Beauty, communication, Hair Care, That girl in the red coat, Uncategorized, writing

Tales of Truth – 19th Edition

Leave a comment

Well, ladies and gents, boys and girls, the full moon has arrived and with it some amazing and dare I say, gruesome tales of truth. I have been in the retail/customer service gig for over 25 years and thought I had heard and seen it all. …well, I stand corrected.

– The phone rings, I answer with my standard greeting. “Are you open?” is what I am asked. “Yes. We are open.”. “So, you are open?”. “Yes, we are open 9:30 – 9:00 today.”. “So, if I come over there, you’ll be open, right?”.  ….sigh

– A woman came in asking if I still sell the Wet Brush (the BEST brush EVER for tangles…just sayin’). I let her know we do and walked her over to the display. “I use the Wet Brush on my dog. He loves it so much I want one too…but it can’t be green, because his is green and I don’t want him mistaking my brush for his.”.

– A woman came in looking for hair chalk. I showed her the Color Bug by Kevin Murphy and the Pigment Pencils by Joico Structure. I let her know that they are a temporary color and will wash out in one to two shampoo’s. “If it lasts until I wash it out, that isn’t very temporary – I only wash my hair once a week.”

– I now know that there is at least one man who uses travel size hair dryers because they are the perfect size to use “south of the border” ….his pun…not mine…did not need the visual.

– A woman came in demanding I only show her products that are not tested on animals. She was wearing leather sandals & carrying a leather tote (I used to run the Ladies dept. at a shoe store and I can spot leather shoes at 100 paces).

– A boy and his mother came in looking for hair chalk. As I was showing them my selection and explaining how to use it, the boy was interrupting his mother, being rude, hitting the display and even our plant. When we got to the counter, as I was ringing through the hair chalk purchase,(a purchase he did not deserve, in my opinion), the boy saw our OPI nail swatches and shouted “Hey! Are these fake nails?” to which I answered “Oh no. Those are the nails from little boys who are rude to their Mother’s in my shop.”. ….Have to admit…that was fun.

– Box color is not for “your box” …enough said.

– The hair dryers are blowing, all of my stylists have a client in their chair. The woman at the front counter says “Oh…so you have a Salon.”. “Yes we do, would you like to make an appointment?” I ask. “Is it a real Salon?” she asked. Before I answered, I reminded myself not to show it on my face, “I’m sorry. What do you mean by a real Salon?”. “Oh, you know. A real Salon – you hear about these fake ones that open then close like a day later. You can never be to careful!”. She has been buying her hairspray from me for 4 years. …I left it at that…I had nothing.

….and the Piece de Resistance…drum roll please…a middle aged woman came in – hey, I can say middle aged, I am going to be 43. So, a middle aged woman, wearing a micro mini corduroy skirt, I mean micro mini skirt came in looking for her color. I walked over to the shelf and helped her find it. I asked her if she had enough peroxide at home to which she said, “I better get some.”. As I bent down to get it for her, she bent down as well. Well ladies and gents, yours truly was visually assaulted for Miss. MicroMini was not wearing any underwear. Going commando. Sans gitch. If that Took. It. Out. Seinfeld episode was about a woman, Elaine would have said “Put. It. Out.”….oh…and she needed a trip to her esthetician… enough said.

 

Dad's laugh

 

Beauty, communication, Hair Care, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth – 17th edition

1 Comment

Ladies and Gentlemen, boys and girls, gather ’round for the 17th edition of That Girl in the Red Coat’s tales of truth. I know that these tales are quite popular and are a fan favorite. I am beginning to wonder if you, my followers are sending people into my shop to see if their escapades and demands will make their way into my latest edition…sweet baby Jesus, I hope so.

A woman came into the shop asking if I sold hair clippers. I walked her over to our selection of clippers, explained their differences and their prices. Once I was finished she asked me “What kind of hair can I trim with these?”. I took a deep breath and asked “What hair do you want to trim?” as I silently told myself not to show it on my face as I wondered where I put the hand sanitizer. “Oh, the usual hair. My boyfriend’s hair, my hair, my pussycat’s hair. I like to give him a new spring hairdo every year.”. …thank god, she added cat to that sentence.

The phone rings and I answer with my standard greeting. “Yeah, Hi. Do you sell eyelashes?”. I let her know that we do retail false eyelashes and that the price ranges depending on if she wants acrylic or human hair eyelashes. “Oh my god! How do you get human eyelashes?!? Are they pulled out of people’s eyes and sold to the public?”. – I actually stood there, at the counter, took the phone away from my ear and stared at it.

