Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Have you been DevaCurled?

October 14, 2014 That Girl in the Red Coat Leave a comment

Everyday I meet a woman, or a man who is frustrated with their hair. Their curly hair. They have tried every product. They have a closet full of creams, lotions, serums and sprays that had promised them manageable curls and all they delivered was a frizzy uncontrollable mess. Many of my customers resorted to chemical straightening – *a great alternative, when done in a Salon, by a stylist who is trained. Buyer beware of the “at home” straightening products – another tale for another time. The one thing all these customers have in common? Not one person, sales person or stylist had ever asked them what they were looking for from their product, how the envisioned their hair to be, what issues they were currently having with their hair, or even asking them what products they were currently using. You see, not all curl products are for all curl types. Yes, there are different curl types, from fine to thick, from wavy to corkscrew. Some corkscrew curls are fine, others are thick and coarse. Some have coarse wave mid shaft that gradually becomes a fine Botticelli style curl at the ends. Using the correct curl product for the curl type is key.

There are many Professional Salon Curl products on the market. Today’s tale is focused on DevaCurl – in a word, Miraculous.

This is a line that we brought into the shop over 3 months ago. Our owner/head stylist has curly hair, so she was our test subject. She understood the struggles and the frustrations of having curly hair. The results were outstanding. Soft, frizz free, shiny defined curls. The key to achieving these curls – using the DevaCurl Deva 3-step system. Now before you get all “I don’t have time for 3 more steps everyday!” – take a breath. Another. It takes all of 10 minutes. It is as easy as 1-2-3. It truly is. DevaCurl offers a 100% sulfate free, paraben free and silicone free shampoo – No Poo and conditioner – One Condition. *there will be no lather with the shampoo – sulfate free = no lather. No need to add more shampoo while cleansing – just add more water. The third step to the DevaCurl Deva 3-step system is the Light Defining Gel (for flexible styling/natural hold) or the Ultra Defining Gel(for ultimate curl retention/long lasting hold) – also 100% sulfate, paraben and silicone free.

Step 1 – cleanse your hair with No Poo (shampoo)

Step 2 – condition with One Condition and rinse. * a perk to this conditioner – it can be used as a leave in for extra hydration.

Step 3 – apply the Light Defining Gel or Ultra Defining Gel. * for best results apply to wet hair. Yes. Wet hair. Tilt head forward and scrunch the gel into wet curls in an upwards motion. Then apply gel between your palms, emulsify and glide your palms over the hair.

* DevaCurl offers an array of online tutorials and tips – check out http://www.mydevacurl.com

DevaCurl offers an array of styling products for all curl types and all styles, a few of the big movers have been;

Mist-er Right – a curl refresher to deodorize and refresh curls – infused with Lavender

Styling Cream – defines curls with a soft natural hold that is humidity resistant = no frizz

Flexible Hold Hair Spray – offers soft, touchable curls. Adds shine, helps curl retention and adds to all day conditioning.

Set Up & Above – a pomade style product that offers maximum hold, texture and volume. Great styling control without a sticky mess. * Great results for short styles too – curly or straight.

The DevaTowel – a microfiber towel that provides a smooth surface for curls – to set curls while keeping them defined and frizz free.

The DevaCurl DevaFuser – meet your new best friend. Offers great volume and definition. This diffuser is a universal fit = fits most blow dryers. It offers 360 degree airflow = gently dries the hair from the inside and out for soft, frizz free curls.

DevaCurl is a beautiful line for anyone who has curly hair – from loose waves to tight corkscrew curls. When applied properly, the curls are beautifully defined and frizz free – so much so, when you have seen the DevaCurl results, you can spot a DevaCurl curl in a crowd. It is a company that offers terrific support for it’s customers and clients – from styling techniques to cutting techniques. DevaCurl is a 100% sulfate, paraben and silicone free line, and is a cruelty free line – they do not test on animals. Once you have been “DevaCurled” as I like to call it – you will no longer envy your friend with straight hair, you will find yourself embracing your curls and smiling at your reflection, in the mirror, in the windows…where ever you may find it.

