupting his mother, being rude, hitting the display and even our plant. When we got to the counter, as I was ringing through the hair chalk purchase,(a purchase he did not deserve, in my opinion), the boy saw our OPI nail swatches and shouted “Hey! Are these fake nails?” to which I answered “Oh no. Those are the nails from little boys who are rude to their Mother’s in my shop.”. ….Have to admit…that was fun.

– Box color is not for “your box” …enough said.

– The hair dryers are blowing, all of my stylists have a client in their chair. The woman at the front counter says “Oh…so you have a Salon.”. “Yes we do, would you like to make an appointment?” I ask. “Is it a real Salon?” she asked. Before I answered, I reminded myself not to show it on my face, “I’m sorry. What do you mean by a real Salon?”. “Oh, you know. A real Salon – you hear about these fake ones that open then close like a day later. You can never be to careful!”. She has been buying her hairspray from me for 4 years. …I left it at that…I had nothing.

….and the Piece de Resistance…drum roll please…a middle aged woman came in – hey, I can say middle aged, I am going to be 43. So, a middle aged woman, wearing a micro mini corduroy skirt, I mean micro mini skirt came in looking for her color. I walked over to the shelf and helped her find it. I asked her if she had enough peroxide at home to which she said, “I better get some.”. As I bent down to get it for her, she bent down as well. Well ladies and gents, yours truly was visually assaulted for Miss. MicroMini was not wearing any underwear. Going commando. Sans gitch. If that Took. It. Out. Seinfeld episode was about a woman, Elaine would have said “Put. It. Out.”….oh…and she needed a trip to her esthetician… enough said.

 

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Beauty, Business, Fashion, Hair Care, That girl in the red coat

Monday Motivator – Joico Hair Shake

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It’s Monday. In my part of the world, it’s raining. It’s damp, it’s dreary, it’s Monday. As I was opening the shop this morning, I caught my reflection and noticed that although my feet were soaked, the hem of my pants now resembled a Jackson Pollock canvas and my coffee was cold, my hair looked fabulous. This got me thinking – there are many things we cannot control; the weather, our child deciding that underwear and nothing else is appropriate school attire 10 minutes before the bell rings, the driver in front of us that doesn’t understand his left blinker from his right blinker, a man asking if it’s possible to wax his own balls…you get the picture. What we can control is our hair. We can. Really. We can.

Today is the beginning of yet another theme to help ease the pain and strain of Monday mornings. (well, every morning for that matter). Let me introduce you to That Girl in the Red Coat’s Monday Motivator! Each Monday yours truly will introduce you to a FAB! product to ensure a good hair day every Monday and everyday.

Let me introduce you to the newest member of the Joico Styling family – meet HairShake!

PhotoGrid_1430752272489Only two sprays of HairShake added this volume & texture!…if you love volume and texture…you are gonna LOVE this!

Hair Shake is a liquid to powder finishing texturizer. Yep! Liquid to powder! If you like the results of volumizing powders from OSIS Dust It or SexyHair Powder Play but not a fan of the powdery mess, Joico’s HairShake is for you. HairShake offers;

– texture and lift

– touchable and moldable layering styling grip = easy to create and recreate styles.

– lift and fullness at the root

– fast drying residue free and grit free finish = no powdery residue

– created for all hair types and lengths

– the BEST scent ever – fresh and clean

HairShake is to be applied to dry hair. To apply, give the bottle a good a shake then apply as desired. This has become one of my favorite styling products and every client we use it on in the Salon buys one for themselves. Many of my customers who love their volumizing powders are now fans of HairShake. It offers hold, texture and volume. The one feature that made me a fan – if I wanted to change my style, I could brush through my hair with ease and begin again. My hair was not weighed down and there wasn’t a sticky residue.

Head on over to Joico’s Instagram @joico and their website http://www.joico.com for great styling tips and fun tutorials.