We offer a great selection of flatirons. A woman came in because she needed to replace her flatiron. I showed her our selection and explained the differences in plate widths, which models had universal voltage and which were ceramic or titanium plates. She asked me “Why are there different widths to the plates?”. I let her know that it usually comes down to personal preference and that the 1 inch plate is the most popular because you can achieve a curl with it. “Why call it a flat iron if you can curl with it? It should be called a curling iron if you ask me!”.

A woman came in wanting to return her hairspray, slamming the bottle onto the counter, complaining that her hairspray wasn’t holding her style at all and that we had sold her crap. “Look at how wet and flat my hair is!”. Before I could look at the bottle she complained that her “leave in conditioner was a disappointment too!”. I took the bottle off the counter, turned it around to look at the label, gave it back to her and let her know that the bottle she wanted to return was her leave in conditioner and that she may have gotten the products mixed up. “Hmmpt….maybe that’s why my hair felt sticky when I was blowdrying.”.

A woman asked me what nail polish color was a good color. I let her know that the Spring collections were offering pastels and brights this year. So then she says “What color will I like?” I ask her “What is your favorite color?”. I guess that was the wrong question. “Look, I asked you what color would I like! Why won’t you tell me what color I would like?!?!”. I picked up the most popular pink shade and showed it to her, to which she told me “I don’t like pink.”.

The phone rings and before I can finish my greeting I hear “Yeah, I like colored my hair and it is kind of like red and gold, but more orange and kind of like yellow. Do you sell toner to fix it?”. I let her know that it would be best to go to a Salon and have them fix it for her, especially because I can’t see her hair to which she replied “I just told you the color it was.”.

With the temperatures rising and the days getting longer, those who have not ventured out in many months have decided to come out of their winter’s slumber and come into the shop with certain inquiries and questions. Once again, I cannot stress this enough…these are based on real events. I couldn’t make this shit up.

– Can nail polish remover be used on finger nails and toe nails?

– I used my foot cream on my hands. Do I need to see my doctor?

– Do I need to comb my husband’s back hair before I trim it?

– Can I use the glue from the dollar store on my false eyelashes?

– If my son uses my color shampoo will it color his hair?

– Will the scent of this hairspray bother my husband’s allergies?

– My car is in direct sunlight. Will my hairspray blow up while I am driving home?

– Do you color your hair so people won’t look at the scar on your neck? – this gem happened today

Last but never least, the piece de resistance…. A gentleman came into the shop inquiring about our hair removal products. He told me he had been going to someone for his “removal needs” but thought he could save some time and money having his own supplies at home. I showed him our selection of waxes and explained the difference between hard wax and cream waxes, which needed strips and which ones didn’t. “I have my girlfriend to help me with my back. I do have a question for you though. Is it possible for me to wax my own balls?”. Yep. His exact words. I looked him straight in the eye and told him that I wouldn’t suggest it, that it was possible and that there will be blood. “Maybe my girlfriend would do it for me” he said with  a wink and a smile and a nudge. I shit you not, a nudge. I just walked back  to the counter, rang through his purchase and wished him luck. …..a week later he came back to pick up a product his girlfriend had on hold. I knew who he was and what he had done. I rang through his purchase, wished him  a pleasant evening and that is when he quite proudly shared that “It worked and hardly any blood!”.

 

Dad's laugh

 

 

 

Beauty, communication, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Unplugged

1 Comment

Today’s tale is for all who feel overwhelmed, myself included. I am on Facebook, Twitter, LinkedIn, Instagram, Pinterest and of course, here. I realized a few months ago, when I heard myself starting each conversation with “Did you see that picture on Pinterest?”, “I saw the funniest thing on Facebook!” or checking my stats on my twitter followers and blog views that I was spending a little too much time on my social media sites….that and the kink in my neck from looking down at screens.