Beauty, communication, Hair Care, health and wellness, parenting, That girl in the red coat, Uncategorized, Women, writing

Breathe

August 18, 2014 That Girl in the Red Coat Leave a comment

breathe – (verb) – to take air, oxygen into the lungs and expel it; inhale and exhale; respire. – to pause, as for breath; take rest.

Breathing. Something we do everyday. We inhale. We exhale. … but what about that pause and take rest part? From what I am seeing and hearing everyday, many of us, including yours truly, remember to breathe in and out but forget about pausing, and taking rest.

The shop opened at 9:30 a.m.. By 10 a.m. I had 6 phone calls, all of which were women looking for a certain product and before I could answer their questions all of them were either panicking, yelling at their kids in the background or speaking over me and telling me;

– why they couldn’t get in today because they had to get their kids to camp, the groceries, the dentist appointments…you name it.

– why they didn’t come by on the weekend – too busy, too much to do.

– that they were too busy to call any other time – too busy, too many other calls to make.

– that their family was over for a vacation and they had been too busy taking care of everyone else and forgot about their hairspray

– that they were too stupid to notice they were out of shampoo – yes…a woman with a shaky voice actually said those words to me.

My rep. was in the shop as all these calls were coming in. In between each ring of the phone, I would put my hand up, tell my rep.”Excuse me for a minute” and take a deep breath, in and out, and would tell myself, “Breathe Sara…it’s not about you.”. – a hard learned lesson for yours truly. Learning that it is not all about you may be the hardest lesson to learn – with the greatest reward. This past week was a hard one. Not going to get into the details for it is not all about me. I thought I was present, thought I was hearing what was being said, thought I had removed my head from my ass, seems I hadn’t. It is safe to say that it is now completely removed, and I learned a hard lesson – I may have been listening to those around me, but I wasn’t hearing them. I was too busy thinking of the next task at hand, or what my opinion was about what they were saying. I wasn’t completely present. I wasn’t taking a moment to pause.

“…the world went and got itself in a big damn hurry.” – Brooks Hatlen, The Shawshank Redemption. I am not sure when it happened, all of a sudden every moment became so dire. Everyday I meet women who are in a hurry. In a panic. I can’t tell you how many times their purchases, their keys or their kids are left at the front desk, or how many times I see;

– Sighing at the debit machine because it is too slow.

– Yelling at their child because they want to take a moment and look at the pretty nail polishes.

– Almost yanking their child’s arm out of it’s socket because they stopped to look at the candies in the candy dish and asked if they could please have one.

– Their lip starting to tremble as they are texting with one hand and entering their PIN with the other.

– Watching their worry about getting home in time for their favorite T.V. show.

– Demanding I tell them why their favorite product was discontinued and told “I don’t know why you are doing this to me! What am I going to do?”.

Ladies and gents…it’s time to take a breath. It’s time to take a moment to pause, to rest.

– When the debit machine is slow, take it as permission to take a little break in your day.

– When your child is looking at the pretty nail polishes, look with them. Ask them what they think is the prettiest color.

– When your child spies a candy dish and asks politely if they may have one – do not yank their little arm. Thank them for using their manners.

– When paying for a purchase, put down your phone. If the call cannot wait, ask the cashier if you could have a moment. Trying to do these two things at once, in my experience, in front of the counter and behind it…it never ends well.

– Worried about missing the next episode of The Real Housewives of where ever? – that is what on demand, PVR and Netflix is for.

– We all feel cheated when our favorite products are discontinued. Try to remember that stylists and sales people are only the messenger’s. Tell us what you liked about your beloved product and we may be able to find you a suitable replacement. … and trust me, it may feel personal – the company did not discontinue the product to ruin your life. They didn’t.