 

 

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

Product placement

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Every day I meet a woman who hates her hair. Everyday. The feel of it, the look of it, the texture of it, the length of it, you name it, there is something about their hair they just do not like. The commonality all these women have – they loved their hair when they were in their stylist’s chair. As every woman knows and few will admit – when you are having a good hair day, you love  your reflection and you feel like anything is possible. These women loved their hair the rest of the day. They received compliments in the express check out at the grocery store and from the clerk at the drive thru window. They received compliments from their loved ones at the dinner table and couldn’t help but to try to catch their reflection where ever possible. They woke up the next day, excited to do their hair and take on the day…and that is when it all fell apart. The compliments from the previous day became a distant memory and their belief that anything was possible all but vanished because after 30 minutes, they couldn’t style their new ‘do and they began to feel like a failure, they began to feel stupid that they couldn’t even accomplish the most simple of tasks, like styling their hair. All because they never received a proper product consultation from their stylist. That’s right, I said it. As a stylist, when you teach your client about what products to use and how to use them, 90% of your clients will be able to achieve the same style at home and will continue to have the same confidence in themselves that they had in your chair.

Everyday, and I mean everyday, you will find me teaching a woman how to use the product she already has. As you know, I manage a retail shop/Salon. I carry over 25 professional hair care lines and I love to sell. That being said, when a customer, lady or gent, comes into the shop with a concern over their hair, I always ask what they are using and how they are using it. Many times they are using the proper product, just using too much or too little of it. Sometimes the product they are using is not the proper product for the style they are trying to achieve. When I explain this to them, the first thing they always say is “why didn’t my stylist tell me?” – a question I often ask myself.

For all the stylists, Salon managers and Salon owners, our beloved industry is based on service, customer and client service. Educating our customers and clientele about their hair – not only cutting, coloring and styling. A key component to the consultation is being overlooked, the product and styling consultation and the retail sale. For those familiar with my Salon tales, you know I am a firm believer that retailing in the Salon is a must. It adds to the Salon revenue, it adds to the credibility of your stylists and it helps your clientele keep the look, feel and style of their hair after they leave the Salon. When they love their hair, they love you. When they hate their hair, well…you may be off their Christmas card list.

I have heard from many stylists that they don’t have time to retail products. I am here to tell you that you do. You have your client in your chair for a minimum of 45 minutes. You are chatting with them the whole time they are in your chair. You are reaching in front of them or around them for the products you are using in their hair. Many times they actually say “Wow! That smells great! What is that?” – if that isn’t an introduction to sell them the product they need for their new style, I don’t know what is. If you can talk about the Real Housewives and their escapades, you can take a moment to chat about their hair and how to take care of it. Being me, here is a little list to follow;

– while their color is processing, explain to them why using your Salon professional shampoo and conditioner are vital to keeping their color vibrant and their hair manageable.

– when your client is going for a fun and funky look with vibrant colors like red or blue, explain the importance of using the proper products to keep the colors vibrant for as long as possible. Explain to them how to wash their hair so the colors will not bleed together.

– while you flat iron their hair, use a flat iron spray and explain that it helps to protect their hair from the contact heat of the flat iron. Explain why you are using it and how much use.

– when curling your client’s hair, explain to them the difference between your Salon professional curling iron and the curling iron’s you can find at the department stores. Let your client know that the heat and quality of your Salon professional curling iron is the reason why their curl lasts.

– explain what the product is that you are using and how to use it. For example, if you are using a root boost, explain to your client it is to be applied at the root on damp hair before you blow dry.

– be sure to let your clients know that all your products are unisex – that anyone, man, woman or child can use them. I have met many men who loved a certain product but thought they couldn’t use it because their wife used it, and vice versa.

– when applying a conditioning treatment, explain the importance of it and the importance of using one at home on a weekly basis – especially for your high lift blondes.

– for your girls with curls – explain how they can embrace their curls with the proper products – that humidity resistant products will combat their frizz, there are gels and creams for curl definition and retention. That there are lines out there specifically designed for curly hair.

Take the time that you already have to educate your clients about their hair, plain and simple.

Beauty, communication, entertainment, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth – 16th Edition

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I know that the full moon will not arrive for a few more days, but I cannot hold these tales in any longer. I don’t know if it was the February blahs or the polar vortex but let me tell ya…these past weeks have been quite, shall we say,  interesting. …and yes, these circumstances are quite real. I actually have witnesses.