As you all know, my Salon tales have taken me on many an adventure. I am the first to admit that when building a brand and a name for yourself – social media is key, it is a must. It is because of social media that I am where I am today and that many opportunities are ahead of me on my path. Sharing my tales via twitter and Facebook has connected me professionally to many companies and writing opportunities and in turn employment. Sharing my photo’s via Instagram has connected me to many of the companies I use, sell and blog about and they are now following me …on my sites…not down the streets. My professional Facebook page – That girl in the red coat has allowed my blog to reach a new audience. It also allows me to keep my professional and personal life separate, as separate as social media allows that is. I have the administrative rights to the shop’s Facebook page and it has increased our customer base and introduced clientele to our Salon. Social media can be an awesome tool for business, for keeping up with the latest and greatest and for connecting with friends and loved ones. What I came to realize is that too many of us are letting social media control us, instead of us controlling it. Myself included.

Signs you may need to unplug;

– while paying for your hairspray, you shriek “SHIT! Some girl on Facebook says I should be using something else!” – true story, actual words said to yours truly 2 weeks ago.

– you decide the latest “pin” on hair & beauty is a better choice for your new ‘do, as the last foil is placed by your stylist.

– the latest party you attended was via Facebook or twitter.

– you find yourself comparing your hair style to the hairstyles on Pinterest and feeling like you are a failure. – yes, another true story. I have a customer who said she feels stupid because she couldn’t do a “top knot” like the picture on Pinterest. Once I let her know I get round brushes stuck in my hair, she felt better.

– you find yourself wondering why you lost a random follower on twitter…enough said.

– your child’s first sentence is “where did I put my phone?”

 

My solution? Unplug. Turn them off. All your notifications will be there when you plug back in. All your “likes” will still be liked. All your tweets will once again chirp. Photos will be stored and will reappear. Messages will be put on hold awaiting your arrival. The earth will not split open and swallow you whole, I promise. Now, before you run for the Xanax, take a breath. Now another. I know that the thought of unplugging is scary, and for many of us, not as easy as it sounds during the work week. I have my phone and my laptop by my side during my work day, to check our shop’s Facebook page, answering emails, checking facts and product pages for myself and my customers and clients, online banking, etc… . What I have begun to do is turn them off at least an hour before my workday and at the end of  my work day, depending on the day I have my phone off by 8 p.m.. – if there is an emergency, those important to me have my number. Lets be serious here…most of our notifications and messages are not life altering or emergencies. Watching the kitten chasing the string and Kim Kardashian becoming a blonde can wait.

Once a week, usually on a weekend, I unplug. I turn off my wifi, my data, my phone and my laptop. At first it was a little strange. I found myself feeling like I forgot something. I found myself reaching for my phone beside me. Kind of like when you cut your hair. You reach up to put it back in a ponytail but it isn’t there. Now I find it liberating. My time is once again my own and my life once again my own. It is about me and my family and who I choose to spend my time with. It isn’t about who liked what, or who favorited or retweeted who, or who pinned what. I can catch up on shows with my daughter, or take her out to lunch. I have coffee with dear friends and have actual face time with them – no screens or Skype needed. I make the dishes from the recipes on Pinterest instead of just pinning them. I try out the latest hair products instead of reading about how to use them. I take photo’s of my own instead of just liking someone else’s. I take a walk. I take a nap.

Sometimes unplugging is the only way to recharge.

 

Beauty, Hair Care, That girl in the red coat, Women, writing

Tales of Truth – 15th edition

1 Comment

Gather ’round ladies and gents, boys and girls. It’s time for That girl in the red coat’s tales of truth…and yes, it is my 15th. edition. If the last 3 years are any example – there will be many more editions to be written. In the immortal words of Platinum Blonde… “are you sitting comfortably? Then we’ll begin.”.

 

– I asked a woman if she wanted a bag for her purchase. “I will only take one if it’s free! I refuse to pay a nickel for a bag!”. I let her know that our bags were complimentary so she said she would take one. As she was leaving she turned to tell me “You know, if you charged for your bags, you would make extra money.”.

– A woman came in complaining her hair was too flat and she wanted more volume. So I introduced her to some of the mousses and root boosts that are big sellers for us. I explained how much to use and that she would achieve the most volume and best results if she used a blow dryer. She just stared at me, so I asked her if she had any questions to which she said “You mean I have to do my hair to make it look good?”.

– It’s winter here in the Great White North, which means scarves, mitts and toques (hats for my non-Canadians) and along with our winter gear, the inevitable static. I had a woman ask me if it was a good idea to coat her scarf and mitts with hairspray to keep the static at bay. I told her I didn’t know if that would work. She told me that I was a disappointment and left.