Take a breath. Take rest. Pay attention to those around you. Pay attention to your surroundings. Set your PVR and take a look at the pretty polishes. Take the time to really listen…it’s amazing what you will hear.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat

…it’s beginning to look a lot like Christmas

August 10, 2014 That Girl in the Red Coat Leave a comment

You read the title of today’s tale correctly. Yes, I know the calender states it is Sunday, August 1oth. No, I am not one of those people who begin their annual Christmas countdown on December 26th. As you know, I manage a Salon/Retail shop and although the sun is shining and others are making their trek to the beach and planning their strategy to avoid tan lines, your truly is sitting at the shop, planning her retail strategy for the holiday season. If you are a Salon owner or Salon manager, you should be as well. We all know, times flies when you are having fun. Before you know it, it will be November 1st. and your clients will be looking for gift idea’s and will be prepared to buy. Why not be sure they are buying from you.

When it comes to holiday retail, and retail in general, the following seem to be the most popular statements;

“That is a big investment.”.

“I can’t afford a big invoice all at once.”.

“I don’t like those products, so I know my clients won’t either.”.

“Why should I sell it if the other Salons in town sell it?”.

“Why would I spend the money to have something sit on my shelves?”.

For some, the above statements may hold some validity. In my experience, these statements and others are made out of fear and worry – two emotions that can prevent a Salon from the benefit of the additional revenue of retail and all around success. Before you allow the fear and all the what if’s to creep into your mind, take a breath. Another. Being me, I have compiled a little list, a how to for holiday retail if you will;

– Yes, purchasing for the holiday season is a big investment. A big investment with even bigger rewards. Your salon revenue will increase, which in turn will increase profits and ease the financial strain you may be feeling. Retail sales can cover expenses, can cover payroll, even cover rent and utilities.

– As for the ever present invoice – speak to your Rep., many distributor’s can ship your order in two separate shipments, with two separate invoices. This will ease the financial strain and also helps keep your shelves from looking cluttered with product. *By the time the second shipment arrives, you will have sold out of your first shipment = no frantic calls to your accountant.

– Only selling/stocking the product you like is a mistake, plain and simple. Thinking for your client/customer is the biggest sales mistake anyone can make. You may not agree that a firm hold hairspray is what your client needs …if your client wants a firm hold – that is what matters.

– It does not matter that other Salons in town may sell what you sell – your client is not at their Salon, they are at your Salon – that is why you need to retail product. If you do not sell to your client, trust me, another Salon will.

– As for the ever present “why would I spend the money to have something sit on my shelves?”. Your clients will be looking to purchase gifts for their loved ones, for their child’s teacher, for their co workers, even for their mailman. Your clients will buy their products from you…if you sell them the products. It really is that simple. Your client is already in your chair or they have driven over to your Salon. Your client likes you and trusts you and your opinion. Your client likes the way their hair feels and looks when they leave your Salon and wants to feel like that everyday, so help them to feel that way until they see you next. Sell them the product you use, and stock the products they like. Trust me, if you don’t do it, some other Salon will…it happens at least five times a week at our shop. I gain a new customer in the shop and many times, our Salon gains a new client.

Planning your retail strategy, not only for the holiday season, but for the whole year is the best gift you could give to your clients, your customers, your stylists and your Salon.

Beauty, Business, communication, entertainment, Hair Care, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth Part 12

July 18, 2014 That Girl in the Red Coat Leave a comment

This summer we are in for a treat! We will experience not one Super Moon, but three! So, you know what that means…Ladies and gents, boys and girls, gather ’round for the latest installment of That girl in the red coat’s Tales of Truth. If the past few weeks are a preview of what is to come, I am going to have some interesting tales to tell.

– A woman comes into the shop asking about at home hair color. I ask her if she has ever used box dye on her hair, to which she answers “Never! This is my natural hair”. As I see her blonde tresses with black roots, I ask her again, “Are you sure you have never used a box dye from the drug store when you have colored your hair?”, to which she answers “No! I have never used a box dye at home! Only professional hair color, so it’s my natural hair.”. …wait for it…there you go.

– A woman came into the shop looking for our selection of OPI nail polish. I led her over to our selection and asked if she needed my help finding a certain shade. She told me no. After a few seconds I hear her sigh and say “hmmpppt. stupid.”,then “Sure! Whatever!”, followed by “you are so dumb” as she was holding a bottle and talking to it. “Are you sure I cannot help you?” I ask. “Only if you can tell me why I don’t like these shades of pink” was her answer.