 

– I have a blue streak through my hair (see picture below). I have many women comment on the color or that I shaved the side of my head. What I haven’t heard until a few weeks ago was “Your hair reminds me of my bird!” …all I could think was Sweet Jesus, please let her be talking about her pet.

IMG_20150211_143144     …a bird…who knew?

 

– It was a busy day in the Salon and a dear friend was getting her hair done, so I stepped back to the Salon to say hello. As I approached her chair, my stylist and the owner just stared at me, no words uttered, just eyes shifting to the left. I looked over to see a woman, who was waiting for her appointment, clipping her finger nails. Yes, clipping her finger nails. Not only clipping her finger nails but dropping the clippings on the floor. …left me to wonder, does she floss her teeth in the 1-8 aisle at the grocery store?

– A woman asked me if there was any product that would help her daughter not “whine so much” when she was getting her brows plucked. I let her know that there are numbing creams available that may help with the discomfort. I also let her know that waxing may be a better option – it is quicker, and the pain is only for a moment or two every 4-6 weeks instead of every few days. She asked me “Is waxing safe for a 5 year old?” ….there are no words.

– Travel size hairspray can be hard to come by, so when some travel size hairspray arrived, I had a display at the front counter, so our customers and clients will see that we now have some in stock. A woman told me I should move the display, because “it will depress the people that never go anywhere. It’s not nice to remind people of such things!”. …sigh

– As we all know, products get discontinued. No one likes it. It’s frustrating. It happens. I had a woman tell me I was a liar. She came in looking for Joico Brilliantine. I let her know it was discontinued. I also told her I had many products similar to her beloved product and that I found Senscience ProFormance Polish the closest yet. “You’re a liar!” she told me. I get out my laptop, went to the Joico website to show her their product listings to show it has been discontinued. As I scrolled through the product listings, she asked me “How do I know you didn’t set this up?” …. double sigh

– A woman asked me if she can use Dry Shampoo in the shower

* for those not familiar with Dry Shampoo check out my article for http://www.hairstyle-blog.com

http://www.hairstyle-blog.com/dry-shampoo-new-best-friend.html

 

– A woman came in looking for the most natural, chemical free hair color that she could buy. I let her know I did not sell any and that most professional hair care color lines are not sold to the public, only licensed stylists. “Well, that’s not fair! The public cares about the environment too!”. As she left the shop, still standing in the doorway of the shop, she lit her cigarette. …triple sigh

Last, but never least…

– To let the public at large know – I do know that Blue/Purple shampoo will eliminate the brassy tones of your hair, on your head. As for other body regions…I will leave that up to you to find out.

 

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Beauty, Hair Care, That girl in the red coat, Women, writing

Tales of Truth – 15th edition

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Gather ’round ladies and gents, boys and girls. It’s time for That girl in the red coat’s tales of truth…and yes, it is my 15th. edition. If the last 3 years are any example – there will be many more editions to be written. In the immortal words of Platinum Blonde… “are you sitting comfortably? Then we’ll begin.”.

 

– I asked a woman if she wanted a bag for her purchase. “I will only take one if it’s free! I refuse to pay a nickel for a bag!”. I let her know that our bags were complimentary so she said she would take one. As she was leaving she turned to tell me “You know, if you charged for your bags, you would make extra money.”.

– A woman came in complaining her hair was too flat and she wanted more volume. So I introduced her to some of the mousses and root boosts that are big sellers for us. I explained how much to use and that she would achieve the most volume and best results if she used a blow dryer. She just stared at me, so I asked her if she had any questions to which she said “You mean I have to do my hair to make it look good?”.

– It’s winter here in the Great White North, which means scarves, mitts and toques (hats for my non-Canadians) and along with our winter gear, the inevitable static. I had a woman ask me if it was a good idea to coat her scarf and mitts with hairspray to keep the static at bay. I told her I didn’t know if that would work. She told me that I was a disappointment and left.

– The phone rang. I answered with my standard greeting to which I heard “Yeah. Whatever. Look. I need 40 volume peroxide and I can’t tell you why. You got any?” …cue Criminal Minds

– The phone rang and before I could finish my hello a woman asked me “Do you sell hair color that would match my hair color when my hair is wet ‘cuz I like that color better than when my hair is dry.”. I let her know that I couldn’t answer her question because I couldn’t see her hair, since we were talking on the phone. “Oh…you know the color, it’s kinda of like the brown on the icing can”. ….sigh ….oh yeah…that brown.