– The phone rang. I answered with my standard greeting to which I heard “Yeah. Whatever. Look. I need 40 volume peroxide and I can’t tell you why. You got any?” …cue Criminal Minds

– The phone rang and before I could finish my hello a woman asked me “Do you sell hair color that would match my hair color when my hair is wet ‘cuz I like that color better than when my hair is dry.”. I let her know that I couldn’t answer her question because I couldn’t see her hair, since we were talking on the phone. “Oh…you know the color, it’s kinda of like the brown on the icing can”. ….sigh ….oh yeah…that brown.

– I was ringing through a purchase when my customer looked towards our Salon. She turned to me and said “You have a Salon here?”. “Yes, we do. Would you like a price list of our services?” to which she responded “So, it’s a real Salon?”. I assured her as I silently told myself not to show it on my face “Yes, it’s a real Salon.” to which she said “Well, you can never be too sure. I have been fooled before!”.  ….this February the full moon was in FULL swing.

– A woman came in complaining that her color keeps fading at her roots. “Every time I get my hair colored, within two weeks the color at my roots fades and my grey starts to show!” was her compliant. I let her know that it wasn’t her color fading, it was her hair growing. “Yeah, I know! It’s growing out faded!”. Once again, I had to explain that when your hair is colored, it only colors your hair on the outside of your scalp….I have to do this at least 3 times a month.

No flat irons have been thrown or rash riddled bikini lines have been flashed….yet.

 

Dad's laugh

Beauty, Business, communication, health and wellness, That girl in the red coat, Women, writing

Glimpse

Leave a comment

This year marks my 25th holiday season in the customer service/retail world. Over the past 25 years I have grown a thick skin. Flying flat irons no longer scare me… not an invitation to call my bluff. Snide remarks, insulting my intelligence and telling me “to make myself useful and throw this out” as you pass me the trash from your purse no longer offends me. I no longer take it personally when I hear the sighs and see the pouts when your favorite polish is out of stock.

I may have grown a thick skin, yet one action still cuts me to the quick. The look of awe in my customer’s eye when I take a moment to listen to them, the look of surprise they have when I remember something about them and ask about their lives. The real kicker – when their eyes well up when they say “I can’t believe you remembered. Thank you so much for that.”. The latter happened this morning. An elderly customer of the shop comes in every year at Christmas. She comes  by to purchase gifts for her grand children’s Christmas socks (she refers to their Christmas Stockings as socks, something she called them when she was a girl). When we were walking up to the counter I said “this is a nice addition to your grandson’s Christmas sock.” to which she said “how did you know that?”. I told her I remembered her stories from last year, and it was nice to see her again. She leaned on the counter, her eyes started to glisten a little and she proceeded to tell me that she had lost her husband 2 years ago and was feeling lonesome and forgotten. We ended up chatting for 5 minutes about her hometown growing up and her Christmas memories as a girl. She wished me a Merry Christmas and left smiling and giggling about Christmas.

The moral of today’s tale  – be kind. A little kindness goes a long way. Your kindness may be the only glimpse of hope someone will see today, or this week, hell…this year. Someone may be feeling forgotten and your smile makes them feel whole. Someone may be taking their loved one to the hospital and you holding the door open for them gives them one less thing to have to do that day. Giving your spot  in the grocery line to the woman with the screaming toddler may give her the break she needs that day to get through until bedtime. Offering to help the elderly carry their packages to their car may give them hope that they are worth the bother. One of my favorite carols says it best…

“…and when you walk down the street, say hello to friends you know and everyone you meet.”

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth – The Christmas Edition – Part 2

2 Comments

So it has been exactly 10 days since my last installment of my Tales of Truth – the Christmas edition. With all the goings on in the shop over the past 10 days, I haven’t decided if  Jolly ‘ol St. Nick has me on the nice list or the naughty list.

 

– We have Christmas displays throughout the shop. Some are mini evergreens, some are boxes wrapped in shiny paper and some are snowmen. A woman came into the shop and exclaimed “I LOVE YOUR SNOWMAN!”. I thanked her for the compliment. “Sell him to me! How much is he? Is he for sale?”. I explained that “he” was part of our Christmas decor and was not for sale. “…but I collect snowmen. I need him!”. Again, I apologized that he was not for sale and asked her what else I could help her with. We found her shampoo and hairspray. As she was leaving, she took one the candies I keep at the front desk for our customers, scowled at me and said “I can’t believe you won’t sell me your snowman!”. …then stood there and pouted, for over 2 minutes….even after I came from behind the counter to help another customer.