– “Why does this hairspray say it is hard to hold? The can isn’t THAT heavy.” …there are no words.

– A woman rushes into the shop “Do you sell Big Sexy Hair Products?” to which I tell her yes and show her the bonus size promotion on the Spray and Play hairspray. “How do you know it is a bonus size?” she asks, to which I keep a straight face and show her that the can is bigger then the regular size bottle right beside it and the bold lettering on the can that says 40% more free, to which she says “How do you know they are telling the truth?”.

– “Do you have the product that smells really good that used to be in a white bottle?” – this gem is posed to me on a weekly basis – full moon or not.

– A woman came in looking for an everyday shampoo for her family. I showed her the ISO Daily Care Shampoo and let her know it was one of our best sellers. She looked at me and said “This is no good. We don’t wash our hair everyday so we can’t use a shampoo that is for daily use.” …sigh

– A woman asked me the difference between soft hold hairspray and firm hold hairspray, so I let her know that soft hold gives a very soft, workable hold and a firm hold hairspray is a finishing spray to spray once you have your hair styled the way you like and it is not as workable. “Yeah…so what’s the difference?”. …it is usually at this moment I fear I have had a stroke and although I think I am making sense, my words are no longer audible.

– A woman walks around the store 4 times. I ask her if I can help her find something. She looks at me, tells me to stop interrupting, and leaves.

So there you have it. Another glimpse into the daily life of That girl in the red coat. I am hoping that people have caught wind of my Tales of Truth and are coming into the shop in hopes of appearing in one of my Tales. …Sweet baby Jesus, I hope so.

Beauty, communication, Hair Care, health and wellness, parenting, That girl in the red coat, Uncategorized, Women

Can you fix this?

July 14, 2014 That Girl in the Red Coat Leave a comment

“The bottle promised bright pink hair! Can you fix this?”. “All I asked for was a bob, I didn’t want to look like a Bob! Can you fix this?”. “I was told if I used 40 volume peroxide that my hair would be platinum blonde! Can you fix this?”. These, among others, are common questions posed to me and my stylists at least once a day. At some point in our lives, we have taken our hair into our own hands and realized, oh…that’s why I am not a hair stylist. The great thing about all hair mishaps? They can be fixed. Color can be corrected. Damage from over processing can be repaired with conditioning treatments. Curls can be defined and their frizz controlled. With time and proper products, even the most botched of cuts can look good. That’s the great thing about the Salon, we can help repair the damage. Sometimes, we can even help repair the damage that isn’t seen.

Unfortunately, there are some things I cannot fix. “Look at her scalp! It’s soooo oily! Can you fix this?”. “She decided to try to color her own hair and now looks like she should be on a street corner! Can you fix this?”. “HMMPPT! He thinks he needs gel for his hair…what a diva I have for a son! Can you fix this?”. Yes, I am sad to say, these are phrases that parents have said, about their children, in front of their children, to me. It is usually at this moment I look the child straight in the eye and tell them “I may not be able to fix everything for you, but I can help you with your hair.” and I give them a wink. Once and for all, to all the parents and care givers out there;

– STOP pointing at your child’s oily scalp and proclaiming it as an injustice against you. The only injustice is against your child’s self esteem

– Do not, I repeat, do not refer to your daughter in a derogatory manner. EVER. How is she ever going to know her self worth if all she hears is worthless remarks.

– Young men want to like their reflection too. To make fun of a young man who wants his hair styled just so is mean,plain and simple. I don’t know where it began, teasing men that take pride in their appearance, but I know where it is going to end. Right here. Right now.

– When your teen wants to try a new hairstyle, let them. It’s only hair. It will grow back. Here’s a thought…if the only struggle you are facing with your teen is that they want a mohawk…this is a good problem to have.

– If your child wants to have pink hair, I highly recommend trying hair chalk – Kevin Murphy Color Bug or Joico Structure Pigment Pencils – the color washes out after one wash. It’s a win/win. Your child gets to have fun colors in their hair without the damage and you get to have a tantrum free day.

