Beauty, communication, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Christmas Presence

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As I sit here, snow is falling, Christmas carols are playing on the radio, lights are twinkling on the tree and my loved ones are safe and snuggled under warm blankets watching a movie. I am relishing the peace for it is the middle of December, which for any of us in the service industry/retail sector, we know is the beginning of the craziest, busiest time of the year. I have been working the Holiday/Christmas season for over 20 years, and have seen it all, from mothers beginning to cry because the antlers that their child needed for the Christmas pageant broke and are now out of stock to husbands panicking that the KMS gift pack their wife wanted is no longer available and he can’t go home without it. I have seen grown women lose it over the fact the newest red holiday shade of polish is sold out and have had a grown man throw a flat iron at me because I wouldn’t return it for him because he didn’t have a receipt, or the box for that matter. One commonality I have always found – too many people are concerned about their Christmas presents instead of their Christmas presence.

Last year I wrote of the pressure women (and gents…mostly the ladies) put on themselves over the holidays (see link below)

https://thatgirlintheredcoat.com/2012/12/03/its-time-to-paint-your-own-picture/ .

I told a tale of letting go and easing up on yourself and your loved ones. This year, my tale will be one of presence. Too many of us are not present, in our own lives, in the lives of our loved ones, in our conversations, hell, even in our driving. We are getting so caught up in the idea of the perfect gift and the perfect dinner that we aren’t even able to keep up with who got who what gift and cannot even remember what that perfect dinner tasted like. Being me, I have compiled a little list, a how to for the holidays if you will.

– When you are out shopping with your child and they stop at the big tree in the mall exclaiming “WOW!!! It’s so pretty!” instead of yanking their little arm and scowling “yeah, yeah…lets go!” stand with them for a minute and agree with them. Take the few seconds, take a breath and make a memory.

– We all have those friends/family members that need a Santa picture. Here’s the deal, if your child doesn’t want to sit on Santa’s lap, don’t make them. Stand beside Santa holding your child, or forgo the picture all together. Your loved ones will survive a Christmas without a Santa photo. I know mine have. *Think about it…all year we scold “don’t talk to strangers” then force our kids to talk to  a stranger AND sit on his lap…no wonder there are so many tears.

– When you are shopping and a sales person asks if you need a hand, let us help you.  Let yourself be helped, it will ease the stress that you can’t find what you are looking for, and if by chance it is out of stock, we can let you know when the product is arriving and can call you when it arrives. …oh, for me, please do not say “already got two!” when we ask if you need a hand – trust me, we have heard it.

– Be kind to the cashier. She has been standing there for hours, has 5 more hours left of her shift and only gets a 30 minute break during an 8 hour shift, having to deal with people yelling at her for things she has no control over, like the debit being down, or a product being out of stock, or being yelled  at by a manager because she said “Merry Christmas” instead of “Happy Holidays”. – the latter happened to yours truly…I kept saying Merry Christmas.

– If your family doesn’t like turkey, you do not have to have it for Christmas dinner. It’s okay. The ghost of Christmas past, present and future will not haunt you. Make a meal that everyone enjoys, that you enjoy making. Trust me, I know of what I speak. I tried to do the “Christmas dinner with all the trimmings” and the whole day with every dish I prepared all I thought was who wasn’t going to like what and that I was disappointing Martha Stewart. This year I am making quesadilla’s. They are always a hit, everyone loves them and I spend less time in the kitchen and more time in the living room with my family.

– When you are getting your groceries, give to your local food bank. Many grocery store already have prepacked bags of food ready to give. Most packs cost $4.99 (the cost of your two morning coffees on your way to work)  and can give a family more than one meal. It’s a win/win, a mother will be able to make a meal for her child, and your child got to see their mother help her.

– Always give to the Salvation Army. The Salvation Army does more than you can imagine.

– Try not to complain so much about having to go to your Mother’s/Father’s house…again. Many have lost a parent, or both parents and wish that they had to sit through another conversation about how “easy we have it these days”.