– I was ringing through a purchase when my customer looked towards our Salon. She turned to me and said “You have a Salon here?”. “Yes, we do. Would you like a price list of our services?” to which she responded “So, it’s a real Salon?”. I assured her as I silently told myself not to show it on my face “Yes, it’s a real Salon.” to which she said “Well, you can never be too sure. I have been fooled before!”.  ….this February the full moon was in FULL swing.

– A woman came in complaining that her color keeps fading at her roots. “Every time I get my hair colored, within two weeks the color at my roots fades and my grey starts to show!” was her compliant. I let her know that it wasn’t her color fading, it was her hair growing. “Yeah, I know! It’s growing out faded!”. Once again, I had to explain that when your hair is colored, it only colors your hair on the outside of your scalp….I have to do this at least 3 times a month.

No flat irons have been thrown or rash riddled bikini lines have been flashed….yet.

 

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Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

The Color Therapist is in

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We’ve all been there. We have all been standing in our bathroom, looking in the mirror, brush in hand or caught in hair thinking “What happened to my hair?”. In the age of color, chemical straightening and flat irons, our poor tresses are over worked, stressed and damaged. Before you make a call to the nearest Salon and ask if they offer a bereavement rate for the loss of your beloved locks, take a breath. Another. The Color Therapist is in and it’s name is Joico Kpak Color Therapy.

Many people are familiar with Joico Kpak – a FAB! product in it’s own right. Let me introduce you to Joico Kpak Color Therapy. The magic behind Kpak Color Therapy is the Quadrabond Peptide Complex. This complex acts as a multi-tasker – attaches to damaged strands, repelling external moisture that robs the hair of color all the while rebuilding the hair from the inside out.  The line is formulated for all hair types – from fine to coarse, straight to curly. The line consists of four products – shampoo, conditioner, oil and the newest addition, dry oil spray.

Kpak Color Therapy Shampoo – a gentle, lightweight formula that doubles the life of hair color vibrancy and longevity. It preserves and protects your hair from further damage. * GREAT for stressed hair -double processed or lifted more than 2 levels.

Kpak Color Therapy Conditioner – a lightweight conditioner that really packs a punch. It hydrates and repairs. Keratin and silicone lock in moisture and balance the moisture level while sealing the hair’s cuticle and adds shine.

Kpak Color Therapy Restorative Oil – I have to admit, one of my favorites. A lightweight oil  that heals damaged strands while adding moisture, strength, shine and softness. It can be applied to damp or dry hair. *No brassy effect – perfect for blondes

Kpak Color Therapy Dry Oil Spray – the newest addition to the Kpak Color Therapy family. This gem seals the hair’s outer layer to create a protective shield against color fade and moisture loss and can tame flyaways.  Formulated for all hair types, color safe, color safe for blondes *no brassy residue. To be used on dry hair once your style is achieved.

IMG_20150120_160327

 

Kpak Revitaluxe – although this product is not part of the Kpak Color Therapy family – it is a welcome addition. This conditioning treatment instantly repairs years of damage, doubles resistance to future breakage and protects against color fade by 94%! It is formulated for all hair types and should be applied to freshly washed hair and left on for a full 5 minutes for best results.

Yes, Ladies and Gents, the Color Therapist is in.

Beauty, Business, communication, health and wellness, That girl in the red coat, Women, writing

Glimpse

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This year marks my 25th holiday season in the customer service/retail world. Over the past 25 years I have grown a thick skin. Flying flat irons no longer scare me… not an invitation to call my bluff. Snide remarks, insulting my intelligence and telling me “to make myself useful and throw this out” as you pass me the trash from your purse no longer offends me. I no longer take it personally when I hear the sighs and see the pouts when your favorite polish is out of stock.