– We sell the Wet Brush at our shop. It is an awesome brush for anyone dealing with tangles, no ripping at the hair, no more dialing 911 with one hand as your other hand is stuck in your hair along with your brush, no more children running away from you screaming as they see you coming at them, brush in hand. I had a woman ask me why it was called the Wet Brush. I explained to her that is meant to be used in wet hair to help get through tough tangles. She asked if it can be used on dry hair, and I told her yes – it gets out tangles on dry hair too. “So why is it called the WET Brush? Not the WET/DRY brush?”. …I told her the company’s website was on the packaging if she wanted to ask them.

– On more than one occasion I have been asked the following questions;

“What’s the difference between a 1″ curling iron and a 1 1/4″ curling iron?”

“Can I use nail polish on my toe nails?”

“What’s the difference between medium hold hairspray and firm hold hairspray?”

“Can my husband use my gel even if it isn’t from a men’s line?”

“Can anyone use the hand lotion tester?”

– a woman came in the shop looking for wax for hair removal. I led her over to our selection and asked if she used hard wax (no strips) or cream wax (strips). She told me she used the strips, so I showed her our selection of cream waxes. As I was explaining the differences between each one, she asked me which ones won’t burn her skin. I told her none of them should burn her skin. If her skin is being burned, she has her wax pot temperature too high. “I was wondering why it was burning my lips” she said. I let her know that when she waxes her upper lip she should keep the wax away from her lips, to which she told me “those aren’t the lips I am talking about.”, just as her husband approached us. Seems she has taught her husband to wax her unmentionables and tends to burn her “down there”. ….I need a raise.

 

 

 

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized

It’s probably not the weather

Leave a comment

Over the past few months, I feel as though I have been having the same conversation with different reps, Salon owners that I chat with from time to time and Stylists. Everyone says that business is slow. They all seem to be having the same problem and they all seem to have the same reasons for it. “It’s probably the weather.”. “The economy is slow.”. “It’s peak vacation season, so people are away.”. “We charge $90.00 for a color. Our clients don’t want to spend more for product.”. “My client bookings are down. I guess my clients are really busy.”. I have news for you, and you aren’t going to like it. The above excuses – yeah, I said it, excuses for the lack of business at your Salon comes down to you, your staff, your customer service, your policies and your lack of retail. Plain and simple. I say excuses because sitting around complaining about business being slow and doing nothing about it is an excuse and is lazy. *To be clear – I agree that the weather can affect sales – Mother Nature is not always our friend up here in the Great White North – a blizzard or a good ‘ol Polar Vortex will keep people at home. As for the others, well, there is always something that can be done.

I have been in the retail/customer service game for over 25 years and in our beloved industry for over 12 of those years. I know too well the struggles we can face, from product cost increases, rent increases, wage increases and competition from other Salons that offer the same services. Here’s the deal. When your Salon has procedures in place, when your staff is educated on your products and your stylists re-book and follow up with their clients and your retail shelves are stocked, your business will sustain itself, and grow. It will. *The key – you have to work at it, everyday. You have to believe in yourself and your business and what you are trying to accomplish. Being me, I have compiled a little list for you.

– Policies. I cannot stress this enough. Dress codes need to be in effect and followed. Personal calls are not for the Salon floor or the store front. Take it to the lunch room. I understand emergencies arise and a call from the school must be taken on the Salon floor. Booking your next oil change…not so much. *Remember – all your client in your chair is doing is listening and watching everything going on in the Salon…and good news travels fast….bad news travels faster.

– Make it your Salon policy to re-book every client at the end of their service. Now, I know this will not happen 100% of the time, it can happen 85% of the time – I know this because that is what our average is in our Salon. Once you explain to your client that you cannot guarantee that you won’t be booked solid 6 weeks from now, they will re-book. Let your client know they are more than welcome to cancel or reschedule if need be. In my experience, once they realize they are not indebted to that exact date, they re-book, and show up to their appointment.

– Be sure to offer a consultation to every client, new or existing. Take a minute to ask them how they are, what plans they have, if any special events are coming up. Ask them if they were thinking of changing it up or did they like their last color and style.  Asking these questions makes your client feel important and that they matter. It also gives you a chance to find out what is happening in their lives – for instance, if they have a gala coming up, trying a pixie cut for the first time may not be the best idea. During a consultation you may find out about a health scare, a new medication or a new product they have been using that could affect their color service that day. Asking them “same as last time” doesn’t cut it. It doesn’t.