This season, take it easy on yourself. Take it easy on your loved ones, for it is not their fault you are stressed that what you wanted to buy them is no longer available. Take a breath. Take a friend a coffee. Give to your local food bank. Make your hubby his favorite treat. Teach your child how to make cookies. Send a Christmas card or a text out of the blue. Smile as you pass people on the street or in the grocery aisle. Your Christmas presence will mean more to many than your Christmas presents will mean to one.

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

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Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

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Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Full Moon Monthly

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The full moon has come and gone this month, and as September draws to a close, I thought, why not end it on a high note with  a few smirks and giggles. Again, these events are based on real events, with real people that come into my shop…again, I wish I was making this up.

– The shop opens at 9:30 a.m.. It isn’t even 9:31 a.m. “Hey…do you ever worry someone is gonna drive through your front window?” – I guess I missed the memo that this is the new morning greeting.

– The phone rings. I answer with my go to greeting only to hear “Yeah, whatever. I am trying to find the number of the auto body place down the street. Can you look it up for me…I am kind of in a hurry”. Now, I know the shop’s number has the #4 in it, unfortunately it is not followed with 1-1 …wait for it…there you go.

– “My daughter has colored her hair and now it looks horrible. What hair color will fix it?”. I kindly let the mother know that without seeing her daughter’s hair I wouldn’t even know where to begin to help her. “Well her hair looks like pumpkin pie with a mix of orange and a little bit of caramel with chocolate pieces in it.”….oh yes…now I know what color her hair is.

– FYI – “out the door” top coat is the name of the quick dry top coat. It doesn’t mean you have to apply it while going out the door.

– A customer came in to tell me she was not pleased with the product she had purchased. I looked up her file in the computer and saw her last purchase was OPI Avolplex Cuticle Oil. “What was it about the oil that you weren’t happy with?” I asked, to which she answered “Well…look at my hair! It is so greasy! My stylist told me that my hair’s cuticles were fried and that I need some oil for the cuticles, so I bought the OPI oil and now LOOK!!!!”. I silently remind myself “Do not smirk. Do not show it on your face.” and proceed to let her know that the oil she purchased was for the cuticles on her hands, not her hair. After further discussion and explanation and a giggle or two, she ended up buying Kpak Revitaluxe and SOMA Solace – a cuticle sealer – for her hair.

– I have a dish of candies at the front counter. Everyday I am asked how much for a candy. When I tell people they are free, some stare at me and say “Come on! Really?”. Some say thank you. Some take 10 pieces of candy and some dig through the dish and then sigh “Why don’t you have any lemon candies? They are my favorite. These others are gross. What a waste.”. – about the latter – my thoughts exactly.

– I hear the chirp of the Salon door chime and as I look up from my purchase order, there she is. A complete stranger standing at the front desk with her shirt lifted up asking me “do have anything for these stretch marks?”. …enough said.

– A woman came into the shop and asked if her son could come behind the counter and see our computer because “he loves computer’s”. The child was no more than 3 years of age and had something that I could only hope was peanut butter all over his shirt. I let her know that children weren’t allowed behind the counter. She didn’t seem too impressed that she had to mind her own child while in a store. …imagine.

– A woman came in the shop and as I came around the counter to greet her I was told “Leave me alone. I am not a thief. I do not like people talking to me.”, then she walked over to the brushes, reached up, took one of the shelf and began to brush her hair. I went over to her and shook my head side to side. She looked at me and asked me what I was doing. I told her “I am telling you no to using the brushes. Now you have to purchase it because you used it. As the sign says – Please do not use the brushes. You Brush. You Buy.”. When she asked me why I didn’t tell her, I said “Well, you told me you don’t like people talking to you.”.  …not my finest moment, I know, but come on…she left that one wide open.