I may have grown a thick skin, yet one action still cuts me to the quick. The look of awe in my customer’s eye when I take a moment to listen to them, the look of surprise they have when I remember something about them and ask about their lives. The real kicker – when their eyes well up when they say “I can’t believe you remembered. Thank you so much for that.”. The latter happened this morning. An elderly customer of the shop comes in every year at Christmas. She comes  by to purchase gifts for her grand children’s Christmas socks (she refers to their Christmas Stockings as socks, something she called them when she was a girl). When we were walking up to the counter I said “this is a nice addition to your grandson’s Christmas sock.” to which she said “how did you know that?”. I told her I remembered her stories from last year, and it was nice to see her again. She leaned on the counter, her eyes started to glisten a little and she proceeded to tell me that she had lost her husband 2 years ago and was feeling lonesome and forgotten. We ended up chatting for 5 minutes about her hometown growing up and her Christmas memories as a girl. She wished me a Merry Christmas and left smiling and giggling about Christmas.

The moral of today’s tale  – be kind. A little kindness goes a long way. Your kindness may be the only glimpse of hope someone will see today, or this week, hell…this year. Someone may be feeling forgotten and your smile makes them feel whole. Someone may be taking their loved one to the hospital and you holding the door open for them gives them one less thing to have to do that day. Giving your spot  in the grocery line to the woman with the screaming toddler may give her the break she needs that day to get through until bedtime. Offering to help the elderly carry their packages to their car may give them hope that they are worth the bother. One of my favorite carols says it best…

“…and when you walk down the street, say hello to friends you know and everyone you meet.”

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized

It’s probably not the weather

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Over the past few months, I feel as though I have been having the same conversation with different reps, Salon owners that I chat with from time to time and Stylists. Everyone says that business is slow. They all seem to be having the same problem and they all seem to have the same reasons for it. “It’s probably the weather.”. “The economy is slow.”. “It’s peak vacation season, so people are away.”. “We charge $90.00 for a color. Our clients don’t want to spend more for product.”. “My client bookings are down. I guess my clients are really busy.”. I have news for you, and you aren’t going to like it. The above excuses – yeah, I said it, excuses for the lack of business at your Salon comes down to you, your staff, your customer service, your policies and your lack of retail. Plain and simple. I say excuses because sitting around complaining about business being slow and doing nothing about it is an excuse and is lazy. *To be clear – I agree that the weather can affect sales – Mother Nature is not always our friend up here in the Great White North – a blizzard or a good ‘ol Polar Vortex will keep people at home. As for the others, well, there is always something that can be done.

I have been in the retail/customer service game for over 25 years and in our beloved industry for over 12 of those years. I know too well the struggles we can face, from product cost increases, rent increases, wage increases and competition from other Salons that offer the same services. Here’s the deal. When your Salon has procedures in place, when your staff is educated on your products and your stylists re-book and follow up with their clients and your retail shelves are stocked, your business will sustain itself, and grow. It will. *The key – you have to work at it, everyday. You have to believe in yourself and your business and what you are trying to accomplish. Being me, I have compiled a little list for you.

– Policies. I cannot stress this enough. Dress codes need to be in effect and followed. Personal calls are not for the Salon floor or the store front. Take it to the lunch room. I understand emergencies arise and a call from the school must be taken on the Salon floor. Booking your next oil change…not so much. *Remember – all your client in your chair is doing is listening and watching everything going on in the Salon…and good news travels fast….bad news travels faster.

– Make it your Salon policy to re-book every client at the end of their service. Now, I know this will not happen 100% of the time, it can happen 85% of the time – I know this because that is what our average is in our Salon. Once you explain to your client that you cannot guarantee that you won’t be booked solid 6 weeks from now, they will re-book. Let your client know they are more than welcome to cancel or reschedule if need be. In my experience, once they realize they are not indebted to that exact date, they re-book, and show up to their appointment.

– Be sure to offer a consultation to every client, new or existing. Take a minute to ask them how they are, what plans they have, if any special events are coming up. Ask them if they were thinking of changing it up or did they like their last color and style.  Asking these questions makes your client feel important and that they matter. It also gives you a chance to find out what is happening in their lives – for instance, if they have a gala coming up, trying a pixie cut for the first time may not be the best idea. During a consultation you may find out about a health scare, a new medication or a new product they have been using that could affect their color service that day. Asking them “same as last time” doesn’t cut it. It doesn’t.