– Make sure your Salon is stocked with water, tea and coffee. Having a choice of milk, cream or flavored creamer, sweetener or sugar goes a long way. At our Salon, we have clients that as we are taking their coat are asking if we still have that “yummy creamer”.

– Get on Social Media. Facebook is checked before email. I update our Facebook page at least 4 times a day. It takes all of 2 minutes each time. We have gained customers and clients from our updates. I have gained new customers that drive from other cities because of the specials and the new arrival of products I have posted.

– Your Salon must retail product. It must. Before you get all “that’s a huge investment!”, calm down. I am not saying you have to have every brand and every product. You should have the products you are using in your Salon for sale to your clients. Keep 2 – 3 bottles of each product you use on your shelves, at all times. You can’t sell what you don’t have. *Think of it like this – as a stylist, would you go without having bleach at your color mixing station because “No one will probably want it”? No, you wouldn’t. The same rings true with retailing the hairspray you use at your station. Thinking for your clients instead of thinking about them is one of the biggest mistakes you can make. Retailing products works. I know. I do it everyday. Once your client/customer realizes that their hair can have the same look and hold at home that they get from you, they will buy the product.

– Provide good customer service. Talk to your clients and customers. Educate them on their hair and their products. Offer free consultations, from an up-do to how to use their flat iron. I personally have helped our customers learn how to use their new flat iron or curling iron. I have been known to flip my head upside down and from side to side and mess up my own ‘do just to show them how to do their own hair, and correct a mishap with a flat iron. If your client is not happy with the product they bought, ask them to bring it in, ask them to show you how they use it, then show them how you use it. In my experience, the product is the right product, the application needed improvement.

Following policies and procedures, re-booking and following up with clients, taking the time for proper consultations, utilizing Social Media, educating your clients and your customers and retailing products and keeping the shelves stocked, your Salon will thrive. It will.

“Whether you think you can or you think you can’t, you’re right” – Henry Ford

ThatGirlx3

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Have you been DevaCurled?

Leave a comment

Everyday I meet a woman, or a man who is frustrated with their hair. Their curly hair. They have tried every product. They have a closet full of creams, lotions, serums and sprays that had promised them manageable curls and all they delivered was a frizzy uncontrollable mess. Many of my customers resorted to chemical straightening – *a great alternative, when done in a Salon, by a stylist who is trained. Buyer beware of the “at home” straightening products – another tale for another time. The one thing all these customers have in common? Not one person, sales person or stylist had ever asked them what they were looking for from their product, how the envisioned their hair to be, what issues they were currently having with their hair, or even asking them what products they were currently using. You see, not all curl products are for all curl types. Yes, there are different curl types, from fine to thick, from wavy to corkscrew. Some corkscrew curls are fine, others are thick and coarse. Some have coarse wave mid shaft that gradually becomes a fine Botticelli style curl at the ends. Using the correct curl product for the curl type is key.

There are many Professional Salon Curl products on the market. Today’s tale is focused on DevaCurl – in a word, Miraculous.

20140408_120743

This is a line that we brought into the shop over 3 months ago. Our owner/head stylist has curly hair, so she was our test subject. She understood the struggles and the frustrations of having curly hair. The results were outstanding.  Soft, frizz free, shiny defined curls. The key to achieving these curls  – using the DevaCurl Deva 3-step system. Now before you get all “I don’t have time for 3 more steps everyday!” – take a breath. Another. It takes all of 10 minutes. It is as easy as 1-2-3. It truly is. DevaCurl offers a 100% sulfate free, paraben free and silicone free shampoo – No Poo and conditioner – One Condition. *there will be no lather with the shampoo – sulfate free = no lather. No need to add more shampoo while cleansing – just add more water. The third step to the DevaCurl Deva 3-step system is the Light Defining Gel (for flexible styling/natural hold) or the Ultra Defining Gel(for ultimate curl retention/long lasting hold) – also 100% sulfate, paraben and silicone free.

Step 1 – cleanse your hair with No Poo (shampoo)

Step 2 – condition with One Condition and rinse. * a perk to this conditioner – it can be used as a leave in for extra hydration.