– For your curly haired cherubs – First, stop referring to their head as a tangled horrible mess. Second, invest in Salon Professional products. DevaCurl is an amazing product line, created for curls of every type. Check out the awesome tutorials on their website http://www.mydevacurl.com

– If your son wants long hair – do not tell him long hair is for girls. If your daughter wants short hair – do not tell her short hair is for boys. If you are worried about what people will think, sorry to tell you this, that is your problem – not your child’s. *this being said, as their parent, be sure to help them style their hair, or have the stylist teach them.

I am a mother and I have put my foot in it many times, of that I am certain. Another certainty…that I have needed to apologize on many an occasion, not necessarily for what I said, but how I said it. As parents, we teach our children to think before they speak. I think it’s time we taught ourselves the same lesson.

Beauty, Business, Fashion, Hair Care, That girl in the red coat, Uncategorized

Taking a Tour

June 17, 2014 That Girl in the Red Coat Leave a comment

On June 2nd., yours truly took a little tour to The Cambridge Mill in Cambridge Ontario to attend the Spring Trend Tour show sponsored by Joico and Piidea Direct. Inspiration was promised and inspiration was delivered…from the choice of venue to the artistry displayed on stage.

I arrived to warm hospitality from the staff at the Cambridge Mill, hot coffee and a glorious view while waiting for the show to start.

The view from The Cambridge Mill

Once at my table the music pumping, the lights flashing, I knew I was in for a treat. The show began with a student competition and let me tell you, these students GOT IT! Great styles and structure to the cuts and creations and color. I cannot wait to see what the future holds for these young stylists and their clients.

Yep! Created by students!

After the student competition we were treated to some great cutting and color techniques using Joico and ISO color from Marc Galati and Darci Armstrong. True professionals and artists, who touched on all aspects of having a client in your chair, from foil placement, understanding your client, helping your client achieve their desired look and in my opinion the most important, making sure that you sell your client the proper products to protect their investment in themselves.

Marc Galati

Darci Armstrong

After a scrumptious lunch that included the best ever beet salad I ever had, wraps, sandwiches and tasty treats for dessert we were in for a real treat. Monika Lombardi took the stage with her creations for the gents of all ages. It was a wonderful addition to the show as, for those of you who follow my Salon Tales, our gents do not get enough attention and they are a huge market that needs more attention. Great barbering techniques were displayed and taught by Monika, as were styling techniques. Monika gave a step by step walk through of each technique she was utilizing. Another true professional and artist. I cannot wait to see what the next trend show will bring!

Monika Lombardi

All the creations

For those of you looking to change it up at your Salon, or are thinking of dabbling in more vibrant colors and creations, I recommend Piidea Direct and Joico. To be clear, I am not receiving any type of stipend. The reason for the recommendation? I am a manager of a Salon and retail shop which means I am also a customer. I am a customer that needs product, color and support and I receive all three from Piidea and Joico. Free education, support 24/7, samples for our back bar and our clients, even complimentary retail bags for our clients and customers…and awesome Sales Reps., like mine.

Melodie Hergott – Sales Rep Extraordinaire! …and yours truly.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth Part 11

June 16, 2014 That Girl in the Red Coat 1 Comment

That’s right, ladies and gentlemen, boys and girls, gather ’round for another installment of Tales of Truth. Last week was the week of the full moon and Friday the 13th., so you can imagine what yours truly got to hear and got to see. As always, the following tales are based on real events…sigh.

– I hear the chirp of the Salon’s door chime. A regular customer comes up to the counter and says she needs my opinion. I say “Sure! What can I help you with?”. She proceeds to come behind the counter, lifting her skirt as she walks. I stopped her dead in her tracks, put my hand up and said “You can keep your skirt down. Let me guess…you want to ask me if red bumps after waxing is normal” to which she looked at me like I was Dionne Warwick and I was her new psychic bff. “YES! How did you know without seeing?”. ….double sigh

– A woman came in to buy her hairspray and she was concerned about leaving the hairspray in the car as she ran errands because it was such a hot day. I reassured her that if she put it in the trunk, it should be fine. She was quite relieved. As we were waiting for the debit machine to connect, she became a little anxious. “Can you hurry this up? I left my dog in the car!”. …wait for it…there you go.