– Make sure your Salon is stocked with water, tea and coffee. Having a choice of milk, cream or flavored creamer, sweetener or sugar goes a long way. At our Salon, we have clients that as we are taking their coat are asking if we still have that “yummy creamer”.

– Get on Social Media. Facebook is checked before email. I update our Facebook page at least 4 times a day. It takes all of 2 minutes each time. We have gained customers and clients from our updates. I have gained new customers that drive from other cities because of the specials and the new arrival of products I have posted.

– Your Salon must retail product. It must. Before you get all “that’s a huge investment!”, calm down. I am not saying you have to have every brand and every product. You should have the products you are using in your Salon for sale to your clients. Keep 2 – 3 bottles of each product you use on your shelves, at all times. You can’t sell what you don’t have. *Think of it like this – as a stylist, would you go without having bleach at your color mixing station because “No one will probably want it”? No, you wouldn’t. The same rings true with retailing the hairspray you use at your station. Thinking for your clients instead of thinking about them is one of the biggest mistakes you can make. Retailing products works. I know. I do it everyday. Once your client/customer realizes that their hair can have the same look and hold at home that they get from you, they will buy the product.

– Provide good customer service. Talk to your clients and customers. Educate them on their hair and their products. Offer free consultations, from an up-do to how to use their flat iron. I personally have helped our customers learn how to use their new flat iron or curling iron. I have been known to flip my head upside down and from side to side and mess up my own ‘do just to show them how to do their own hair, and correct a mishap with a flat iron. If your client is not happy with the product they bought, ask them to bring it in, ask them to show you how they use it, then show them how you use it. In my experience, the product is the right product, the application needed improvement.

Following policies and procedures, re-booking and following up with clients, taking the time for proper consultations, utilizing Social Media, educating your clients and your customers and retailing products and keeping the shelves stocked, your Salon will thrive. It will.

“Whether you think you can or you think you can’t, you’re right” – Henry Ford

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Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Mint flavoured shoes

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At our shop, we retail over 25 professional hair care lines, so it is no surprise to me when I have a client or customer tell me they have never heard of the particular product I am telling them about. What does surprise me is when I introduce a product or product line to a client and they respond with “They still make that? I used to love using it but…that’s an old product line, isn’t it? My stylist said it’s old and no good.”. A phrase I hear often, and quiet frankly, a phrase that baffles me. Stylists – here’s a little tip for you – if your client loves a product – NEVER tell them it’s old and no good. First of all – it’s not professional. Second, you have just insulted your client. Yes, insulted them. You have just made them feel old and stupid for using a product that they love. I am telling you this because your clients will not, they do not want to offend you or hurt your feelings. They may however, book their next appointment elsewhere.

For those familiar with my Salon Tales, you know that I take the business of beauty and customer service seriously. I believe that customer service is the cornerstone of our industry. Yeah…I said it. When proper and professional customer service is not being provided, it does not matter that you are an expert colorist and cutting expert or how many products you retail at your Salon – if your client’s opinions are being neglected or pushed aside, the only person filling your chair will be you, wondering where your clients have gone.

Everyday I have customers or clients from the Salon purchasing products. Many of the products they purchase, they purchase because they love them. They like the hold, or the shine, or sometimes they love the smell of the product. I may not think the product is the best selection for their hair care needs, but they like it. They are able to achieve the look they want at home and like the way their hair looks and feels, so I keep my mouth shut. When I am asked if there is another product I would suggest, then I offer my opinion on another product. I never, I mean never, down play their beloved product. Being me, I have compiled a little list, a “how to suggest another product without putting your foot in your mouth” list,  if you will. (fitting title for today’s tale…don’t you think?…wait for it…there you go).

– when a client is looking for a new hairspray, first things first. Ask them what it is about their current hairspray they aren’t happy with. Ask them what hold factor they are looking for, if they want a little shine or frizz control. Telling them “it’s about time you changed hairspray!” – not a good idea

– when a client comes in asking for a product from a line that you deem “dated”, do not judge. It may be an old line to you, your client may have just learned about it, so it is new to her.