Step 3 – apply the Light Defining Gel or Ultra Defining Gel. * for best results apply to wet hair. Yes. Wet hair. Tilt head forward and scrunch the gel into wet curls in an upwards motion. Then apply gel between your palms, emulsify and glide your palms over the hair.

* DevaCurl offers an array of online tutorials and tips – check out http://www.mydevacurl.com

DevaCurl offers an array of styling products for all curl types and all styles, a few of the big movers have been;

Mist-er Right – a curl refresher to deodorize and refresh curls – infused with Lavender

Styling Cream – defines curls with a soft natural hold that is humidity resistant = no frizz

Flexible Hold Hair Spray – offers soft, touchable curls. Adds shine, helps curl retention and adds to all day conditioning.

Set Up & Above – a pomade style product that offers maximum hold, texture and volume. Great styling control without a sticky mess. * Great results for short styles too – curly or straight.

The DevaTowel – a microfiber towel that provides a smooth surface for curls – to set curls while keeping them defined and frizz free.

The DevaCurl DevaFuser – meet your new best friend. Offers great volume and definition. This diffuser is a universal fit = fits most blow dryers. It offers 360 degree airflow = gently dries the hair from the inside and out for soft, frizz free curls.

DevaCurl is a beautiful line for anyone who has curly hair – from loose waves to tight corkscrew curls. When applied properly, the curls are beautifully defined and frizz free – so much so, when you have seen the DevaCurl results, you can spot a DevaCurl curl in a crowd. It is a company that offers terrific support for it’s customers and clients – from styling techniques to cutting techniques. DevaCurl is a 100% sulfate, paraben and silicone free line, and is a cruelty free line – they do not test on animals. Once you have been “DevaCurled” as I like to call it – you will no longer envy your friend with straight hair, you will find yourself embracing your curls and smiling at your reflection, in the mirror, in the windows…where ever you may find it.

 

Beauty, communication, Hair Care, health and wellness, parenting, That girl in the red coat, Uncategorized, Women, writing

Breathe

Leave a comment

breathe – (verb) – to take air, oxygen into the lungs and expel it; inhale and exhale; respire. – to pause, as for breath; take rest.

Breathing. Something we do everyday. We inhale. We exhale. … but what about that pause and take rest part? From what I am seeing and hearing everyday, many of us, including yours truly, remember to breathe in and out but forget about pausing, and taking rest.

The shop opened at 9:30 a.m.. By 10 a.m. I had 6 phone calls, all of which were women looking for a certain product and before I could answer their questions all of them were either panicking, yelling at their kids in the background or speaking over me and telling me;

– why they couldn’t get in today because they had to get their kids to camp, the groceries, the dentist appointments…you name it.

– why they didn’t come by on the weekend – too busy, too much to do.

– that they were too busy to call any other time – too busy, too many other calls to make.

– that their family was over for a vacation and they had been too busy taking care of everyone else and forgot about their hairspray

– that they were too stupid to notice they were out of shampoo – yes…a woman with a shaky voice actually said those words to me.

My rep. was in the shop as all these calls were coming in. In between each ring of the phone, I would put my hand up, tell my rep.”Excuse me for a minute” and take a deep breath, in and out, and would tell myself, “Breathe Sara…it’s not about you.”. – a hard learned lesson for yours truly. Learning that it is not all about you may be the hardest lesson to learn – with the greatest reward. This past week was a hard one. Not going to get into the details for it is not all about me. I thought I was present, thought I was hearing what was being said, thought I had removed my head from my ass, seems I hadn’t. It is safe to say that it is now completely removed, and I learned a hard lesson – I may have been listening to those around me, but I wasn’t hearing them. I was too busy thinking of the next task at hand, or what my opinion was about what they were saying. I wasn’t completely present. I wasn’t taking a moment to pause.

“…the world went and got itself in a big damn hurry.” – Brooks Hatlen, The Shawshank Redemption. I am not sure when it happened,  all of a sudden every moment became so dire. Everyday I meet women who are in a hurry. In a panic. I can’t tell you how many times their purchases, their keys or their kids are left at the front desk, or how many times I see;

– Sighing at the debit machine because it is too slow.

– Yelling at their child because they want to take a moment and look at the pretty nail polishes.

– Almost yanking their child’s arm out of it’s socket because they stopped to look at the candies in the candy dish and asked if they could please have one.

– Their lip starting to tremble as they are texting with one hand and entering their PIN with the other.