– We carry products that are vegan and certified organic. I had a customer ask me if they were packaged on a farm. I let her know that they weren’t packaged on a farm, they were packaged in a factory. She then began to tell me that there was no way the products could be organic because they weren’t packaged on a farm.

– I have a dish of candies at our front desk for our customers and clients, to add a little sweetness to their day. A woman asked me if the candies were free of charge. I let her know that they were and to help herself. She couldn’t believe that I would just give away candy so she left a quarter on the counter “just in case I was trying to pull one over on her”.

– Later that same day I had a woman ask if the candies were free, I let her know that they were and to please help herself. She dug through the bowl and took all the red candies, 10 in total. How do I know it was 10? She counted out loud…people, I shit you not…this really happens.

– From time to time companies will offer a bonus size hairspray that retails for the same price of the regular size bottle. The bonus size can be up to 300 ml more than the regular retail size bottle – it’s like getting two for the price of one. I had a woman get down right angry that all I had in stock were the bonus size cans. She didn’t like them and thought they looked tacky. I let her know that although she may not like the look of the bottle it was a great savings. Her exact words to me were “Who are they to decide that I want to save money?”.

– As I was ringing through a purchase, my customer complimented me on my hair. I thanked her and let her know that our stylists in our Salon do my color for me. “Oh, is that why whenever I come here I hear blow dryers and the chatter?” …I just smiled and handed her a Salon price list. As she was leaving she looked back and said “Thank you! This makes so much sense now.”.

– A woman came in looking for nail polish. I took her over to our OPI and China Glaze displays. When she noticed my sign “please do not try on polishes, please ask for assistance with the swatches” she remarked that she couldn’t believe people would actually open up products and try them out. She chose her polish and said she was just going to look around. Not ten seconds later do I hear “ppffffftttt” – I came around the corner to her trying two different hairsprays, one on each side of her head “Oh…I am just trying them out. I just want to see which one holds better”.

…triple sigh.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

If you are a stylist…you are a sales person

May 20, 2014 That Girl in the Red Coat 3 Comments

Ladies and Gents, we are in the business of Beauty. Yes…the business, and as in every business, sales and selling are what keeps the business alive,competitive and profitable. “Oh…I’m not a sales person.”. “I am a hairstylist…not a sales person.”. Two of the most common phrases I hear from hair stylists and Salon owners. Today’s tale is to put this myth to rest. Yeah, I said myth. … convincing a woman to give you 3 hours out of her hectic schedule and pay you $175.00 for hair color – if that isn’t selling than I don’t know what is.

I manage an independently owned retail shop/salon, and I can tell you, in all honesty, that our retail sales make up for over 70% of the salon’s revenue. Yep…you read that correctly, 70%. Many of my customers are the clients of other Salons. Salons that don’t retail any product, or sell the products that they have on their shelves. I am on the front lines, so to speak, and am here to tell you that your clients and customers want their hair to look the same between appointments and are willing to spend that little extra if it means that their hair will look good and feel good. Your clients and customers need to be taught about their products, how much to use and how often. There is a need that is not being met…well, I am meeting it. You can too. You can. Think about it, you have your client in your chair for at least 45 minutes. That is 45 minutes that you can discuss the shampoo, the conditioner, the conditioning treatment, the styling products, the hair dryer and the flat iron you are using on them that day. You can have them smell the products, feel how the dryer’s handle fits their hand, and show them how to adjust the temperature on the flat iron. 45 minutes. There are moments that I have 6 retail customers at once and I have 5 minutes to explain products and how to use them. If I can sell $75.00 worth of product in 5 minutes, imagine what you can potentially sell in 45 minutes.