– when a client comes in looking for the latest and greatest product, before you sell it to them, be sure it is meant for their hair type. Selling a woman the newest curl defining cream  when her hair is poker straight is unprofessional, plain and simple.  Think about it, she will get home with dreams of curls just to end up locked in her bathroom with a matted mess. Trust me, I am all for making the sale – when it is done the correct way.

– if your client is misinformed about a product, take a minute to explain the proper use of the product, educate them. Flip the bottle over and show them the product description, and the directions on how to use the product, and how much to use. Take an extra minute to explain what the icons mean… the little open jar = shelf life, the bunny = cruelty free, the arrows in a circle = the packaging is recyclable. Again, telling them “you don’t know what you are doing, do you?” – not your best option.

– when a client comes in looking for a product you do not sell, DO NOT say “Oh, we don’t carry that, heard it’s crap.”. Yes, ladies and gents, many of my customers had been told that exact thing, at the Salon they used to shop at. Find out what product they are looking for, ask them what they liked about it. You would be surprised how many times a product you have on your shelves will fit the bill. …I do it everyday.

At the Salon, we help men and women look and feel better. We give them a fresh look or help them find themselves once more. We help to prepare them for their life events – graduations, weddings, births and sadly, deaths. Yes, we are in the Beauty Industry. Yes, we work in Salons. Yes, we are in the service industry, and yes, we are in the customer service industry – something we must all remember. Our customers and clients may forget the color line we use or the hairspray we suggest. They will always remember how they were treated, how they were spoken to and listened to, and how they felt. You may be an expert colorist, you may offer the greatest cut and style in town – no one will remember that if your manners and demeanor do not match your talent. Be kind. Be courteous. Our clients and customers have given us their time, the least we can do is give them and extra minute or two.

Beauty, Business, communication, Hair Care, parenting, That girl in the red coat, Uncategorized, writing

Tales of Truth Part…oh I give up

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Gather ’round ladies and gents, boys and girls, it’s that time once again! Time for That Girl in the Red Coat’s Tales of Truth. Now, I don’t know if the planets are misaligned, or if their is a glitch in the Matrix, lately, I have been privy to some interesting events and antics. Maybe the public at large has gotten wind of my Tales of Truth series and is hoping to be mentioned…sweet baby Jesus, I hope so.

– I heard a bang on the front window of the shop. As I looked over to see what it was, I saw a Mother applying hand sanitizer after touching the trash can lid outside the neighboring shop, all the while her toddler was banging her fists on the window as she was licking it. ….wait for it…there you go.

– A woman came in for some hairspray. As I was ringing through her purchase, she farted. Then farted again. Then again. She just stared at me, didn’t even blink. No “excuse me”. No “too much Sushi I guess”. Nothing, Just stared at me.

– I had a woman ask me if I sold a “less toxic” hairspray. So I asked her if she meant a more environmentally friendly or vegan hairspray. She answered “I just need a hairspray that will stop my son from growing breasts.”. Before I spoke, I silently told myself “don’t show it on your face” and said “Pardon me?” to which she said, “Yes, he is a teen boy getting breasts.”. I asked her if she had seen his doctor and she told me she had taken him and the doctor thought her son should become more active and cut out the junk food, but she wanted to be on the safe side and make sure his hair product wasn’t adding to the problem. …sigh

– at our shop we focus our retail on hair products and nail products. We do not carry cosmetics. I had a woman come in looking for lipstick, I let her know I do not sell lipstick or any cosmetics and gave her the name of a few shops where she could find what she was looking for. She asked me if she gave me a list, could I call around to those shops for her and find out if they had what she wanted. I politely told her I could not, but offered to find the phone numbers for her and she could call. I was told I offered poor customer service and she left.

– We sell human hair extensions. The brand we sell has pictures of women on the package that are of mixed descent – Asian, African, Indian, you name it. I had a woman ask me why I didn’t sell hair for white people. I shit you not – it’s 2014 and people like this still exist. After I checked for the hooded white sheet (yeah, I said it), I let her know that the hair I sell is for every woman, of every color and creed.

– A woman asked if she could put her toddler on the back counter as she shopped. I told her no, and that it wasn’t store policy. She tried to assure me he would sit still if I was worried he’d fall off the counter. ….double sigh.

That’s it Beauties…that’s all I got for today…makes me tired 😉

 

Dad's laugh