Beauty, Business, communication, Hair Care, That girl in the red coat, Uncategorized

Stood up

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You know, when I was 16 and my date never showed, it hurt. My saving grace of being a teen of the 80’s is that I could make up a reason for the no show. You see, this is before the age of Facebook and Twitter. Before the age of cell phones and texting. Sure, some had car phones but at $10.00 a second, not much talk time was to be had. So, in my teenage mind I could tell myself “Oh, he probably tried to call when my Mom was on the phone but kept getting a busy signal”, or “He is probably stuck somewhere and the pay phone is out of order”.

The reason for the above little ditty? Well, last week, your truly was stood up. Twice. Yep. Twice. Who stood me up you ask? My sales reps. – and they were the ones who made the appointment with me! I was not and am not impressed, for a multitude of reasons. Now my much needed stock will take longer to arrive – empty shelves are the enemy of any business. I had products that I did not order but was charged for waiting for pick up so the owner’s account could be credited, so now the credit will take that much longer. I had to call my customer’s that I had placed a special order for and had to tell them it is going to be a longer wait – that makes for a fun Monday morning. Most of all, what really burned my butt – my time is not seen nor treated as important nor is the business I am trying to run and build. It is my word and my reputation on the line, and I, like the majority of Salon owners, do not like being left looking the fool.

In the age of Facebook, Twitter, Instagram, email, cell phones and texting, there is no excuse for a no show. There is no excuse for being stood up. This isn’t 1986 and you got a better offer for a date to the dance so you didn’t show up or call, this is business and should be treated as such. I understand events can happen that are out of your control. A quick text “gotta reschedule” would suffice. Call your customer service desk and let them know what is going on so when I have to call them at the end of the day to place my order, they can let me know what is going on.

If you want my business, let me give you a little helpful hint…it helps if you show up.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Help Wanted

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Today’s tale is one for all the up and comers in our beloved industry. We are in the business of Beauty. Our customers and clients come to us because they want to look better and in turn feel better about themselves. They look to us for helpful hints and tips on how to care for their hair and to style their new ‘do.

Over the past year I have had many young ladies and gents come through my door asking if I was hiring for the shop or if our Salon would take an apprentice under our wing. For the most part, I had to say no – and not for the reasons you think. I didn’t say no because of lack of business, lack of clientele, lack of budget or because the economy is slow. I had to say no because as I saw it, if they were not able to brush their own hair, how were they able to help our clients and customers with their hair care needs. One young lady still stands out in my mind.

I hear the chirp of the shop’s door chime and look up to see a young woman wearing jogging pants, an over sized jacket, no makeup applied and her hair in a messy ponytail. “I just finished school and I need my hours…do you guys take apprentices?”. It was at this moment I decided that I was gonna change her life.I took a breath, put a smile on my face and crossed my fingers that the demo flat iron beside her would not become air born. I asked her where she went to school and I asked her if part of the curriculum focused on how to apply for a position in a salon. “Not really” she answered. I let her know that we were  not looking for an apprentice at the moment, but I would take her resume. I also asked her if she had a minute to chat. She said yes. I asked her if she loved doing hair or just liked it. “I LOVE IT!” she exclaimed. I told her I was happy to hear it, because it is a lot of hard work and long hours, but if you love it, it’s all worth it. I then asked her if I could give her a few tips. I let her know that our industry is a visual industry, that being said, she must always look like she is ready to cut/color someone’s hair. I let her know that she needs to have her hair done and a little make up applied – even if it’s just lip gloss. I let her know of Salon’s in town that I had heard were looking for apprentices and told her to go home an do the following;

– call the Salon you are interested in and ask to speak to the manager and ask to make an appointment to come and see them. * Shows professionalism and shows you understand their time, as yours, is important.

– have a shower, do your hair and apply a little makeup. You need to look good and smell good. *think about it, would you want to get your hair done by someone who’s hair was not tidy and they smelled like the gym?