All professional hair care lines offer product knowledge classes. All professional hair care lines have their own websites that offer a break down of each product, their features and benefits to each hair type. Every bottle offers a description of what the product is used for, and how to use it. It is time to educate yourself and your Salon staff. It really is that simple. At least 3 -5 times a week I am on my lap top or my phone, with my customer right beside me, looking up a product, or showing them a tutorial on You tube. The information is out there. It’s time to find it and use it. Being me, I have compiled a little list for you, a retail aid if you will.

– First and foremost – stop fearing the sale. When you are telling your client about the product you are using in their hair, you are having a conversation. …if you are able to tell them about your nightmare of a date last week, you can tell them about the hairspray you are using.

– remind your client that their new hair color is an investment in themselves, and that is it a worthy investment, that using Salon professional shampoo and conditioner, like the one you use on them each visit, will prolong the vibrancy of their color and nourish their hair to keep it looking like they just left the Salon.

– while using your flat iron, explain to your client the difference between the quality of professional hair care tools and department store brands. In my experience, once my customer understands the difference, the question of what to buy and where to buy it is answered. The value of Salon professional products has been explained. Not sure where to begin? Check out my Salon Tale;

To go where no flat iron has gone before

– when your client tells you they love their hair, tell them that if they use the products you used that day that they can love their hair everyday. Offer them 5 more minutes of your time to show them how to use the product.

– offer a complimentary consultation on how to use products. Many times, in my experience, my customers have the proper products at home, they are usually using too much or too little, or the application of the product can be improved. Many of my new customers purchase their products from me because I offered this service to them.

– ask your clients/customers if they are happy with their hair. Their answer will give you all the information you need. You will find out that their hair goes limp by noon, or their frizz is getting out of control. Let them know that you have products that can help them, and offer to show them how to use them.

– explain the value of Salon professional hair care products. I personally go around to check on prices at the drug store and department store. Many of the products are $1 – $3 less than Salon professional products. I explain this to my customers and remind my customers that Salon professional products are higher quality and more concentrated = less product used and more money saved. …and their hair will look and feel terrific.

It’s time to make retail a priority in your Salon, plain and simple. Retail in the Salon is a win/win. Your clients hair care needs are being taken care of, their personal investment in themselves is being nurtured and protected and your Salon has added revenue. Take the time to talk with your clients, educate your clients and not only will you have made a sale, you will have created a customer.

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

MiraCurls do happen

April 21, 2014 That Girl in the Red Coat Leave a comment

Today’s tale is about the MIRACURL, one of the latest additions to the BaByliss Pro Hair Care family. The MIRACURL is the Original Professional Curl Machine. With this gem, you can have a full head of curls in minutes instead of hours…and the curls will last all day. Since the launch of the MIRACURL in 2013, many other curl machines have appeared on the shelves. As always, my tales are aimed to educate and enlighten, so being me, I thought I would clear the air about the differences between the MIRACURL and the other curl machines on the market.

– The MIRACURL offers 3 temperature control settings of 375, 410, and 450 degrees Fahrenheit. Many of the other brands offer 1 or 2 temperature control settings between 400 – 430 degrees Fahrenheit.

– The MIRACURL offers 4 timer settings (0,4,8 or 12 seconds) for different curl tension and effect. Many of the other brands offer 3 timer settings (8,10 or 12 seconds).

– The MIRACURL has a larger Nano Titanium curl chamber. Many other brands offer a smaller Ceramic chamber.

– The MIRACURL offers a choice of curl rotation, right, left or alternate – which offers many different styling possibilities. Many other brands offer only one direction of curl rotation.

– The MIRACURL has a motion sensor = a tangle free feature – if too much hair or not enough hair is put into the curl chamber, the curl chamber will not activate (the MIRACURL will actually beep at you to alert you), so there is no worry of a tangled mess. Some other models do offer a tangle free feature, some do not – so be sure to read the information and ask your stylist or salesperson about this feature.

– The MIRACURL offers Smart Tech Safeguard – Auto Shut Off and an Energy Saver – Sleep Mode. Some other brands do offer these features, some do not. Be sure to read all the information provided and ask your stylist or salesperson about these features.