– Watching their worry about getting home in time for their favorite T.V. show.

– Demanding I tell them why their favorite product was discontinued and told “I don’t know why you are doing this to me! What am I going to do?”.

Ladies and gents…it’s time to take a breath. It’s time to take a moment to pause, to rest.

– When the debit machine is slow, take it as permission to take a little break in your day.

– When your child is looking at the pretty nail polishes, look with them. Ask them what they think is the prettiest color.

– When your child spies a candy dish and asks politely if they may have one – do not yank their little arm. Thank them for using their manners.

– When paying for a purchase, put down your phone. If the call cannot wait, ask the cashier if you could have a moment. Trying to do these two things at once, in my experience, in front of the counter and behind it…it never ends well.

– Worried about missing the next episode of The Real Housewives of where ever? – that is what on demand, PVR and Netflix is for.

– We all feel cheated when our favorite products are discontinued. Try to remember that stylists and sales people are only the messenger’s. Tell us what you liked about your beloved product and we may be able to find you a suitable replacement. … and trust me, it may feel personal – the company did not discontinue the product to ruin your life. They didn’t.

Take a breath. Take rest. Pay attention to those around you. Pay attention to your surroundings. Set your PVR and take a look at the pretty polishes. Take the time to really listen…it’s amazing what you will hear.

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat

…it’s beginning to look a lot like Christmas

Leave a comment

You read the title of today’s tale correctly. Yes, I know the calender states it is Sunday, August 1oth. No, I am not one of those people who begin their annual Christmas countdown on December 26th. As you know, I manage a Salon/Retail shop and although the sun is shining and others are making their trek to the beach and planning their strategy to avoid tan lines, your truly is sitting at the shop, planning her retail strategy for the holiday season. If you are a Salon owner or Salon manager, you should be as well. We all know, times flies when you are having fun. Before you know it, it will be November 1st. and your clients will be looking for gift idea’s and will be prepared to buy. Why not be sure they are buying from you.

When it comes to holiday retail, and retail in general, the following seem to be the most popular statements;

“That is a big investment.”.

“I can’t afford a big invoice all at once.”.

“I don’t like those products, so I know my clients won’t either.”.

“Why should I sell it if the other Salons in town sell it?”.

“Why would I spend the money to have something sit on my shelves?”.

For some, the above statements may hold some validity. In my experience, these statements and others are made out of fear and worry – two emotions that can prevent a Salon from the benefit of the additional revenue of retail and all around success.  Before you allow the fear and all the what if’s to creep into your mind, take a breath. Another. Being me, I have compiled a little list, a how to for holiday retail if you will;

– Yes, purchasing for the holiday season is a big investment. A big investment with even bigger rewards. Your salon revenue will increase, which in turn will increase profits and ease the financial strain you may be feeling. Retail sales can cover expenses, can cover payroll, even cover rent and utilities.

– As for the ever present invoice – speak to your Rep., many distributor’s can ship your order in two separate shipments, with two separate invoices. This will ease the financial strain and also helps keep your shelves from  looking cluttered with product. *By the time the second shipment arrives, you will have sold out of your first shipment = no frantic calls to your accountant.

– Only selling/stocking the product you like is a mistake, plain and simple. Thinking for your client/customer is the biggest sales mistake anyone can make. You may not agree that a firm hold hairspray is what your client needs …if your client wants a firm hold – that is what matters.

– It does not matter that other Salons in town may sell what you sell – your client is not at their Salon, they are at your Salon – that is why you need to retail product. If you do not sell to your client, trust me, another Salon will.

– As for the ever present “why would I spend the money to have something sit on my shelves?”. Your clients will be looking to purchase gifts for their loved ones, for their child’s teacher, for their co workers, even for their mailman. Your clients will buy their products from you…if you sell them the products. It really is that simple. Your client is already in your chair or they have driven over to your Salon. Your client likes you and trusts you and your opinion. Your client likes the way their hair feels and looks when they leave your Salon and wants to feel like that everyday, so help them to feel that way until they see you next. Sell them the product you use, and stock the products they like. Trust me, if you don’t do it, some other Salon will…it happens at least five times a week at our shop. I gain a new customer in the shop and many times, our Salon gains a new client.

Planning your retail strategy, not only for the holiday season, but for the whole year is the best gift you could give to your clients, your customers, your stylists and your Salon.