– dress appropriately. Put on a nice pair of pants and a nice shirt – preferably black. (black compliments the client – puts the attention on them). *make sure the pants are clean and the shirt is pressed

– bring your tools along. You never know, you may be asked to give a cut so they can see your technique and composure around their clients.

I let her know you only get one chance to make a first impression, and that most people wouldn’t attempt to see past the jogging pants and wouldn’t give her the time of day. I then told her one of my favorite sayings “when you know better, you do better. So now, you will do better”. She laughed. (whew…thank you Maya Angelou and the powers that be that left the flat iron in it’s place).

After she left I found myself thinking about how we are not educating the up and comers. Sure they are learning cutting and coloring techniques, but these alone do not a stylist make. Students need to be taught customer service skills, interpersonal skills, how to communicate with their potential boss and coworker, how to sell retail product to their client sitting in their chair – they need to be told how to dress for their interviews and in turn for their career. Listen, I am a mother of a teenage daughter so I know you cannot guarantee what you have said has been heard nor can you guarantee what you have taught has been learned. What I do know is this; not educating students and giving them all the tools they will need if they choose to get ahead is, well, cruel and setting them up to fail. Plain and simple. Starting out in this industry is hard enough, and brings out it’s own road blocks, emotionally, physically and mentally. How about instead off adding another roadblock we give them the green light.

Beauty, Hair Care, health and wellness, Uncategorized, Women

Gonna Moroccanoil your world

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At least ten times a day I have the same question posed to me “Do you sell Moroccanoil?”. The answer is always yes. Moroccanoil is a beautiful product and it sells itself – a perfect blend for any Salon’s retail shelves. Moroccanoil has an array of products for every hair type and hair woe. I have found that many of my customer’s have been using the wrong product, so they aren’t getting the results they had hoped for, so being me, I have compiled a little list of the best sellers (at our shop) and a little ditty explaining their features and benefits.

Curl Defining Cream – brings definition to curly/wavy hair. It’s heat activated technology provides intense conditioning and activates curl memory. *Keeps hair bouncy and helps to control frizz.

Curl Control Mousse – AWESOME for curly and tightly spiraled hair. A lightweight hold that seals in moisture and keeps out the frizz. *Control without crunch – looks soft and natural.

Intense Curl Cream – an ideal leave in conditioner to keep natural curl/wave. *No sticky residue

Restorative Hair Mask (orange lid) – a 5 -7 minute conditioning treatment that infuses protein back into the weakened hair shaft. *Awesome for thermal/chemically damaged hair.

Intense Hydrating Mask (brown lid) – a conditioning treatment that deeply hydrates and conditions. Dramatically improves the texture of the hair and improves the elasticity and shine. * Ideal for thick hair

Weightless Hydrating Mask (white lid) – much like the Intense Hydrating Mask (above) * Ideal for fine hair

Moroccanoil Treatment – an alcohol free and residue free oil that blends beautifully with other products. Helps to speed up drying time and reduce the look of flyaways and frizz. Morocannoil Treatment absorbs instantly to fill the gaps created by heat styling and environmental damage. * can be used on towel dried hair and after styling to seal ends and add some shine and smoothness to the hair. * Also available – Moroccanoil light for very fine hair.

Frizz Control Spray – a weightless spray that is humidity resistant. This gem is great for all hair types and all seasons – eliminates frizz in the summer and eliminates static in the winter!

Luminous Hairspray – A medium hold hairspray that adds shine and blocks out the humidity with it’s humidity resistant formula. Also available in a Strong hold factor.

Moroccanoil offers an array of shampoos and conditioners for every hair type, from fine to thick, damaged to dry. All are Color safe and sulfate, phosphate and paraben free.  Check out their website http://www.moroccanoil.com for more info. and great styling tips. Once you have smelled this product, like most clients and customers,you will want to have it, it’s a done deal. You will be holding the bottle in your hand and find yourself saying, in the infamous words of Dorothy Boyd in Jerry Maguire “You had me at hello.”.