The biggest difference between the MIRACURL by BaByliss and the other brands is this – the MiraCurl is a Salon Professional styling tool so it can last up to 10000 hours of use. From my questions and research of the other brands, their longevity is about 700 – 900 hours of use.

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Not your usual Top Ten list

March 25, 2014 That Girl in the Red Coat Leave a comment

Everywhere you look, on facebook, on twitter, on Pinterest, even on the cover of the magazine’s at the express check out, everyone seems to have the newest idea or the newest “how to” for your “best hair day EVER!”. Granted, some of these idea’s are quite useful and helpful. Many, sadly are not. There are no miracle cures for split ends, there isn’t a 10 minute technique to make a brunette a platinum blonde, and sorry to burst your bubble – your hair will not grow 2 inches in 2 weeks – no matter what product you put on your scalp. Over the past weeks many customers have wandered into the shop with the same question “Do you have something that will fix this?”, as they point to their head…or hat depending on the damage done. I have seen women with hair that looked and felt like straw. I have seen women who’s hair felt like wet cotton – although their hair was dry. I have seen women with patches of singed hair. I have seen women, that their hair had so many shades of gold and orange their head looked like a paint swatch. As always, my aim is to educate and enlighten, so, being me, I have compiled a list. A “Top Ten of what not to do” list. You’re welcome.

1 – If you want to be the blonde bombshell that you have always known was inside you, do not attempt this at home. I know the box shows you that a brunette became a platinum blonde – trust me, it’s not gonna happen. Save yourself an evening locked in the bathroom and go to the Salon.

2 – Coconut oil smells terrific and has many health benefits. One thing it is not is a thermal protectant. *Unless the package states it is a thermal protectant and meant to be used with a flat iron, DO NOT use any oil on dry hair and then proceed to use your flat iron. I want you to picture a hot frying pan…what happens when you add oil to it? Exactly. See my previous post –

You should hear sizzle at the stove….not at the vanity

3 – Split ends are a result of damage – from being too aggressive with the brush while trying to rid yourself of tangles to over processing your lovely locks. The best way to keep those pesky splits at bay? Go for a trim every few weeks. Before you faint – get out your smelling salts – I am not saying get inches chopped off. Ask for a baby trim – literally millimeters trimmed off…or 1/8″ for my non metric beauties.

4 – There isn’t any product on the market that will make your hair grow inches in weeks. There are some products out there that state you will notice 1 – 2 inches of growth in 6 weeks…that is the usual amount of growth for anyone in good health.

5 – Toner is not a magic potion found in a magic bottle.

6 – Purple Shampoo/ Blue Shampoo will rid your lovely blonde or silver locks of the yellow/brassy tones that blondes/silvers pick up due to product build up, pollution and nicotine. Purple/Blue Shampoo will not make you more blonde. If you have colored your hair and you now look like the great pumpkin, no amount of shampoo will make you blonde. Time to call the Salon.

7 – Plastering your teen daughter’s head with hairspray will not stop her oily scalp. I don’t know who thought this one up. Oily scalp is common for teens, boys and girls alike. It is hormonal. Senscience Specialty Shampoo, Joico’s Daily Care Treatment Shampoo, RUSK Sensories Purify Shampoo and AG Peppermint Wash are terrific shampoo’s to help oily scalp conditions.

8 – A professional stylist would never tell you how to color your hair. Until the color is applied, there is no way of knowing how that color is going to process on your hair – something to remember the next time you are told “oh yeah…just use this and that and you’ll be fine”. …I know it happens, the stylists in my Salon are booking color corrections because of so called “professional” advice.

9 – Unless you have natural wave or curl in your hair, you need to use a curling iron or get a perm to achieve tight, bouncy curls. No amount of curl activating cream will make your poker straight hair curly. You may achieve a slight kinky wave from the product build up, but if ringlets are what you desire, you will need some mechanical (curling iron/wand) or chemical help (perm).

10 – Most conditioning treatments have done all they can do in 20 minutes. Leaving them on overnight has no added benefits.

I know I said this was a Top Ten list, I do have one more very important addition…throwing the flat iron is never a solution.